VVF 2013 Event Summary

Overview of Vail Valley Foundation Properties Presented by Dave Dressman, Sponsorship Director January, 2013

ABOUT US Since 1981 the Vail Valley Foundation has been dedicated to sustaining and enhancing the quality of life in the Vail Valley through arts, athletics and education.

Numerous corporate brands yield a tangible return on investment through intelligent and strategic support of Foundation initiatives targeting the Vail Valley’s myriad of active, affluent and well educated local, regional and international guests.

Vail Mountain is the #1 ski resort in North America in terms of unaided brand awareness (47% vs. 33% for #2).

As the leading event producer in the Vail Valley we are the premiere brand activation partner of choice.

RECENT VVF MEDIA:

ATHLETICS The Vail Valley Foundation is an internationally recognized leader in large-scale world class event organization and promotion.

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Birds of Prey World Cup U.S. Ski Team Naming Party 2015 FIS Alpine World Ski Championships Mountain Games (Summer & Winter) American Ski Classic USA Pro Challenge

BIRDS OF PREY WORLD CUP Men’s Downhill & Super G: Dec 7-8, 2013 Women’s Downhill & Super G: Dec 14-15, 2013 Celebrating American ski racing champions including Bode Miller, Lindsey Vonn, Julie Mancuso and Ted Ligety.

BIRDS OF PREY WORLD CUP RACE WEEK Men’s & Women’s races in 2013.

Ski racing popularity on the rise in United States in Olympic year (Sochi 2014).

Men’s course regarded as one of the top three courses in the world. Only 2013/14 men’s World Cup race in the United States.

First event on new Women’s Downhill in Beaver Creek. Course described as most difficult Women’s Downhill in the World. Only 2013/14 women’s World Cup race in the United States.

The road to the 2015 FIS Alpine World Ski Championships runs through Vail & Beaver Creek.

BIRDS OF PREY AT A GLANCE: On-site reach: 25,000 over 3 days Average HHI: $175K Domestic TV: 1.68 Million Viewers International TV: 225 Million Viewers PR Impressions: 3 Million +

SKI INFLUENCERS ADVISE OTHERS ON: Financial Information (138 index) Politics & Current Affairs (135 index) Travel (138 index) Website/Internet (105 index) (Source: Universal Sports)

2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS February 3-15, 2015 4th Alpine World Ski Championships ever held in the United States (1950, 1989, 1999, 2015) Only location in North America to host three Alpine World Ski Championships.

2nd largest skiing event in the world behind the Olympics.

2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS The 2015 FIS Alpine World Ski Championships in Vail & Beaver Creek will mark the third time that the Vail Valley has played host to this prestigious event. The World Championships represent the largest and most impressive collection of ski racing talent in the world, second only to the Olympics.

800 of the world’s best ski racers representing over 70 nations.

1,800 members of the international print, photo, radio and broadcast media. More than 70 countries will carry the television feed.

2,500 volunteers.

An estimated 20,000 on-site attendees per day for the races swelling to approximately 30,000 for weekend competitions.

2015 AT A GLANCE: Value of marketing impressions conservatively estimated at $630 million 2.5 billion projected marketing impressions Expected television audience of nearly 750 million viewers world-wide

AMERICAN SKI CLASSIC March 20-24, 2013 North America’s original celebrity pro/am ski race.

World’s largest celebration of Ski Racing Legends.

Corporate America’s key influencers and spokespeople.

National TV syndication via 1 hour telecast

AMERICAN SKI CLASSIC A who’s who of corporate America. Targeting America’s key corporate influencers.

Full hospitality & social packages.

A collection of some of the most historic national and international ski racers of all time.

A headlining free concert. Past acts have included G. Love & Special Sauce, Robert Randolph & The Family Band, Taj Majal and more.

Throughout the years, celebrity participants have included the likes of Clint Eastwood, Richard Dean Anderson, Peter Fonda, Mariel Hemingway, Kelsey Grammer, Robert Kennedy, Jr., Dan Fogelberg, Christopher Reeves, John McEnroe and many others.

