July 2020

NWGA'S PREMIER FEATURE MAGAZINE / JULY 2020

Oh Say, Can You See?

What started with a dream has been molded into a brand new studio for Cabell's Designs

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JULY2020 COLUMNS 10

Jim Alred contemplates a springtime football season when considering what the new normal may look like in a postpandemic world.

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Tammy Bar ron explores the theme of expectations in times of uncertainty.

FEATURES 18 4

When it comes to Rome Granite Counter tops, a family's drive to serve others shows that beauty sometimes can be found on the surface, in granite or quartz.

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FEATURES 26

The Spires at Ber r y College has officially opened its doors to its long-awaited residents and has provided a new experience for both its residents and student workers

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Doug's Deli Dow ntow n owner, Doug Bowling, shares how a sunny ethos and rigid hard-headedness helped his family-owned and operated business stay profitable in times of uncertainty and crisis.

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Cabell’s Designs has moved into a brand new studio, giving them a fresh perspective on the future of the studio and ways to make their mark.

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For those looking for an answer to long-term roofing concerns, Silicone Coating Solutions has just the innovative product.

In a world that’s always changing, isn’t it comforting to know that some things never do?

“Rome’s Locally Owned Funeral Homes” Barry R. Henderson

Joe Paul Henderson (1919-2008)

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Publisher's Note To say it’s been a weird year is a bit of an understatement, but it’s the best description I can muster up at the moment. After March crawled by, the past three months have been a bizarre time warp and here we are in July, still uncertain about so many of the normalcies we wish would return. I did get to close the month of June with a little taste of normal, traveling to Amelia Island with my family for a week.

There were plenty of concerns surrounding the trip, but crowded beaches were fortunately not one of O W N E R & C E O Ian Griffin them. Not being able to stop and let my 4-year-old burn some steam at a playground was at the top of the list, but we hashed out a plan that allowed for social distancing, packed plenty of snacks and hit the road.

Grocery and restaurant delivery came through in clutch and while it was different not having the usual excursions to local eateries, it actually took the pressure of having to be somewhere out of the picture. Truth be told, that allowed us to kick back, relax and enjoy the environment even more. There were connections to home, but I vowed not to look at anything COVID-19 related for the duration of the stay and avoided screen time for the majority of the trip as well.

Instead we told stories, played lots of cards and board games and enjoyed the sea and sand. My 13-year-old learned how to play poker with his grandpa and I and finished the week’s nightly games by taking us both to the cleaners. We didn’t try to teach him that well, but time will tell if it he has a knack for it, or if it was only beginner’s luck. He enjoyed beating us though so we may have a little card shark on our hands.

My father and I did venture out one day for a little deep-sea fishing excursion that made the trip all the more special. It was something he really wanted to do so we arranged for a private charter and thanks to our new friend Captain Bennie, had the trip of a lifetime. We caught our limit of King Mackerel, reeled in one elusive and delicious Cobia and I got the fight of my life from a black tip shark that we released after getting him up to the boat.

It was a beautiful day on the water with my dad and a week full of good memories I will forever connect to a year that has been short on opportunities to create them. I was encouraged that we were not only able to make it happen, but never felt like we were endangering ourselves or others in doing so. A solid slice of normal in a year of weird pie’s if you will. I hope you all can find a piece of normal as well this summer!

READV3.COM ReadV3.com: Where you can now find all the print content from this issue, our archives and exclusive ReadV3 digital features.

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OWNER & CEO Ian Griffin MANAGING PARTNER Chris Forino MAG DESIGN Elizabeth Childers WRITERS Jim Alred, Ashlee Bagnell, Tammy Barron, DeMarcus Daniel, Ian Griffin, Cassie LaJeunesse, Nina Lovel, Christy Quinton PHOTOGRAPHERS Jason Huynh Andy Calvert AD DESIGN Elizabeth Childers PUBLISHER V3 Publications, LLC CONTACT 417 Broad Street Rome Ga, 30161 Office Phone 706.235.0748 v3publications@gmail.com CREATOR Neal Howard V3MAGAZINE.COM

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The New Normal FOR THE LOVE OF THE GAME

With Jim Alred

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THE PHYSICIAN TOOK A LONG HARD LOOK AT ME, AND THEN UTTERED A COUPLE OF WORDS. “NOT RUNNING MAY BE YOUR NEW NORMAL.” The surgeon had removed a softball-sized tumor from my left hip the previous day. I was all of 25 years old and just a couple of years removed from turning some super-fast times (for me) as a walk-on at Auburn.

