Masterpieces part 1

Masterpieces Industrial Design Engineering

2009

Preface A masterpiece is (a) something superlative of

has become one of the most popular

its kind, and (b) a piece of work that proves

programmes at Twente. The source of its

a person is a master in his subject. That is

popularity

what you will find in this booklet: the ‘final

to its strong relationship to artefacts in

masterpieces’ of the first fifty students of

people’s everyday life, and by the fact

the Industrial Design Engineering master’s

that the programme combines aspects

programme (IDE) at the University of Twente.

of many subjects — from technology and

can

possibly

be

attributed

management to psychology, ergonomics, Industrial Design Engineering is one of the

creativity and philosophy. The students who

four master’s programmes of the faculty

get a master’s degree of Industrial Design

of Engineering Technology. The others are

Engineering are capable of integrating the

Mechanical Engineering, Civil Engineering

various knowledge and academic domains,

& Management and Sustainable Energy

both by researching them and by designing

Technology.

new applications.

The Industrial Design Engineering master’s

We hope you will enjoy reading these

programme started in study year 2003/04

summaries

and takes two years for students to

Engineering master’s students’ final projects.

of

our

Industrial

Design

complete. The first student finished his study in May of 2005. In its short period of

Prof. Arthur O. Eger

existence, Industrial Design Engineering

Chair of Product Design

3

the

Industrial Design Engineering

Programme Structure The

department

of

Industrial

Design

Engineering offers a Master’s of Science

Master’s of Science Programme at the University of Twente

programme that can be completed in two years (120 EC). The programme consists of a common core supplemented by four specialization areas (tracks) — Design & Styling (D&S), Management of Product Development

(MoPD)

and

Emerging

Technology Design (ETD). Recently, the faculty developed the track ‘Architectural

Admission Requirements

The study educates master students to think

Students who have obtained a Bachelor

strongly supported by the Construction

and work at an academic level. Graduates are

of Science degree in Industrial Design

Building group. A trial version of this track

(ABCDE), which is positioned within IDE and

able to design new products and processes.

Engineering (IDE) from any of the three

was organised in the year 2008/09. The

These products should be considered from

Universities

The

IDE master’s programme consists of theory

a broad perspective, including tangible

Netherlands are admissible to the Master’s

courses and projects (together 75 EC) and a

products as well as product related services

programme. In addition, candidates who

master’s graduation assignment (45 EC).

and systems.

of

Technology

in

have completed a Bachelor’s of Science from a comparable programme and who

The coordinator of the track approves a

The study deals with the fundamentals

have also successfully finished the pre-

student’s program after a careful check of

of

master programme in IDE may be admitted

its coherence and depth. Subsequently the

Industrial

Design

Engineering

and

emphasizes applying that knowledge to

to our master’s programme.

program is submitted to the Examination

general solutions or ways of working. The

Committee for final approval. The student

master’s programme also encourages and

is admitted to the chosen courses after

fosters the student’s ability to learn. The main focus of the study is the integration of knowledge from various domains.

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Building Components Design Engineering’

Introduction

Choice of master and specializations

The graduation assignment is an individual

Students must indicate the track they would

project which focuses on either design or

like to follow at the moment they apply for

research. The assignment can be performed

obtaining this approval.

the master’s in IDE. Students should choose

in one of the university’s laboratories or in

their optional subjects and they learn how

a company or design firm. The graduation

to prepare for their graduation assignment

projects give students the opportunity to

(which they will choose themselves) and how

demonstrate their knowledge and the skills

they will appoint their graduation project

they have acquired during the preceding

supervisor.

years.

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Master’s

Programme Tracks A short description of each is provided on the next pages.

Architectural Building Components Design Engineering The building industry is changing rapidly.

solutions, components and manufacturing

Professional and private clients demand

processes, distribution channels and brands.

custom-made buildings and their need

These new building practices call for new

for building products and components is

competences and employees who are

growing. Suppliers strive to offer many

educated to do the job.

variations in order to deliver tailored solutions. They do this by standardizing and using to their fullest existing technical

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Design & Styling

Emerging Technology Design

An industrial design engineer needs to

A lot of theoretical renewals and new

Material Science, Surface Technology, etc.)

play several roles. Sometimes, the most

technological principals are rarely applied,

and studies the core principles and concepts

important part of industrial design is the

because nobody translates them into a

as well as recent developments within this

application of a new technology. Other

product or application. In this track, students

field. In addition to technology courses, the

times the development of a better user

learn how to bring state of the art technology

students follow some general Industrial

interface is more important. Most design is

to

Design Engineering courses, which focus on

about the combination and integration of

Technology Design is the generic term for all

integrating technology, market conditions

different aspects. Styling always plays an

education programmes in which technology

and human factors into the design process.

important role. In the master’s programme

is the departure point for the design of (new)

track of Design & Styling attention is given

products. Each student chooses a certain

the

consumer

market.

Emerging

to all aspects of product development, but

technology (e.g. Biomedical Technology,

the focus points are styling, the design

Smart Products, Fluid or Solid Mechanics,

of emotional benefits and evolutionary product development.

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Management of Product Development

Graduation

When

The final part of the IDE master’s programme

launching

new

products,

it’s

directly involved in a product’s design, he

essential to progress through the product

or she needs to be aware of various design

is the master qualification assignment. This

that prove that they have fulfilled the

development stages (from product concept

techniques in order to adequately lead

final project is preferably performed in

qualification requirements for the MSc program.

to finalized product) quickly and efficiently.

multi-disciplinary design teams. This may

conjunction with a company or organization.

In this track, students learn to effectively

include drawing up a product development

It is also possible to complete this requirement

manage the product creation process and

plan, drafting recommendations for the

abroad. This final master’s assignment covers

to communicate with a variety of target

organization of a product’s development,

45 EC (nearly eight months fulltime).

groups, both internally and externally

setting up a feasibility study and optimizing

(e.g. clients and suppliers). Although the

a product’s life cycle.

Students are directed to choose assignments

product development manager is not always

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Vincent

Steenbrink

graduation company professor university mentor date master track

Vincent Steenbrink InDialoog Arthur Eger Maarten Bonnema 27 May 2005 Emerging Technology Design / Smart Environments

The number of elderly people in society is increasing rapidly. These people will need more and more care which, in time, will cause financial problems for the care sector. By keeping people self-supporting as long as possible, these problems can be controlled. The automation of activities around the house, such as access lighting and

Self-supporting, as long as possible!

personal alarms, can help people to remain independent. The design outlined in this

Self-supporting

as long as possible!

thesis consists of three parts. Firstly, there is an access system that allows the resident to open his door with a keychain. However, his or her care worker can only gain access with a specially-generated pin code (that will only work for a short time). Secondly, it is possible to operate all the home’s equipment via the lighting system. And finally, a personal alarm system, connected to both the lighting and access systems, will warn the care worker and provide him with an access code.

1 12

2

1 scheme ‘access to house’ 2 user interface of the access system

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Koen

van der Wal

graduation company professor university mentor date master track

Koen van der Wal Marketresponse Arthur Eger Arthur Eger 30 August 2005 Design & Styling

Co-Creation, the active involvement of users in innovation & design

Co-Creation,

the active involvement of users in innovation & design

In this study, the possibilities of co-creation

in the generation of new business insights

for market researchers, designers and

and

consumers are examined. Co-creation is

consumers with the possibility to design

defined as ‘the active and direct involvement

their own products or to show companies

ideas.

Online

toolkits

provide

of the user in the product development

their ideas for new products or product

process’. This process can give companies

improvements. Sometimes, consumers even

important in-depth user insights and ideas

take the initiative and begin to create new

for innovation. Several examples of co-

products together with their community.

creation can already be found in literature.

Finally, companies design products that are

These methods vary in the extent to which

‘open for change’ after purchase. Consumers

the consumer is involved in the product

can adjust these adaptable products to their

development

individual needs.

process.