AT A GLANCE: On-Site Reach: 8,000 over 4 days Minimum HHI of $150K | 25% $500K+ Majority SVP, EVP and C Level Executives 80% are age 34 to 65 National Broadcast Syndication

MOUNTAIN GAMES Winter: February 8-10, 2013 Summer: June 6-8, 2013

MOUNTAIN GAMES

Nation’s premiere celebration of Adventure Sports & Mountain Lifestyle.

Festival atmosphere including free concerts, film series, photo & video competitions and an interactive expo and demo experience.

SUMMER & WINTER MOUNTAIN GAMES Celebrating the athletes of tomorrow. Creating Mountain Sport heroes.

Year/Year growth since 2002 in spectators and registered athletes.

Psychographics: Young at heart, active, affluent, socially & environmentally conscious and participatory.

SUMMER & WINTER COMBINED: 3,800 athletes competing in biking, running, kayaking, climbing, stand up paddling, slacklining, rafting, dog comps, fly fishing, skiing, mountaineering, multi-sport racing and show shoe & nordic racing. $160K in prize money ($100K summer/$60K winter) 569,225,599 potential marketing impressions. $5,978,961 total media value AT A GLANCE SUMMER: 45,000 spectators Average Adult Age: 35 (36% 25-34) Average Athlete Age: 26 Summer Marketing Impressions:389,880,937 Summer Media Value: $3,349,960 Television: 200,000,000 HH

AT A GLANCE WINTER: 25,000 + spectators Average Adult Age: 31 Average Athlete Age: 26 Winter Marketing Impressions: 165,893,660 Television: Minimum 70,000,000 HH Winter Marketing Impressions: 165,893,660 Winter Media Value: $2,629,001

USA PRO CHALLENGE August 2013

#1 spectator in Colorado USA PRO event CHALLENGE Largest cycling event in the United States On pace to be second largest cycling event in the world behind Tour De France by 2017

USA PRO CHALLENGE Seven consecutive days of racing through the majestic Colorado Rockies reaching elevations exceeding 12,000 feet.

683-mile course with more than 42,000 ft. of vertical climbing.

The toughest professional cycling race in the United States and one of the largest cycling events in U.S. history.

Features the best of the best in professional cycling in some of America’s most beautiful scenery.

AT A GLANCE:

Estimated 1 Million spectators in Colorado over 7 days Estimated 50,000 spectators in Vail/Beaver Creek in 2011 Average HHI: $113K Age Range: 25 – 54 (47%) | 55/45 Gender Split Broadcast Live in 161 Countries and Territories 3 Billion Media Impressions $99.6 Million Economic Impact For Colorado

ARTS & ENTERTAINMENT The Vail Valley Foundation owns and manages free standing performing arts complexes along with premier international music and dance properties.

Venues: Vilar Performing Art Center, Beaver Creek (VPAC) Gerald R. Ford Amphitheater, Vail Events: Vail International Dance Festival Black Diamond Ball Concert Series: Hot Summer Nights Free Concert Series Mountains of Music Free Concert Series VPAC Underground Sound Concert Series VPAC Winter Concert Series

VILAR PERFORMING ARTS CENTER Year Round Performances

Intimate 530 seat venue in the heart of Beaver Creek. Up-close with some of the world’s best artists.

The premiere performing arts venue in the Rocky Mountains. A piece of Broadway in Beaver Creek.

Not a single bad seat in the house & perfect acoustics.

VILAR PERFORMING ARTS CENTER 600 person capacity venue inspired by the Littman’s Kunstler Theater in Munich.

Unparalleled grandeur, breathtaking architectural design and the highest quality finish work and acoustics available.

A year-round schedule of theater, music, comedy, dance and the performing arts.

Renowned performers on par with programming at world class venues in the largest, most cosmopolitan cities around the globe.

