2015 wasc overview

Vail & Beaver Creek have long been considered two of North America’s premiere winter resorts. Just a two-hour drive from Denver, these mountain communities offer dining, shopping and outdoor festivities of the highest caliber with international appeal.

Vail: 5,289 acres of incomparable skiing, World Famous Back Bowls, 300 days of sunshine per year.

Beaver Creek: Home to Birds of Prey & Raptor racecourses, exceptional family experience, European charm.

HISTORICAL SIGNIFICANCE Vail 路 Beaver Creek is the only location in North America to host three Championships - 1989, 1999 and 2015.

The 2015 event is the fourth Championships ever held in the U.S. The Alpine World Ski Championships are the most significant winter sports and skiing event in the world, second only to the Winter Olympics.

The largest and most Vail’s Lindsey Vonn

impressive collection of ski racing stars in the world, second only to the Olympics.

Julia Mancuso Julia Mancuso

Ted Ligety Vail’s Mikaela Shiffrin

Bode Miller

TELEVISION COVERAGE UNPRECENTED AIRTIME NBC – 6 hours Live Broadcast NBC Sports Network – 8.5 hours Live Broadcast Universal Sports – 12 hours Live Broadcast Estimate an average TV point rating for USA coverage at 1 NBC & NBC Sports Network – 30+ hours Rebroadcast International Broadcast 90 Hours Live HD Broadcast outside USA Global TV Viewers 750 million

27.5 hours of live broadcast coverage, the largest broadcast of alpine ski racing in the US besides the Olympics.

Coverage of every race for the first time in history.

NUMBERS AT A GLANCE 2015 marks the 3rd time Vail · Beaver Creek hosts this prestigious event.

800 of the world’s best ski racers representing more than 70 nations.

1,800 members of the international print, photo, radio and broadcast media.

More than 70 countries carry the television feed.

2,500+ volunteers Estimated 10k

attendees/race day

Attendance expected to swell to approximately 20k – 25k for weekend competitions.

RACE SCHEDULE* Monday

Feb-2

Ladies' Downhill Training Opening Ceremonies

11am Evening

Beaver Creek Vail

Tuesday

Feb-3

Ladies' Super G Men's Downhill Training

11am 1:30pm

Beaver Creek Beaver Creek

Wednesday

Feb-4

Men's Super G Ladies' Downhill Training

11am 2pm

Beaver Creek Beaver Creek

Thursday

Feb-5

Ladies' Downhill Training Men's Downhill Training

11am 1pm

Beaver Creek Beaver Creek

Friday

Feb-6

Ladies' Downhill Men's Downhill Training

11am 1:30pm

Beaver Creek Beaver Creek

Saturday

Feb-7

Men's Downhill

11am

Beaver Creek

Sunday

Feb-8

Men's Super-Combined Ladies' SC (DH) Training

10am/2:15pm 12pm

Beaver Creek Beaver Creek

Monday

Feb-9

Ladies' Super-Combined

10am/2:15pm

Beaver Creek

Tuesday

Feb-10

Nations Team Event

2:15pm

Thursday

Feb-12

Ladies' Giant Slalom Men's Giant Slalom Qualifiers

10:15am/2:15pm 10:15am/2:15pm

Beaver Creek Vail

Friday

Feb-13

Men's Giant Slalom

10:15am/2:15pm

Beaver Creek

Saturday

Feb-14

Ladies' Slalom Men's Slalom Qualifiers

10:15am/2:15pm 10:15am/2:15pm

Beaver Creek Vail

Sunday

Feb-15

Men's Slalom Closing Ceremonies

10:15am/2:15pm Evening

Beaver Creek Beaver Creek

*Subject to change.

Vail

GEOGRAPHICAL INFORMATION Market Segments for Vail/Beaver Creek: Presidents Weekend 2013 Vail

Beaver Creek

Vail Top MSA's (2013)

Projected 2015

New York Chicago Boston Minneapolis Philadelphia

38% Local/In-State

25% 40%

8.5% 4.8% 3.9% 3.7% 2.6%

52% Out-of-State

72% 40% Beaver Creek Top MSA's (2013) New York Chicago Detroit Minneapolis Atlanta

10% International

4% 20% 0%

10%

20%

30%

40%

50%

60%

70%

10.1% 7.2% 3.3% 2.9% 2.8% 80%

90%

100%

DEMOGRAPHICS

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• • • • • •

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Average adult spectator age: 44 – 46% are married with children – 37% single w/o children Gender split: 62% male / 38% female Average group size: 3.7 people 76% of attendees are homeowners 87% of adults surveyed have a Bachelors Degree or higher 54% have a HHI of greater than $100k Top 3 Lifestyle categories: – Outdoor Enthusiast (camping, fishing, hunting) – Sports Enthusiast (skiing, biking, hiking) – Health and Fitness Event is Discus Compliant with 80% of all attendees over age 21

EVENT VENUES 1.

Beaver Creek Race Stadium: 10 of the 11 Men’s & Ladies races occur here. Stadium consists of public viewing space, public grandstands (~3,500 seats) plus standing spectator platforms holding up to another 2,000 people, Platinum, Gold and Silver VIP venues; 2,100 people per day, International Sponsors and select National Sponsors will have activation areas, Press Center. Public concession locations.

2.

Beaver Creek Village: Event Registration/accreditation & coaches meetings occur in the Park Hyatt BC. BC Village hosts multiple public special events during après & night time windows.

3.

Avon: “Après in Avon” will occur daily from 1:30 – 5pm with music, entertainment, food & drink sales, performance art, animation & excitement.

4.

Solaris Plaza in Vail: Location for Awards Ceremonies, Public Bib Draws, Vail Après and headliner concerts all take place at this venue.

5.

Golden Peak Stadium in Vail: Location for Opening Ceremonies, Nations Team Event, Legends Race & Big Air competition.

TRAFFIC FLOW

9am – 2pm Beaver Creek Race Stadium

2pm – 5pm Various Après Events

Talons Bar, General Event Concessions & VIP Areas

Après in Avon, BC Village Après, Vail Village (Solaris Plaza), Golden Peak Base Area (Vail)

Estimated 8k attendees / weekday & 15k attendees / weekend day

Estimated 2,500 guests will flow through each Après / day

6pm – 10pm Awards Ceremonies & Headliner Concerts Vail Village (Solaris Plaza) Estimated 3k – 6k attendees / weekdays & 10k attendees on Friday & Saturday nights

SOLARIS PLAZA - VAIL

VAIL VALLEY VENUES - DISTANCES 10 Miles Vail - Avon 3.5 Miles Avon - BC Village 1.5 Miles BC Village - BC Race Stadium

BEAVER CREEK RACE STADIUM

SPONSORSHIP BREAKDOWN SPONSORSHIP PACKAGES  Seven (7) International Sponsors will receive the bulk of the global branding rights. These include Audi, Longines, J Lindeberg, Deichmann, and Milka Chocolate.  Eight (8) National Sponors will receive the bulk of the domestic media benefits along with robust on-site activation platforms. These will likely include large brands like Korbel Champagne, Sprint, Power Shares & Bank of America.  Fifteen (15) Official Supplier sponsors will receive custom packages which include the rights to use event marks for merchandising efforts. These include brands like Nature Valley, Leitner Poma, Sierra Nevada and Games Creek Audio.

MY SINCERE THANKS FOR YOUR TIME, INTEREST AND CONSIDERATION. Dave Dressman Vail Valley Foundation National Sponsorship Director 619.764.0940 ddressman@vvf.org