I resisted the suggestion, rehabbed my hip and got back to running.

A few years later following a knee surgery that for some reason my right knee didn’t like much, another surgeon echoed the words.

“Your good running days may be behind you.

This might be your new normal.”

This one was tougher. I was older and slower, and the rehab took longer. Even now, I still feel some effects in my knee after some runs. But I’ve managed to keep my old normal as close to my new normal as possible.

I hear the phrase new normal quite often these days and wonder what it means. I had a say in what my new normal in running would look like on two occasions and both times I refused to give in to the easy and fought to insure some semblance of my old normal.

So when I hear the phrase, I bristle a bit out of old habit. I hope my new normal in every future road race doesn’t consist of me running as fast as possible by myself.

That’s called a time trail and while I don’t mind it on occasion, I’m not too hip on doing that from here on out. I want the sense of competition and need the camaraderie that goes along with running those races.

Although I do understand how they aren’t the most hygienic events.

Somehow in all of this craziness Cam Newton, one of my favorite football players because of his time

at Auburn, signed a contract with the New England Patriots, who I detest. So my new normal now means I have to pull for the Patriots? Oh goodness.

And while hope springs eternal that college football gets played this fall, there are more than a few voices saying college football might have to move to the spring.

So while I won’t miss watching my beloved Tigers typically lose on the Saturday closest to my birthday in October, fall will be empty without college football.

If stands have to be vacant for high school soccer and show choir to happen now, I’ll deal. Because one thing I hope isn’t a new normal is having to watch my daughter not get to compete in the two things she loves to do.

If it means no more handshakes or hugs between friends, I’ll pay the price. If I need to wear a mask, I will. Get a COVID-19 shot every year? Fine. I already get a flu shot so what’s one more. But I don’t want my new normal to be watching friends and family suffer major financial problems or health issues and find myself awash in a sense of panic and dread.

I’ll coach soccer, but not shake hands and stay six feet away. I’ll run because let’s be honest, I haven’t stopped during this time and if a hip surgery and a knee surgery can’t stop me, well this virus has no chance. Although I do stay a distance from people even moving well out of the way if need be.

So while my new normal could include pulling for the Patriots and college football at Easter, I hope our new normal also means we beat the virus and get back to living the important parts of our lives.

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The audience is warm tonight, and the energy on stage is quick and clipping.

I WATCH FROM THE WINGS AND WAIT, PRIMED FOR MY CUE. 3-2-1….I take a deep breath, taking a large step forward to burst into the bright amber light, when the actress on stage stalls. I freeze in the shadows helpless as she fumbles the line and my cue to enter. This was twenty years ago, but when I think of this performance of Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean I am immediately whisked back to that heart pounding moment and my palms begin to sweat.

Lately the concept of expectations has been fore front in my mind. I think about it and hear about 14

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it quite a bit. The weight of unknown expectations for the upcoming school year has made me a bit anxious. My son, Broc, is so eager to experience 2nd grade with his friends. “I hope we get to have school- real school- with everybody together,” he says. His eyes look at me in earnest for some sort of reassurance that he may have this to look forward to. Inside, my heart sinks to see how the virus has turned my children’s lives upside down and brought such uncertainty in their faces. I wish that I could tell them what to expect, but I am in a ‘let’s wait and see’ mentality as, I imagine, are many families.

I explore the other ways it has manifested in my life as of late. Recently, I spoke with someone very close to me who is in a new romantic relationship, after a series of failed relationships. He shares with me that the reason his relationships fall apart is that the other person is unable to live up to his expectations.