In

co-creation

workshops, consumers actively participate

2 1

1 segments in BSR model (Brand Strategy Research model) 2 visualisation of users taken from Koen’s thesis

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graduation company

Wouter

Veeman

professor university mentor date master track

Wouter Veeman Philips DAP Bart Koopman Edsko Hekman 23 December 2005 Emerging Technology Design / Biomedical Products

Beating Headaches

flexible handgrip

green start button

red stop button

feedback display

rounded edges for fast opening

power plug

Beating Headaches Clinical research shows healing effects

includes people between 25 and

when pulsed electromagnetic fields

45 years of age. A product has been

are applied to people with migraine

designed for this target audience. The

headaches. The therapeutic effect

product’s approval is primarily subject

fields’

to the guidelines of the FDA, EMC

influence on the vessels in the brain

comes

from

the

magnetic

and MDD. Consumer insights and an

and it is without negative side effects.

analysis of the product’s competitors

A small coil is capable of producing

are taken into account in the final

the required magnetic fields, making

design. Relevant markets include the

a small and handy product possible.

growing demand for over-the-counter

These are important product aspects

and pain management products.

for the chosen target audience which

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Victor

van Eekelen

graduation company professor university mentor date master track

Victor van Eekelen stevens idĂŠ partners Arthur Eger Jacques Stevens 14 July 2006 Design & Styling

Redesign of a pond filter and corporate design for Calictus

2 1

redesign of a

pond filter

and corporate design for Calictus Calictus originated in the Kyoto Koi

was the removal of the stainless steel

Farm. A koi carp is an ornamental fish

tube from the filter housing. This tube

that can be worth several thousand

caused deformation and tension in

Euros. Koi carps produce a lot of waste

the product which led to leakages.

and, therefore, it is important to keep

In addition to improving the filter,

the pond clean. Calictus created a

suggestions were made to entirely

new way for filtering pond water,

recreate the product. A proposal for

without the necessary maintenance

this new design is outlined in the

of the filter. A few years ago, Calictus

second part of the assignment about

started selling their system. Results

corporate design. In this section, the

showed that the product contained

creation of the corporate identity of

a few production problems. The first

Calictus is described.

part of this assignment was to improve the pond filter. The main improvement

1 filter  without screen 2 material concept  form study for pond filter

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graduation company professor

Wouter

Dijkstra

university mentor date master track

Wouter Dijkstra Vredestein Arthur Eger Arthur Eger 21 July 2006 Design & Styling

The Vredestein Spacemaster is a spare wheel that, due to its special construction, is foldable. In its folded state, it requires less boot space. The advantages of the Spacemaster, compared to conventional spare wheels, are the increased driving range (up to 3.000 km) and the good drivability.

Design of a foldable spare wheel

design of a

Foldable spare wheel The goal of this project was to design a new concept spare wheel that is more compact than the current Spacemaster. After an examination of the present Spacemaster and its competitors, five different concepts were generated. These concepts were visualized with the aid of computer models. The chosen concept uses a plastic tire combined with a foldable rim. A prototype was developed from the winning concept and, when folded, it turned out to be more compact than the current Spacemaster. In total, the volume used was reduced 65%. During the inflation of the product, the plastic tire unfolds and a spare wheel appears.

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graduation company professor university mentor

Sanneke

Peffer

date master track

Sanneke Peffer University of Twente Fred van Houten Eric Lutters 10 August 2006 Management of Product Development

The Roadmap Development Method

The

Roadmap Development Method

Creating successful products is difficult.

knowledge and context. First, all the

The

development

aspects are analyzed separately to find

methods designers use for the design

the most important characteristics for

current

product

process are inadequate in several ways.

the method. Then, they are analyzed in

The object of this study is to solve

relation to each other. After selecting

these problems by giving designers

a useful process layout, the tool is

a product development tool that

created,

incorporating

the

stated

supports creativity, includes a way

requirements. Finally, the new method

of conserving knowledge, and allows

is tested in practice.

for validation of the process’ results.

The development of this tool is based on three key elements: the process,

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graduation company professor

Imo

Muller

university mentor date master track

Imo Muller TBWA\Designers Company Fred van Houten Eric Lutters 11 August 2006 Management of Product Development

Nowadays, companies are working together more and more to introduce new products.

Brands

form

combine

partnerships

resources

such

in as

order

to

knowledge

transfer, credibility creation, image transfer, cost efficiency and market development.

The object of this project is to develop a method, including guidelines, that manages

Dual Branding

dual

branding

initiatives

for

product

development, focused on packaging design.

This method was based on existing literature about dual branding, the findings from interviews with dual branding experts and an example analysis. The roadmap makes

Dual Branding it possible to deal with the most important dual branding consequences. To illustrate the prescribed guidelines, a case study was performed — namely, the Senseo package was redesigned based on its current problems and the applicable guidelines outlined in this project.

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graduation company professor

Annemieke

Vliegen

university mentor date master track

Annemieke Vliegen Thales Nederland Fred van Houten Mascha van der Voort 28 September 2006 Management of Product Development

Play & Design The company Thales searches for a structured way to collect and use performance values from their products. This task is accomplished with a Product Parameter Database. The assignment from Thales was to gather the user

Play & Design

requirements with regard to this database and to develop a user interface for it. The University of Twente conducts research on Scenario Based Product Design. One of the methods used for this research was gaming.

In this thesis, the assignment from Thales was performed by using the gaming method. The usefulness of the gaming method is evaluated by comparing its process and its results with the results and the process of interviewing the (potential) stakeholders. Gaming proved to be a suitable design method in a larger company where communication between different departments is a problem. Despite

what people do

explicit behaviors & spoken preferences

what people say what people say about what they do

problem solving & attitudes that are difficult to express

inferences from what is different between the three

implicit meanings & values

gaming’s positive characteristics as a design tool, methods like gaming cannot replace traditional methods. To construct a realistic and useful game, initial information about the situation is always necessary.

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graduation company

Renske

Schijvens

professor university mentor date master track

Renske Schijvens Royal Grolsch Fred van Houten Eric Lutters 29 September 2006 Management of Product Development

For the past several decades, beverage cans have not undergone many perceptible changes. The innovations that have been made

Comfortcan

have been primarily focused on efficiency in production and reduction of material expenditure. Grolsch aims to break through the homogeneity of the category and restore the premium status of beer. To emphasize the

Comfortcan

premium status of beer the following project description has been formulated: ‘Optimize present beverage cans to provide comfort of opening, carrying, drinking and pouring (i.e. user convenience), to provide cool beer and avoid metal taste of the beer.’

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graduation company

university mentor date master track

Rick

Bolscher

professor

Rick Bolscher University of Twente Fred van Houten Eric Lutters 20 December 2006 Management of Product Development

Development of the Design Enterprise Tool 30

The main activity of a designer is to develop new products that match customer acceptance. A product is usually launched into the market in the name of an enterprise.

This study assumes that an individual designer has the intention to develop a product idea and to launch it into the market in the name of a new enterprise. The designer must focus on two activities: developing products and developing an enterprise. To support these activities, the Design Enterprise Tool (DET) has been developed. The DET is based on six issues: knowing the rational system perspective, the natural system perspective, the open system perspective, elements of enterprises, life cycle theory and research on start-ups. The DET was implemented in

development of the

Design Enterprise Tool

a case study (the ‘drinking cup Opmaat’).

During this study, the concept was developed into an industrial applicable product. The implementation of DET resulted in future planning of the product and a start-up company.

