The National Student Fundraising Conference Brand and Design Concepts

BRAND AND DESIGN CONCEPTS

THE NAME

This year’s conference is called The National Student Fundraising Conference. We’ve called it this to build an inclusive conference of all student fundraising groups and not just RAG’s.

We’ve moved away from calling it RAG Conference to try and prevent student fundraising groups not called RAG from being deferred.

In links and URL’s we’ve used ‘tnsfc’ as a shorter version of the title and are refraining from using RAG Conference in any communications.

DETAILS

This years conference is held at UWE Bristol.

It is being held 20 - 23 August 2018.

Information can be found at: • www.thestudentsunion.co.uk/tnsfc • facebook.com/TheNationalStudentFundraisingConference • twitter.com/tnsfconference

FONTS We’re using the same fonts as The Students’ Union at UWE

HEADINGS, SUBHEADINGS AND TITLES

ALTERNATE GOTHIC NO.2 BODY COPY AND WEB ADDRESSES

News Gothic BT Roman IF NOT AVALIABLE

ARIAL NARROW BOLD

Arial Regular

PRIMARY LOGO

To be used in all situations where possible.

B&W LOGO To be used situations where required such a single screen print tees.

OTHER LOGOS ICONS

PRIMARY COLOURS GREY [G5]

RGB 51 51 51 333333

OCEAN BLUE

RGB 45 163 218 2da3da

NON TREE GREEN

RGB 104 191 105 68bf69

SLICE OF LIME [G1]

RGB 161 205 71 a1cd47

ADDITIONAL COLOURS SPRITE [G1]

WEB f4e50e

RGB 244 229 14

TURTLE [G2]

WEB 40beb8

RGB 64 190 184

BLUE WHALE [G2]

WEB 2da3da

RGB 86 139 200

LUKE-WARM PINK [G3]

WEB RGB e74861 231 72 97

MOUTH OF MAUVE [G3]

WEB aa6892

RGB 170 104 146

ORANGEADE [G4]

WEB f16f21

RGB 241 111 33

SURPLUSS ORANGE [G4]

WEB fbb03b

RGB 251 176 59

WOLF HOWL

WEB

BEE STING [G5]

WEB

RGB 102 666666 102 102

231f20

RGB 35 31 32

Gradient matches (such as the top of this page) are indicated via [G?].