GoPro Mountain Games 2022 Stakeholder Report

2022

STAKEHOLDERS REPORT

2022 EVENT HIGHLIGHTS CELEBRATING OUR 20TH ANNIVERSARY

GOPRO DUAL SLALOM ADDED TO THE ROSTER

BIGGEST EVENT IN 20 YEARS OF THE GAMES

Celebrating 20 years, the Mountain Games has established a reputation as the country’s most celebrated festival of adventure sports, art, music and mountains based in Vail, CO.

The NEW Dual Slalom event was a huge hit amongst athletes and spectators in the beautiful setting of Minturn, taking the Mountain Games biking competitions to a new level in 2022.

This was the biggest year yet for the Mountain Games, with over 89K spectators making new memories and traditions over the six days of 35+ competitions.

2022 EVENT RESEARCH HIGHLIGHTS 78 NET PROMOTER SCORE

89,151 ATTENDEES

96/100 SATISFACTION RATE

5 AVERAGE # OF NIGHTS IN LODGING

2.7 AVERAGE GROUP SIZE

9,376 ROOM NIGHTS GENERATED

88% VERY/EXTREMELY LIKELY TO RETURN

443,448,355 TOTAL MARKETING IMPRESSIONS

72% CAME TO VAIL SPECIFICALLY FOR THE EVENT

TOP REFERRALS: WORD OF MOUTH & WEBSITE

Dave Dressman GoPro Mountain Games Event Director

“

“

It was refreshing and encouraging to see the 20th anniversary GoPro Mountain Games event return to full capacity with over 35 competitions, 3 nights of concerts, countless happy dogs, and over 89,000 spectators over 6 days. The Mountain Games is a special event for the Vail Valley, the outdoor community and all of our sponsors, partners, athletes, volunteers and staff. There is no better way to kick off summer in Vail than with the best outdoor sports and music festival in the world. We can't wait for 2023!

2022 SPONSOR ACTIVATIONS

2022 SEE ALL SPONSOR PHOTOS

MARKETING &

PR SUMMARY 443,448,355 Total Impressions

$1,180,165

Paid Media Value

Public Relations

421,576,752

$612,618

245

Total Reach

Publicity Value

Placements

Print

1,563,000

$143,828 Media Value

32

Placements

Digital

3,667,043 Impressions

$61,239

Media Value

11

Platforms

Mountain Games Social

3,414,915

$34,149

64,800

Impressions

Impressions

Media Value

Followers

2022 PARTNER & INFLUENCER SOCIAL

314

Posts

SOCIAL 10,018,841

11,814,430

676,287

$242,011

Followers

Impressions

Media Value

Engagement

SEE THE TOP POST OF 2022

@wadeholland

@arieltweto

@abbywrenartistry

@brodiethatdood

@selema

@es_dons

@jaminthevan

@rachelstrait1

@danejacksonkayak

@livetothemax

2022 PARTNER EMAIL MARKETING EMAIL 1,465,593

34.7%

2.2%

25

Average Open Rate

Subscribers

Emails Sent

Average CTR

SEE THE TOP PARTNERS 2022

@outsidemagazine

@jambase

@vailmtn

@denverpost

@denverwestword

@relixmag

@findopensnow

@spokeandblossom

@yogalifemag

@vaildaily

MOUNTAINGAMES.COM 518,831

Impressions

135,257 Users

2.29

Page Visits

TOP CONTENT: Schedule | Music | Oakley XC Mountain Bike North American Cup Vail presented by CELSIUS

2:36

Average Duration

MOUNTAINS OF MUSIC MUSIC SETS:

37

STAGES:

5

JITV SESSIONS:

11

THE AMP TOTAL ATTENDANCE:

7,100

Concessions at The Amp had their biggest night ever sales-wise at Gov’t Mule.

CONTENT CREATION OUTSIDE TV:

18 VIDEOS WHAT SHAPES US:

4 INTERVIEWS CREATORS ON-SITE:

15+

VIEW ALL RELEASED CONTENT Follow along for all 2022 content

HISTORICAL HIGHLIGHTS 2002

2013 FIRST YEAR THE VAIL VALLEY FOUNDATION OWNED/OPERATED THE MOUNTAIN GAMES

GOPRO MOUNTAIN GAMES 20TH ANNIVERSARY

FIRST YEAR WITH GOPRO AS TITLE SPONSOR

FIRST YEAR OF THE MOUNTAIN GAMES

2009

IN THE PAST 20 YEARS WE HAVE HAD:

883,000+ 40,000+ SPECTATORS

ATHLETES

2022

OVER THE PAST 5 EVENTS (2017-2022):

$7.24 M

AVERAGE ECONOMIC IMPACT

76,561 AVERAGE SPECTATORS

4,300

AVERAGE ATHLETE REGISTRATION

STAY UP TO DATE ON THE 2023 GOPRO MOUNTAIN GAMES

JUNE 8-11, 2023

THANK YOU! GoPro Mountain Games photos taken by: Dan Davis, Chris Kendig, JohnRyan Lockman, Rick Lohre, Jon Resnick, Logan Robertson.