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graduation company

Rinus

Pelgrum

professor university mentor date master track

Rinus Pelgrum Philips Applied Technologies Fred van Houten Eric Lutters 21 December 2006 Management of Product Development

Preparing for the Future Landscape

In the future, Philips aims to position itself

Philips. These insights helped to support

as a more innovative organization. The

the development of new organizational

architecture of the company that will enable

architectures. In order to deal with these

this change is the subject of this study.

observations, a method was introduced

The research was conducted by studying

to generate guidelines with regard to the

preparing for the

Future Landscape literature and by interviewing experts

organizational architecture. This was done

from both within and outside Philips on

on the basis of expectations about changing

several subjects related to organizational

environmental characteristics and industry

architecture aimed at innovative positioning.

conditions.

The results have been validated by experts from different product divisions within

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graduation company professor

Elwin

Kersten

university mentor date master track

Elwin Kersten University of Twente Fred van Houten Eric Lutters 23 February 2007 Management of Product Development

The Virtues of Trend Information

the virtues of

Trend information The topic of this thesis is how information

Mobile. Through cooperation with CoSight,

about trends can enrich a product design

Designafairs had access to qualitative

firm’s design process. During a six month

research in cutting edge trends, which were

internship at the Munich-based product

defined in a Design Trend Report and Design

design firm ‘Designafairs’, it was possible

Style Observations. The result of this study

to investigate their processes and tools.

is a restructuring of the design process

This project focuses on how Designafairs

in which the trend information has been

identifies trends, how this information flows

integrated.

in the design process and how this process can be improved. The firm was founded in 1997. Previously, the design firm was the internal design department of Siemens

1

1 ‘vox’ telephone as a case study in which the trend information is applied. The phone has 3 functions: to call, sms and take notes.

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graduation company professor university mentor

Annemieke

Raven

date master track

Designing for women is often done in a cut-

Annemieke Raven Spirid Creation Arthur Eger Margot Stilma 23 March 2007 Design & Styling

and-dry way by ‘making the product pink’.

Although some women like these products, there are better ways to create products that women like. Research shows that men and women appreciate products differently. These differences can be attributed to biological differences and are not necessarily restricted

Design for women, beyond the pink era

to the product’s form or style. They may also consist of functionality, interaction with the product, communication about the product, quality, production, sales methods, etc. These differences were translated into design rules which were then applied to a concept PDA.

Design for women, beyond the pink era

The concept PDA was then put to the test and the results of this survey support the theory that women and men differ substantially in their appreciation of products, but also that a large group of male users appreciate a more ‘female approach’ to design, including, for example, how they interact with the product.

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graduation company professor

Hugo

Boiten

university mentor date master track

Hugo Boiten University of Twente Fred van Houten Eric Lutters 23 March 2007 Management of Product Development

Product Portfolio Management at SME’s in the Netherlands

A lot of small and medium sized enterprises (SMEs) are active in the development of new products. However, they often do not use formal procedures to develop products, as is

Product Portfolio

Management

at SME’s in the Netherlands more common at larger firms. The focus of this project is how Product Portfolio Management (PPM), which has proven to be useful in large firms, may contribute to effective product development in SMEs. A portfolio guide was developed to introduce SMEs to the mechanics of PPM. This portfolio guide was performed at seven Dutch SMEs in order to verify its effectiveness and to discover how SMEs want PPM to be applied at their firms. An improved version of the portfolio guide was created, based on the results of the case studies.

Product Portfolio Management proved to be a method that was understood and accepted by the SMEs. It is a suitable means to improve effective product development at SMEs.

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Julia

Garde Family Shell, design of a neonatology patient space

graduation company professor university mentor date master track

Julia Garde Isala Klinieken Arthur Eger Wieteke de Kogel 24 May 2007 Design & Styling

Family Shell

design of a neonatology patient space A new space was developed for the

situation of the parents. At several

neonatal patients and their parents

moments during the design process,

at the Insala clinics in Zwolle. The

nurses and medical staff participated

design process’ main focus was on

in the decision making, including via

the site’s ergonomics, i.e. for the

a life-sized projection in the virtual

hospital attendants, and the emotions

reality lab at the faculty of Engineering

it evoked — namely, for the patients’

Technology. The result of the project

parents. Before the project’s start,

is the ‘Family Shell’, a patient’s space

theoretical

with a completely new ergonomic

was

40

and

conducted

practical

research

regarding

medical

organization of the equipment and a

regulations, ergonomic problems for

design that offers a feeling of security

the staff members and the emotional

and privacy for the patients’ parents.

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graduation company professor

Kevin

Capota

university mentor date master track

Kevin Capota SusaGroup / Monito BV Arthur Eger Thea van der Geest 22 June 2007 Design & Styling

In this thesis, a combined dimensional and discrete emotional approach was introduced for measuring emotions elicited by the interaction process of websites. Two online experiments were set out to measure the emotional experience of different stimuli.

By indicating a position on the dimensions of pleasure and arousal, participants were

Website & Emotions

asked to score corresponding emotion words that would relate to their position on the dimensions. In addition, they were asked to indicate random emotion words that were not related to their position. It was expected that scores on the corresponding emotion words would be higher than scores on the random emotion words. As expected, results for both experiments showed that corresponding emotion words scored significantly higher,

Website & Emotions indicating that a combined dimensional and discrete emotion approach was feasible in measuring emotional interaction experiences elicited by websites.

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Marijke

Timmermans Design of a suit for inertial motion capturing 44

graduation company professor university mentor date master track

Marijke Timmermans Xsens Technologies Bart Koopman Edsko Hekman 24 August 2007 Emerging Technology Design / Biomedical Products

Inertial motion capturing is a technique

product is still new, its performance is still in

currently being developed for real-time

development. Not only the moving suit, but

analysis of human motion. The main

also the muscles and skin moving around the

advantage of inertial motion capturing in

bones, often cause erroneous movement of

comparison with other motion capturing

the measuring unit, leading to errors in the

techniques is that no complex lab is required.

motion analysis. In this project, the challenge

Moven is one of the few products suitable for

was to minimize the measurement unit’s

full-body motion analysis. Recently, the first

movement by optimizing the attachment

version of Moven was introduced. The system

of the measurement units at the upper leg,

works well, and has a coherent, simple, and

where the soft tissue artifact is the most

strong appearance. However, because the

problematic.

design of a suit for

Inertial motion capturing

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Marloes

Scholman

graduation company professor university mentor date master track

Marloes Scholman Sparta Fred van Houten Eric Lutters 31 August 2007 Management of Product Development

Sparta’s ION, an electric bicycle with invisible pedaling support, has been a great success since its introduction in 2003. To increase sales and provide a better chance at attaining an export market, Sparta aims to develop a bicycle with a detachable battery. Preliminary research for the development of such a product resulted in a list of requirements

Development of a detachable battery for Sparta

and a specific development method for the

Development of a detach able battery for Sparta approach of the project. The detachable battery in the bicycle would have to be invisible, easily detachable, applicable to a gents, ladies, low instep bicycle and to smaller bicycles intended for export. It would also have to provide a larger cycling range.

Various ideas and product concepts were conceived and evaluated. A detailed design was made of the most preferred product concept, resulting in a functioning feasible concept, in which the attaching and detaching method was as natural as possible and the battery was integrated with the bicycle.

The result of this design project was a very promising product proposal, answering most of the original requirements.

Because of confidentiality reasons, none of the pictures of the end result are published in this booklet.

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Designprocess 24-36 months

Âą 3 months

graduation company

Anouk

Driessen

professor university mentor date master track

Anouk Driessen Royal Grolsch Fred van Houten Eric Lutters 31 August 2007 Management of Product Development

idea Idea generation generation

concept phase Concept phase

detail phase Detail phase

concept choice

? months

commercialise Commercialise

launch of the product

time to market: 2-3 years

Development of a patent policy for Royal Grolsch

Grolsch wants its innovations to reach the

procedures in different countries). Secondly,

world and, therefore, the protection of their

practical research was carried out, in which

ideas and inventions is vital, especially

patent experts and other companies were

since Grolsch often cooperates with other

interviewed and the link between designers

companies to introduce a product to the

and patents was investigated. Then, the

market place. Grolsch wants to have a clear

results from literature and practice were

insight into how patents can be used in their

compared, which led to a standard list of

innovation projects. Therefore, a patent

elements. This list can be used as a starting

policy and its implementation needs to

point for companies that want to formulate

become a part of the innovation procedure.

a patent policy. Next, this standard list was

To be able to write the patent policy for

included in Grolsch’s policymaking method

Grolsch, extensive research was conducted.

and the development of its patent policy.

