UTSA - UCM 2015 Annual Report

2015 Annual Report

TA B L E

O F

C O N T E N T S

Mission and vision take shape................................................................................... 3 Top-tier storytelling.................................................................................................... 5 Social media strategy targets growth ........................................................................ 7 Building internal culture ............................................................................................. 9 Visibility at the core of marketing ............................................................................. 11 Advertising makes huge impression ........................................................................ 13 Website redesign drives traffic, audience ................................................................ 15 Capital Campaign concludes in style....................................................................... 17 Celebrating the holidays.......................................................................................... 19 Development projects at a glance ........................................................................... 21 Brand support in cross-campus collateral ............................................................... 23 Celebrating 30 years of Sombrilla............................................................................ 25 Sombrilla expands in the digital space..................................................................... 27 Giving highlights campaign donors.......................................................................... 20 CASE Awards and Accolades 2015 ........................................................................ 31 University Communications and Marketing Staff...................................................... 32

U N I V E R S I T Y

C O M M U N I C AT I O N S

A N D

M A R K E T I N G

Mission and vision take shape T

he UTSA Office of University Communications and Marketing (UCM) raises awareness of the university’s mission and its continual progress toward becoming a nationally recognized research institution. To build support for UTSA and increase engagement among its stakeholders, the UCM team articulates messages about UTSA’s world-class research programs, top-tier education, and economic and community contributions using a variety of channels. UCM also provides leadership and strategic counsel across the university to UTSA stakeholders to support college, departmental or other university goals and UTSA’s overarching strategic plan.

AT A GLANCE

6,796

News story placements

143,251,934 Total advertising impressions

68,517

Total social media followers

37,155,154 Total UTSA.edu views

MISSION

VISION

To earn respect, admiration and credibility for UTSA and the distinct characteristics that make it a university of excellence.

To protect, promote and advance the UTSA brand through strategic messaging, compelling storytelling and creative integrated marketing solutions.

3

n

May 9, 2015: Grad triumphs over blindness, cancer

n

April 29, 2015: UTSA students partner on products, companies

n

Oct. 6, 2015: $180 million contributed to UTSA

n

June 14, 2015: Isolated beginnings gave way to a campus building boom n

July 10, 2015: Educator not one to slow down, be it in life, career, civic affairs

U N I V E R S I T Y

C O M M U N I C AT I O N S

Top-tier storytelling U

niversity Communications and Marketing conveys strategic messages and shares news that demonstrates UTSA’s advancement to Tier One status to the university’s many stakeholders. Stories and pitches to local, trade and national media focus on academics, research, outreach and globalization activities taking place at the university. The team also leverages the expertise of UTSA faculty members to earn additional news coverage that raises the profile of the UTSA brand.

COVERAGE BY SEGMENT n Online 64.8%

n Newspaper 16.1%

211

Unique story topics pitched

AT A GLANCE Print, broadcast and digital news placements

n Other 12.1%

n Broadcast 7.0%

6,796

417

Incoming media inquiries

TOP LOCAL PLACEMENTS DATE HEADLINE

PUBLICATION

SECTION

Oct. 6, 2015

$180 million contributed to UTSA

San Antonio Express-News

Front Page

Oct. 7, 2015

UTSA president reports progress toward Tier One

San Antonio Express-News

Page 2

April 29, 2015

UTSA students partner San Antonio Express-News on products, companies

May 9, 2015

Grad triumphs over blindness, cancer

June 14, 2015

San Antonio Express-News

Isolated beginnings gave way to San Antonio Express-News a campus building boom

Front Page Business Front Page 150th Anniversary Series

5

U N I V E R S I T Y

C O M M U N I C AT I O N S

Social media strategy targets growth I

n 2015, University Communications and Marketing continued to grow UTSA’s audience, expand its channels and build upon its success in digital engagement. This year, UCM will continue to advance that online dialogue by emphasizing multimedia content creation, the adoption of new social media channels, and strategic planning that allows content to be created, cross-promoted and shared across a wider digital community.

