2019 GoPro Mountain Games Stakeholders Report

2019 HIGHLIGHTS

83,327 ESTIMATED SPECTATORS

Dear Friends, At the 2019 GoPro Mountain Games, the non-profit Vail Valley Foundation and our partners welcomed thousands of fans and athletes to the world’s largest celebration of mountain sports, music, and lifestyle.

It takes support of all kinds to create and maintain an event of this caliber. Thank you to GoPro, the Town of Vail, Vail Resorts, the U.S. Forest Service, all of our sponsors, VVF Staff, our amazing volunteers, and to our media partners Outside Magazine and Outside TV. This event is as inspiring as all of you, who come together to help create it. Thank you and we look forward to a successful 2020.

2,974 TOTAL ATHLETES

4,450 ATHLETE REGISTRATIONS

148 BRAND SPONSORS

$7.3M ECONOMIC IMPACT

Sincerely, 88 NET PROMOTER SCORE MIKE IMHOF President Vail Valley Foundation

5 UNIQUE VENUES

The largest collection of outdoor brands, gear, SWAG, live music, awards and the Pacifico Food & Beer Garden

Home to our favorite pup comps: DockDogs, Dueling Dogs, NEW K9 Super Wall and an entire village of dog-friendly sponsors

Free Family-Friendly Interactive Zone, Kids Kayak Pool, Climbing Wall, Fly Fishing Demos and Mountain Bike races

OFF-SITE EVENTS Located on the vibrant fields of Ford Park adjacent to the Gerald R. Ford Amphitheater and GoPro Mountains of Music

TIAA Bank Climbing Wall and IFSC World Cup Climbing, ISOPURE Athlete Lounge, VIP, and the start to all our running races

Multiple 2019 events took place throughout the Vail Valley including Red Cliff, Wolcott, Eagle-Vail, and East Vail

THE MOUNTAIN GAMER MALE VS. FEMALE AVERAGE AGE EDUCATION MEAN HHI

ATHLETE

SPECTATOR

56/44

68/32

32

43

OUTDOOR AND SPORT ENTHUSIASTS, TRAVELERS, HEALTH & FITNESS FOCUSED

77% 4 YEAR DEGREE OR HIGHER 71% EARN MORE THAN $75K

42% MARRIED WITH FAMILY

70% IN-STATE | 30% OUT-OF-STATE TOP STATES OF ORIGIN: CO, TX, FL, CA, MI

21% ATTENDED WITH A DOG

RESEARCH HIGHLIGHTS 4 . 7 S AT I S FA C T I O N R AT E ( O U T O F 5 )

AV G . G R O U P S I Z E : 3 . 2

AV G . # O F D AY S AT T E N D E D : 2 . 4

AV G . # N I G H T S I N L O D G I N G : 4 . 0

8 2 % C A M E TO VA I L S P E C I F I C A L LY F O R THE EVENT

7 , 0 3 2 R O O M N I G H T S G E N E R AT E D

6 2 % H AV E AT T E N D E D I N T H E PA S T

9,435 BEERS, 1,336 GLASSES OF W I N E A N D 6 , 5 0 0 TA C O S S O L D

9 0 % L I K E LY/ V E R Y L I K E LY TO R E T U R N

395 MILLION MARKETING IMPRESSIONS

FAV O R I T E E V E N T S : K AYA K I N G , DOCKDOGS, WORLD CUP CLIMBING, SLACKLINE

TO P R E F E R R A L S : W O R D - O F - M O U T H , N E W S PA P E R , P O S T E R , S P O N S O R S , SOCIAL MEDIA

MOUNTAINS OF MUSIC FREE music at the Gerald R. Ford Amphitheater featuring headliners: Melvin Seals & the Jerry Garcia Band, Joan Osborne, and Citizen Cope. The

2019 Games also delighted with FREE local live music on stages in L.L.Bean Gear Town and Go RVing Dog Town.

GOPRO MOUNTAIN GAMES SILVER & OFFICIAL PARTNERS Blue Buffalo

Eagle County Animal Shelter

Innova Disc Golf

LifeStraw

Qalo

Smartwool

USA Climbing

Crafter’s Union

Epic Mountain Express

ISOPURE

Lycored

Red Bull

Stranahan’s

Vetriscience

Croakies

Fall Line Kitchen & Cocktails

JUNK Brands

nuun hydration

Ripple

Tiger Balm

Waterloo

DockDogs

High Brew

LifeProof

Polaris General

Shakedown Bar

Tito’s Handmade Vodka

White Bison Winnebago

GOPRO MOUNTAIN GAMES MEDIA PARTNERS CO Yoga+Life Colorado Daily Comcast Daily Camera The Denver Post

