Après at The Amp 2025 Recap

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2025 APRÈS AT THE AMP LINEUP

VIEW THE RECAP VIDEO

7 MUSIC SETS AT THE AMP

4,050 TICKETS ISSUED TO ALL AGES

775 TWO DAY PASSES SOLD

39 VIP PASSES SOLD

2,000+ SOCIAL GIVEAWAY ENTRIES

12 DJ SETS AROUND VAIL

6 UNIQUE EVENT VENUES

RESEARCH HIGHLIGHTS

92% OVERALL GUEST SATISFACTION

72% NET PROMOTER SCORE

96% CAME TO VAIL SPECIFICALLY FOR THE EVENT

3.5 AVERAGE GROUP SIZE

51% HEARD ABOUT THE EVENT ON SOCIAL MEDIA

70% “VERY” OR “EXTREMELY LIKELY” TO RETURN

$1.6M ESTIMATED REVENUE GENERATED FOR TOWN OF VAIL

604 ROOM NIGHTS GENERATED IN VAIL

73% STAYED IN VAIL

$2,550 AVERAGE HOUSEHOLD SPEND IN VAIL

2.4 AVERAGE NIGHTS STAYED IN VAIL

DEMOGRAPHICS

CATEGORIES

SOCIAL

279,514 IMPRESSIONS*

6,847 ENGAGEMENTS*

15,913 GRFA FOLLOWERS*

*ONLY INCLUDES GRFA ACCOUNTS & EFFORTS

EMAIL

37,188 SUBSCRIBERS

PUBLIC RELATIONS

9,211,189 POTENTIAL AUDIENCE

26 PLACEMENTS

$27,170 PUBLICITY VALUE

WEBSITE

251K+ IMPRESSIONS

114K+ USERS

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