Firstly, patent theory was studied carefully (e.g.

patent

rules,

patent

application

Development of a patent policy for Royal Grolsch Patent application process 0 months months

12 12 months months

Priority Priority year year

PCT PCT

30 30 months months

European European procedure procedure

50 50 months months

>60 >60 months months

max 240 max 240 months months

Netherlands Netherlands United Kingdom United Kingdom France France

USprocedure US procedure AU procedure AU procedure

Filing Dutch Filing Dutch patent patent application application

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Filing foreign Filing foreign patent patent applications applications

Filing European, Filing European, US andAU AU patent US and patent applications applications

Translations Translations

Grant ofofthe Grant the patents patents

End ofofthe End the patent patent

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Vincent

Geraedts Design for All: HEMA kitchen accessories

graduation company professor university mentor date master track

Vincent Geraedts HEMA Arthur Eger Robert Wendrich 7 September 2007 Design & Styling

Design for All

HEMA kitchen accessories HEMA wants to use the concept

of the products currently available,

of ‘Design for All’ to improve their

extensive

products.

puts

performed. Using this information, a

human beings central in the design

set of twelve kitchen accessories was

process. For instance, aspects such as

developed. During the design process,

This

philosophy

market

research

was

convenience, comfort and ergonomics

two-dimensional

played an important role in the design

were made and several consumer

computer

models

of HEMA’s new kitchen accessories.

tests were conducted using three-

Currently,

of

dimensional models and prototypes

kitchen aids is available. However

(which used rapid prototyping). Three

few products are suited for elderly

new principles were introduced for the

a

wide

assortment

or handicapped people. And if they

creation of a garlic press, a jar opener

are, their appearance is either boring

and a (ring) tin opener.

or stigmatizing. To get a clear picture

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graduation company

Renske

Landman

professor university mentor date master track

Renske Landman IdĂŠnĂŠa (France) Arthur Eger Mascha van der Voort 14 September 2007 Design & Styling

Communicade: building a bridge between ergonomists and designers

Communicade

building a bridge between ergonomists and designers Currently, the usability of a product

it is complete, provides techniques

is the major focus during its design

that

process. This means that ergonomists

appropriate

support

communication representations,

and uses

and designers must work together

personas and scenarios, and has

intensively.

flexibility. During workshops, parts of

Unfortunately,

these

collaborations are not yet optimally

the method were tested to see if its

supported by for example, a shared

essential techniques were executable,

design method. This often leads to

had the desirable effect and supported

communication

communication between ergonomists

problems.

In

this

research, a design method called

and

Communicade was developed that

indicated that Communicade is able

integrates ergonomic activities and

to facilitate collaboration between

supports

ergonomists and designers.

communication

ergonomists

and

between

designers.

designers.

These

workshops

1

This

method has the following features:

1

52

method overview  Purple squares are activities performed by the ergonomist and designer together; the red squares are performed by the ergonomist, and the blue by the designer. The green arrows represent the iterations in the method

53

graduation company professor university mentor

Ruud

Elders

date master track

Ruud Elders Ferm Fred van Houten Eric Lutters 12 October 2007 Management of Product Development

Improving the New Product Development process at Ferm

improving the

new product development process

at Ferm

This report analyzes the innovation

portfolio

and product development process

addition to reviewing the innovation

at Ferm, a supplier of power tools

process, the product development

for semi professionals and the DIY-

process was analyzed on the following

management

system.

In

market. Ferm’s innovation and product

subjects: design method, information

development process was analyzed

and knowledge exchange, the decision

by using the Swing Drill project as

making process, patent policy and

a case study. This project covers

project planning. Based on these

the development of an innovative

results and Ferm’s experiences during

cordless drill. After performing a

their

large part of the design trajectory,

projects, the chance of a successful

the innovation process was analyzed.

product development process has

Ferm’s innovation strategy can be

increased.

first

in-house

development

improved through consumer testing, by implementing a marketing campaign test and by setting up a strategic

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55

graduation company professor university mentor

Josselin

Bode

date master track

Josselin Bode TBWA\Designers Company Fred van Houten Eric Lutters 1 November 2007 Management of Product Development

Revitalizing dormant nostalgic brands from a packaging design perspective 56

Revitalizing dormant nostalgic brands from a packaging design perspective

1

2

3 Marketing literature suggests a ‘new’ and

to create that nostalgic feeling. In line

possibly ‘interesting’ variable for segmentation

with research, this project recommends

of the (grey) market — nostalgia. Elderly people

the following: to apply, test and evaluate

will probably buy products and brands

the model and its resulting packaging

which they know from their youth. Nostalgia

design; to translate the developed model

could empower a brand’s comeback. Because

into a business plan for implementation;

the Dutch population is aging, it might

and, finally, to ensure a synergy between

be possible and beneficial to revitalize

TBWA\ Designers Company, the client and

‘dormant’ brands that older people feel

the designer.

nostalgic about. The design and packaging of a product can be a useful tool in order

1

background of nostalgia

2

questionnaire results ‘associative network of Caraco’

3

the ‘new’ packaging design for the revitalization of Caraco

57

graduation company professor

Huub

Mulhof

university mentor date master track

Huub Mulhof D’Andrea & Evers Design Arthur Eger Wouter Eggink 1 November 2007 Design & Styling

Designing for elderly people

designing for

Elderly people Dutch society is aging (‘becoming

‘formative years’. The period effect

grey’). By 2040 over 30% of the

refers to the influence of the present

population will be 55 years of age

day. The age effect is concerned with

or older. This coming generation will

the physical problems that come with

differ completely from the present

age. Based on these effects, a tool

generation of older people. They will

was developed and tested to design

have more money to spend, will be

different products for people in this

more active and more idealistic. Also,

target group.

there will be lots of differences within this group of older people, so it won’t be possible to approach them as one, homogeneous group. This thesis examines the differences within this target group. Three effects were found that most influenced the tastes and behaviours of the group: the cohort effect, the period effect and the age effect. The cohort effect refers to the time period that most influences the rest of a person’s life — namely the time span between 15 and 25, the so-called

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59

Hans

van den Berge

graduation company professor university mentor date master track

Hans van den Berge Philips Lighting Arthur Eger Maarten Bonnema 6 December 2007 Design & Styling

LEDs (Light Emitting Diodes) are becoming an

accepted

conventional

technical

alternative

lighting.

LEDs’

for

smaller

dimensions, their longer lifespan and their significantly

lower

energy

consumption

are fueling new application possibilities.

According to the ‘master plan 2010,’ Philips wants to shift from ‘efficiency’ to ‘lifestyle’.

Design for LED systems

For the Product Design Group of Lighting this means that the integration of aesthetical design in the technical design process is

Design for LED systems becoming more important. The goal of this study was to propose design rules for feasible product concepts and to design two feasible product concepts of which at least one working prototype could be built. The final result of this study was a set of design rules, a demonstrator using LED technology and, as an unplanned consequence, two patent applications. The demonstrator was a desk lamp and an LCD screen backlighting system.