Throughout the years, artists have included Ringo Starr, Robin Williams, Lewis Black, Sheryl Crow, Alison Krauss, Peter Frampton, BB King, Beach Boys, Boz Scaggs, Emmy Lou Harris, John Hiatt, Al Green, Pat Benatar, Diana Krall, Natalie Cole, Randy Travis, Keb’ Mo’, Jonny Lang, Chris Isaak, Wilson Phillips, Art Garfunkel, Burt Bacharach, The Black Crowes, LeAnn Rimes, Lyle Lovett and many more.

AT A GLANCE:

Annual audience reach is 50,000 Affluent – 59% HHI of $100K+, 28% HHI $200k+ Geographic Origin – Top 30 US DMAs (16% Intl.)

2/3 Destination Guests

GERALD R. FORD AMPHITHEATER 96,000 + patrons through the gates at the Gerald R. Ford Amphitheater each summer.

Diverse programming.

A cultural hotspot with performances by NY Philharmonic, Philadelphia Philharmonic, New York City Ballet and many more.

GERALD R. FORD AMPHITHEATER The Ford Amphitheater in Vail is a spectacular outdoor venue with a capacity in excess of 2,500.

This venue plays host to a unique mix of arts & entertainment including The Bravo Music Festival, Vail International Dance Festival, and the Hot Summer Nights Concert Series.

Largest concert venue in the Vail Valley and for a surrounding 100 mile radius.

Eclectic!

Each summer our selection of artists span rock, country, bluegrass, hip hop, classical, contemporary dance, funk, blues, & improvisational.

HOT SUMMER NIGHTS June – August, Vail Free concert series weekly on Tuesday nights A variety of musical genres THE weekly Summer social event of the Vail Valley

HOT SUMMER NIGHTS This annual free summer concert series is hosted at the Ford Amphitheater Tuesday evenings throughout the summer months. With shows ranging from rock to country to bluegrass to funk and beyond, the Hot Summer Nights Concert Series has become synonymous with summer for locals and visitors alike.

Throughout the years, artists have included Toad The Wet Sprocket, Great Big Sea, Cracker, Dixie Chicks, Marcia Ball, Leftover Salmon, Dierks Bentley, Jefferson Starship.

HOT SUMMER NIGHTS AT A GLANCE: Estimated 25,000+ Attendance in 2012 Average HHI: $83K Average Adult age: 35

VAIL INTERNATIONAL DANCE FESTIVAL

July 28 – August 11, 2013

The nations premiere celebration of Dance.

Planting dance in the center of popular culture.

Damian Woetzel, Artistic Director

VAIL INTERNATIONAL DANCE FESTIVAL Bringing the world’s greatest dancers, Choreographers and musicians to the stages of the Vail Valley.

Artistic Director Damian Woetzel.

Largest Dance Festival in North America.

Diverse programming complemented by community events, master classes and education outreach, engaging new audiences each summer.

Popularity of mainstream Dance is growing as illustrated by Dancing With The Stars occasionally posting higher ratings than American Idol.

Throughout the years, artists and companies have included New York City Ballet, Martha Graham Dance Company, Alvin Ailey American Dance Theater, the Bolshoi Ballet, American Ballet Theatre, Pacific Northwest Ballet, Miami City Ballet, Paul Taylor Dance Company, Creating new work. World Premieres debuted each year.

Launch Pad for new Dance Companies. Acclaimed companies New York City Ballet MOVES, Morphoses/The Wheeldon Company and Trey McIntyre Project all made company debuts at Vail International Dance Festival.

AT A GLANCE: Estimated 18,000 Attendance in 2012 Average HHI: $94K (63% between $100k-200k; 22% over $200k) Age: 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65 Total Marketing Impressions: 54 mm Loyal: 93% very/extremely likely to return

THANK YOU

Dave Dressman Sponsorship Director ddressman@vvf.org 619.764.0940