2015 wasc official supplier sponsor oakley

ALPINE WORLD SKI CHAMPIONSHIPS FEBRUARY 2-15, 2015 Vail 路 Beaver Creek, Colorado

Vail & Beaver Creek have long been considered two of North America’s premiere winter resorts. Just a two-hour drive from Denver, these mountain communities offer dining, shopping and outdoor festivities of the highest caliber with international appeal.

Vail: 5,289 acres of incomparable skiing, World Famous Back Bowls, 300 days of sunshine per year.

Beaver Creek: Home to Birds of Prey & Raptor racecourses, exceptional family experience, European charm.

HISTORICAL SIGNIFICANCE Vail 路 Beaver Creek is the only location in North America to host three Championships - 1989, 1999 and 2015.

The 2015 event is the fourth Championships ever held in the U.S. The Alpine World Ski Championships are the most significant winter sports and skiing event in the world, second only to the Winter Olympics.

The largest and most Vail’s Lindsey Vonn

impressive collection of ski racing stars in the world, second only to the Olympics.

Julia Mancuso Julia Mancuso

Ted Ligety Vail’s Mikaela Shiffrin

Bode Miller

TELEVISION COVERAGE UNPRECENTED AIRTIME NBC – 6 hours Live Broadcast NBC Sports Network – 8.5 hours Live Broadcast Universal Sports – 12 hours Live Broadcast Estimate an average TV point rating for USA coverage at 1 NBC & NBC Sports Network – 30+ hours Rebroadcast International Broadcast 90 Hours Live HD Broadcast outside USA Global TV Viewers 750 million

27.5 hours of live broadcast coverage, the largest broadcast of alpine ski racing in the US besides the Olympics.

Coverage of every race for the first time in history.

NUMBERS AT A GLANCE 2015 marks the 3rd time Vail · Beaver Creek hosts this prestigious event.

800 of the world’s best ski racers representing more than 70 nations.

1,800 members of the international print, photo, radio and broadcast media.

More than 70 countries carry the television feed.

2,500+ volunteers Estimated 10k

attendees/race day

Attendance expected to swell to approximately 20k – 25k for weekend competitions.

RACE SCHEDULE* Monday

Feb-2

Ladies' Downhill Training Opening Ceremonies

11am Evening

Beaver Creek Vail

Tuesday

Feb-3

Ladies' Super G Men's Downhill Training

11am 1:30pm

Beaver Creek Beaver Creek

Wednesday

Feb-4

Men's Super G Ladies' Downhill Training

11am 2pm

Beaver Creek Beaver Creek

Thursday

Feb-5

Ladies' Downhill Training Men's Downhill Training

11am 1pm

Beaver Creek Beaver Creek

Friday

Feb-6

Ladies' Downhill Men's Downhill Training

11am 1:30pm

Beaver Creek Beaver Creek

Saturday

Feb-7

Men's Downhill

11am

Beaver Creek

Sunday

Feb-8

Men's Super-Combined Ladies' SC (DH) Training

10am/2:15pm 12pm

Beaver Creek Beaver Creek

Monday

Feb-9

Ladies' Super-Combined

10am/2:15pm

Beaver Creek

Tuesday

Feb-10

Nations Team Event

2:15pm

Thursday

Feb-12

Ladies' Giant Slalom Men's Giant Slalom Qualifiers

10:15am/2:15pm 10:15am/2:15pm

Beaver Creek Vail

Friday

Feb-13

Men's Giant Slalom

10:15am/2:15pm

Beaver Creek

Saturday

Feb-14

Ladies' Slalom Men's Slalom Qualifiers

10:15am/2:15pm 10:15am/2:15pm

Beaver Creek Vail

Sunday

Feb-15

Men's Slalom Closing Ceremonies

10:15am/2:15pm Evening

Beaver Creek Beaver Creek

*Subject to change.

Vail

GEOGRAPHICAL INFORMATION Market Segments for Vail/Beaver Creek: Presidents Weekend 2013 Vail

Beaver Creek

Vail Top MSA's (2013)

Projected 2015

New York Chicago Boston Minneapolis Philadelphia

38%

Local/In-State

25%

40%

8.5% 4.8% 3.9% 3.7% 2.6%

52% Out-of-State

72% 40% Beaver Creek Top MSA's (2013) New York Chicago Detroit Minneapolis Atlanta

10% International

4% 20% 0%

10%

20%

30%

40%

50%

60%

70%

10.1% 7.2% 3.3% 2.9% 2.8% 80%

90%

100%

DEMOGRAPHICS

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Average adult spectator age: 44 – 46% are married with children – 37% single w/o children Gender split: 62% male / 38% female Average group size: 3.7 people 76% of attendees are homeowners 87% of adults surveyed have a Bachelors Degree or higher 54% have a HHI of greater than $100k Top 3 Lifestyle categories: – Outdoor Enthusiast (camping, fishing, hunting) – Sports Enthusiast (skiing, biking, hiking) – Health and Fitness Event is Discus Compliant with 80% of all attendees over age 21

EXECUTIVE SUMMARY Oakley at the FIS Alpine World Ski Championships As one of the Official Supplier sponsors of the 2015 AWSC, Oakley will have the ability to repeatedly engage with a highly qualified, active demographic of global consumers during the most significant winter sporting event outside of the Winter Olympic Games.