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graduation company professor

Falco

Olivier

university mentor date master track

Falco Olivier Mepal Rosti Arthur Eger Wouter Eggink 14 December 2007 Design & Styling

In this thesis, the development of a new generation of the Campus lunch set is described. To improve the innovation process at Mepal Rosti, a design method named ‘IGAS’ was also developed. Currently, design methods are mainly developed to improve the design process. IGAS helps to find input for the whole design process by systematically

Design of a lunch set for primary school children

analyzing the product’s aspects. The main target group for the Campus lunch set is

Design of a lunch set

for primary school children children between the ages of four and twelve. The lunch set currently used in the Netherlands is, by far, the market leader. The final design of the new generation lunch set consists of redesigns of the current drinking cup, lunchbox and pop-up drink bottle, but also of concepts for a fruit box, name labels, a divider and a system for schools to store all the lunch products. During the design process, the IGAS method was used and evaluated.

Because of confidentiality reasons, none of the pictures of the end result are published in this booklet. Some pictures of the preceding Mepal lunchboxes are.

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graduation company professor

date master track

Jan

Tijssen

university mentor

Jan Tijssen Friesland Foods Arthur Eger Roland ten Klooster 20 December 2007 Design & Styling

The Total Package

1

The Total Package

64

When people go to a supermarket,

physical aspects (shape and material)

they are bombarded with thousands

and five graphical aspects (color,

of different packages. Fully-packed

typography, brand mark, imagery and

shelves

competing

graphic devices). Graphic devices may

products fight for the attention and

crowded

with

be squares, circles, lines, ornaments,

affection of the shopper. The goal

etc. The evaluation method developed

of this study was to formulate and

by this thesis concentrates on the

validate a coherent and universal

graphical aspects, since they are the

method

easiest to change. With the method

to

evaluate

and

change

appearance characteristics of a specific

brand value, preference value

packaging design in order to optimize

and shelf value can be

the impact on the shopper at the point

measured. The method

of purchase. Packaging can be divided

was tested on twelve

into seven design elements that make

variations

up the total appearance. There are two

product “Slankie”.

of

the

1

the packaging design process

2

three values A good package should perform well in shelf between competing products, should express the brand values of the product clearly and should be preferred above other alternatives.

3

a spread from Jan’s thesis

2 3 65

1 assembled 1:1 scale model 2 various parts for the 1:1 model 3 interior sketch

Arjen

Haisma Design for the interior of the Donkervoort D8 GT

2 graduation company professor university mentor date master track

Arjen Haisma Donkervoort Automobielen Arthur Eger Arthur Eger 30 January 2008 Design & Styling

1

design for the interior of the

Donkervoort D8 GT A design was made for Dutch car manu-

construction of some technical details.

facturer Donkervoort Automobielen.

Within this frame, the interior’s styling

It concerned the interior for the new

was created. The design was developed

Donkervoort D8 GT. The D8 GT is the

using both sketching techniques and

first model to be equipped with a

CAD technology. Using these CAD

hardtop roof. The source of the design

files, a prototype was built. This was

was based on the company’s history

presented at the Salon de l’Automobile

and the background of the current

in Geneva in March 2007.

model line-up. Functionality is a key factor for Donkervoort cars, so this feature was the core requirement for the design process. First, the roof and doors were developed, followed by the

66

3

67

Wouter

de Boer Redesign of a beer pump for use at home

Wouter de Boer BV / Royal Grolsch professor Arthur Eger university mentor Arthur Eger date 15 February 2008 master track Design & Styling

graduation company First

1

Beer pump redesign for use at home

In 2004, beer pumps for home use

liquids faster. The project’s result was

were introduced to the market. These

with a set of design proposals for the

products make it possible to tap ‘beer

chosen system.

on draught’ from small vessels. Several beer brands developed their own

Because of confidentiality reasons, none

system. The present systems have a

of the pictures of the end result are

few shortcomings. The most important

published in this booklet.

one is that it takes a long time to cool the beer to the desired temperature. In this project, research was conducted in order to discover methods for cooling

1 measurement setup measuring the cooling time of competitor’s devices

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69

graduation company professor

Jikke

Bakker

university mentor date master track

Jikke Bakker Lundia Arthur Eger Maaike Nijkamp 28 March 2008 Design & Styling

Proposal for a redesign of the Lundia Original system

proposal for a redesign of the

Lundia Original 1

2

In this project, proposals were made for the redesign of the Lundia Original system.

This wooden shelving system has been produced and sold as a consumer product by Lundia since 1970. Since 1998, Lundia has sold other storage systems and furniture as well. In 2007, the company decided to adjust its assortment to more modern interior styles. Most storage systems that are sold by Lundia fit this interior style to a certain degree. However, the Original system is more appropriate for more conservative interior styles. Therefore, this project’s aim was to redesign the Original system for modern interiors.

1 prototype of final design 2 various configurations of the shelving system

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graduation company professor

date master track

the generic product development process Smurfit Kappa Zedek is a producer of packaging and point-of-purchase displays

on

the

basis

of

offset-

printed corrugated cardboard. In the company, designers are working to come up with solutions to customer requests. When working on these solutions, the designers come across numerous opportunities, which cannot be translated into practice. Over the

project leader

nd n a ent sig de lopm ve de

A tool for enhancing the generic product development process

A tool for enhancing

sal ma es an rk e d tin g

Benne

Draijer

university mentor

Benne Draijer Smurfit Kappa Zedek Roland ten Klooster Eric Lutters 27 June 2008 Management of Product Development

production and logistics

last few years, Zedek has adopted a

1

more pro-active attitude. As a result, designers are given the opportunity

reason Zedek wants to maintain more

to present and, eventually, implement

control and insight into the process

their ideas. So far, this has lead to

of these pro-active projects. The goal

several ideas, of which a number were

is to be able to judge the products’

created and put onto the market. Their

market opportunities earlier in the

success,however, has varied. For this

design process.

2

1 a model for a successful development team 2 workflow  page from Benne’s thesis

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graduation company

Werner

Helmich Product design and physical activity: behavioral change 74

professor university mentor date master track

Werner Helmich KBDS Arthur Eger Robert Wendrich 9 July 2008 Design & Styling

product design and physical activity:

Behavioral change Obesity is a serious health problem in the

available but are not chosen. The problem is

Western world. Our environment encourages

also a behavioral one.

food consumption, discourages physical activity and is believed to represent the

Behavior can be influenced by both mindset

root cause of weight gain. Product design

and an activity-encouraging environment.

and products usually emphasize comfort

In this research, a clear vision was developed

and ease in use to potential users, therefore

on how products can change behavior. Six

relieving users from effort and restraining

concepts illustrate this vision and focus

activity. Active alternatives, for instance

on restoring the energy balance and the

walking or taking the stairs, are often

creation of a positive outlook of life.

75

graduation company

Irene

Rijkeboer

professor university mentor date master track

Irene Rijkeboer SP Packaging Roland ten Klooster Eric Lutters 10 July 2008 Management of Product Development

Packaging development: improving project efficiency

1

packaging development:

Improving project efficiency SP Packaging, a company that develops

situation could not yet be realized, a

and produces promotional packaging,

more realistic situation was developed.

wanted to investigate how efficient

SP Packaging has implemented this

their working methods are or if they

more realistic situation. Most of the

could be improved. The research started

company’s

with

related to its internal communication

one-on-one

interviews

with

efficiency

issues

were

employees to find out their thoughts

and the structure of the design studio.

on areas that could be improved. Next,

Another important issue was the

a few projects were analyzed and some

standardizing of documents. In order to

departments were observed in order

remedy this problem, a quotation form

to reveal possible problems. As a result,

was developed to assure uniformity

SP Packaging was given advice about

in dealing with customers. In addition,

its efficiency. Based on theory, these

the archival of all the documents was

results were converted to an ideal

standardized.

situation. However, because an ideal

2 1 example products in SP Packaging’s Personal Care segment 2 a few figures from Irene’s thesis

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77

Karin

Dijkstra Mobility and the experience of the A1 highway

Karin Dijkstra & Evers Design professor Arthur Eger university mentor Marten Toxopeus date 8 August 2008 master track Design & Styling

graduation company D’Andrea

1

The goal of this research was to develop a model that could aid the design of products on and around highways. In this model, three different levels were distinguished: macro, middle and micro level. The macro level is concerned with the perception of the whole Dutch highway network. The middle level

mobility and the experience of the

A1 highway

gives attention to the various surroundings of this network. These landscapes were divided into six types varying from urban to rural. The micro level affects tourist attractions, and, for instance, the nature around a specific part of the highway. The developed model was tested on the redesign of signposting. The sign posts were detailed on the middle level for each of the six types of landscapes.

