Winter Mountain Games Overview

Winter Mountain Games

The Event In 2002, the Teva Mountain Games™ married adventure sports with the essence of mountain lifestyle to create the largest celebration of mountain culture in the United States. Over the last 9 years, the Mountain Games™ has evolved to showcase the best athletes within climbing, kayaking, cycling, multi-sport, paddling, trail running and fly fishing, all summer sports.

In 2012, the Mountain Games took the next logical step and evolved into Winter.

We will continue to embrace and celebrate our mountain culture and sustainable values through our human powered competitions, music, art and nightlife.

The Inaugural Teva Mountain Games drew over 15,000 spectators, 800 competing athletes and 100+ credentialed media to Vail. Saturday skier traffic was the largest day of the entire 2011/2012 season with over 18,000 skiers on the Mountain. Our Winter celebration aims to match the Summer WMG numbers within three to five years, with the goal of rapid expansion.

Some will be lured by the prospect of enjoying the authentic mountain scene in winter while some make the pilgrimage for the $60,000 cash Purse.

As a sponsor of the Winter Mountain Games, our partners will have the opportunity to connect with ~15,000 passionate outdoor enthusiasts. Coupled with unique activation venues as well as a national multi-media presence, a partnership with the Winter Mountain Games creates traceable ROI while positioning our partner as the category leader in the world of Outdoor Lifestyle and Adventure Sports .

The Competitions Amateurs & Pros on Same Starting Line: $60,000 Cash Purse

• Ice/Mixed Climbing • Bike (all on snow) - Big Air/Best Trick Comp - On-Snow Crit - Downhill Dual Slalom • XC Snow Shoe Race • Nordic Freestyle Race • Telemark Big Air/Best Trick Comp • Ski Mountaineering/Ascension Race • Vail Uphill • 7 Wonders of Vail Challenge • Boot Run Obstacle Course • Ultimate Mountain Challenge • Avalanche Dogs • Mountain Click Photo Competition

The Lifestyle (Music, Art, Mountains) Music: Mountains of Music: Music is a major component of the Mountain Games and each event features 2 – 3 bands performing free concerts. Year one of Winter WMG featured the Spazmatics and Theophilus London. Both concerts, as always are held outdoors/under the stars. Past acts have included Xavier Rudd, Jurassic5, Keller Williams, The Expendables, Ozomatli, Julian Marley, Nappy Roots, The Dirty Heads, Gov’t Mule and others…

Art: Film Premiers/Screening (Winter Outdoor Reels).

As a continuation of the growing success we have seen with Film Screenings during the Summer Mountain Games, the evening aspect of WMG will include one, possibly two evenings of Film Premier/Screening choices free to public. Starting Thursday night and concluding with awards on Saturday late afternoon will be an Ice Carving competition conducted outside in consumer view starting with each artist receiving a simple block of ice transforming into Art. Final concept and rules TBD. Mountain Click Photo Competition: The most unique photo comp in the outdoor world will pit amateurs and pros against each other to capture an iconic Winter Mountain Games portfolio. With a desirable cash purse up for grabs, the competition will be fierce.

The Mountain Town of Vail The athletic competitions mentioned above will be fused with Music and Art in a celebration of the mountain lifestyle.

Each day, spectators, in addition to viewing the exciting athletic competitions will enjoy a dynamic health, lifestyle exposition with all the greatest products and services.

Quick Facts Athlete Registrations: 800 unique registrants making up 873 total competition starts Community Economic Impact: $633,340 (only those who came to Vail specifically for WWMG.) Spectators: 15,000 estimated over 3 days *conservative estimate does not include general skier

traffic.

Most Skier Visits to Date in 2011-2012 Season on 2.11.12: 18,456 (over 45,000 skier visits during the 3 day event) 680 More Room Nights Sold in 2012 vs. Same Weekend in 2011 Total Marketing Impressions: 165,100,424 PR Circulation: 103,661,723 PR Coverage Includes: National Geographic, Outside Magazine, ESPN.com, SKI, Pinkbike, Elevation Outdoors, Spirit – Southwest Airlines, The Gear Junkie, Denver Post, 9News, and many more national and international outlets.

Television: 70,000,000 + Impressions

Marketing Summary At A Glance Impressions: WMG.com Page Views = 223,479 Social Media Shares from WMG.com = 404,000 Social Media = 34,239,038 Print Advertising = 19,113,036 PR = 103,661,723 Banner Advertising = 1,598,343 Email Blast = 2,491,866 Radio Ads = 2,397,460 TV Advertising = 971,479

Media Value: TV Advertising = $107,210 Print Advertising = $633,699 Banner Advertising = $15,899 E-Blasts = $12,459 PR = $1,652,070 Radio Advertising = $47,805 Social Media Shares from WMG.com = $2,020 Social Media = $22,322

Total Marketing Impressions: = 165,100,424

Total Media Value: = $2,493,484

2012 Winter Creative

Television Summary 2012 Winter Television Overview: The content from year 1 of Winter Teva Mountain Games presented by Eddie Bauer was too awesome to not share with a national audience. As such, we embraced, with our TV Production and Distribution partner, Jalbert Films a 30 minute TV show. The half hour show will air on: FOX Sports National (FSN): 40 million guaranteed US households with up to a total of 80 million potential US households depending on FSN affiliates picking up the show. Airing window will be late March / April 2012 with potential for multiple re-airs.

Universal Sports Network: More than 30 million US households. Airing window will be late March / April 2012 with multiple re-airs for up to a year.

Outside TV: 35 Destination Resort markets across the US. Airing window is late March / April 2012 with multiple re-airs.

Total Potential Impressions: = 110,000,000 +

Total Guaranteed Impressions: = 70,000,000 +

BUD LIGHT MOUNTAINS OF MUSIC: When the competitions end at the Mountain Games, the parties begin in the heart of Vail Village. Bud Light Mountains of Music is a free concert series held on Gore Creek Drive and draws thousands of spectators for each performance. Past acts have included Xavier Rudd, the Dirty Heads, Ozomatli, Jurassic5, Gov’t Mule, Julian Marley, The Expendables, Keller Williams & Yonder Mountain String Band. Monster Headphones will have the ability to leverage their existing musical talent relationships to help upgrade the Mountains of Music concert series at the Mountain Games.

Sponsorship Opportunities For a customized sponsorship proposal, please contact: Dave Dressman Vail Valley Foundation 619.764.0940 ddressman@vvf.org

2012 Winter Partners