This epic celebration of skiing and mountain lifestyle will provide Oakley with unique and engaging opportunity to provide value to current Oakley customers while also connecting with qualified consumers on-site and online.

VVF‘s goal is to provide Oakley with an integrated partnership package that focuses on unique consumer interaction across multiple venues, product integration, athlete ambassadorship & a social media sweepstakes spanning the entire 2014/2015 winter ski season. Upon execution Oakley will leave a lasting and impactful message on the WASC and its millions of viewers/attendees.

Oakley Integration & Touchpoints: VENUES As the Official Sunglass and Goggle Sponsor, Oakley will have the opportunity to engage with consumers throughout the day across multiple venues.

1.

Beaver Creek Race Stadium: 10 of the 11 Men’s & Ladies races occur here. Stadium consists of public viewing space, public grandstands (~3,500 seats) plus standing spectator platforms holding up to another 2,000 people, Platinum, Gold and Silver VIP venues; 2,100 people per day, International Sponsors and select National Sponsors will have activation areas, Press Center. Public concession and sponsor village activation s.

2.

Beaver Creek Village: Event Registration/accreditation & coaches meetings occur in the Park Hyatt BC. BC Village hosts multiple public special events during après & night time windows. Home of the Vilar Performing Arts Center which will host nightly ticketed concerts and performances

3.

Avon: “Après in Avon” will occur daily from 1:30 – 5pm with music, entertainment, food & drink sales, performance art, animation & excitement.

4.

Solaris Plaza in Vail: Location for Awards Ceremonies, Public Bib Draws, Vail Après and free headliner concerts all take place at this venue.

5.

Golden Peak Stadium in Vail: Location for Opening Ceremonies, Nations Team Event, Legends Race & Big Air competition.

Oakley Integration & Touchpoints: TRAFFIC FLOW

9am – 2pm Beaver Creek Race Stadium

2pm – 5pm Various Après Events

Sponsor Village, General Event Concessions & VIP Areas and Transportation to and from the venue

Après in Avon, BC Village Après, Vail Village (Solaris Plaza), Golden Peak Base Area (Vail)

Estimated 8k attendees / weekday & 15k attendees / weekend day

Estimated 2,500 guests will flow through each Après / day

6pm – 8pm Awards Ceremonies & Headliner Concerts Vail Village (Solaris Plaza) Estimated 3k – 6k attendees / weekdays & 10k attendees on Friday & Saturday nights

VAIL MAP

Solaris Plaza to Golden Peak is a 5 -7 minute walk that cuts through the heart of Vail Village. Oakley will have permanent Credit Card tents/kiosks/trucks at Solaris Plaza for the duration of the event. Concession locations will pop up at Golden Peak during all ancillary events

BEAVER CREEK & AVON MAP

Avon is the gateway to Beaver Creek and is a short 5 minute drive to BC Village .

From BC Village to the Race Stadium, it is another 5 minute bus ride. Skiers will have the option of skiing to the Race Stadium.

VAIL VALLEY VENUES - DISTANCES 10 Miles Vail - Avon 3.5 Miles Avon - BC Village 1.5 Miles BC Village - BC Race Stadium

BEAVER CREEK RACE STADIUM

SPONSORSHIP BREAKDOWN SPONSORSHIP PACKAGES  Seven (7) International Sponsors will receive the bulk of the global branding rights. These include Audi, Longines, J Lindeberg, Deichmann, and Milka Chocolate.  Eight (8) National Sponors will receive the bulk of the domestic media benefits along with robust on-site activation platforms. These include Korbel Champagne, Power Shares & Bank of America.  Twelve (12) Official Supplier sponsors will receive custom packages which include the rights to use event marks for merchandising efforts. These include brands like Nature Valley, Leitner Poma, & Game Creek Audio.

SPONSORSHIP BREAKDOWN 2015 OFFICIAL SUPPLIER SPONSORSHIP  Be an integral part of hosting the World, for the 3RD Time (1989, 1999 & 2015) in Vail & Beaver Creek.  Align your brand with a growing sport.  Present your brand to a targeted, highly-qualified audience in a celebratory environment, when they’re having fun and open to new tastes & ideas.

