2015 world ski championships overview

2015 WORLD ALPINE SKI CHAMPIONSHIPS VAIL & BEAVER CREEK FEB 3 – 15, 2015

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The Vail Valley Foundation (VVF) provides its sponsors with the best the Vail area has to offer in terms of iconic events with the most extensive, international footprint. Since its inception, the VVF has helped to build the Vail brand into the #1 ski resort in North America* through producing major arts and athletic events that attract participants and audiences globally.

Having recently celebrated the 50th anniversary of Vail, we look forward to another successful 50 years by aligning our properties with the right brands. This does not simply mean sharing our target demographics as much as it does to our vision of excellent activation. *VRI U&A Study 2012 (Unaided Awareness)

2015 FIS ALPINE WORLD SKI CHAMPIONSHIPS February 3-15, 2015 4th Alpine World Ski Championships ever held in the United States (1950, 1989, 1999, 2015) Only location in North America to host three Alpine World Ski Championships.

2nd largest winter sports & skiing event in the world behind the Olympics.

The 2015 FIS Alpine World Ski Championships in Vail & Beaver Creek will mark the third time that the Vail Valley has played host to this prestigious event. The World Championships represent the largest and most impressive collection of ski racing talent in the world, second only to the Olympics.

2015 AT A GLANCE:

800 of the world’s best ski racers representing over 70 nations.

• 1,800 members of the international print, photo, radio and broadcast media.

More than 70 countries will carry the television feed.

2,500 volunteers.

An estimated 20,000 on-site attendees per day for the races swelling to approximately 30,000 for weekend competitions.

2015 FIS World Alpine Ski Championships

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Value of marketing impressions conservatively estimated at $630 million 2.5 billion projected marketing impressions Expected television audience of nearly 750 million viewers world-wide

DREAM IT. LIVE IT. SHARE IT. Raise ski racing’s

Capitalize on a

Celebrate American

Target a Highly Qualified

Host an event for the

Next Generation

Growing Sport Ski Celebrities

Audience World

CELEBRATING U.S. SUPER STARS Ted Ligety Park City, UT 4 time World Cup Champ 2013 “breakout” season

Mikaela Shiffrin Hometown: Vail, CO 18 year old “phenom” World Champion

Bode Miller Hometown: Franconia, NH Sochi will be his 5th Olympics 33 World Cup Victories

Lindsey Vonn Ted Ligety Hometown: Vail, CO Olympic Gold Medalist Media Mogul

2015 SPONSOR PACKAGES National Sponsors  Maximum of 9 national sponsor packages available  Sponsor packages 3 & 5 have sold. 7 of the 9 remain available for sale  National sponsor packages are primarily cash investments with in-kind (trade) investment on a case by case basis  VVF willing to consider, for appropriate partners, a reduction off the cash price in exchange for a greater in-kind trade investment  VVF has an in-house, turn-key sponsorship fulfillment team to assist with and ensure seamless delivery of all sponsor rights and benefits  Final domestic TV distribution plan for national sponsors is pending based on the need to transfer the domestic US television rights from global rights holder EBU to a USA based Network partner  Regarding Domestic USA TV for 2015, there will be a robust national TV production and distribution plan with several hours of total coverage. This is separate from the international world feed coverage

 Looking to have all national sponsor agreements contracted by February/March 2014

2015 SPONSOR PACKAGES All 9 National Sponsors receive the below common rights & benefits.

Additionally, we have a variety of customized sponsorship activation plans targeting specific aspects of the event including: Sampling/Product, Big Air, Music/Concerts, Media/Hospitality, Festivals/Transportation, Jumbotron/Big Screens, & the Vilar Performing Arts Center. These additional benefits will be customized to meet the goals of our brand partners.

Common Rights & Benefits:  Official national sponsor of the 2015 FIS Alpine World Ski Championships  Two (2) :30 second commercial spots airing during coverage in select domestic US markets  Category exclusivity  Use of the event marks (domestic US only)  Logo on the national sponsor page of event website  One (1) full page ad in the official event program  One (1) :30 second commercial in rotation on event video boards  Logo in rotation on event video boards  Logo on select marketing and promotional materials  Logo placement on select and appropriate venue signage  Two (2) 2014-2015 Vail-Beaver Creek season ski passes  Two (2) tickets to Opening Ceremonies  Four (4) gift bags, and eight (8) invitations to Sponsor Party  Twenty-two (22) Silver level VIP tickets, max4 may be used on any single day  Right to purchase additional VIP tickets (max 10) & Opening Ceremonies tickets (max 4)

FOR CUSTOMIZED SPONSORSHIP PACKAGES PLEASE CONTACT: Dave Dressman National Sponsorship Director ddressman@vvf.org 619.764.0940