2021 Gerald R. Ford Amphitheater Stakeholders Report

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Gerald R. Ford Amphitheater Friends & Partners,

Each summer, the Gerald R. Ford Amphitheater in Vail is a community gathering place centered around world-class entertainment. Featuring lively concerts, renowned dance, laugh-out-loud comedy and more, The Amp hosts an array of cultural and entertainment offerings from May through September.

With the Gore Range to the east and Vail Mountain to the west, The Amp occupies a unique and cherished place not only in Colorado, but the world. It’s a place where locals and visitors come together and raise a toast to the beauty of a day wellspent in the Rocky Mountains while cultivating connections that make this such a strong, vibrant community. The 2,800capacity venue provides artists and guests with a uniquely Colorado setting to experience their favorite artists.

The Amp serves as the premiere, permanent outdoor venue in the Vail Valley and provides state-of-the-art facilities, permanent concessions areas that provide full food & beverage service, first-rate artist accommodations, diverse programming and various ticket purchase options including covered pavilion seating and general admission lawn seating.

The Amp is located within the Town of Vail and is operated by the Vail Valley Foundation. We are grateful for our partnership with the Town of Vail and we are honored to work together with numerous partners to help this centerpiece of our community continue to thrive, both culturally and financially, as we continue to deliver exceptional entertainment options all summer long.

Sincerely, The Vail Valley Foundation & Gerald R. Ford Amphitheater Staff

E S TA B L I S H E D S U M M E R 1 9 8 7

2 , 8 0 0 V E N U E C A PA C I T Y Vail, Colorado’s iconic open-air entertainment venue hosts an array of unique and unforgettable performances with a breathtaking view of the Rocky Mountains with programming from May through September.

ABOUT THE VAIL VALLEY FOUNDATION: The Gerald R. Ford Amphitheater had been operated by the nonprofit organization, Vail Valley Foundation for over 30 years and has seen countless artists grace its stage. Within walking distance to the vibrant streets of Vail Village, The Amp is cherished by locals and is a bucket-list venue for everyone who enjoys live music, the arts, dance, and entertainment.

ABOUT VAIL, CO: While Vail is most-known for its 5,289 skiable acres, this ski town turns into an outdoor-lover’s dream in the summer with 1,100 acres of open space and 350,000 surrounding acres of national forest. With dozens of world class hotel and lodging options, countless restaurants and retail options, Vail is the premiere resort destination in the world. Vail sees an estimated 1.2M guests per summer. As the saying goes: “come for the winter, stay for the summer.”

1 , 2 6 3 C OV E R E D PAV I L I ON S E AT S 1 , 3 0 0 H I L L S I D E L AW N S E AT S 60+ ANNUAL EVENTS 9 0 , 0 0 0 + AT T E N D E E S I N 2 0 2 1

ON E 2 3 X 9 F OOT V I D E O S C R E E N

RESEARCH & DEMOGRAPHIC HIGHLIGHTS 4 . 8 S AT I S FA C T I ON R AT I N G (scale of 1 to 5)

E S T I M AT E D $ 5 M R E V E N U E G E N E R AT E D F OR T OW N OF VA I L

8 6 N E T P R OM OT E R S C OR E

8 2 % B . A . D E G R E E OR H I G H E R

8 4 % C A M E T O VA I L S P E C I F I C A L LY F OR E V E N T AT T H E A M P

6 7 % H H I M OR E T H A N $ 1 0 0 , 0 0 0 / y r

8 9 % " V E RY" OR " E X T R E M E LY L I K E LY" T O R E T U R N

5 3 . 6 AV E R A G E A G E

4 6 % L OC A L / 2 2 % I N - S TAT E OV E R N I G H T / 2 5 % OU T OF S TAT E

47% M ALE / 51% FEM ALE

5 , 1 3 9 R OOM N I G H T S G E N E R AT E D

2 . 8 AV E R A G E N I G H T S S TAYE D I N VA I L

L I F E S T YL E C AT E G OR I E S : S P OR T S E N T H U S I A S T, T R AV E L E R , OU T D OOR ENTHUSIAST

AMP SUMMER CONCERTS Headliner performances booked in collaboration with AEG Presents.

These concerts bring a wide range of music and comedy to the iconic Gerald R. Ford Amphitheater in Vail.

8 PERFORMANCES

17,404 ATTENDEES

87 NET PROMOTER SCORE

79% COLORADO / 21% OUT OF STATE 69% HHI MORE THAN $100,000/yr

83% B.A. DEGREE OR HIGHER

93% CAME TO VAIL SPECIFICALLY FOR EVENT 90% “EXTREMELY LIKELY” TO RETURN IN THE FUTURE 2021 AMP SUMMER CONCERTS: Michael Franti & Spearhead, 2 nights of Bob Weir & Wolf Bros, Lindsey Stirling, Sebastian Maniscalco, Rodrigo y Gabriela, Death Cab for Cutie, and Phil Lesh & Friends

HOT SUMMER NIGHTS FREE CONCERTS Year in and year out, one of the most popular offerings at the Gerald R. Ford Amphitheater has been the Tuesday night Hot Summer Nights Free Concerts where Vail Valley locals and guests enjoy free music, top-of-the-line food and drink, and a family-friendly atmosphere .

