UWIC Professorial and InaugralLecture Series2010/11

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UNIVERSITY OF WA LES INSTITUTE , CARDIFF ATHROFA PRIFYSGOL CYMRU, CAERDY DD

UWIC Professorial and Inaugural Lecture Series

2010/11

in association with Eclipse printing

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Bring back the blackboard: Who needs ICT in education?

Wednesday 20 October 2010 5.45pm for 6pm start Cardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Gary Beauchamp / Cardiff School of Education, UWIC It was a relatively short time ago that Information and Communications Technology (ICT) took its place on the curriculum of schools. As well as becoming a subject in the curriculum, ICT has become an important tool and resource for both teachers and learners of all ages. As part of this development, teachers have to develop practical ICT skills both during their training and throughout their career. As hardware and software develop, the skills required change and can become outdated very quickly. What changes less quickly, but is arguably more important, is the pedagogic thinking which underpins the use of ICT in educational settings.

The introduction of technology, especially the interactive whiteboard (IWB), into the classroom, has allowed greater access to, and use of, ICT by learners. This has led to greater autonomy for pupils and the potential for a range of pedagogic interactivity with ICT resources, as well as between teachers and pupils and between pupils. The nature of these interactions, who makes decisions about allowing them and how they are different from more traditional (but not necessarily less effective) interactions will be examined in this lecture. ICT can offer a range of unique features to educators and learners, which are not available using other means. Professor Beauchamp will consider how and when ICT can be effective in learning and teaching and, more fundamentally, if it is needed at all?

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Exercise and the heart: Lessons from Pheidippides and Da Vinci Wednesday 26 January 2011 5.45pm for 6pm start Cardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Rob Shave / Cardiff School of Sport, UWIC If some exercise is good for the heart, is more better? Exercise is often promoted as the panacea for cardiovascular disease. However, from as far back as 450 BC and the legend of Pheidippides, it has been suggested that exercise may be detrimental to cardiac function and in extreme circumstances may even result in death. Despite significant advances in medicine, and specifically imaging technology, we know little more about the underpinning mechanics of cardiac function than was illustrated by the studies of Leonardo Da Vinci in the early 16th Century. In his inaugural lecture Professor Shave will draw upon previous work and ongoing studies at UWIC to explore the intricate mechanics of cardiac function and specifically the influence of exercise and ultra-endurance exercise upon the heart.

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Laughing all the way to the ballot box: Humour and satire in electioneering Wednesday 9 February 2011 5.45pm for 6pm start Cardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Russell Deacon / Cardiff School of Education, UWIC Politics is often seen as a serious business with few opportunities for humour. We are often reminded of the fact that we should never discuss the issues of politics or religion, so as not to cause offence.

What people are not aware of is the fact that both humour and political satire have been part of electioneering since the first modern elections were held in Wales in 1868.

Professor Deacon’s lecture charts some of the uses of humour both intentional and unintentional throughout Welsh and British elections since the nineteenth century.

He explores the use of humorous leaflets, posters and election addresses with examples also drawn from Welsh political folk heroes such as David Lloyd George and Anuerin Bevan. Professor

Deacon also draws on more contemporary examples, namely unintentional humour during the process of electioneering or referendums during the last few decades. In particular he explores the use of the political joke in electoral campaigns.

What you will discover is that politics really is a ‘funny old game’.

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Art and the conscious mind Wednesday 23 March 2011 5.45pm for 6pm start Cardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Robert Pepperell / Cardiff School of Art & Design, UWIC There are two features of our condition so unique and so universal they almost define what it is to be human: we make works of art and we have self-conscious minds. What is the connection between art and the conscious mind? What can discoveries in neuroscience tell us about the way we understand art? What can art reveal about the conscious mind, and perhaps the nature of existence itself? These are some of the questions addressed in this inaugural lecture.

The last decade or so has seen a number of eminent scientists produce books about art and its relationship to the brain, perception, vision and consciousness. In this lecture Professor Pepperell will consider these questions from the perspective of a practising artist and theorist who has collaborated in

neuroscientific experiments and intervened in debates in consciousness studies. In doing so he hopes to reveal the novel, substantial and largely overlooked contribution artists can make to our understanding of the way we perceive and conceive the world.

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What’s a fair price?