78

1

‘Safari’ visualisation

2

publication in Bright magazine, issue Okt/Nov 2008. © 2008 TechMedia BV. Copy: Ingeborg van Lieshout. Graphics: Frank Ruiter

2

79

Marieke

Steltenpool

graduation company professor university mentor date master track

1 visualising the threshold between an indoor and

Marieke Steltenpool Siteseeing Internet Services Fred van Houten Mieke van der Bijl 12 August 2008 Management of Product Development

outdoor environment

2 graphical user interface 3 models of cords with retractable reels

Combining modern multimedia and internet technologies to enhance museum visits and visitor involvement through a Virtual Museum.

3

Combining modern multimedia and internet technologies to enhance museum visits and visitor involvement through a

Virtual museum 1

2

This master thesis describes how

is a concept developed to address

modern

this need. It is a complete package

multimedia

and

internet

technologies can be combined to

consisting of an information assistant

enhance museum visits and visitor

for

museum

visitors,

a

content

involvement through a Virtual Museum.

creation program, a website and a data

Museums have lots of information

analysis tool. The results are a working

available about their collections, but

prototype of the information assistant,

have difficulties in presenting this

guidelines and specifications for the

information

Museums

design of Virtual Museums and a new

want to involve visitors interactively

to

visitors.

prototyping method that can be used

before, during and after a visit in

on a PDA, to fill the gap between

order to stimulate people to (re)visit

paper prototyping and programmed

the museum and to learn from the

prototypes.

visitors’ behavior. The Virtual Museum

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81

professor university mentor date master track

Roy Damgrave Daimler / University of Twente Fred van Houten Eric Lutters 14 August 2008 Management of Product Development

Roy

Damgrave

graduation company

Motion capturing in car design

Motion capturing in car design The

development

of

a

new

or

structure. This project considered how

improved product can be a long and

Daimler could use these techniques.

complex

The conclusion is that motion capturing

process,

especially

with

the development of high-tech and

can

complicated products. To improve

to the existing methods used for

the development phase of the car,

product

car companies use virtual reality

the process can be improved through

add

some

great

development.

advantages Specifically,

tools. A new addition to these virtual

motion capturing with regard to the

reality tools are motion capturing

ease and quickness of using human

tools. Motion capturing is basically

motion during development and the

converting physical movements to

possibility to interact more intuitively

digital data. More specifically for this

with virtual objects.

project it is converting the movements of humans real time into a virtual bone

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83

graduation company

Hiske

Hemmer

professor university mentor date master track

Hiske Hemmer Van Keulen Interieurbouw Fred van Houten Ilanit Lutters-Weustink 15 August 2008 Management of Product Development

Checkout! Design of a pay desk

1

Checkout!

2

design of a pay desk The purpose of this assignment was

were developed and worked out.

to design a pay desk for Van Keulen

Based on the demands of interested

Interieurbouw. The pay desk consists of

parties, one concept was selected. The

two parts — the pay desk system and a

layout of this pay desk consisted of a

furniture part. In this study the focus

checkout at an angle of 90 degrees

was on the design and definition of

around the cashier and an open side.

the furniture. The pay desk system will

This open side allows the cashier to

be delivered by an external supplier.

scan large products. A test model was

Based on the findings of a market

made and evaluated by cashiers.

3

survey, the design of a checkout for the non-food sector was chosen (Do-ItYourself (DIY) centers, furniture stores and garden centers). Four concepts

84

1

4 checkouts fit into this store, with 1 m spacing in between

2

proposed design

3

model for test purposes

85

graduation company

university mentor date master track

1

Rob

Lenferink

professor

Rob Lenferink Bosch Metaalconstructie Fred van Houten Eric Lutters 15 August 2008 Management of Product Development

Integrated product development of a mobility scooter transporter

integrated product development of a

Mobility scooter transporter Bosch Metaalconstructie is a company

developed a tangible product idea: a

specialized in machining. They mostly

mobility scooter trailer, with a cargo

produce

products,

floor which can be lowered to ground

but they also produce in batches.

level. A test model of the product

From his own experience, the owner

shows that this principle is feasible,

of

but the product must be detailed for

the

custom-made

company

recognizes

that

mobility scooter users have a need

batch production and sales. The goal

for independence and mobility. Bosch

of this assignment was to develop a

would like to meet this need, and is

first production of the final design that

searching for possibilities whereby the

would be ready for introduction to the

user can take his mobility scooter along

market.

by car. In an earlier project, students

2

1 logo for the trailer  designed by Rob

86

2 trailer  loaded with a mobility scooter

87

graduation company professor

Joop

Douma

university mentor date master track

Joop Douma Organ Assist Fred van Houten Eric Lutters 20 August 2008 Management of Product Development

Disposable system for re-usable livers

disposable system for

Re-usable livers Organ Assist is a spin-off company

liver reservoir was engineered using

of the University Medical Centre —

vacuum

Groningen. Based on a PhD project

prototype was evaluated with the help

molding

techniques.

This

of the Groningen hypothermic liver

of an FEM analysis and with the help of

perfusion pump, the company wants to

a list of requirements. The final results

transfer the experimental model of the

suggested additional areas for future

liver pump into a clinically applicable

research.

product. The liver pump consists of a reusable motor unit and a disposable part that contains an organ container, two mini centrifugal pump heads, oxygenators and tubing. The aim of this study is to design a proven, reliable, sterile, easy-to-use, disposable system at a low cost. This system should enable optimal perfusion to maintain the liver quality, in comparison with cold storage, to improve liver transplantation. After several redesigns, a prototype of the

1 xxxxx  xxxxxx 2 xxxxxxxx

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Ronald

Tigchelhoff

graduation company professor university mentor date master track

Ronald Tigchelhoff Indes Fred van Houten Ilanit Lutters 21 August 2008 Management of Product Development

Design of an active stand-up aid for ceiling-mounted patient lifters

design of an

Active stand-up aid for ceiling-mounted patient lifters Active stand-up aids support people in

those that are ridden. Manoeuvring a

standing up from a sitting position. The

ceiling mounted lifter is easier and it

most common transfers that are made

takes less space. A disadvantage of the

with these aids are from a (wheel) chair

present ceiling mounted lifts is that

to a chair, a bed or to a toilet. Most active

only passive transfers can be made.

stand-up aids have wheels. However,

This means that the patient cannot

in recent years, stationary systems that

actively participate in the movements.

are fixed to a ceiling are more often

In this project, a lifter was designed

used. Ceiling mounted patient lifters

that allows the patient to carry his own

have a number of advantages over

weight (at least partly).

2

1 90

1 visualisation of the “staid�  as it is now called 2 a ceiling mounted prototype

91

graduation company

Eddo

de Fouw

professor university mentor date master track

Eddo de Fouw Hapro Arthur Eger Laurent Warnet 22 August 2008 Design & Styling

Low-end car roof box

1

Low-end car roof box When travelling by car, people often

2

Therefore, a concept was chosen that

want to take more luggage with them

does not need this kind of machining.

than they can fit in their car. A good

During the design process, special

solution for this problem is a car

attention was given to form giving,

roof box. Most of the time, a car roof

ease of use and aerodynamics. The

box is used only once or twice a year.

final result is ready for production but,

Therefore, people tend to choose a

for the time being, will only exist as a

cheap product. In this assignment a

concept.

