IMAGOTYPE SIMBOLOGY 02.1 PROTECTION AREA (VERTICAL) 02.2 PROTECTION AREA (HORIZONTAL) 02.3 COLOR VERSIONS (VERTICAL) 02.4 PHOTOGRAPHY BACKROUND 02.5 COLOR VERSIONS (HORIZONTAL) 02.6 COLOR VERSIONS (OPTIONS) 01.1 CONSTRUCTION (ISOTYPE) 01.2 PROTECTION AREA ( LOGOTYPE ) 01.3 ORIGINAL BRAND ( LOGOTYPE ) 01.4 VARIATION A ( LOGOTYPE ) 01.5 NEGATIVE (LOGOTYPE) 01.6 VARIATION B (NEGATIVE) 01 02
BASIC ELEMENTS APLICATIONS RULES FOR USE 03.1 CORPORATE TYPOGRAPHY 03.2 CORPORATE TYPOGRAPHY 03.3 CORPORATE COLORS 03.4 CORPORATE COLORS 05.1 05.2 05.3 05.4 05.5 05.6 T-SHIRT DESIGN CUP DESIGN BUSSSINES CARDS FACEBOOK STATIONARY KEYCHAIN DESIGN 04.1 CORRECT VERSIONS 04.2 CORRECT APPLICATIONS 04.3 INCORRECT APLICATIONS 04.4 INCORRECT APLICATIONS 04.4 TEXTUAL EXPRESSIONS 04.5 MINIMUN SIZE 03 04 05
SIMBOLOGY
It started from the typographic "R" of the Ofelia Text typeface and was intervened through geometric shapes.
01.1 CONSTRUCTION (ISOTYPE) 6
The
01.2 PROTECTION AREA (LOGOTYPE) 7
cleaning area is equivalent to 4 times the Ryonan "R"
01.3 ORIGINAL BRAND (LOGOTYPE) 8
01.4 VARIATION A (LOGOTYPE) 9
01.5 NEGATIVE (LOGOTYPE) 10
01.6 VARIATION B (NEGATIVE) 11
IMAGOTYPE02
The cleaning area is equivalent to 1/2 of the isotype
02.1 PROTECTION AREA ( VERTICAL ) 14
The cleaning area is equivalent to 4 times the Ryonan "R".
02.2 PROTECTION AREA ( HORIZONTAL ) 15
Original Negative Variation A 02.3 COLOR VERSIONS (VERTICAL) 16
02.4 PHOTOGRAPHY BACKROUND 17 On light background On dark background
Original Negative Variation A Variation B
02.5 COLOR VERSIONS (HORIZONTAL) 18
02.6 COLOR VERSIONS (OPTIONS) 19 Version 1 Version 2 Version 3 Version 4
RULES FOR USE
03
03.1 CORPORATE TYPOGRAPHY pág. 22 "Ofelia text" was chosen as the main typeface since it was the "base" type used for the creation of the logo. ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 (¿:?,!¡.-+-*/#) OFELIA TEXT For titles : Bold
03.2 CORPORATE TYPOGRAPHY pág. 23 "Ofelia text" was chosen as the main typeface since it was the "base" type used for the creation of the logo. ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 0123456789 (¿:?,!¡.-+-*/#) OFELIA TEXT For a paragraph: Regular
03.3 CORPORATE COLORS 24 #0074ff #4d4d4d RGB: 30 118 247 CMYK: 81 55 0 0 RGB: 77 77 77 CMYK: 65 58 57 37
03.4 CORPORATE COLORS 25 #00000 #cccccc #ffffff RGB: 0 0 0 CMYK: 75 68 67 90 RGB: 204 204 204 CMYK: 19 15 16 0 RGB: 255 255 255 CMYK: 0 0 0 0
RULES FOR USE04
Whenever possible, the mark should be applied in its original or negative version.
When they cannot be used, the grey and white versions will be used.
Variation A
Variation B
Original
Negative Version
04.1 CORRECT VERSIONS 28
In
If the
is to be
legibility
be
colors, the negative version will be used.
On light background (not corporate color) On light background On dark background (not corporate color) On dark background 04.2 CORRECT APPLICATIONS 29
all applications, the highest visibility, contrast and
must
ensured.
logo
applied on non-corporate
04.3 IN CORRECT APPLICATIONS 30 The logo has measurements and proportions determined by composition, hierarchy and functionality criteria. Under no circumstances you should modify everything detailed on pages 30 and 31. Compromise readability Horizontal distortion Vertical distortion Add a shadow Lower the resolution Rotate the elements Add gradient in the background Change the font Remove elements Set photographic backgrounds Change distribution of elements Change the background color
be used.
04.4 IN CORRECT APPLICATIONS 31 In all applications, the highest visibility, contrast and legibility must be ensured. If the logo is to be applied on non-corporate colors, the B/W version will
Add a shadow Compromise readabilityRemove elements Vertical distortion Change the background color Rotate the elements Horizontal distortion Change distribution of elements Lower the resolution Change the font
04.5 TEXTUAL EXPRESSIONS 32
Example of how not to write
ryonan
Example of how not to write
RyOnAn
Example of how you should write Ryonan
3304.6 MINIMUN SIZE 2 x 0,37 cm 77,1 x 58,2px The minimum recommended size to use a logo without losing its readability in offset, silkscreen and digital printing.
APLICATIONS
05
05.1 T-SHIRT DESIGN 36
05.2 CUP DESIGN 37
3805.3 BUSSSINES CARDS
05.4 FACEBOOK 39
05.3 STATIONARY 40
41