The case of price decay in the DVD market Wednesday 4 May 2011 5.45pm for 6pm start Cardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor Mark Goode / Cardiff School of Management, UWIC There is considerable evidence that there is a positive relationship between consumer’s perception of a fair price and their level of expenditure. Furthermore consumers tend to spend more money with retailers if prices are considered to be fair or reasonable (examples include supermarkets and www.amazon.com). Previous research has shown that for many managers cost is still the primary factor in pricing decisions, with demand related aspects, sales and competitor’s activities also being widely considered. However qualitative aspects such as motivation, perception and

Furthermore, consumer expectations are also influenced by sale promotions such as ‘bargain bins’. If some older In a market such as DVDs, this DVDs are sold off at very low leads to a wide chasm between prices or are even given away for retail prices and prices that free in the Sunday newspapers, consumers consider fair. The the much higher prices of older gap between retail prices and DVDs for regular purchase consumers’ perceived fair prices contravene customer’s mental widens as DVDs grow older – reference prices for older DVDs. for the consumer these DVDs This situation has several are of lower value since they consequences. As a digital lack the ‘novelty’ factor of newer market, profits in the DVD films. For consumers, DVDs market are seriously threatened undergo a rapid perceived by piracy, and one of the known decay in value and with that, of factors which impact on piracy is perceived fair price. This price price. This lecture will discuss decay is not reflected in price decay in the DVD market, retail prices. which appears to follow the harmonic series. attitudes of consumers are less important considerations and often ignored.

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‘Anecdotes from the Portofino Lounge…

Photomontage, Punk Rock, Jo Orton, and Blackpool’ Wednesday 1 June 2011 5.45pm for 6pm start Cardiff School of Management, UWIC, Llandaff Campus, Western Avenue, Cardiff

Professor David Ferry / Cardiff School of Art & Design, UWIC In the early 1990s David Ferry began making art works by altering and defiling existing published books, this project has now grown into an alternative library depicting the British Isles in ways never intended for the general tourist or geographical interest.

In this lecture Professor Ferry will consider his early visual and social recollections of the seaside town of Blackpool to his entering the London art school scene of the Punk Rock years. He will describe how these distinct and powerful influences have helped shape a particular character to his art works.

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Academic profiles Professor Gary Beauchamp Professor Gary Beauchamp is Director of Research for Cardiff School of Education and a Professor of Education. After many years working as a primary school teacher, Gary moved into higher education as a lecturer at Swansea University. He became Programme Director for the primary PGCE course as well as lecturing in primary science, music and education and professional studies. He also taught on a range of MA modules and supervised research students. He moved to fulfil the same duties with Swansea School of Education before taking the post of Programme Director for the BA (Hons) Educational Studies degree at UWIC in 2007.

Professor Beauchamp’s research interests focus on four main areas: ICT in education, primary education, music education and primary school science education. He has published widely in academic and professional journals, as well as being involved in funded research projects. He has served as external examiner for many universities, is an Additional Inspector for Estyn and Chair of Governors in a local primary school. In his spare time he conducts a large (200 children) county junior schools' orchestra for children aged 8-11 years.

Professor Rob Shave Rob Shave is Professor in Sport and Exercise Physiology at Cardiff School of Sport. He has published widely, in both sport science and mainstream medical journals, in the field of sports cardiology.

Prior to pursuing his academic career Professor Shave worked as an applied scientist at the British Olympic Medical Centre helping to prepare athletes for Olympic competition. He continues to combine his research interests with the applied world through his role as co-organiser of the annual London Marathon Science and Medicine Conference.

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Professor Russell Deacon Russell Deacon is Professor of Contemporary Welsh Political History in the Department of Humanities, Cardiff School of Education. He has published widely on Welsh political history and political devolution. His work on devolution and political history has been published by a number of academic presses including Edinburgh University Press, Manchester University Press and most recently Pearson/Longman. Professor Deacon has most recently published ‘A History of Welsh Liberalism’, by Welsh Academic Press. This is the first history of the Liberal Party in Wales. Prior to employment at UWIC, Professor Deacon worked in the European Affairs Division of the Welsh Office and also served on secondment between 1999-2000 in the setting up of the research office of the Welsh Liberal Democrats at the National Assembly for Wales. From 2007 Professor Deacon has been chair of the British Liberal Political Studies Group. He also sits on a number of other bodies including the Welsh Political Archives of the National Library of Wales, Liberal History Group and Wales European Council. Professor Deacon has also undertaken considerable research on student mobility and the ERASMUS programme. As part of this programme he has guest lectured in political history at universities in Belgium, Bulgaria, Cyprus, Germany and Portugal.

