2024 APRÈS AT THE AMP LINEUP
Once per winter the gates of the iconic Gerald Ford Amphitheater are opened up for two (2) nights of global dance music. This project is the result of a strong partnership between the VVF, AEG Presents, the Town of Vail and Vail Resorts. In year two, Apres at the Amp saw strong growth and continued to establish itself as THE can’t-miss winter concert event in Vail CO. We look forward to many more years of partnership and continuing to grow and improve this event.
4-CANINE
SHOVELER SUPPORTS
2650 NIGHTLY VENUE CAPACITY 92.31% DIVERSION RATE 75 DAYS OF VENUE PREPARATION 119.24 lbs TOTAL COMPOST WASTE 800 LBS IN SNOWMELT 77.85 lbs LANDFILL WASTE 14-PERSON SNOW SHOVEL CREW 775.67 lbs RECYCLED MATERIALS 1800 SQFT OF LAWN PROTECTION BEHIND THE SCENES
VIEW THE RECAP VIDEO
DJ SETS AT THE AMP
4,900+ Tickets issued to all ages
APRIL 5 + 6, 2024
500 TWO DAY CONCERT PASSES SOLD
5,350+ BEERS SOLD
2 EPIC GIVEAWAYS
44 colors used for custom skis
7
2024 BY THE NUMBERS
38°F FRIDAY NIGHT TEMPERATURE 14°F SATURDAY NIGHT TEMPERATURE
RESEARCH HIGHLIGHTS
92% OVERALL GUEST SATISFACTION
79% NET PROMOTER SCORE
86% CAME TO VAIL SPECIFICALLY FOR THE EVENT
4.8 AVERAGE GROUP SIZE
51% HEARD ABOUT THE EVENT ON SOCIAL MEDIA
76% “VERY” OR “EXTREMELY LIKELY” TO RETURN
$1.6M ESTIMATED REVENUE GENERATED FOR TOWN OF VAIL
1,015 ROOM NIGHTS GENERATED IN VAIL
73% STAYED IN VAIL
$1,246 AVERAGE HOUSEHOLD SPEND IN VAIL
2.2 AVERAGE NIGHTS STAYED IN VAIL
DEMOGRAPHICS
1. COLORADO 2. TEXAS 3. FLORIDA 4. CALIFORNIA 5. NEW YORK TOP STATES OF ORIGIN TOP LIFESTYLE
MUSIC FESTIVAL ENTHUSIAST OUTDOOR ENTHUSIAST • SPORTS ENTHUSIAST AVERAGE AGE 34.5 * *EXCLUDES ATTENDEES UNDER 18 FEMALE 61% IN-STATE NON EAGLE COUNTY 59% prefer electronic music 86% HAVE 4-YEAR DEGREE OR HIGHER 84% MALE 34% ATTENDED WITH FRIENDS 49% mean household income more than $200k 24% mean household income $100k-$199K 29% OUT OF STATE 13% EAGLE COUNTY 28%
CATEGORIES
SOCIAL + DIGITAL
133,594 IMPRESSIONS*
8,629 ENGAGEMENTS*
13,253 GRFA FOLLOWERS*
*ONLY INCLUDES GRFA ACCOUNTS & EFFORTS
30,555 SUBSCRIBERS
48.67% AVERAGE OPEN RATE
PUBLIC RELATIONS
988,767 TOTAL REACH
10 PLACEMENTS
$20,507 PUBLICITY VALUE
1.73% AVERAGE CTR
WEBSITE
58,330 IMPRESSIONS
30,794 USERS
165,024 UNIQUE EVENTS
* ARTISTS & PARTNERS COLLECTIVE INSTAGRAM FOLLOWERS *This is the total number of followers for all artists and partners for the event. @sofitukker 647K Followers @THISISNALA 36.6K Followers @discolines 153K Followers @vail.colorado 97k Followers @bobmosesmusic 147K Followers @dailybreadmusic 43K Followers @patmilbery 14.1K Followers VAIL
TOP INSTAGRAM ACCOUNTS IMPACT 2,339,716
TOP POSTS FROM VAIL
306,000 + VIEWS
SOFI TUKKER
SEE POST > GRFA_VAIL 22,800
SEE POST > DISCOLINES 8,112
SEE POST > PATMILBERY 9,624
SEE POST >
+ VIEWS
IMPRESSIONS
VIEWS
@grfavail @grfa_vail Venue Video Gallery Venue YouTube Channel Flickr Gallery
high-res photos,
Thornburg,
sthornburg@vvf.org CONNECT WITH US
For
contact Shannon
Senior Marketing Manager, at