My friend expects these romantic counter parts to think, react, and behave in a rather specific and

narrow-minded way. Unable to shake his ideology prevents him from discovering these relationships openly and without judgment. Expectations in relationships can be healthy, but without the duality of simply being in the moment as well as looking ahead, it is near impossible to see the other person as they are. Obviously, without this transparency, a reality-based relationship is hard for him to find.

The duality of living in the moment and while holding expectations, was never more apparent than my last trip to the Allatoona Creek Trail System. My family spent Father’s Day on our mountain bikes.

This is a new sport for my children. Broc took to it like a fish to water. My daughter, Emma, on the other hand had a much more difficult time navigating her lines. I watched as she zig-zagged the narrow path.

Her awareness of the terrain was focused at a mere 6 inches in front of her tires, she was erratically avoiding her obstacles. Small rocks and roots would send her barreling out of control and off course. At the slightest

Not a Dress Rehearsal opened doors

By Tammy Barron

incline she would lose all momentum, as she had not geared down, and would fall. I coached her on the importance of picking her line, the imaginary path she would guide her bike, along the trail. She had to look ahead to see what was coming, so that she was prepared and in the proper gear to tackle the feature. Only in knowing what to expect, will she be able to confidently navigate the trail and no longer feel at its mercy.

Having expectations helps me feel mentally and physically prepared for anything. Expectations guide the process I use for setting my goals. As a kid, my Dad would talk with me about what I wanted and how I planned to achieve it. He trained me to look ahead and make a plan for success. Working problems out in my head helps prepare me for the obstacles I encounter along the way. The problem, right now, is how helpless I feel in dealing with COVID-19 and the economic fallout. Everyday I have a sense that the next shoe is going to drop. My

anxiety is rising with every story of small businesses closing or friends who are out of work, and I try to remind myself to find the same duality of focus I recommended to my friend.

I think once again of that performance with the lights burning on the expectant stage. The actress fumbling through pages of dialogue in no resemblance of our rehearsed script. I was waiting in the wings, in those agonized seconds, stress-induced heartbeats drumming in my ears. I willed her back to the script, so I could rush the stage and save the doomed scene. I knew what we needed. I knew what to expect and how to help. The Stage Manager at my side, radioed the lighting tech, and we improvised a rather dramatic entrance. Before we had a chance to mess it up again, the production finished strong, and the audience roared their approval. It turned out to be one of our better shows. The unplanned moments in live performance are what keep it organic. The actors come to life, buzzing with

heightened senses. Any production over rehearsed is dead in the water, it loses its breath and vitality.

Life I realize doesn’t have the luxury of dress rehearsals. Unplanned events can at times feel catastrophic. Knowing what to expect definitely brings comfort to my life. I tell my son, when he asks me about school, that we can expect his teachers are going to do their best to give him a safe wonderful school year, and he can expect his friends are just as excited to see him as he is of them. I advise my friend to look at his expectations of others and determine which are helping him meet his goal of a healthy relationship, and which are not. Those of the latter must be let go. I see my daughter use her expectations of the mountain trails to prepare herself for success in overcoming her obstacles with gaining confidence. I expect that no matter how different life might look in the upcoming months, the show must go on.

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SET IN STONE

with over 15 years of experience, Rome Granite Countertops is a family run business working to provide quality customer service one installation at a time.

Text: DeMarcus Daniel | Photos: Andy Calvert

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ASK ANY PARTICIPANT IN A HOUSE HUNTING REALITY SHOW WHAT THEY WANT IN A KITCHEN OR BATHROOM AND THE ANSWER IS ALMOST ALWAYS THE SAME: GRANITE COUNTERTOPS. The long-lasting, hardy material comes any style, color or shape you can imagine and can be found at Rome Granite Countertops.

Edwin Acosta and his family have been in business for over 15 years beautifying residential homes and commercial businesses with granite and quartz products. They also perform complete remodeling work including tile work, showers, tubs, and cabinet work.

A family run business, Acosta joined Rome Granite Countertops LLC after his brother, Gyro, and their father partnered to purchase the company from Gyro’s former employer. Since then, several other family members have also joined the business. “Everyone wants to better themselves,” says Edwin.

“A lot of times when you’re working for someone else, you struggle. So yes, the motivation was to better ourselves. To try to get some peace of life out of it. And to do the kind of work that will make everyone know us for the work that we do.

