GoPro Mountain Games Overview

ATHLETES * ART * MUSIC * MOUNTAINS

June 6 – 9 , 2013 | Vail, CO

Summary

In 2002, the Mountain Games married adventure sports with the essence of mountain lifestyle to create the largest celebration of mountain culture in the United States. Over the last 11 years, the Mountain Games™ has evolved to showcase the best athletes within climbing, kayaking, cycling, multi-sport, paragliding, trail running, SUP’ing and fly fishing. We strive to communicate our mountain culture and sustainable values through our competitions, music, art and nightlife utilizing the setting in Vail, Colorado to broadcast our platform to over 110 million households.

The upcoming 2013 GoPro Mountain Games will draw 45,000+ spectators, 3000+ registrations and 150+ credentialed media to Vail this June. Some are lured by the prospect of enjoying the authentic mountain scene while some make the pilgrimage for the $100,000 cash purse—the largest in the adventure world.

As a sponsor of the GoPro Mountain Games, our partners will have the opportunity to connect with 45,000+ passionate outdoor enthusiasts. Coupled with unique activation venues as well as a national multi-media presence, a partnership with the Summer Mountain Games creates traceable ROI while positioning our partner as the leader in the world of adventure sports and lifestyle.

QUICK FACTS ATHLETE REGISTRATIONS:

2,550 Unique Athlete Registrations 2,972 Total Competition Starts

COMMUNITY ECONOMIC IMPACT: $3.8M - Estimated revenue generated to the Town of Vail (+/- 20% error level should be considered)

SPECTATORS: 43,889

(+/- 20% error level should be considered)

POTENTIAL MKTG IMPRESSIONS: 389,880,937

PR IMPRESSIONS: 151,601,308

TELEVISION:

Domestic USA TV partnership with NBC Sports in 2013.

The GoPro Mountain Games to be featured nationally via three one-hour telecasts in late June and early July.

Dock Dogs

Free Ride Duel

Freestyle Kayak

Skydiving

SUP

10K Trail Run

Mountain of Music

Bouldering World Cup

The Pinnacle of Adventure Sports

Steep Creek Championship

Slacklining

the summer scene

TELEVISION SUMMARY 2013 BREAKDOWN National Broadcast : Three (3) unique one-hour telecasts of the GoPro Mountain Games to be broadcast on NBC Sports nationally in late June and early July and promoted through a variety of media avenues including GoPro national TV commercials and GoPro social media channels (5mm+ FB Fans).

Tentative NBC Sports Schedule: • Sunday 6/23 @ 4pm EST: Best of the GoPro Mountain Games • Wednesday 7/2 @ 5pm EST: GoPro Mountain Games, Water Sports • Wednesday 7/9 @ 5pm EST: GoPro Mountain Games, Land Sports

Universal Sports Broadcasts: Universal Sports will air each show a minimum of 3 times. This is an additional reach of 81mm.

Secondary Natl. TV Distro. Channels Late Q4 2013 and Q1 2014: Estimate 30 Million additional impressions across Europe, Pan Asia and Africa.

Outside TV: 35 Destination Resort markets across USA. Estimate 200+ total airings.

78,000,000

US HH Reach for NBC Sports

9,000,000

US HH Reach for Universal Sports

athletes.art.music.mountains Pros: MTB X-C, MTB Freeride, Bouldering World Cup, Multi-sport racing, Kayaking, Trail Running, athletes

SUP’ing, Road Cycling, Dog Competitions, Fly Fishing, Rafting and Stand Up Paddling

Amateurs: MTB X-C, MTB Freeride, Rock Climbing, Multi-sport Racing, Kayaking, Trail Running, Road Cycling, Dog Competitions, Fly Fishing, Rafting and Stand Up Paddling

Mountain Click Photo Competition: The most unique photo comp in the outdoor world pits art

amateurs and pros against each other to capture an iconic Summer Mountain Games portfolio. With $5,000 and a tear sheet in Outside Magazine up for grabs, the competition is fierce.

Headliner Concerts: Free epic headliner shows with 5,000 attendees packing the streets of

music

Vail. Past acts have included Xavier Rudd, The Expendables, Keller Williams, Julian Marley, Ozomatli, Jurassic 5, Gov’t Mule, Nappy Roots, Yonder Mountain String Band, The Samples, Legends of Hip Hop, Coolio and Animal Liberation Orchestra

Eddie Bauer Zip Line: Fly across Gore Creek on the Eddie Bauer Zip Line – for FREE. Green Light District™: The showcase for environmentally sensitive products and ideas to mountains

minimize your impact

Adventure Village: An interactive climbing, paddling. & slacklining experience Gear Town: The place to try and buy the latest and greatest outdoor gear

BUD LIGHT MOUNTAINS OF MUSIC When the competitions end at the Mountain Games, the parties begin in the heart of Vail Village. Bud Light Mountains of Music is a free concert series held during the Mountain Games and draws thousands of spectators for each performance. Past acts have included Xavier Rudd, the Dirty Heads, Ozomatli, Jurassic5, Gov’t Mule, Julian Marley, Theophilus London, Keller Williams, & the Yonder Mountain String Band.

