Thank you for reaching out to me to discuss the sale of your residence at Manor Vail. I am very appreciative of your consideration of me to serve as your listing broker. Thank you!
Thank you, too, for the opportunity to create a marketing plan for your property. The purpose of the enclosed plan is to outline a sales campaign that specifically answers the question ?What will you and your company do to accomplish the sale of Manor Vail 276??
It is very important to me that you know exactly what I will do to market and sell your residence, and that our expectations are aligned as we team up to accomplish the sale. The above question will be answered in detail on the following pages, which highlight the specific set of tools and resources that will be employed to attract our buyer.
As a brief overview of the plan, we will promote Manor Vail 276 to two specific target groups. These two groups are comprised of potential buyers, and just as importantly, the active members of the Vail brokerage community, each of whom works with an ever-changing group of buyers. Utilizing the tools highlighted in the enclosed plan, we will launch a very visible, comprehensive and high quality marketing campaign so as to position Manor Vail 276 as the premier one-bedroom property available in Vail Village and Lionshead. The enclosed represents a comprehensive, full-on campaign to have 276 under contract and sold in a very timely and profitable manner.
Thank you again for this opportunity to be of service, Peter and Catherine. It is deeply appreciated.
Sincerely yours, Led
MEET LED GARDNER
- 26-year veteran in Vail Valley real estate
- Former Branch Broker/Manager of Slifer, Smith & Frampton's #1 producing team
- A consistent top producer in his company, and his office on Bridge Street, with frequent #1, Top 5, Top 10 and Top 20 awards out of his company's 140+ brokers.
- Three-time recipient of his company's Brokers Choice Award, voted on by his peers.
- Two-time recipient of his company's Standards of Excellence Award, voted on by his peers.
- Served two terms as a Director for the Vail Board of Realtors
- Served six years as Trustee for the Bravo Vail! Music Festival
- Served two terms as President of Mount of the Holy Cross Lutheran Church
- Served two terms as President and two as Treasurer of his homeowners association
- Avid skier, cyclist and overall fitness enthusiast looking to extend his athletic "career" well into his 90's!
- Grateful for his "Colorado Dream Girl" of 32 years, Connie, and very proud of his two happy children, Chase and Brittany!
WHY WORK WITH LED?
TRUST? Led?s reputation for honesty, integrity and service is unparalleled in the Vail Valley real estate market.
KNOWLEDGE? With a 26-year career in Vail Valley real estate, Led knows the territory.
HARD WORK? Led works tirelessly, with skill, diligence and creativity, to achieve his clients?goals.
RESULTS? Bottom line, in the midst of a competitive and challenging market, Led delivers results.
If you ask around town (and he encourages you to do so!), Led's clients, friends and even competitors will tell you that he is one of the most respected, trusted leaders in Vail Valley real estate.
An award-winning broker and former manager of the top producing team in his company, Led would consider it a privilege to serve in helping you achieve your family?s Vail real estate dreams.
WHAT DO LED'S CLIENTS HAVE TO SAY?
Havingbeenabroker for 20 yearsI felt stronglythat inchoosinga broker it isessential to knowthat broker haspatience,integrityand will go theextradistanceto get thedeal done.
ThiswasthecasewithLed.Whenhesawthat manyof theissues, prior to closing,werethingshecould repair himself hedidjust that; changinglight bulbs,gettinglocksto work and tighteningfireplace screens.Themomentumonthedeal wasfast tracked and agreat part of thecredit isdueto Led.
Welook forwardto workingagainwithhimand will be recommendinghimto friendswho areinthemarket.
I knewLedbeforehebecamemyreal estateprofessional. Heisanintelligent,moral and enthusiastic humanbeingwho bringsthesamegreat skillsand expertiseto real estateashedoesto our runsdownPrimaCornice! Intermsof knowledgeand honesty,Ledisthebest real estateprofessional that I haveever met.Hemadeour real estateinvestment processinVail veryenjoyable.
It isapleasureto count Ledasoneof mygoodfriends.I will definitelycontinuemy real estateinvestmentswithhimfor manyyears.
It isimpossibleto overstateLed Gardner'sprofessionalismand excellenceasabroker.His attentionto detail,creativity, follow-through,negotiationskills, and calmdemeanor makehima credit to your organization.
