15 Ways to Capture Your Social Media Followers

#ENGAGEMENT

Before we delve into the exciting post ideas that will help you stand out, let’s talk about the one fatal flaw you want to avoid on social – being a giant bore. No one likes a poster who always talks about themselves and that goes for businesses too.

Figure out what your ideal demographic cares about and communicate those aspects of your business. Also, think about what makes a good conversationalist in person and parallel that online! That means you engage people in conversations they actually want to talk about. Ask their opinions on topics that interest them as well as products, services, or service offerings about your business.

Keep in mind that these posts alone aren’t enough – you need to make sure that once your followers are sharing and conversing, you’re part of the conversation! Always stay connected with your followers because you never know if the next like you send could result in a conversion for your business.

DRIVING CREATIVITY: POSTING IDEAS

Jumpstart stagnate social media accounts with these 15 proven engagement ideas:

1. Pictures of you and your company from years ago. The funnier, the better. #ThrowbackThursday and #FlashbackFriday are great ways to embrace this!

2. Behind-the-scenes posts of how your products are made or services are rendered.

3. How-To videos or GIFs. Don’t forget to create a few on lesser-known products or services with creative ways to use them!

4. Answer your FAQs in word posts, video, and memes. For example, have you seen our Fun Note Friday?

5. Share little-known trivia about your business!

6. Introduce or spotlight an employee! Take the time to share

7. Share your “why” and be specific.

8. Share your favorite charity and why it’s so special to you! Use this

9. Post about your number one seller! This type of “endorsement” can sway your customers, helping cement their decision making process.

10. Offer a guide for the buying process! This can shape the way your customers think of your products in the way you’d prefer.

11. Interview a customer or business partner! Testimonials or personal bios are a great way to engage.

12. Countdown to a big reveal! This could be for a new product or grand opening – building the hype is half the excitement!

13. Tell your story and don’t skimp on the struggles. People identify with hard times and want to hear how your company has succeeded.

14. Sales, deals, and discounts. Launch flash sales that are only good for the social media viewing audience or promo-codes only accessible for followers!

15. Share when others mention you and jump into conversations when appropriate.