The Numbers 2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

ATHLETES: 251

ATHLETES: 574 (+258%)

ATHLETES: 946 (+77%)

ATHLETES: 1,031 (+77%)

ATHLETES: 1,447 (+40%)

ATHLETES: 2,008 (+38%)

ATHLETES: 1,778 (-11%)

ATHLETES: 1,952 unique 2,269 starts (+45%)

ATHLETES: 2,174 unique 2,593 starts (+14%)

ATHLETES: 2,417 unique 2,798 starts (+7%)

ATHLETES: Winter: 800 unique 973 starts

1st Year VVF

SPORTS: Bouldering Trail Running Trials Biking Eagle River First year Vail WW park

SPORTS: XC MTB MTB Crit Steep Creek Dogs Colorado USATF Trail Running Championship

SPORTS: Adventure Racing added US National Trail Running Championship

SPORTS: Mainstream events added to attract weekend warrior = Mud Run

SPORTS: USA 10K National Trail Running Championships

SPORTS: GNC UMC introduced.

Replaces adventure race.

SPORTS: IFSC Bouldering World Cup – 1st time in USA in 20 Years

Summer: 2,550 unique 2,972 starts (+6%)

SPORTS: Vail Pass Half

SPORTS: SUP Added

1st Year VVF

High water/ Canceled events

SPORTS: All SUP Events

Slackline Added

Slopestyle

Low water/ Canceled SUP

Floyd Landis crushed in MTB & TT

LIFESTYLE: Teva becomes title sponsor Previously known as Champion Int. Whitwater Series & Jeep Whitewater Festival Disco rodeo Film premiere Awards party

LIFESTYLE: Art + Music Added Adv Classroom Clinics added Yonder Mtn. String Band Photo Comp Street Party (LUAU) Teva Mtn Ball

LIFESTYLE: VW Presenting Jurassic 5 Govt. Mule

SPECTATORS 6,000

SPECTATORS 12,000 (+100%)

SPECTATORS 18,000 (+50%)

Adv. Film Festival

LIFESTYLE: Coolio Tone-Loc Digital Undergound Young MC Everest Awards introduced

SPECTATORS 22,0000 (+22%)

LIFESTYLE: Nappy Roots & Freeride Demo Animal Liberation Orchestra Film Makers Shootout Coors Poker night at pubs

LIFESTYLE: The Samples

LIFESTYLE: Ozomatli

Telluride Mountain Film on Tour

Adventure Village & Green Light District

SPECTATORS 28,000 (+27%)

SPECTATORS 33,000 (+17%)

BBQ in Zest Mud Village

LIFESTYLE: Mtn of Music Outdoor Reels

LIFESTYLE: Julian Marley U2 Cover Band

Tamarama Meese Pete Kilpatrick Aceyalone

LIFESTYLE: Xavier Rudd Dirty Heads Aloha Happy Hour

1st Year VVF

SPECTATORS 35,000 (+6%)

SPECTATORS 40,000 (+14%)

MEDIA $: $250K

MKTG IMP:

MKTG IMP:

MEDIA $:

MEDIA $:

SPECTATORS 37K – 39K (- 2.5%)

SPECTATORS 43K – 45K (+10%)

MKTG IMP: 432,887,479

MKTG IMP: 273,523,036

MKTG IMP: 120,000,000

MKTG IMP: 165,067,323

MKTG IMP: 314,090,386

MKTG IMP: 373,801,334

MEDIA $: $1,994,673

MEDIA $: $2,100,000

MEDIA $: $1,600,000

MEDIA $: $736,000

MEDIA $: $2,104,445

MEDIA $: $2,002,552

MEDIA $: $6,692,684

Year VVF

SPECTATORS W inter: 10,000 + 45K skier visits Summer: 43,889 (+2%)

MKTG IMP: 207,505,097

1st

LIFESTYLE: W inter: Theopholous London Spazmatics Summer: Keller Williams DJ Juggy, Expendables

1st Year VVF

MKTG IMP: 550K

SPORTS: W Mtn Games

MKTG IMP: Winter: 165,893,660 Summer: 389,880,937 MEDIA $: Winter: $2,572,451 Summer: $3,349,960

My sincere thanks for your time, interest and consideration.

Dave Dressman Vail Valley Foundation ddressman@vvf.org | 619.764.0940