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We’ve all seen these iconic characters in ads and television commercials for years, and most of us can easily match them with the brands and products each one touts and praises. This week, Tidbits digs $ $50 0 ADVERTISING PROOF 500 a little deeper into their history with some of the Final ADVERTISING Changes DUE: PROOF5:00 p.m.. F F F F O ODouble interesting stories behind them. review carefully. check: Mon., Phone Number(s) Spelling Prices Hours 04/04/22 Final Changes DUE: 5:00 p.m.. • Outstanding W Erepresentative NDouble ontact Tidbits immediately with changes or corrections. reviewyour carefully. check: Phone Number(s) Spelling Prices Hours MENT • Henry Nemo was a jazz composer and Cotton Customer Care REPLACE email: valleybits@msn.com ffice: 760-320-0997 760-320-1630 Contact your Tidbits representative immediately with changesFax: or corrections. E T SYS M Club musician credited as the creator of the jive ffice: 760-320-0997 valleybits@msn.com Fax: 760-320-1630 • FREE Estimates -22 31email: Expires 5music genre. So what does Nemo have to do with • ReliableFREE Service tuna fish? Tasked with creating an ad campaign • BEST PRICE for StarKist tuna, account exec Tom Rogers with GUARANTEE the Leo Burnett ad agency, designed a hip, cool beatnik-style fish with a beret and trendy shades, modeling Charlie the Tuna after his good friend, Nemo.
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• Charlie Tuna felt he had “good taste,” believing himself to be the perfect catch for StarKist. Throughout his 85-commercial career, which began in 1961, Charlie was always rejected with a note on a fish hook reading, “Sorry, Charlie.” The point of the message was that StarKist Advertising Icons: Turn to page 3
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INSIDE: Celebrity Extra............................. Page 6 All Rights QUALITY Reserved HOPE FOR A BETTER OF LIFE WITH: Contact your Tidbits representative immediately with changes or corrections. Comics & Puzzles........................ 8-9 Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 SANEXAS THERAPY TREATMENT Pet Column.................................. 9 a Breakthrough in Pain Management! Your Social Security.................... 11 Non-invasive • No Drugs • No Surgery!! Doctor's Advice .......................... 12 This cutting edge electrical Please review carefully. Double check: Phone Number(s) 14 Spelling Prices Hours Antique or Junque........................ “There has been cell signaling treatment Golf Tips & Advice..................... 15 MON., DEC. 31changes or corrections. a substanContact tial uses a special pneumonic your Tidbits representative immediately Please review carefully. Double check: Phone Number(s) with Spelling Prices Hours Published by: AdVenture Media
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