2013 Beaver Creek World Cups Stakeholders Report

2013 STAKEHOLDERS REPORT

MESSAGE TO OUR PARTNERS QUICK FACTS $2,891,845

Community Economic Impact

$819,962

Value of Word of Mouth Advertising

$3,711,807

Total Economic Impact

22,070

Estimated Spectators

290,314,932

Total Marketing & PR Impressions

Dear Friends,

We are sincerely grateful for your business and partnership. The success of the Beaver Creek World Cup Race Weeks is directly attributable to the top tier outdoor lifestyle brands that choose this event as one of the platforms by which to showcase your products and services and grow your brand.

We remain very proud of this event and sincerely hope it has helped you to exceed your own brand goals and objectives. 2013 was a year of many changes and we thank all of you for helping to make it a fantastic test event for the 2015 Audi FIS Alpine World Ski Championships in Vail & Beaver Creek.

Please enjoy this detailed stakeholder report and do not hesitate to contact us should you have questions or need additional information.

Warm Regards, Mike Imhof, VP Sales & Operations Vail Valley Foundation

Photo Š Kevin Krill

SPONSOR SPOTLIGHT

2013 PARTNERS

2013 CREATIVE

2013 MARKETING SUMMARY MEDIA IMPRESSIONS AND MEDIA VALUE Marketing Outlet:

Viewers/Impressions:

Domestic Television

5,784,380

Media Value:

$17,172,602

International Television

**186,431,900

Print Advertising

3,657,000

$53,084

Public Relations

74,387,564

$3,538,604

Website & Social

9,925,631

$54,548

Email

704,161

$12,643

Total Marketing & PR Impressions

Online Videos

322,951

$3,863

$20,899,374

Radio Advertising

243,950

$25,228

TV Advertising

607,062

$11,624

Digital Advertising

8,250,333

$27,178

290,314,932

Total Media Value

Estimate based on 2012 numbers. 2013 numbers will be available in April 2014.

TELEVISION SUMMARY

DOMESTIC TELEVISION Broadcast

Network

Rating

TTL Cumulative Viewers

Men’s Super G

NBCSN

.5

1,197,000

Men’s Super G

NBC

.52

1,244,880

Men’s Downhill

NBC

.62

1,484,280

Men’s GS

NBCSN

.03

350,000

Ladies’ DH

NBC

.5

1,197,000

Ladies’ SG

NBCSN

.08

191,520

Ladies’ GS

NBCSN

.05

119,700

TOTALS:

5,784,380

INTERNATIONAL TELEVISION

$17,172,602

** Estimate below based on 2012 international TV numbers. 2013 numbers and full reporting will be available in April 2014.

All Intl.

Broadcasts

TBA

TBA

**186,431,900

Estimated Broadcast Media Value

192,216,280

Total Marketing & PR Impressions

DIGITAL ADVERTISING $27,178

Digital Advertising Media Value

DIGITAL IMPRESSIONS AND MEDIA VALUE Outlet:

Impressions:

Media Value:

Denver Post: Targeting sports & Broncos

254,224

$4,327

Denver Post: Snow Report

5,319,396

$7,270

Denver Post: AdTaxi PPC

140,699

$1,970

Denver Post: AdTaxi Tablet

111,269

$1,892

Denver Post: AdTaxi Mobile

746,475

$1,137

Denver Post iPad App

47,334

$1,000

Denver Post iPhone App

18,745

$300

ClearChannel KBCO Denver

640,665

$3,843

Mile High Sports

20,000

$1,500

Yahoo! PPC

80,539

$1,369

Google PPC

209,163

$800

Facebook Ads, Promoted Posts/Stories

661,824

$1,768

8,250,333

Digital Advertising Impressions

9,805 Clicks

EMAIL & TV ADVERTISING

$24,267

Email & TV Media Value

1,311,223

Email & TV Impressions Email Sender

Impressions

Media Value

9,063

$500

OpenSnow (x5)

168,098

$4,330

ClearChannel KBCO

86,000

$2,313

OnTheSnow (x2)

350,000

$3000

Beaver Creek Mountain (x3)

91,000

$2,500

Vail Valley Foundation (x3)

Totals:

704,161

$12,643

TV IMPRESSIONS AND MEDIA VALUE Outlet:

Impr/Circulation:

Media Value:

TV8 Vail Event Promos/Interviews

25,000

$1,500

TV8 Vail Event Coverage

25,000

$1,500

Comcast

557,062

$8,264

Totals:

607,062

$11,624

PRINT & RADIO ADVERTISING $53,084

PRINT MEDIA IMPRESSIONS AND MEDIA VALUE

Print Media Value

Outlet:

3,657,000

Print Advertising Impressions

$25,228

Radio Media Value

243,950

Radio Impressions

Impr/Circulation:

Media Value:

Slifer Smith & Frampton (x4)

88,000

$6,000

Vail Daily: Schedule Ad (x22)

814,000

$32,670

Daily Weekly: Schedule Ad (x6)

90,000

$1,110

SRD Catalog: Schedule Ad (x1)

Unknown

No Value Assigned

WC Ski Guide: Schedule Ad (x1)

Unknown

No Value Assigned

Event Posters

6,000

$500

Mini Schedules

8,000

$2,000

2,600,000

$9,304

Denver Post (2)

RADIO IMPRESSIONS AND MEDIA VALUE Outlet:

Impr/Circulation:

Media Value:

ClearChannel KBCO Denver

189,750

$6,214

KZYR Liners (:60, :90, :15))

20,000

$10,714

KZYR Art Contest

10,000

$1,500

KZYR Spectators Guides (:90) – 30 ttl

10,000

$1,800

KZYR Fantasy Downhill

10,000

$2,000

KZYR Live Race Coverage

20,000

$6,000

Mile High Sports KCKK Denver

4,200

$800

PUBLIC RELATIONS SUMMARY

269

Accredited Media Members

122

Unique Media Outlets

242

Media Placements

78,387,564

Potential PR Impressions

$3,538,604

Earned PR Media Value * Impressions & media value calculated by Meltwater

PR HIGHLIGHTS

WEB & SOCIAL SUMMARY 106,949

Website Page Views

9,925,631

Total Social Media Impressions

$54,548

Total Web & Social Media Value

91,862

Total Social Media Engagements

4,726,749

Facebook Impressions

$23,633

Facebook Media Value

83,164

4,875,931

Twitter Impressions

$24,379

Twitter Media Value

8,289

322,951

Video Views

$3,863

Video Media Value

409

Facebook Engagements

Twitter Engagements

Video Engagements

Likes/Comments/Shares

RT/Favorite/Mentions/#

Likes/Comments

7,874

New Page Likes

662

w/Official Hash tag

ONLINE VIDEOS & TV ADVERTISING

YouTube Video Views 2013

63,147

2012

21,930

2011

37,400

2010

30,408

2009

25,969

2008

74,973

2007

69,121

Total New Video Views

322,951

322,951

YouTube Video Views

Television Advertising TV CHANNEL

RUN

UNITS

Denver Interconnect through Comcast

11/20 – 12/7

:30 Spot 110 ttl. Units

NFL Network Discovery ESPN2 FX HLN National Geographic Spike TV Travel Channel Fox Sports 1

$3,863

YouTube Media Value

557,062

TV Advertising Impressions

$8,624

TV Advertising Media Value

RESEARCH HIGHLIGHTS • • • • • • • • •

• • • • • • • • •

Estimated attendance: 22,070 Sample size: 180 In-person Intercepts 93% of the respondents came to Beaver Creek specifically for the BOP 75% were returning guests to the BOP Intent to Return – 86% rated “Very” or Extremely Likely” Net Promoter Score – 78 Overall Satisfaction – 4.7 (using a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely Satisfied) One Change – Skier/rider access “Word-of-mouth” (64%) was selected most, and “Newspaper” second (17%) when asked “How did you hear about, and/or where did you see advertising for the BOP this year?”

Estimated revenue generation - $2.9M(+/- 20%) 37% were locals, 60% were overnight visitors (visiting BC specifically for BOP) Average nights stayed in paid lodging in Beaver Creek – 4.7 Average group size – 3.7 **Average age – 44 (No one under 18 is surveyed. When kids are factored, avg. age is 37) Estimated number of room nights generated by the BOP – 3,296 Estimated average nightly rate in Beaver Creek - $227 Line of business – Ski/snowboard industry Lifestyle categories – Outdoor enthusiast, Sports enthusiast, Health and fitness

THANK YOU

Thank you for helping make the 2013 Beaver Creek World Cup Race Week a success.

We look forward to seeing you for men’s races in December 2014, and the 2015 FIS Alpine World Ski Championships February 2-15, 2015!