KZYR 97.7 Longmont Times OpenSnow Outside Magazine Outside Television

GOPRO MOUNTAIN GAMES’ PREFERRED LODGING PARTNERS Rock & Ice Trail Runner TV8 Vail Vail Daily Yoga Journal

Antlers at Vail The Arrabelle at Vail Square Austria Haus Hotel Christiana at Vail Destination Resorts DoubleTree Vail Evergreen Lodge

Four Seasons Vail Hotel Gastof Gramshammer Lodge at Lionshead The Lodge at Vail Manor Vail Lodge Simba Run Sitzmark Lodge

Solaris Vail Residence Sonnenalp Hotel Westwind at Vail The Wren Vail Management Vail Racquet Club Vail Spa Condominiums

“GoPro Mountain Games is an incredibly important property to us, one that every department internally activates against.

It truly exemplifies our brand heritage and DNA while speaking to the quintessential GoPro audience. We look forward to the event every year and for many years to come.“ - Gregg DiLeo, GoPro

“We love participating in the GoPro Mountain Games because the event encourages everyone to get outdoors, from families and dogs to professional athletes and everyday heroes. L.L.Bean is proud to provide activewear for athletes, volunteers, and staff. It’s an outstanding opportunity for our brand and always a great event.”

- Sunny Millett, L.L.Bean

“Nature Valley inspires people to get outside and experience nature’s energy, which we love see coming to life in big and small ways during the games. We love to see all types of people coming together and experiencing the outdoors in this beautiful setting.”

- Holly Beniek, Nature Valley

“What you all put together in Vail was AMAZING start to finish!!! We truly enjoyed our time and were impressed with how organized the event was, along with the turnout of enthusiastic participants and fans. We look forward to many more years of working together.”

- Holly Lyman, Wild Tonic

“Once again we had an amazing weekend in Vail and a successful activation including the deployment of our YETI hydration stations. Great consumer engagement, great athlete participation and a great overall games!”

- Joe Koehly, YETI

“The GoPro Mountain Games is a fantastic way for us to reach outdoor enthusiasts of all ages and interests. We made numerous partnerships with top-tier brands to share the exciting world of eBikes through crosspromotion. We can hardly wait for next year!”

- Steven Sheffield, Bosch eBike Systems

2019

SPONSOR ACTIVATIONS CLICK HERE for more photos

ATHLETES BIKE

X-Country Mountain Bike

Kids FREE Bike Race

Short Track Relay

Road Bike Time Trial

eBike Boogaloo

RUN

Mountain Mud Run

Après 5K

10K Spring Run-Off

Pepi’s Face-Off

DOGS

DockDogs

Dueling Dogs

Rocky Dog Trail Run

K9 Super Wall

CLIMB

IFSC Climbing World Cup

KAYAK

Citizen’s Climbing Kayak Freestyle

Steep Creek Championship

Youth Climbing Down River Sprint

8-Ball Kayak Sprint

SUP

Down River Sprint

SUP Cross

RAFT

R2 Raft Sprint

Raft Cross

Mountain Masters Disc Golf

DISC SLACKLINE FISH YOGA

Highline Competitions Catch Wars

Highline Demonstrations Fly Tying

Slackline Yoga 2 Fly X-Stream

Fishing Finals

Slackline Clinics Kids Cast and Catch

Yoga Experience (daily yoga classes, kid/teen yoga)

ART Mountain Click Photo Competition

PHOTOGRAPHY

Outdoor Film Series

FILM

Art in Public Places, Dog Caricatures

ON-SITE ART

MUSIC MOUNTAINS OF MUSIC

Free Nightly Concerts at the Amp

Live Music at Checkpoint Charlie and Dog Town Stages

MOUNTAINS EXPO/DEMO AREAS

L.L.Bean Gear Town, Go RVing Dog Town, Nature Valley Adventure Village, Zen Zone, Mountain Plaza