Professor Robert Pepperell Robert Pepperell PhD studied at the Slade School of Art, London.

Throughout the late 1980s and 1990s he exhibited numerous innovative electronic works, including at Ars Electronica, the Barbican Gallery, Glasgow Gallery of Modern Art, the ICA, and the Millennium Dome. He has published three books, The Posthuman Condition (1995/2003/2009), The Postdigital Membrane (with Michael Punt, 2000), Screen Consciousness (with Michael Punt, 2006), as well as many articles, reviews and papers for journals and magazines, including collaborative scientific papers on neuroscience and perception. He is currently Professor of Fine Art and Head of Fine Art at Cardiff School of Art & Design, a member of the Consciousness and Experiential Psychology section of the British Psychological Society, the Association for the Scientific Study of Consciousness, and a Fellow of the Royal Society of Arts. From 2000-2008 he was an Associate Editor for the reviews section of the journal Leonardo.

He exhibits regularly. www.robertpepperell.com

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Professor Mark Goode Dr. Mark M. H. Goode is Professor of Marketing at Cardiff School of Management, and holds a distinguished teaching award from Swansea University. Mark has two degrees in Economics and a PhD in Marketing, he has held posts at Cardiff University, Swansea University and UWIC. His main research interests lie in the areas of consumer behaviour, particularly towards modelling consumer satisfaction, loyalty and servicescape. He has published over 40 academic papers in a wide range of journals including the prestigious ‘Journal of Retailing’. He is also the Director of the Executive MBA at UWIC and has acted as a consultant to many local firms and published a book entitled ‘Quantitative Methods in Marketing Management’ (John Wiley, 1998).

Professor David Ferry David Ferry’s altered books and original prints create a rare and very individual footprint in the context of contemporary graphic imagery and bear witness to the influences of John Heartfield and the classic photomontage tradition.

Ferry's work is in many international and museum collections, including, The Ashmolean Oxford, The Art Institute of Chicago, Museum of Modern Art ,New York, The Victoria & Albert Museum, M & C Saatchi, London, The Strang Collection, University College London & the Universities of Oxford, Southampton, Vermont and West of England, Bristol. He was a former recipient of a Pollock / Krasner major arts award. He won the Bronze Medal at the First International Book Arts Competition held in Seoul, Korea in 2004.

Since leaving the Slade School of Fine Art, University College London, in 1981, he has exhibited in many international competitions and major exhibitions. His recent solo exhibition was held at the Woodfinch / SimonFinch Rare Books Gallery in Mayfair in 2010.

He was former Head of Division of Fine Art at the Winchester School of Art. Prior to that he was Associate Professor at the Long Island University, New York, and former senior lecturer at the Kent Institute of Art and Design in Canterbury.

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Booking form The University of Wales Institute, Cardiff (UWIC) engages in research that is at the interface of new knowledge creation and its application. The research, therefore, has direct application in business, industry, the professions and the community at large.

To be a part of these unique insights into research at UWIC, please complete the following form and send it to: Jill Doran, PR & Events Assistant, Communications and Marketing, UWIC, Llandaff Campus, Western Avenue, Cardiff CF5 2YB tel: 029 2041 6053 email: jdoran@uwic.ac.uk Alternatively, visit: www.uwic.ac.uk/lectures to complete our online form.

I am interested in the following lectures: Wednesday 20th October 2010

Professor Gary Beauchamp

Wednesday 26th January 2011

Professor Rob Shave

Wednesday 9th February 2011

Professor Russell Deacon

Wednesday 23rd March 2011

Professor Robert Pepperell

Wednesday 4th May 2011

Professor Mark Goode

Wednesday 1st June 2011

Professor David Ferry

Please reserve

seats for each stated lecture.

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UNIVERSITY OF WA LES INSTITUTE , CARDIFF ATHROFA PRIFYSGOL CYMRU, CAERDYDD

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