Coming from a Hispanic family, everything we have we had to work for, so while working for someone else, you want to learn everything you can to do a good job. But in reality, the time comes where you ask yourself, what can you do with what you have learned to do better for yourself and your family.

Thank God we had the opportunity present itself to purchase the company.

We identified that moment as the big opportunity and we told ourselves that we’d do the work ourselves and see where it would go and 15 years later, here we are, still running the business, and still with the hard work and the

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workmanship, so that we can keep on going. The hope is it continues to go on as a family business in the future.”

Rome Granite Countertops installs different styles, colors, and components or granite, marble, silestone and other natural and man-made material. They have traveled to all parts of Georgia, Florida, Alabama, Tennessee, South Carolina, and North Carolina with their high-quality work.

One popular design that they offer is called a waterfall, a technique that makes the material appear to be one solid piece of stone, with all of the required angles cut at the shop or on site, and with each mix or coloring for joints made by hand.

Another material rising in popularity is quartz, which is similar to granite but already contains a protective coating, eliminating the need for an additional sealing process like granite required.

Despite all of the quality products that Rome Granite Countertops offers, the feature they take the most pride in is their customer service. “Customer service is our main priority,” says Edwin. “We try to make absolutely sure that if a customer needs something or has questions, we get back to them as quickly as possible. I always do an end of job walk-through to ensure the customer is completely satisfied.”

“We want to thank all of our customers and suppliers for allowing us to serve their needs,” says Jessy Acosta. “We are here to serve others and not to be served.”

For more information on Rome Granite Countertops, call 706-512-0262 or visit www.romegranitecountertops.net READV3.COM | JULY 2020 V3 MAGAZINE

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A New Class is in

Session

Blending the luxury and accommodations of a retirement community with the youthful energy of a college campus, The Spires at Berry College is opening a new gate of opportunity to young and old alike.

Text: Christy Quinton | Photos: Andy Calvert & provided by Berry College READV3.COM | JULY 2020 V3 MAGAZINE

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IN

JUNE, THE SPIRES AT BERRY COLLEGE opened its doors to its first residents. Unlike others of its kind, this continuing care retirement community shares a home with Berry College’s campus, creating a space for both retirees and college students to enjoy together.

Over 70 % of the homes are pre-sold, and the new residents are moving in over the span of the next few months. The Spires is made up of 144 apartment homes and 26 freestanding cottages.

Construction began on October 18, and despite challenges related to COVID-19, The Spires opened as planned in June.

“When I was interviewed last year, they kept telling me the opening date was June 1st, and the miracle is that we still opened on June 1st” says Laurie Steber, Executive Director of

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The Spires. “The construction team did a great job continuing on and keeping people safe while working toward the date.”

During the summer of 2019, Laurie’s husband, Dan was able to retire. When looking online for available jobs, Laurie came across the director position at The Spires. She felt like a light bulb went off: this job combined both her love for seniors and the respect she had for Berry students.

“My nephew went to Berry, and every student I had met there was just fabulous. They all had an excitement and desire to learn, and when I pictured students and residents interacting every day, it energized me,” Steber says.

In November 2019, the Stebers moved to Rome from Chapel Hill, North Carolina. Now

that residents have moved in and she’s gotten to see the students and residents interact, it has been “everything she had ever dreamed of.”

Having students working on-site has made a palpable impact on the atmosphere at The Spires. The students show both an excitement to know the residents and build relationships with them, but also to serve them in ways that meet their passions. Whether it’s playing guitar for the residents during meals or leading resident groups on a guided hike, The Spires seeks to let the students express their passions as they serve the residents.

“It makes me weepy now that I get to see it all in person,” Steber shares. “These students are getting 100-300 more grandparents who love them as their own. I’ve told the football players

“We’re not just selling The Spires: we’re selling Rome, Berry College, and The Spires, and that trio is hard to say no to.”

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we have on staff here that they will now have many more fans cheering them on during games.”

The students have taken on many roles from housekeeping, to serving, to teaching classes like art and fitness. These interactions give the residents and students a great deal of time to cultivate deep friendships.

