Illuminating the Arts on Campus

ARTS ON CAMPUS COMMUNICATIONS

Arts on Campus

Arts on Campus is a multiplatform ongoing promotional campaign for the arts at UW–Madison designed to promote the wealth of campus arts programming and opportunities to students, faculty, staff, and community members. During the 2020-21 academic year, the Division of the Arts collaborated with and promoted numerous campus units via communication channels on campus and throughout the state including advertising, marketing, outreach, and resource fairs.

The Division also worked closely with University Communications to increase coverage and awareness of arts events and opportunities across campus and beyond. Another ongoing focus for communications was prospective and incoming students to the arts. This year the Division supported the Office of Admissions and Recruitment’s events and outreach with online materials, social media, and email campaigns.

E-communications: 9,227 subscribers : 6,954 followers : 27,135 views

arts.wisc.edu

Threads 2021: Reality?

Threads is an annual celebration showcasing student work from the Textiles and Fashion Design Program in the School of Human Ecology at the University of Wisconsin-Madison. The show is produced with the collaborative participation of students across the UW-Madison campus.

The Division’s Integrated Marketing & Communications (IMC) team provided support to School of Human Ecology students enrolled in the Threads fashion show practicum course. In response to the COVID-19 pandemic, the 2020 student fashion show went online for the first time. IMC advised students on branding, marketing, and outreach efforts. IMC also collaborated on a 26-minute video that premiered on the Threads Facebook Page in early May.

Arts Recruitment

The Arts Recruitment Initiative was launched in 2017 with the goal of boosting enrollments in academic arts programs. During the past year, in consultation with arts departments, the Division extended a multiplatform campaign to promote academic arts programs and our vibrant community of excellence in the arts.

Through online and printed materials, social media, promotional items, and email campaigns, the Division connected with students at all points of their decision-making process. The Division of the Arts participated in three virtual panels over the course of the year, alerting prospective student to creative opportunities for both arts and non-arts majors.