7 FREE CONCERTS

16,066 TOTAL ATTENDEES

91 NET PROMOTER SCORE

64% COLORADO / 36% OUT-OF-STATE

63% HHI MORE THAN $100,000/yr

75% B.A. DEGREE OR HIGHER

73% CAME TO VAIL SPECIFICALLY FOR EVENT

89% "EXTREMELY LIKELY" TO RETURN IN THE FUTURE

2021 HSN CONCERTS: The High Hawks, Donavon Frankenreiter, Ghost of Paul Revere, Pink Talking Fish, Turkuaz, The Wailers, and Andy Thorn Super Jam

VVF'S END OF SUMMER COMMUNITY CONCERT New this year, this event brought hundreds of locals together to recognize and celebrate the tenacity, resilience, creativity, and collaborative spirit of our amazing community.

1 NIGHT // 3 SETS OF LIVE MUSIC

MORE THAN 40 LOCAL MUSICIANS

900+ ATTENDEES

94% LOCALS

68% HHI MORE THAN $100,000/yr

84% B.A. DEGREE OR HIGHER

$78K ESTIMAGED GROSS REVENUE GENERAGED FOR TOWN OF VAIL

The Vail Dance Festival is a two-week celebration of exceptional artistry. Established in 1989, the annual festival is lead by Artistic Director and President of The Julliard School, Damian Woetzel, who has helped firmly establish the Vail Valley as one of the top summer dance destinations in the world.

1 0 P E RF O RM ANC E S

5 5 + F RING E E V E NT S

1 4 , 9 4 8 AT T E N D E E S

$ 3 .4 M E C O NO M IC IM PAC T

4 7 5 M + M ARK E T ING IM P RE S S IO NS

Ar ts & C u ltu r e , He a lth & F itn e s s , T r a ve l

NOTABLE PERFORMERS: Lil Buck, Michelle Dorrance, Tiler Peck, Isabella Boylston, Lauren Lovette, James Whiteside, and more!

GoPro Mountain Games is the country's largest celebration of adventure sports, art and music. During the GoPro Mountains of Music, The Amp comes alive with three nights of concerts.

3 NIG HT S O F M US I C : B o b We i r & Wo l f B r o s a n d Yo n d er M o u nta in Str ing Band

7 ,4 0 0 C O NC E RT AT T E N D E E S F O R 3 S O L D O UT S HO WS

5 6 K + E S T I M AT E D E V E N T S P E C T AT O R S

7 0 N ET PROM OTER SCORE

9 7 .6 M M ARK E T ING IM P RE S S IO NS

$ 4 M E C O NO M IC IM PAC T

PAST MOUNTAINS OF MUSIC CONCERTS: Citizen Cope, Melvin Seals & Jerry Garcia Band, Wood Brothers, St. Paul and the Broken Bones, Cold War Kids, G. Love & Special Sauce, Moon Taxi, Xavier Rudd, Stephen Marley

THANK YOU TO OUR SPONSORS & PARTNERS! VENUE SPONSORS GMC DISCOVER VAIL PACIFICO TINCUP MOUNTAIN WHISKEY TIAA BANK NATURE VALLEY CAMBRIA ESTATE WINERY MOE'S ORIGINAL BBQ SONNENALP HOTEL HIGH NOON SUN SIPS BLUSKY RESTORATION VAIL RESORTS HORNITOS OFFICIAL PARTNERS STRANAHAN'S WHISKEY RESORT EVENTS INC. VAIL HONEYWAGON EVENT RENTS OUTSIDE GALLEGOS AEG PRESENTS BRAVO!VAIL BIG DELICIOUS CATERING GORE CREEK CONCESSIONS COMMUNITY SPONSORS PAZZO'S PIZZERIA EL SEGUNDO FALL LINE DONNA GIORDANO SLIFER, SMITH & FRAMPTON HOLY CROSS ENERGY

INDEX @grfavail @vaildance @mountaingames

@grfa_vail @vaildancefest @mountaingamesvail

Flickr Gallery For high-res photos, contact Kristen Dudding Sr. Marketing Manager at kdudding@vvf.org

Venue Video Gallery Venue YouTube Channel

THANK YOU! We look forward to connecting and, in partnership with you, making the 2022 Gerald R. Ford Amphitheater season the best-to-date.

DAVE DRESSMAN VP of Sales & Gerald R. Ford Amphitheater 619.764.0940 | ddressman@vvf.org