“I was a little hesitant at first about students working here because I was worried that they’d have a hard time adjusting to older people, but I can’t say enough about these students. They are so kind and genuine,” Brenda Layfield, a resident at The Spires, says about the student employees.

Brenda and her husband, Bob, bought into The Spires in August 2018.

“Living on the Berry College campus was a tremendous concept,” Brenda continues.

“There’s such a large amount of things to do: we can participate in the theater, go to ball games, audit classes, and that encouraged us a lot.”

In addition to the many activities Berry College offers to the residents, The Spires has a wide variety of amenities and activities for the residents to enjoy, including an indoor saltwater swimming pool, a theater, a fitness room, an arts studio, a beauty salon and spa, and activities such as bocce ball and corn hole.

Although the residents and students are eager to spend time with one another, The Spires is taking many precautions in order to ensure the safety of everyone on-site.

“We were sitting on pins and needles wondering how moving in was going to happen, but they’ve done a great job of being safe and taking care of us,” Layfield adds.

The Spires has been limiting guests and visitors at this time as Georgia has continued the shelter-in-place for seniors. Each day, residents and staff have their temperature taken and are checked for symptoms, with the staff going through this process both upon arrival and as they leave. The residents are asked to sit a table apart from one another during meals and wear masks in all common area spaces.

And though these actions are targeted to prevent COVID-19, Steber says that some of the safety measures they are taking now have always been part of the plan in order to keep residents healthy, even when the pandemic is over. As a continuing care retirement community, The Spires is able to care for residents as age and complications affect their health during their time there.

The health center, The Spires’ space for assisted living, was made with special thought and care. The rooms look identical to the apartments on-site, ensuring that residents will have a smooth and comfortable transition into a new space that already feels familiar and comfortable.

“If my mom lives here, she has all the answers about how she’s going to live the rest of her life once she gets here. If your needs change, we do what we have to do to make sure you’re taken care of. When you’re moved to the health care building, it’s the same exact style of space as your previous apartment. We want them to still feel at home,” Steber says.

While many residents are Rome natives, there are quite a handful who are relocating to

Rome because of what The Spires (and Rome itself) has to offer.

“We’re not just selling The Spires: we’re selling Rome, Berry College, and the Spires, and that trio is hard to say no to,” Steber adds.

The creation of The Spires has added an exciting opportunity for seniors and students alike. The staff and residents are hopeful and excited to see more residents gradually move into the available apartments and experience all that The Spires has to offer.

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Unbreakable fortitude and silly antics help an incredible family utilize their talents to pull through this year’s pandemic with compassion and good humor.

Text: Tammy Barron | Photos: Andy Calvert

FROM MONDAY THROUGH SATURDAY, THERE IS HARDLY A PARKING SPOT TO BE FOUND between sixth and seventh avenue on Broad Street around lunchtime. No doubt about it, Doug’s Deli Downtown is Rome’s hot spot for good food. People arrive in a steady stream to place their order. The large open space is kitchen centric and most of the inside seating has a view of the industrious choreography of 20+ cooks and bakers working in synchrony. The cheerful noises are welcoming, and to look at the employee’s faces they seem happy, and at ease. “This, amazingly, is a typical day,” says owner Doug Bowling.

Doug Bowling grew up in Nashville, TN. Raised in his Grandmother’s kitchen, he deeply understands the pull of good food and its power to bring people together. “My dad left us when I was just 9. I remember a lot of good memories came from cooking with my mother and siblings in Grandmother’s kitchen. It brought us comfort,” Bowling recalls.

At the University of Tennessee, he studied business management, met and fell in love with his wife Julie Bowling, and discovered his calling to help children in crisis. “While in college Julie and I both did work with the Tennessee School for the Deaf up in Knoxville where we discovered a passion for working with kids,” says Doug. Right out of college, the two continued their work with underprivileged children, and took a position as foster parents at Winshape Homes on Mount Berry.

They are still on campus, 31 years later, loving and

nurturing children less fortunate who need guidance and a stable home. Since 1989, the two of them have fostered 74 children and raised a family of their own.

