2015 America's Winter Opening & Audi Birds of Prey Stakeholder's Report

2015 STAKEHOLDERS REPORT

MESSAGE TO OUR PARTNERS FRIENDS We are sincerely grateful for your business and partnership. The success of the EverBank America’s Winter Opening and the Audi Birds of Prey is directly attributable to the top-tier outdoor lifestyle brands that choose this event as one of the platforms by which to showcase your products and services to grow your brand.

We hope that aligning the iconic Audi Birds of Prey with the surrounding festivities and events that define the EverBank America’s Winter Opening has helped you to exceed your own brand goals and objectives.

With millions of spectators world-wide, and a new generation of talented athletes just coming into their own, we’ve seen first-hand that ski racing is a thriving sport with passionate fans and a promising future.

Please enjoy this detailed 2015 stakeholders report and do not hesitate to contact us should you have questions or need additional information..

Warm Regards, Mike Imhof President & CEO Vail Valley Foundation

QUICK FACTS AT A GLANCE

19,534 Estimated Spectators $2.2M Community Economic Impact 1.84B Media Impressions $26.1M Media Value

BIRDS OF PREY WAY The inaugural year of Birds of

Prey Way in Beaver Creek Village extended the event footprint with a

live race feed, daily sponsor expos, Downhill Dash interactive race course, free ice skating, free concerts, the Pumphouse Bar and swag giveaways. The EverBank America’s Winter Opening Kick-Off Party featured the Kettle Kurling

World [Tea] Cup with more than 50 participants & prizes for finalists.

SPONSOR SPOTLIGHT

MARKETING SUMMARY MARKETING IMPACT OUTLET

IMPRESSIONS

MEDIA VALUE

Website & Social

4,129,244

$20,297

Print

2,437,500

$30,227

TV Advertising

2,224,086

$78,965

Public Relations

1,587,471,023

$14,684,107

Digital

1,407,396

$7,875

Email

615,624

$18,656

Radio

2,857,000

$9,400

234,880,000

$11,274,240

TV Show(s)

1.84B MKTG & PR IMPRESSIONS $26.1M TTL MEDIA VALUE

2015 PARTNERS

MARKETING TELEVISION SUMMARY SUMMARY

DOMESTIC TELEVISION BROADCAST

NETWORK

TTL CUMULATIVE VIEWERS*

Men’s DH

NBC & NBCSN

1.04 million

Men’s SG

NBC & NBCSN

3.25 million

Men’s GS

NBCSN

3.5 million

WORLDWIDE TELEVISION NETWORK

TTL CUMULATIVE VIEWERS*

Men’s DH

Varies

86.47 million

Men’s SG

Varies

62.37 million

Men’s GS

Varies

86.02 million

BROADCAST

234.88 million Total Worldwide Viewers*

$11,274,240 Estimated Broadcast Media Value

*Based off 2014 results. 2015 viewership currently not available.

TV SUMMARY: MEN’S DH

1.04 million*

US viewers on NBCSN | NBC

86.47 million*

Worldwide television viewers *Based off 2014 numbers., 2015 numbers not yet available.

TV SUMMARY: MEN’S SG

3.25 million*

US viewers on NBCSN | NBC

62.39 million*

Worldwide television viewers *Based off 2014 numbers., 2015 numbers not yet available.

TV SUMMARY: MEN’S GS

3.5 million*

US viewers on NBCSN | NBC

86.02 million*

Worldwide television viewers * Based off 2014 numbers., 2015 numbers not yet available.

PUBLIC RELATIONS SUMMARY PR & MEDIA

173 Accredited Media Members 83 Unique Media Outlets 1,393 Media Placements Top 10 outlets by global reach 268.2 M

The Huffington Post

231. M

Yahoo!

132.7 M

The Washington Post

107. M

Yahoo! Sports

88.8 M

Yahoo! News

87.9 M

USA Today

81.5 M

37.6 M

Sports - ESPN USA Today Health and wellness NBC Sports

33.8 M

Zimbio

43.9 M

1.58B Potential Reach $14.6M AVE (Advertising Value Equivalency) PR HIGHLIGHTS

Impressions and AVE calculated by Meltwater

DIGITAL ADVERTISING

DIGITAL ADVERTISING OUTLET

IMPRESSIONS

MEDIA VALUE

Denver Post AdTaxi Magellan

891,333

$3,000

Denver Post Display: Targeting Winter Sports

3,938

$56

Denver Post Display: Targeting Travel/Lifestyle

89,321

$1,148

Denver Post Mobile: App & Web

65, 143

$1,148

Mile High Sports

40,000

$1,500

Ad Roll Retargeting

317,661

$1,023

1,407,396 Impressions $7,875 Media Value

EMAIL & TV ADVERTISING EMAIL SENDER

IMPRESSIONS

MEDIA VALUE

OpenSnow

33,962

$897

Vail Valley Partnership

3,800

$138

Vail Resorts Network

65,928

$2,373

OnTheSnow

436,108

$1,600

Vail Valley Foundation

75,826

$13,648

TV ADVERTISING OUTLET

IMPRESSIONS

MEDIA VALUE

Comcast Spotlight

24,086

$2,000

TV8 Vail Event Interviews

64,000

$76,200

TV8 Vail Onsite Look Lives

104,000

$325

2,032,000

$440

TV8 Vail (:15, :30, :60) Spots

$97,621 Media Value 2,839,710 Email & TV Advertising Impressions

PRINT & RADIO ADVERTISING PRINT OUTLET

IMP.

MEDIA VALUE

Vail Daily (x16)

608,000

$17,820

Daily Weekly (x2)

24,000

$1,000

Denver Post (x2)

1,800,000

$9,427

5,500

$1,980

Event Posters & Schedules

2,437,500 Impressions | $30,227

Media Value

RADIO KZYR Spots (:60, :90, :15)

1,300,000

KZYR Spectators Guide & Fantasy Downhill

260,000

KZYR Live Race Coverage

39,000

KZYR Studio Interviews

52,000

The Mile Interviews

16,000

The Mile Spots (:30)

800,000

AMT The Lift Interviews

40,000

AMT The Lift Spots (:60)

350,000

AMT KSKE Interviews

40,000

AMT KSKE Spots (:60)

350,000

2,857,000

Combined: $5,500

Combined: $2,100

Combined: $1,500

Combined: $1,500

Impressions | $9,400 Media Value

WEB & SOCIAL SUMMARY SOCIAL

Audi Birds of Prey America’s Winter Opening Total Media Value

1,207,482

9276

436,674

5512

Facebook Impressions

Facebook Engagements

Twitter Impressions

Twitter Engagements

1,568,305

14900

511,404

2430

335,616

13,112

Facebook Impressions

Facebook Engagements

Twitter Impressions

Twitter Engagements

Instagram Impressions

Instagram Engagements

$13,878

$4,740

69,763 Website Page Views | 4,059,481 Social Impressions $20,297 Media Value | 32,118

Social Media Engagements

$1,678

RESEARCH HIGHLIGHTS

2015 CREATIVE

THANK YOU

Thank you for helping make the 2015 EverBank America’s Winter Opening a success! We look forward to seeing you in 2016.