2013 mens ladies world cup overview

Audi FIS Alpine World Cup Ski Weeks

Women’sLadies’ “Raptor”World Races:Cup: November Nov.2929– December – Dec. 11

Cup: Dec. – Dec. 88 Men’s “Birds Men’s of Prey”World Races: December 6 –6December

The Vail Valley Foundation (VVF) provides its sponsors with the best the Vail area has to offer in terms of iconic events with the most extensive, international footprint. Since its inception the VVF has helped to build the Vail brand into the #1 ski resort in North America* through producing major arts and athletic events that attract participants and audiences globally.

Having recently celebrated the 50th anniversary of Vail, we look forward to another successful 50 years by aligning our properties with the right brands. This does not simply mean sharing our target demographics as much as it does to our vision of excellent activation.

Dream It. Live It. Share It. Inspire Ski Racing’s

Next Generation

Capitalize on a

Growing Sport

Celebrate

Ski Celebrities

Target a highly qualified

Host an event for the

Active Audience World

Beaver Creek World Cup Week Long considered one of the top race venues in the world, Beaver Creek annually proves that it serves up only the most exciting in ski racing events.

The Men’s Birds of Prey Course, deemed one of the most challenging on the World Cup circuit, is the only men’s stop in the United States.

In 2013, we also welcome the best ladies alpine ski racers in the world to compete on their new course, built for the 2015 FIS Alpine World Ski Championships US Ski Team’s “Why We Love Beaver Creek” U.S. Women’s Team Test Out the New Downhill

By the Numbers

30,000 $175,000 35 19 225 million 2 hour 2 hour 6 hours The only

attendees over 10 days

average household income median age nations represented International TV viewers NBC domestic coverage live NBC Sports Network domestic coverage programming on NBC Sports Network men’s stop in the U.S.

Our Audience

Occupation: Ski/Snowboard Professions Retired or Self Employed Sales, Finance, Retail, or Banking Marketing Executives

Lifestyle: Participate in Individual and Team Sports Health and Wellness Focused Avid Travelers Food and Wine Connoisseurs

Celebrating U.S. Super Stars

Ted Ligety Hometown: Park City, UT 4 time World Cup Champ 2013 “breakout” season Mikaela Shiffrin Hometown: Vail, CO 18 year old “phenom” World Champion

Bode Miller Hometown: Franconia, NH Sochi will be his 5th Olympics 33 World Cup Victories

Lindsey Vonn Hometown: Vail, CO Olympic Gold Medalist Media Mogul

THE WORLD CUP SCENE

Sponsorship Activation

Sponsorship Activation

Sponsorship & Hospitality Opportunities Marketing & Media • • • • • • • • •

TV Commercials & features Global Branding/Signage opportunities On-site activation, displays and retail opportunities Logo inclusion on all materials Official Partner Designation Radio, Print and Social media benefits Jumbotron features Live PA Announcements Product placement & gifting/sampling opportunities

Hospitality/Client Entertainment • • • • • • • •

Lodging and Travel VIP Tent and Private Viewing Tickets Lift Tickets to Vail and Beaver Creek Equipment Rentals Party and social event invitations Meet and greets with Team USA members VIP Gift Bags Ability to arrange private corporate functions

Thank You

Dave Dressman Sponsorship Director Vail Valley Foundation

Ladies’ World Cup: Nov.619.764.0940 29 – Dec. 1 Men’s World Cup: Dec. 6 – Dec. 8 ddressman@vvf.org