 Capitalize on a promotional window of activity spanning the full winter season.

OFFICIAL DESIGNATION & RECOGNITION  Positioned as the Official & Exclusive Sunglass and Goggle Partner of the 2015 FIS Alpine World Ski Championships presented by Audi.  Rights to use the official and approved Event Marks in connection with the sale, promotion and advertising of sponsor products, including such use on packaging of sponsor products, and in television, radio, print, electronic and other sponsor advertising, to indicate a sponsor relationship with the event (within USA only).  Sponsor / sponsor product/service included in an official press release.

OFFICIAL SUPPLIER | OAKLEY MARKETING, ACTIVATION & HOSPITALITY BENEFITS • • •

Official Sunglass and Goggle sponsor of the 2015 FIS Alpine World Ski Championships Category & Merchandising Exclusivity & use of the event marks (domestic US only) Sponsor to receive one (1) WASC Sweepstakes Package to use as a regional retail POS promotion or a social/digital media promotion. VVF to supply sponsor with the following: • • •

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3 Nights Lodging in Vail, Avon or Beaver Creek during the Championships (dates are @ VVF discretion) & round trip ground transportation from DIA to the Vail Valley Two 4-day Lift Passes good at Vail or Beaver Creek Mountains Two equipment rental vouchers & two VIP Passes good for the corresponding race days

Logo on official sponsor page of event website & one (1) full page ad in the official event program One (1) :30 second commercial & sponsor logo in rotation on select event video boards Logo on select marketing and promotional materials Sponsor to receive a minimum of four (4) logo/company name branding inclusion in non-comp locations of the overall 2015 event footprint in line with official event branding guidelines. Final locations are at VVF discretion will be in/around the BC stadium outside of world feed cam view, on the road to the BC Stadium, BC Village and/or Vail Village.

OFFICIAL SUPPLIER | OAKLEY MARKETING, ACTIVATION & HOSPITALITY BENEFITS •

Sponsor to receive eleven (11) Silver level VIP tickets for use during Event.

Maximum of four (4) VIP tickets may be used on any one day. Sponsor may purchase from VVF additional Silver level VIP Tickets up to a maximum of six (6).

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Sponsor to receive Lift access good for skiing or snowboarding at Vail/Beaver Creek during the event window for 4 people.

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Sponsor to receive four (4) tickets valid for use at select ancillary and or cultural events which require paid ticket entry.

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Sponsor to receive two (2) complimentary tickets to the Opening Ceremonies (*if event is ticketed).

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Ability to use the “Grandview Room” in Lionshead for a private event on one (1) TBD Day/Night (subject to availability)

OFFICIAL SUPPLIER | OAKLEY MARKETING, ACTIVATION & HOSPITALITY BENEFITS •

Press Center Integration: Oakley to have the ability to set up a display kiosk showcasing the new Prism technology and products within both the domestic and international press centers. Size and location of Kiosk to be determined at sole discretion of VVF.

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On Site Activation: Oakley to have the ability to set up the “Rolling O Lab” in Avon at the Official “Apres Avon” event each day from 1:30pm – 5pm. Apres Avon will be an animated daily festival scene with music, entertainment, animation, food and drink as well as a Audi Winter driving experience.

Oakley to also have the ability to have a 10x10 tent in select TBD locations to include Vail Village, Golden Peak & Beaver Creek Village. Exact locations of 10x10 and dates are TBD and require VVF approval.

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Athlete Activations: Should Oakley plan to host an athlete signing or athlete-event in the Oakley store (or similar) during the Championships, VVF will provide marketing support across all relevant digital/social marketing channels.

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Custom Event Goggles: Oakley will have the option to produce a 2015 branded goggle product using the official mark. Such merchandise will have to go through the official/exclusive merchandise retail partner of VVF. Locations for sales of 2015 branded goggles will be in various locations to include the official online store and the official merch venues at both the BC stadium & Solaris Plaza

INVESTMENT  Cash Investment: $100,000 USD cash investment for 2015 Eyewear Designation and aforementioned benefits.  In Kind Trade: Oakley to provide VVF with $10,000 in wholesale inkind trade value for Oakley product to be used for various gifting and promotional efforts *Sponsor responsible for branding and activation costs and their own lodging during the Event. **Official apparel sponsor J Lindeberg is outfitting all event volunteers with Goggles

MY SINCERE THANKS FOR YOUR TIME, INTEREST AND CONSIDERATION. Dave Dressman Vail Valley Foundation ddressman@vvf.org 619.764.0940