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BRAND BOOK BRIEF OVERVIEW

For internal use only.

BRAND CHEAT SHEET

WHY IS BRAND IMPORTANT FOR YOUR BUSINESS?

Logo: A visual symbol representing a brand’s identity Goal: To be memorable, scalable, and recognizable. Purpose: To build trust and communicate values at a glance.

WORDMARK OR LOGOTYPE

"A custom typographic treatment of a brand name No symbol is used, making the name itself the primary visual mark

LOGO TE

Think of a brand like a fresh haircut: if it’s good, you’re a walking billboard for the stylist. People are subconsciously drawn to the details the color, the type, the personality. Symbol

RGB & CMYK COLOR

RGB: stands for Red, Green, and Blue RGB is meant for anything digital (Digital displays like monitors, TVs, and smartphones )

CMYK: stands for Cyan, Magenta, Yellow, and Key (black). CMYK is meant for anything you are printing. The color won't look right on a screen, but when you print, the color e correct shades. (brochures, letterhead, packages, etc.)