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MARCH 19 – 23, 2014


AMERICAN SKI CLASSIC March 19-23, 2014 North America’s original celebrity pro/am ski race. World’s largest celebration of Ski Racing Legends. Corporate America’s key influencers and spokespeople. National TV syndication via 1 hour telecast.


AMERICAN SKI CLASSIC A who’s who of corporate America. Targeting America’s key corporate influencers. Full hospitality & social packages. A collection of some of the most historic national and international ski racers of all time. Past legends have included Picabo Street, Daron Rahlves, Franz Klammer, the Mahre Brothers, Billy Kidd, Chad Fleischer and many, many others… A headlining free concert. Past acts have included G. Love & Special Sauce, Robert Randolph & The Family Band, Taj Majal and more. Throughout the years, celebrity participants have included the likes of Clint Eastwood, Richard Dean Anderson, Peter Fonda, Mariel Hemingway, Kelsey Grammer, Robert Kennedy, Jr., Dan Fogelberg, Christopher Reeves, John McEnroe, Giancarlo Esposito and many others.

On-Site Reach: 5,000 over 4 days Minimum HHI of $150K | 25% $500K+ Majority SVP, EVP and C Level Executives 80% are age 34 to 65 and travel frequently for business & pleasure National Broadcast Syndication They Lead Active Lives – 74% Exercise Regularly Participation as an American Celebrity Ski Classic Partner is a much about the skiing as it is about a brands ability to connect with qualified, active and affluent consumers from around the world an the top 15 US DMAs.


MARCH 19 – 23, 2014 The American Ski Classic is the longest standing, largest skiing competition and festival of its kind in North America. Skiing legends, sports and entertainment celebrities and corporate America join together on the slopes of Vail in March 2014 to usher in the events’ 32nd year. The event combines the thrill of professional and amateur ski racing with an array of entertainment options. In addition to the racing action, the American Ski Classic features a festive social schedule of the highest quality.


LEGENDS OF SKIING Former Olympic and World Champions rekindle old rivalries in the Legends of Skiing event, spanning the decades of the sport from the 1950s to the new millennium. Franz Klammer, Billy Kidd, Steve Mahre, Picabo Street, Daron Rahlves and Tamara McKinney fill the start order each year as over 30 of the greatest names in ski racing history reunite in the Vail Valley. Celebrities, Corporate America and the Vail Valley race alongside some of the biggest names in the history of ski racing at the American Ski Classic.


PARTICIPANTS

In addition to the Legends of Skiing and celebrities, the participants in the American Ski Classic annually represent an elite cross-section of corporate America with teams composed of sponsors, Vail Valley luminaries and paid participants from across the United States.

SPECTATORS

The American Ski Classic stadium offers an intimate atmosphere for viewing, complete with bleachers and a large-screen television for topto-bottom race action where ski racing fans gather to watch the festivities.


G. Love & Special Sauce performing at the 2012 American Ski Classic.

The American Ski Classic also features a festive social schedule that includes après ski functions, large scale concerts, the Legends of Skiing Banquet, a benefit dinner/auction, and exclusive hospitality areas for relaxing and viewing the races or entertaining clients.


TELEVISION

The American Ski Classic produces a 60-minute nationally syndicated television show that will reach no less than 86 percent of the U.S. market, and at least 75 percent of the stations syndicating the event shall be affiliated with one of the networks and the remainder with cable providers. Marketing Opportunities include: • (:30) second commercials to air in the final Event TV production • Lead in & Lead out billboards • Up to Sixty (60) seconds within telecast for an in show feature/vignette

MARKETING

Additional opportunities include, but are not limited to: Naming Rights, Full Logo Loop inclusion, on-course banners and various on-site branding tactics, PA Announcements, Jumbotron Features, Expo/Booth Space, Online/Digital/Social Media opportunities, Customized ‘events within the event’, Sweepstakes, Give-a-ways & customized on-site activation elements…


CONTACT: Dave Dressman Sponsorship Director Vail Valley Foundation 619.764.0940 ddressman@vvf.org www.vvf.org


American ski classic 2014 overview