3

4

low-end car roof box was developed.

An important factor that influences the price is second-operation machining.

1 low-end roof box on a Fiat 500 2 cardboard packaging section view 3 lock / hinge design 4 opened box

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Klaas Michiel

Praamstra

graduation company professor university mentor date master track

Klaas Michiel Praamstra Materia Arthur Eger Arie Paul van den Beukel 28 August 2008 Design & Styling

MIDE! Materia Industrial Design Explorer

MIDE!

Materia Industrial Design Explorer Materia is a platform for knowledge,

to expand it to other target groups

innovation and development that is

such as industrial designers. Industrial

concerned with innovative materials

designers have other needs when it

for creative professionals, such as

comes to material information. The

architects and designers. Materia tries

purpose of this assignment was to

to bring creative professionals together

develop a material tool that supports

in order to stimulate and inspire them

industrial

to apply innovative materials in their

material and process selection. The

designers

during

the

designs. With its platform function,

result is MIDE! (Materia Industrial

Materia wants to be the link between

Design Explorer) — a digital material

the producers of materials and the

tool that supports industrial designers

creative professionals who apply the

during the early phases of the design

materials in practice. The platform

process.

is currently aimed at architects and interior designers, but Materia wants

1

1 screenshot  of MIDE!’s user interface

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95

professor university mentor date master track

Ron van Dongen Vripack – Naval Architects Fred van Houten Eric Lutters 12 September 2008 Management of Product Development

Ron

van Dongen

graduation company

Interior design of the Cruiser 1500

Interior design of the Cruiser 1500

The goal of this thesis is to answer the

correctly, it was used to design the

following research question: ‘In which

interior of the Barkas 1500. The final

manner

anticipate

result is an interior which contains

and integrate into the design of

innovations such as a light system, bed

yacht interiors?’ This question was

cinema system, bed sliding system,

can

innovation

answered by a Global Plan of Action

materials (Look & Feel laminates,

which integrates innovation into the

special imitated black stone) and a 3D

design process of interiors. To prove

presentation form.

that this Global Plan of Action works

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graduation company

Matthijs

Pepping

professor university mentor date master track

Matthijs Pepping KICI, ENVIU, Wieland Textiles, Frankenhuis & Zn Arthur Eger Margot Stilma 17 September 2008 Design & Styling

Ecodesign: a wardrobe from recycled clothing

Ecodesign

a wardrobe from recycled clothing Can recycled clothes be used in both

with experts, however, indicated that a

an environmental friendly way and in

niche market would offer more chances

a high quality consumer product? After

of success. Therefore, three concepts

studying the material’s possibilities, a

were developed for niche markets.

wardrobe was designed. An important

They are more extreme in their styling

argument for this choice is the aspect of

and make better use of the qualities of

‘story telling’. The story of ‘a wardrobe for

the recycled material. It was suggested

clothing made of clothing’ creates added

to the clients to first gain experience

value for the product. According to the

in these markets before entering the

wishes of the two initiators (KICI and

mass market.

Enviu), the product should be aimed at a high end mass market. Interviews

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graduation company

Mathijs

Wullems

professor university mentor date master track

Mathijs Wullems Brandvast Arthur Eger Wouter Eggink 29 September 2008 Design & Styling

1 ‘Outline’ system with artistic area 2 visualisation tunnel with and without the Outline system

Outline

a concept for pedestrian tunnel modification

Outline: a concept for pedestrian tunnel modification

This master project discusses the

When the content panel is used for

design of a modular, product focused

advertising, the profits can finance

solution to the pedestrian tunnel

Outline. The content panel can also be

experience. Except for being a closed

used for art and cultural (local) projects.

area in public space, many tunnels

The lighting strip uses a flexible RGB

seem to be areas secluded from

LED system and can be used linearly

their environment. They have other

inside the tunnel or curved to create

smells, sounds, looks, surveillance,

expressive forms at the entrances.

maintenance and involvement. Tunnels

Outline integrates the inside and

can even separate neighborhoods or

outside tunnel area, welcomes users,

districts. This project presents the

and turns a tunnel into a dynamic area.

Outline concept: a product involving a content panel and a lighting strip.

1 2

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Sietse

Goedheer

graduation company professor university mentor date master track

Sietse Goedheer Laarhoven Design Arthur Eger JanWillem Hoftijzer 29 October 2008 Design & Styling

the Bendit: redesign of a flexible, modular banner display

the Bendit

redesign of a flexible, modular banner display The Twist is a unique product in the market of

2

trade fair products. It is a product that shows a large printed image, and it is the only product of which the shape can be changed. The Twist can be used as a simple banner or as a large graphic wall. It can display a straight image or it can form a cornered wall. However, the use of the present product was a disappointment to its users. Therefore, a redesign was required.

A great quantity of ideas were generated and the list was eventually narrowed down to ten.

These ten ideas were whittled even further and, in the end, only three were translated into concepts. One of these concepts is a flexible, modular roll-up system called ‘the Bendit’. The Bendit and the Twist are very different products with shared features, and, of course, both have their advantages and

3

disadvantages.

1 early visualisation

1 102

2 curved cassette the essence of the Bendi 3 applications of the Bendit straight, curved, pillar.

103

Christiaan

Haverslag

graduation company professor university mentor date master track

Christiaan Haverslag University of Twente Fred van Houten Eric Lutters 29 October 2008 Management of Product Development

Development of a new puzzle game

1

2

3

development of a

New puzzle game The goal of this thesis was to develop a new puzzle game, then find an interested company that would produce and launch the product.

This goal was partly realized. The game concept and a prototype were developed.

Through brainstorming and further idea exploration new game ideas were developed.

One of these ideas looked very promising,

4

and was selected for further development.

With this idea the project was resumed. A functional model was created, and later on in the process a prototype was completed.

1 prototype of the new puzzle game 2 various layouts 3 illustrating the puzzle’s dimensions 4 CAD design  for prototype

104

105

Jochem

Aarnink Conceptualization of a new command arm for harvesters

graduation company professor university mentor date master track

Jochem Aarnink John Deere Fred van Houten Eric Lutters 4 November 2008 Management of Product Development

2

3

conceptualization of a new

Command arm for harvesters Currently, John Deere is working on a

handle is located on this command

new cabin for its harvesters. This cabin

arm. With this handle, the operator can

will be placed on five different John

control the most important functions

Deere harvesters: the combine, the self-

of the machine. During the design

propelled forage harvester, the cotton

phase, a new concept for the command

harvester, the sugar cane harvester

arm was created. The final design was

and the windrower. This master thesis

used for the creation of a mockup to

focused on the following issue: ‘The

evaluate different parts of the new

conceptualization of a new command

command arm.

arm for John Deere harvesters, with a strong focus on the hydro handle’. The command arm is an essential part of a cabin because it controls the main functions of a harvester. The hydro

106

1

1 John Deere harvester 2 visualisation of the re-designed command arm

3 prototype 4 graphical user interface

4 107

graduation company

Felke

de Groot

professor university mentor date master track

Felke de Groot Vacu Vin Arthur Eger Maarten Bonnema 14 November 2008 Design & Styling

Development of a new innovative product for Vacu Vin

development of a new

innovative product

for Vacu Vin

This project started with an open assignment:

were applied: brainstorming, brain writing,

‘Think of new innovative products for Vacu

brain drawing and SIT (Systematic Inventive

Vin and develop the most interesting

Thinking). More than seventy product ideas

product idea into a real product’. The

were created. Eight ideas with high potential

product should preferably be patentable

were selected and prototypes were created

and suitable for mass production. During

from four of them. After consulting with Vacu

the first phase of the project, the areas in

Vin, and with the help of the prototypes, the

which product ideas would be generated

idea of an innovative spatula was chosen to

were narrowed down. The next phase

be further developed into a fully functional

used search fields as the basis for idea

product.

generation. Different creativity techniques

108

109

graduation company

Stephan

Vervoort Large blinding systems in the automotive industry 110

professor university mentor date master track

Stephan Vervoort Inalfa Roof Systems Fred van Houten Ilanit Lutters 27 November 2008 Management of Product Development

Large blinding systems in the automotive industry

Inalfa Roof Systems is a global company that

In order to prepare for the development

produces roof systems such as panorama

of a new sunblind, market research was

roofs, sliding roofs and folding roofs for the

conducted to map the market trends and

automotive industry. Within this industry,

to formulate a design direction. As a result,

there is a growing demand for large glass

three markets were identified as the best

surfaces and spatial design. For Inalfa,

to focus on for the development of a new

this means that the demand for large roof

sunblind. After the research phase was

systems and corresponding sun blinds is

completed, the project with the highest

increasing. Since the current sun blinds

priority was developed into a prototype and

are not suitable for those applications and

the appropriate patents were applied for.

