2014 VIDF Overview

Pacific Northwest Ballet in George Balanchine’s Serenade. Photo ŠErin Baiano

The Vail International Dance Festival brings the world’s greatest dancers and choreographers to the stages of the Vail Valley for a two-week celebration of dance. Under the leadership of Artistic Director Damian Woetzel, the Festival has grown to be among the premiere cultural events in the nation, capturing the attention of national and international media including The New York Times, Departures Magazine, The Wall Street Journal and Vanity Fair to name a few.

The diverse programming is complemented by community events, master classes and education outreach, engaging new audiences each summer.

2014 marks the Festival s 26th anniversary season.

By aligning with the VIDF, brands have the unique opportunity to directly engage with a highlydesirable and affluent demographic in an incredible resort setting.

Lil’ Buck Š2013 Erin Baiano

Additionally, your brand will reach a national audience via marketing, media and press efforts while truly achieving a positive ROI on the partnership via retail promotions, on-site concession integration , unique activation and hospitality efforts.

Opening Night VAIL INTERNATIONAL Sunday, July 27 7:30pm

DANCE FESTIVAL

Pennsylvania Ballet Balanchine Celebration Monday, July 28 7:30pm Up Close: Jewels Pennsylvania Ballet & Special Guests Wednesday, July 30 6:30pm International Evenings of Dance Friday, August 1 & Saturday, August 2 7:30pm NOW: Premieres Hosted by Damian Woetzel Monday, August 4 7:30pm

2014 PERFORMANCE SCHEDULE

Dance for $20.14 Tuesday, August 5 7:30pm Wendy Whelan: Restless Creature Wednesday, August 6 6:30pm Martha Graham Dance Company Thursday, August 7 7:30pm Ballroom Spectacular Friday, August 8 7:30pm Dance TV Saturday, August 9 7:30pm Tickets on sale March 25, 2014

VIDF VENUES The Vail Valley Foundation owns and operates two free -standing performing arts complexes. The VIDF takes place primarily at the Ford Amphitheater while two performances occur at the Vilar Center. Both venues offer a full spectrum of marketing, media & hospitality opportunities along with fully functional concession stations.

Venues: Gerald R. Ford Amphitheater, Vail The Ford Amphitheater in Vail is a spectacular outdoor venue that seats 1,260 guests in covered seating and an additional 1,500 on its expansive grassy hillside with a breathtaking view of the Rocky Mountains.

Vilar Performing Art Center, Beaver Creek: This intimate 530-seat venue in the heart of Beaver Creek offers its guest the ability to be up-close with some of the world’s greatest artists. Inspired by the Littman’s Kunstler Theater in Munich, the VPAC boasts unparalleled grandeur, breathtaking architectural design and state-of-the art lighting and acoustics.

The VPAC is considered one of the premiere performing arts venues in the Rocky Mountains and is often referred to as a piece of Broadway in Beaver Creek.

Gerald R. Ford Amphitheater - Vail

Vilar Performing Arts Center – Beaver Creek

VIDF IN THE PRESS “The scope of this festival is remarkable by any standard.” –The New York Times

“As artistic director of the Vail International Dance Festival, Damian Woetzel has become one of the foremost impresarios of American dance.” –The New York Times

“Simply the best gala I have attended in decades…There are, inevitably, times when I feel I see too much dance.

These two evenings made me feel like I can’t see enough.”

–The New York Times

2013 KEY FINDINGS • $3.3 million estimated revenue generated to the Town of Vail (An increase of $1.7 million from 2012).

•Marketing & PR impressions totaled 75.5 million, which equates to $2 million in total media value.

•Ticket sales in 2013 surpassed all previous records, resulting in an 14.5% increase over 2012 ticket sales.

Dynamic pricing and revised seat zoning were partially credited, along with overall Festival reputation.

• VIDF experienced robust online and social presence through its Facebook fan page and @VailDance twitter handle. In 2013, the VIDF Facebook page saw an increase of 5,837 new likes (169% growth) and Twitter saw an increase of 452 followers (76% growth).

• Unprecedented editorial/PR coverage was seen in 2013, resulting in 53,398,894 impressions (118% growth) resulting in $795,000 in earnedmedia value.

Estimated 18,500 Attendees (VIDF is a DISCUS compliant event)

Avg Household Income : 60% of attendees earn more than $100K 25% earn: $100,000-$199,999 23% earn: $200,000-$499,999 12% earn: $500,000+ Age: 17% 21-35 | 17% 35-44 | 33% 45-54 | 20% 55-64 | 29% Over 65 Loyal: 86% are very or extremely likely to return to VIDF

2013 AT A GLANCE Market Segment: 34% Local 32% Regional 32% Out-of-State 2% International 48 states represented in ticket source reports Highest concentration outside CO come from NY, FL, TX, CA & IL

72% responders came to the Vail Valley specifically for the Vail International Dance Festival.

VAIL INTERNATIONAL DAMIAN WOETZEL DANCE FESTIVAL ARTISTIC DIRECTOR

Damian Woetzel is former ballet star with New York City Ballet and has been the Artistic Director of the Vail International Dance Festival since 2007.

Under Woetzel’s direction, the Festival has been widely acclaimed for its innovation and growth as a nationallyrecognized summer showcase for dance at the highest level.

In 2009, Woetzel was appointed to President Obama’s Committee on Arts and Humanities. He is an active producer of dance and music performances around the world and in 2009, directed the Gala Performance of the World Science Festival at Lincoln Center which featured Joshua Bell, Yo-Yo Ma, Marin Alsop, Anna Deavere-Smith, Alan Alda and Glenn Close, among others.

Woetzel also currently serves as the Founding Director of the Jerome Robbins New Essential Works Program and he founded the Studio 5 performance series at New York’s City Center.

In 2011, Woetzel was named the Director of Arts Programs for the Aspen Institute. He holds a Masters in Public Administration from Harvard’s Kennedy School of Government.

COMMUNITY & SOCIAL VAIL INTERNATIONAL DANCE FESTIVAL EVENTS The Vail International Dance Festival hosts free community events throughout the Vail Valley to increase awareness of Festival events and generate interest of diverse groups of people. (Final Community Event Schedule TBA.) • • • • • •

Bud Light Hot Summer Nights of Dance: 8150 Urban Dance Challenge National Dance Day Dancing in the Streets Village Vignette Celebrate the Beat Pop Hop Camp Master Classes

The Festival also hosts a variety of invitation-only social events surrounding performances for sponsors and donors throughout the two-week Festival.

(Final Social Calendar TBA.)

• • • • • •

Opening Night Party Champagne on Stage Elevated pre- and post-performance receptions Dancer Dinners Members Reception VIP Dinner

2014 SEASON HIGHLIGHTS

The renowned

Pennsylvania Ballet makes its Vail debut as the

Company-inResidence and will perform at the Gerald R. Ford Amphitheater as well as the Vilar Performing Arts Center.

Argentinian superstar Herman Cornejo will be the

featured Artist-inResidence at the 2014 Festival.

Cornejo is the Principal Dancer at American Ballet Theatre.

Audience favorite

Wendy Whelan will premiere her collection of ballets created and danced by four magnificent choreographers in

Wendy Whelan: Restless Creature.