ATHLETES BY EVENT ATHLETES BY EVENT BIKE

717

DISC

167

X-Country Mountain Bike

295

FISH

117

SUP Cross

40

Kids FREE Bike Race

200

Catch Wars

20

SUP Sprint

84

Short Track Relay

81

Fly Tying

16

SLACK

Road Bike Time Trial

78

2 Fly X-Stream

56

RUN

eBike Boogaloo

63

Kids Cast & Catch

25

CLIMB

453

KAYAK

SUP

124

25 1091

147

Mountain Mud Run

443

Après 5K

314

IFSC Climbing World Cup

115

Steep Creek Championship

43

10K Spring Run-Off

246

Citizen’s Climbing

155

Kayak Sprint

31

Pepi’s Face-Off

88

Youth Climbing

183

Kayak Freestyle

41

PHOTO

54

967

8-Ball Kayak Sprint

32

UMC

23

119

YOGA

410

DOGS DockDogs

529

Dueling Dogs

270

Raft Cross

58

Kids Yoga

10

Rocky Dog Trail Run

115

R2 Raft Sprint

61

Individual Yoga Classes

400

K9 Super Wall

53

RAFT

MARKETING & PR TOP EDITORIAL COVERAGE

395+ MILLION IMPRESSIONS

Forbes Outside Magazine Outside Magazine

$894+ MILLION MEDIA VALUE

The Inertia Rock and Ice

370 PLACEMENTS

TOP-TIER MEDIA IN ATTENDANCE 149 ON-SITE MEDIA

1.7 MILLION VIDEO VIEWS

MARKETING & PR (CONT.) PRINT

FACEBOOK

3.1M IMPRESSIONS $323K MEDIA VALUE 28 NATIONWIDE AD PLACEMENTS

36.9K FOLLOWERS 1.3M IMPRESSIONS 13.8K ENGAGEMENTS

DIGITAL

TWITTER

VIDEO

6.4K FOLLOWERS 272K IMPRESSIONS 3.8K ENGAGEMENTS

1.7M VIDEO VIEWS 12K+ ENGAGEMENTS 30+ UNIQUE VIDEOS

3.1M IMPRESSIONS $29K MEDIA VALUE

WEBSITE 467K SESSIONS 114K USERS 96.7K MAP VIEWS TOP CONTENT: SCHEDULE, MUSIC, I’M A SPECTATOR

EMAIL 14.7K SUBSCRIBERS 23.52% OPEN RATE 5.02% CLICK THROUGH RATE

INSTAGRAM 25.2K FOLLOWERS 896K IMPRESSIONS 28.4K ENGAGEMENTS

TOP SOCIAL POSTS OF 2019: 2019 HIGHLIGHTS, TRAILER VIDEO 8-BALL CARNAGE APRIL FOOLS

TWO 30 MINUTE SHOWS AIRING ON SEPT. 2, 2019 VIEW THEIR 2019 RECAP

2019 INFLUENCERS

Kai Lenny

Loki the Wolfdog

Brooks Laich

Chuck Patterson

Nick Troutman

461K+ Followers

2M+ Followers

458K+ Followers

34.9K+ Followers

704K+ Followers

Big waver surfer and GoPro SUP athlete

GoPro Mutt-lete and Mountain Games regular

Canadian professional hockey forward for the NHL

GoPro athlete and waterman for life

Pro kayaker and a true Mountain Games family-man

Arielle Shipe

Heather Larsen

Mickey Wilson

Emily Jackson

Joseph Gray

106K+ Followers

33.9K+ Followers

8.8K+ Followers

9K+ Instagram Followers

5.3K+ Followers

Light your soul on fire with this mountain-lovin’ yogi

Pro highline and slacker and long-time Mountain Gamer

A slacklining OG and known for his EPIC save at Arapahoe Basin

Mom, Wife, World Champion Kayaker, and so much more‌

An unstoppable running force at every Mountain Games event

THANK YOU! Our sincere thank you for your ongoing support and a special thanks to our partners at the Town of Vail, Vail Resorts, and the U.S. Forest Service for graciously hosting the GoPro Mountain Games in their backyard.

We wish you all continued success and, in partnership with you, look forward to making the 2020 GoPro Mountain Games, June 4-7, even better!

DAVE DRESSMAN

VP of Sales & Sponsorship 619.764.0940 ddressman@vvf.org

VIEW ALL 2019 PHOTOS AND VIDEOS