MANOR VAIL #276
MANOR VAIL #276 - HIGHLIGHTS
- One of the best locations in Vail, with direct access to the ski lifts of Golden Peak, an easy stroll to the Ford Amphitheater, and just steps into Vail Village
- A timeless, high-quality remodel
- Excellent "turn-key" condition and move-in ready
- Beautiful views over the pool, gardens and up to the ski mountain
- Large, private deck
- Highly desirable amenities include two pools, hot tubs, spa, exercise facility, conference rooms, two on-site restaurants, apres ski bar and parking
- Experienced and responsive management team
- Profitable short term rental program
All of these attributes and more come together to create a highly desirable property which will sell in today's market.
SELLING YOUR PROPERTY THE
TOOLS
OF MY TRADE
With the knowledge that "expectations are everything," it is important to me that you understand exactly what we will do to accomplish the sale of Manor Vail 276, at the highest price possible in today?s market. The following marketing plan highlights the specific set of tools and resources that we will employ in accomplishing this mission. We look forward to going to work for you!
VISUAL MEDIA
PROFESSIONAL PHOTOGRAPHY
All great marketing begins with great photography! A tenet that I believe in wholeheartedly! It has been one of the cornerstones of my success in serving my listing clientele over the years, and forms the foundation for everything that I do on their behalf.
An incredible visual presentation of a property can make all the difference in a successful listing. So we've invested heavily in building an exceptional team of professional still photographers, aerial photographers, digital tour photographers and videographers whose work will make Manor Vail 276 stand a cut above the rest.
VISUAL MEDIA AERIAL PHOTOGRAPHY
Few things can tell the story of a property quite like a series of stunning aerial / drone shots. Our hand-selected aerial photographers take to the air to capture the whole picture.
Aerial imagery is particularly effective in conveying the setting of a property, and in our case, will highlight the very special location and unique setting of Manor Vail 276.
VISUAL MEDIA
DIGITAL TOURS MATTERPORT PHOTOGRAPHY
Matterport digital tours are another very effective tool in the sale of my listings. They enable a buyer to "walk" through a property, room-by-room, so as to get a feeling for the layout and decor.
SLIFER REAL ESTATE PORTFOLIO
Manor Vail 276 will be advertised in Slifer Smith & Frampton?s exclusive Real Estate Portfolio, our full-color, glossy real estate magazine. Widely regarded as one of the most important real estate resources by our buyers, the Portfolio is distributed in the following places over the summer and winter selling seasons:
PRINT
ADVERTISING
- Vail Daily every Saturday (approximate distribution 15,000)
- Vail Daily every Thursday in Vail/Beaver Creek (approximate distribution 2,500)
- Weekly to nearly 50 of the top hotels and lodges in Vail and Beaver Creek
- Select boxes around the Vail Valley and the Eagle County Airport
- In each of Slifer Smith & Frampton?s offices valley wide
Additionally, the electronic version of the Portfolio appears on the company website and is regularly emailed by our brokers, averaging 32,000 page views a year.
VAIL DAILY
Another effective tool in my sales campaign for Manor Vail 276 will be advertising in The Vail Daily. I reserve space on Page A-2 of the Vail Daily, located inside the front cover, every Saturday during peak seasons of the year. My ad for Manor Vail 276 will be rotated in this strategic location, one which enjoys high visibility, throughout the upcoming ski season.
The Vail Daily Classifieds are another effective venue for advertising, and I'll run a classified ad for 276 each Friday, Saturday and Sunday so as to capture the attention of Front Range buyers who are in town as well as our weekly guests.
PRINT
ADVERTISING
CLASSIFIED AD PAGEA2 AD
BROCHURES & POSTCARDS
BROCHURES
POSTCARDS
ONLINE EXPOSURE
Recent studies show that over 95% of buyers go to the web first when looking for property, before they ever contact a broker. A visit on the web is now considered the ?first look?by these prospective buyers, and a property?s presence on the internet is oftentimes a key component in accomplishing its sale.
It is important to make this first visit an overwhelmingly positive experience. This is where beautiful photography, professional video, well-written descriptions and a broad web presence will offer us an edge against our competitors. Our online tools include the following sites:
- Slifer, Smith & Frampton - www.vailrealestate.com
- Led's Personal Website - www.vailskiproperties.com
- Forbes Global Properties - www.forbesglobalproperties.com
- Luxury Portfolio - www.luxuryportfolio.com
Additionally, sites such as Zillow provide extensive exposure for all of my listings, along with valuable visitation reports.
DIGITAL ADVERTISING
EXPERTLY GETTING YOUR HOME IN FRONT OF NEW BUYERS
With an in-house team of dedicated digital advertising experts, we have led the way in our industry. Always keeping pace with industry trends, we've built a suite of digital placements in both display and social media spaces such as Facebook and Instagram that put your property in front of new buyers.