How the Doug’s Deli Downtown came to be: “Five years ago, I came into this restaurant; it was Great Harvest Bread Company back then. My son, Ben was running a deli in Carrolton, and I thought it would be pretty great to have him a bit closer to Rome. So, I asked the owner about franchise options. In truth, she wanted to sell. If Ben decided to come, it would be his full-time job, I could provide leadership, but I wouldn’t

be giving up my work at Winshape. A short two weeks of mulling it over we said, ‘let’s do it.’ With help from my wife, Julie, my son Ben and his wife, Whitney and my daughter Julianne, we opened our doors with a total of eight employees.” Today, the deli employs 33 people.

Doug talks about the epiphany that he had about six months after their opening. “I realized that we were having a dramatic effect on the people that were working for us. Honestly, it made me a bit nervous, because I wanted everyone who came to work here to have a great quality of life. I want them to prosper and excel in life. It hit me, their ability to have a roof over their heads and food on their tables really depends on how well we do here.”

The need to grow the business became all the more important, fueled by this original value. The deli has taken off; each month outperforms the one before.

Then the virus hit. “I knew as soon as the schools were shutdown, restaurants were about to take a big hit,” recalls Doug. “We watched as everyone started shutting down and thought, ‘Woah! What are we going to do now?’” The questions eating

at the back of every business owner’s mind was should they close, hit the pause button and try to ride it out? “Two to three weeks into the pandemic, we never even thought closing was an option. We employ so many young people who depend on us for a livelihood. On the flip side we want to honor the Governor. It was going to be a challenge, but we just knew we had to figure a way to stay open,” Doug states. That’s when they called a family meeting.

Doug explains, “We didn’t know exactly what it would look like, but we knew we had to flip the entire business plan upside down if we were to survive. The new ethos was stay in your lane.

So, I took on customer safety, Ben created the much-needed drive-thru and focuses now primarily on General Management, Whitney manages the Supper Club, Julianne manages the drive-thru, and of course John Berry our business intern does everything! We figured if we could each stay in our area of expertise, it would help us stay calm and focused as business became unrecognizable.”

What happened next would surprise them all.

Holding to their new mantra: to stay on the sunny side of things, they got creative. Doug’s Stimulus Package and Cares Act BOGO specials and music video montages took their social media by storm.

“We went from 30 likes to 150 and our videos get a thousand views. Amazingly our followers climbed to over 2,000. People loved our stimulus packages and Cares Act deals. We began having fun with it, and the community embraced it! We got everyone involved creating uplifting videos online promoting our great food and new drive-thru.” Doug describes with a smile on his face. Since catering has all but stopped for the deli, they quickly moved to support their supper club. Increasing their business from an average of 40 prepared meals per night to nearly 160 suppers. The Supper Club would prove to be the key to sustainability that would allow them to retain 90% of their staff, with only a few of those high school aged - who opted to stay home. “It was really humbling to see everyone push through and come to work,” recalls Doug.

Celebrating five years in business this July, the Bowlings have much to be thankful for. “We have an incredible team. I couldn’t be happier to see how we pulled together.” Check out their Instagram for some light-hearted fun, or better yet, celebrate their success story in person for a cheerful meal with great people and amazingly fresh food.

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932 N. 2nd Ave NW Rome, GA 30165 • 706-512-0262

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WWW.STUDIOSIRI.COM |1205 DEAN AVE. ROME, GA • 706.409.3022

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REGIS ONL TER IN NOW E !

TheofMark a Potter Cabell's Designs has made the move into a brand new studio, where inspiration and creativity can be found around every corner.

Text: Christy Quinton | Photos: Andy Calvert

Artist Cabell Sweeney remembers the countless days she and Ellie Mahon spent looking in the windows of the now Swift and Finch building, dreaming of what could be. The two were friends through Young Life and had a dream to bring Ellie’s desire to start a coffee shop and Cabell’s ceramics studio together in Rome.

Cabell’s love for designing pottery started with a wedding gift. Her mother knew that she wouldn’t want to be given just any dinnerware, so she gifted Cabell a bare set of plates and paints. After seeing her work, friends and family were eager to have Cabell make pieces for their own homes, which led her to start her own business.

