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4,050 TICKETS ISSUED TO ALL AGES
775 TWO DAY PASSES SOLD
39 VIP PASSES SOLD
2,000+ SOCIAL GIVEAWAY ENTRIES
12 DJ SETS AROUND VAIL
6 UNIQUE EVENT VENUES
92% OVERALL GUEST SATISFACTION
72% NET PROMOTER SCORE
96% CAME TO VAIL SPECIFICALLY FOR THE EVENT
3.5 AVERAGE GROUP SIZE
51% HEARD ABOUT THE EVENT ON SOCIAL MEDIA
70% “VERY” OR “EXTREMELY LIKELY” TO RETURN
$1.6M ESTIMATED REVENUE GENERATED FOR TOWN OF VAIL
604 ROOM NIGHTS GENERATED IN VAIL
73% STAYED IN VAIL
$2,550 AVERAGE HOUSEHOLD SPEND IN VAIL
2.4 AVERAGE NIGHTS STAYED IN VAIL
279,514 IMPRESSIONS*
6,847 ENGAGEMENTS*
15,913 GRFA FOLLOWERS*
*ONLY INCLUDES GRFA ACCOUNTS & EFFORTS
37,188 SUBSCRIBERS
9,211,189 POTENTIAL AUDIENCE
26 PLACEMENTS
$27,170 PUBLICITY VALUE
251K+ IMPRESSIONS
114K+ USERS