ALWAYS IN CONTACT THE RIGHT WAY
Slifer's industry-leading customer relationship management systems tie directly into effective, lead-capturing monthly emails tailored to keeping our clients up-to-date on happenings in town, and also our listings.
But we know marketing emails only go so far, that's why our systems also allow personalized emails to go out to prime leads, and even facilitate text and phone follow up. All ensuring that interest in your property at Manor Vail is grown the right way.
EMAIL MARKETING
MARKETING TO THE BROKERAGE COMMUNITY
A second important target market for us is the members of the brokerage community. Each of these brokers works with a constantly-evolving pool of prospective buyers. Through regular listing emails and broker open houses, my fellow brokers are consistently reminded of my exclusive listings.
BROKER EMAILS
A ?newly listed?announcement will be emailed to all 800-plus members of the Board of Realtors upon bringing 276 to market. This will be followed up with regular emails to the brokerage community throughout the selling season promoting the property. The goal here is to keep Manor Vail 276 out in front of the active brokers on a regular basis.
BROKER OPEN HOUSES
What brokers know, they will sell. Hosting open houses for my fellow brokers will be one of the most effective ways to help them become familiar with Manor Vail 276, and comfortable sharing it with prospective buyers. I will host open houses on a regular basis throughout the selling season, in between your rental bookings, so as to share the special nature of the property. My initial Open House will include a nice luncheon. While perhaps a tad embarrassing, brokers always show up for a free lunch, and wherever the food is, the brokers are!
SHOWINGS
All of the above marketing is geared toward driving buyers to your door. Once they are there, it is critical to make the very best impression possible. We've got about 90 seconds or less to "grab" our buyer once they cross the threshhold, and I do everything possible to make sure that they are impressed.
All of our showings will be scheduled in advance and by appointment only, so as to avoid inconveniencing your rental guests. I will ensure that 276 is properly set up for each showing, with lights on and marketing materials available.
The meaningful benefit of this approach to showings is that my fellow brokers like to show my listings! They know that they will have all the tools necessary for their buyers, and that the property will be turned on and looking good.
MY ASSOCIATES AT SLIFER, SMITH & FRAMPTON
I would be remiss were I not to bring up the professionalism, experience and cooperation offered by my fellow brokers in Slifer, Smith & Frampton throughout the Vail Valley, and very importantly, my assistant Chase Gardner. You will also benefit from the teamwork and experience offered by over 250+ of our associates statewide, ranging from the Front Range to Breckenridge, and from Steamboat to Aspen.
Each of our offices throughout Colorado is loaded with ?thoroughbreds?who are leaders in real estate, and rich with experience in their respective markets. We work together exceptionally well in serving the real estate needs of buyers and sellers on behalf of our clients, often referrering business from one market to another.
Here in the town of Vail we have four strategically located offices, including two offices on Bridge Street, one office at The Four Seasons, and our fourth office in Lionshead. So wherever the Vail buyer is, we will provide you with a level of exposure that you just can? t find anywhere else.
I have been blessed with many of my best years in the business here at Slifer, Smith & Frampton. In doing so, I can share with you from personal experience that there really is a difference. I love our company, and greatly enjoy working with my fellow professionals, in accomplishing the real estate goals of our valued clientele. And I absolutely know from first-hand experience that our company will provide you with a level of professionalism and support that is unmatched in the Vail Valley.
Bottom line, this equates to providing the best opportunity possible in today?s market to accomplish the sale of your residence at Manor Vail.
A final key component to a successful sales campaign is regular communication between us, Peter and Catherine, so as to keep you apprised of our progress. I will keep you updated on all showings which occur (including buyer responses whenever possible), open houses, advertising, website visits and other pertinent information as we move through the coming selling season. I will also encourage your thoughts and suggestions as our marketing rolls out, and as I receive feedback from brokers and prospective buyers. Together, as a team, we can tweak and tune our marketing campaign so as to best position ourselves for success.
IN CLOSING
It is my hope that the enclosed provides a comprehensive overview of my game plan for accomplishing the sale of Manor Vail 276, and the value that my efforts and our company will bring to the table in pursuing this on your behalf. This will be a fun sales campaign for us to put together and execute! I am also convinced that it will be quite effective.
Thank you for your consideration of retaining me as your listing broker, Catherine and Peter. Let's go to work!
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