Once Swift and Finch’s wholesale business grew, they needed the extra space to roast their coffee, leaving Cabell’s Designs on the hunt for a new studio.

“We knew we were going to be okay, but we had no idea where we were going to go,” Cabell states. Despite the unknowns, she was excited for the potential of a new, larger studio that would give her space to grow.

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Cabell and her coworker, Chelsea Riley, found themselves walking up and down 5th and Broad, knocking on doors and peeking in windows. They suddenly found themselves on Bale Street looking at what is now their new studio.

“We walked past this place and immediately wanted to know what the deal was with it,” Riley says.

And the two did just that. They started asking around to figure out who owned the building and showed up at his office unannounced that same day to ask about 9 Bale Street.

“That is so my personality: jump, then look. But once we were there, I realized how presumptuous it was of me to just show up to someone’s office without asking,” Cabell states Though the space is still in progress, the new studio has already given the two new dreams and ideas for the future of Cabell’s Designs and they plan to host a grand opening studio tour and sale from September 2nd to 5th. From opening a storefront to starting a gift registry option for customers, Bale Street has sparked many aspirations for this pair.

“Had we found somewhere on Broad or 5th, we wouldn’t have been able to put our own stamp on it like we did,” Cabell adds. “This studio is a declaration of who we are, and that has been more than we could’ve ever dreamed of.”

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SEALING THE DEAL

Silicone Coating Solutions has found the answer to long-term roofing problems Text: DeMarcus Daniel | Photos: Andy Calvert

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ROCKY CALVERT, OWNER OF SILICONE COATING SOLUTIONS had 18 years of experience in the construction industry when he first encountered a product that inspired him to change the course of his career. That product was a silicone coating, with a multitude of uses he would soon discover.

“After investigating the product and actually using it a few times on commercial jobs in Florida, we decided that we would like to begin to manufacture it ourselves,” he says. “We brought in some in-state and out-of-state engineers and built our plant from scratch.”

The roofing product, Sil-Roof, is a single-component, solvent-free roof coating system intended for both industrial and commercial waterproofing applications. It features advanced, long-term resistance to humidity, natural weathering, and fluctuating temperatures. The coating protects against the elements without sacrificing its appearance. The durability allows building owners to avoid the expenses of tear-offs, while still achieving the desired waterproofing results.

“The product is like a liquid rubber” says Calvert. “You apply it like paint, with a brush or roller. It goes on really thick and when it dries, it is a monolithic, seamless, waterproof, mold and mildew resistant, rubber covering that you can apply to walls and roofs. The end product is one single piece with no lines or seams, so it works really well on metal roofs, flat roofs, as well as others and any aged roofs.”

The wall product, Sil-Wall, was developed for above-grade waterproofing and air applications. Finished products demonstrate advanced durability, providing long term resistance to extreme temperatures, high humidity and natural weathering. This single component elastomeric coating effectively waterproofs surfaces while still allowing the air flow essential for maintaining ideal moisture levels within a building.

Another product, Sil-X, is an Anti-Graffiti coating product. “This product is a clear coat, you can paint over it and the paint just wipes off,” Calvert explains. This moisture curing coating serves as a barrier against water and READV3.COM | JULY 2020 V3 MAGAZINE

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also provides a layer of protection against graffiti. Sil-X applies easily to a wide range of building surfaces and allows for the convenient removal of graffiti whether the product was in place before or after acts of vandalism.

The Anti-Graffiti Series Coating isn’t only resistant to acts of vandalism.

It repels other accumulated forms of grime, such as dirt and dust, so they can be very easily cleaned off, in some cases by using only a towel. Pressure washing might be necessary for more severe cases.

After four years of manufacturing, Calvert has seen a great deal of growth in his local business and believes that education is the key to helping consumers save money with his products. “I wish more people knew about this product because if they did, they wouldn’t be throwing their money away on higher priced jobs” he says. “I feel like people just don’t know, and that they don’t really understand what it is. They look at it and think its paint, but it is really a thick rubber coating. Plus, the product is easy to use and it holds up very well. Over time, the only change you might notice would be a slight fade in color, depending on your environment.