Inalfa strives for continuous improvement of its products, a project to develop a new sunblind for large roof systems was begun.

111

Index

112

Vincent Steenbrink

etd

Self-supporting, as long as possible!

12

Roy Damgrave

mopd

Motion capturing in car design

82 84

Koen van der Wal

d&s

Co-Creation, the active involvement of users in innovation & design

14

Hiske Hemmer

mopd

Checkout! Design of a pay desk

Wouter Veeman

etd

Beating Headaches

16

Rob Lenferink

mopd

Integrated product development of a mobility scooter transporter

86

Victor van Eekelen

d&s

Redesign of a pond filter and corporate design for Calictus

18

Joop Douma

mopd

Disposable system for re-usable livers

88

Wouter Dijkstra

d&s

Design of a foldable spare wheel

20

Ronald Tigchelhoff

mopd

Design of an active stand-up aid for ceiling-mounted patient lifters

90

Sanneke Peffer

mopd

The Roadmap Development Method

22

Eddo de Fouw

d&s

Low-end car roof box

92

Imo Muller

mopd

Dual Branding

24

Klaas Michiel Praamstra

d&s

MIDE! Materia Industrial Design Explorer

94

Annemieke Vliegen

mopd

Play & Design

26

Ron van Dongen

mopd

Interior design of the Cruiser 1500

96

Renske Schijvens

mopd

Comfortcan

28

Matthijs Pepping

d&s

Ecodesign: a wardrobe from recycled clothing

98

Rick Bolscher

mopd

Development of the Design Enterprise Tool

30

Mathijs Wullems

d&s

Outline: a concept for pedestrian tunnel modification

Rinus Pelgrum

mopd

Preparing for the Future Landscape

32

Sietse Goedheer

d&s

The Bendit: redesign of a flexible, modular banner display

102

Elwin Kersten

mopd

The Virtues of Trend Information

34

Christiaan Haverslag

mopd

Development of a new puzzle game

104

Annemieke Raven

d&s

Design for women, beyond the pink era

36

Jochem Aarnink

mopd

Conceptualization of a new command arm for harvesters

106

Hugo Boiten

mopd

Product Portfolio Management at SME’s in the Netherlands

38

Felke de Groot

d&s

Development of a new innovative product for Vacu Vin

108

Julia Garde

d&s

Family Shell, design of a neonatology patient space

40

Stephan Vervoort

mopd

Large blinding systems in the automotive industry

110

42 44

Kevin Capota

d&s

Website & Emotions

Marijke Timmermans

etd

Design of a suit for inertial motion capturing

Marloes Scholman

mopd

Development of a detachable battery for Sparta

46

Anouk Driessen

mopd

Development of a patent policy for Royal Grolsch

48

Vincent Geraedts

d&s

Design for All: HEMA kitchen accessories

50

Renske Landman

d&s

Communicade: building a bridge between ergonomists and designers

52

Ruud Elders

mopd

Improving the New Product Development process at Ferm

54

Josselin Bode

mopd

Revitalizing dormant nostalgic brands from a packaging design perspective

56

Huub Mulhof

d&s

Designing for elderly people

58

Hans van den Berge

d&s

Design for LED systems

60

Falco Olivier

d&s

Design of a lunch set for primary school children

62

Jan Tijssen

d&s

The Total Package

64

Arjen Haisma

d&s

Design for the interior of the Donkervoort D8 GT

66

Wouter de Boer

d&s

Redesign of a beer pump for use at home

68

Jikke Bakker

d&s

Proposal for a redesign of the Lundia Original system

70 72 74

Benne Draijer

mopd

A tool for enhancing the generic product development process

Werner Helmich

d&s

Product design and physical activity: behavioral change

Irene Rijkeboer

mopd

Packaging development: improving project efficiency

76

Karin Dijkstra

d&s

Mobility and the experience of the A1 highway

78

Marieke Steltenpool

mopd

Combining modern multimedia and internet technologies to enhance museum visits and visitor involvement through a Virtual Museum.

80

100

113

01 • Steenbrink

02 • van der Wal

03 • Veeman

04 • van Eekelen

05 • Dijkstra

06 • Peffer

07 • Muller

08 • Vliegen

09 • Schijvens

10 • Bolscher

11 • Pelgrum

12 • Kersten

13 • Raven

14 • Boiten

15 • Garde

16 • Capota

17 • Timmermans

18 • Scholman

19 • Driessen

20 • Geraedts

21 • Landman

22 • Elders

23 • Bode

24 • Mulhof

25 • van den Berge

26 • Olivier

27 • Tijssen

28 • Haisma

29 • de Boer

30 • Bakker

31 • Draijer

32 • Helmich

33 • Rijkeboer

34 • Dijkstra

35 • Steltenpool

36 • Damgrave

37 • Hemmer

38 • Lenferink

39 • Douma

40 • Tigchelhoff

41 • de Fouw

42 • Praamstra

43 • van Dongen

44 • Pepping

45 • Wullems

46 • Goedheer

47 • Haverslag

48 • Aarnink

49 • de Groot

50 • Vervoort

114

115

Colophon

publisher

University of Twente Industrial Design Engineering (IDE) P.O. box 217 7500 AE Enschede The Netherlands www.ide.utwente.nl

published

July 2009

design

Jeroen Smit (jeroen-smit.nl)

editors

JanWillem Hoftijzer, Arthur Eger, Angela Daley

thanks to

the Industrial Design Engineering graduates

the secretariat of OPM

the company mentors

the mastertrack coordinators

the companies and organizations involved

the staffmembers of IDE

the Bureau of Education Administration printed by

PrintPartners Ipskamp, Enschede

fonts used

Aller Light (body: 9pt) Aller Bold Univers 47 Light Condensed Oblique

Univers 57 Condensed

Univers 59 Ultra Condensed photo on cover

Ruud Elders All published material has been approved by the companies involved.

information

Thonie van den Boomgaard

Kees Ruijter

Coordinator of education

Director of Education

t: +31 (0)53 489 4756

t: +31 (0)53 489 2512

a.vandenboomgaard@utwente.nl

c.t.a.ruijter@utwente.nl

A masterpiece is (a) something superlative of its kind, and (b) a piece of work that proves a person is a master in his subject. That is what you will find in this booklet: the ‘final masterpieces’ of the first fifty students of the Industrial Design Engineering master’s programme (IDE) at the University of Twente.

In its short period of existence, Industrial Design Engineering has become one of the most popular programmes at Twente.

The source of its popularity can possibly be attributed to its strong relationship to artefacts in people’s everyday life, and by the fact that the programme combines aspects of many subjects — from technology and management to psychology, ergonomics, creativity and philosophy. The students who get a master’s degree of Industrial Design Engineering are capable of integrating the various knowledge and academic domains, both by researching them and by designing new applications.