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TRANSFORM BRAND BOOK BRIEF OVERVIEW For internal use only.

BRAND CHEAT SHEET WHY IS BRAND IMPORTANT FOR YOUR BUSINESS? Think of a brand like a fresh haircut: if it’s good, you’re a walking billboard for the stylist.

People are subconsciously drawn to the details—the color, the type, the personality.

Logo: A visual symbol representing a brand’s identity.

Goal: To be memorable, scalable, and recognizable.

Purpose: To build trust and communicate values at a glance.

WORDMARK OR LOGOTYPE "A custom typographic treatment of a brand name. No symbol is used, making the name itself the primary visual mark.

LOGO TERMS

Symbol

Wordmark

Central Tagline

RGB & CMYK COLOR RGB: stands for Red, Green, and Blue. RGB is meant for anything digital. (Digital displays like monitors, TVs, and smartphones.)

CMYK: stands for Cyan, Magenta, Yellow, and Key (black). CMYK is meant for anything you are printing. The color won't look right on a screen, but when you print, the color will be bold and the correct shades. (brochures, letterhead, packages, etc.)

LOGOS Vertical Logo

Horizontal Logo

COLORS #000000

#BEA778

#E5E5E5

#FFFFFF

FONTS DM SERIF DISPLAY 24 PX

Primary

DM SERIF DISPLAY 18 PX DM SERIF DISPLAY 12 PX DM SERIF DISPLAY 8 PX

Secondary

DM serif display 24 px DM serif display 18 px DM serif display 12 px DM serif display 8 px

Use all-caps exclusively for titles and headlines.

Use lowercase or secondary typography for taglines and general copy.

BRAND QUESTIONS? Corina Sang Art Director, Brand Designer Valleygirlcreatives@gmail.com