This product allows you to not waste lots of money tearing off your roof and listening to roofers tell you that you need a replacement. This product will slash your prices around 50% compared to other roofing and being monolithic makes it a better, longer lasting product. Quite simply, the product is amazing, it is incredible. If a job is a million dollar job, it could come down to about at minimum half of that cost using this product.”

For more information on the SCS product and services, visit www.siliconecs.com

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PRIVATE DINING

CATERED EVENTS

CREATING THE MENU OF YOUR DREAMS IS WHAT WE DO. WE TAKE YOUR VISION AND MAKE IT A REALITY. 413 broad street, rome, ga 30161 lascalaromega.com 706.238.9000 706.238.9011 46

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The Dish

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www.getjamwiched.com

www.lascalaromega.com 413 Broad Street Rome, GA 30161

706-238-9000

Hours: Mon - Sat: 6pm - 10pm 400 Block Bar & Lounge: 4pm-1:30am Live music each weekend.

La Scala offers both first-rate service and terrific Italian Cuisine in an upscale casual atmosphere.

50% off cafe menu from 4-6 p.m.

www.schroedersnewdeli.com 406 Broad Street Rome, GA 30161

706-234-4613

Hours: Mon-Thur: 11am-9pm Fri-Sat: 11am-10pm Sun: 11:30am-3pm

Schroeder’s menu includes sandwiches, calzones, soups, salads, potato skins, nachos, wings, and more. And don’t forget our pizza! It’s the best in town... and for a sweet treat, try our Cheesecake Calzone! (Draft and Bottled Beers & Wine also offered) Famous for: Their Roast Beef Relief!

www.hardees.com

1204 Turner McCall Blvd • Rome, GA 30161 2300 Shorter Ave • Rome, GA 30165 3110 Cedartown Hwy • Rome, GA 30161 104 S Tennessee St • Cartersville, GA 30120

We’re known as the place to go for juicy, delicious charbroiled burgers & made from scratch biscuits. Because if you’re gonna eat, you should Eat Like You Mean It!

www.fuddruckers.com/rome 706-233-9960

Hours: Monday: 11am-3pm Tues-Sat: 8am-3pm

706-314-9544

Jamwich - Serving distinctive sandwiches, salads, and soups. Sandwiches built with the finest ingredients: Boar’s Head meats and cheeses, Zelma’s Blue Ribbon Jams and Jellies, fresh sourdough bread, premium Boars Head thick cut bacon and farm-to-table produce.

www.moesoriginalbbq.com/rome 101 West 1st Street Rome, GA 30161

Hours: Sun-Thu: 11am - 10pm Fri- Sat: 11am - 2am

706-622-2977

Moe’s Original BBQ is a Southern soul food revival where great food is served in an atmosphere that is relaxed, spontaneous, yet civilized….well, sometimes.

www.swheatmarketdeli.com Hours: Mon-Sat: 5am-10pm Sun: 6am-10pm

706.291.2021

595 Riverside Parkway Rome, GA 30161

510 Broad Street Rome, GA 30161

5 E Main St Cartersville, GA 30120

770-607-0067

Hours: Mon and Tue 11-4 Wed and Thur 11-4 Fri and Sat 11-8 Sun 11-3

Casual counter serve offering sandwiches, salads & American comfort food

www.maineonmain.com Hours: Sun -Thu: 11am-9pm Fri - Sat: 11am-10pm

Fuddruckers catering can help you feed just about any size group, anytime, anywhere. Our menu will please the most discerning tastes and meet the high standards you require. We know how to make your event spectacular with the WORLD’S GREATEST CATERING.

24 W Main St Cartersville, GA 30120

770-334-3813

Hours: Mon - Thurs: 11am - 9pm Fri - Sat: 11am - 10pm Sun: 11am - 8pm

At Maine Street Coastal Cuisine, in the heart of historic downtown Cartersville, we pride ourselves on sourcing seafood from sustainable fisheries. Our passion is to provide a restaurant free of artificial flavors and ingredients.

Make it a meal worth remembering. Where to eat in Northwest Georgia.

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Every Every

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