SOCIAL MEDIA AT A GLANCE

Facebook followers Twitter followers Instagram followers

2013 2014 2015

13,214

25,319

35,706

9,587

15,565

23,575

328

4,060

9,236

7

n

Meet a Roadrunner, Nov. 11, 2015: Jomari Guerrero

n

Meet a Roadrunner, Sept. 23, 2015: Kristen Rosen

n

Meet a Roadrunner, March 4, 2015: Earlene Gonzales

n

Meet a Roadrunner, Oct. 7, 2015: Michele Maasberg

n

Meet a Roadrunner, Dec. 2, 2015: Steven Gonzales

n

Meet a Roadrunner, May 27, 2015: Doug Frantz

U N I V E R S I T Y

C O M M U N I C AT I O N S

Building internal culture B

uilding upon quantifiable insights, industry best practices and university pride, University Communications and Marketing strengthened its UTSA Today channel and Meet a Roadrunner series. In the coming year, these channels will be used to provide a deeper awareness of the incredible accomplishments of UTSA’s top-tier students, faculty, staff and alumni, and to demonstrate the benefits of building a Tier One university that boosts San Antonio’s business community and economy.

AT A GLANCE

712

UTSA Today posts

UTSA TODAY

1,311,203

Total UTSA Today sessions (up 14% year over year)

Page Views

2015 totals

1,311,203

San Antonio

1,081,609

Houston

38,490

Austin

12,738

Dallas

9,874

58

Meet a Roadrunner features

COVERAGE BY SEGMENT n San Antonio-based coverage 82%

n Outside San Antonio 18%

9

U N I V E R S I T Y

M A R K E T I N G

Visibility at the core of marketing I

n 2015, University Communications and Marketing created and sustained new reputational awareness advertising campaigns, supported the integration and of the UTSA brand in communications and collateral created by various internal departments, developed a brand compliance strategy and introduced the UTSA brand to new audiences and in new regions.

KEY ACCOMPLISHMENTS AT A GLANCE

143,251,934 Total advertising impressions

268

Strategic email messages sent

=

2,372,469 Total email audience reach

Total Projects

MONTH-TO-MONTH COMPARISON OF MARKETING TASKS COMPLETED — 2014 VS. 2015

Project Completion Date

2014

2015

11

U N I V E R S I T Y

M A R K E T I N G

Advertising makes huge impression

U

niversity Communications and Marketing’s goals were met by amplifying UTSA’s reputational presence and driving prospective students into the admissions funnel at both the undergraduate and graduate levels. UCM also expanded UTSA’s visibility in new markets through the strategic use of targeted messaging, while still maintaining a share of the voice in San Antonio, Houston and Austin.

OUTDOOR IMPRESSIONS

TELEVISION IMPRESSIONS

Clear Channel

80,445,730

Time Warner Cable

Lamar

10,316,748

KABB

4,735,866

Outfront

Total 95,498,344

RADIO IMPRESSIONS Texas Public Radio

DIGITAL IMPRESSIONS 1,416,750

Search

2,509,190

78,000

GeoFencing

8,662,921

KSAT

50,100

Pandora 12,505,090

KENS

7,700

YouTube 197,462

Total 1,552,550

PRINT IMPRESSIONS 6,032,351

Total 6,032,351

San Antonio Express-News

211,468

Texas Monthly

359,783

Total 571,251

Display-Video Channel

3,237,635

Facebook/Instagram

5,670,172

Twitter

375,187

Spotify

632,902

Hulu 518,869 KSAT Digital

1,500,038

Express-News Digital

414,153

Rivard Report

882,376

San Antonio Business Journal

121,259

Texas Tribune

2,370,184

Total 39,597,438

TOTAL ADVERTISING IMPRESSIONS

143,251,934

13

U N I V E R S I T Y

M A R K E T I N G

Website redesign drives traffic, audience

A

redesign of UTSA.edu, the primary gateway to the university, was initiated in 2015 to align the visual image of UTSA to its growing reputational stature. By focusing on the university’s strategic priorities and creating a web presence that is readily accessible to a younger, mobile-friendly audience, UTSA.edu will continue to generate dynamic user engagement.

UTSA.EDU HOMEPAGE AT A GLANCE

7,157,085 Total page views

4,200,00O Total users

1,108,364

Mobile sessions (phones + tablets)

UTSA.EDU HOMEPAGE PAGE VIEWS BY CITY San Antonio

5,228,356

Houston 417,259

McAllen

Austin 127,065

Boerne 27,970

Dallas

77,043

New Braunfels

24,229

Schertz 51,418

Corpus Christi

22,834

Page views from Texas cities outside San Antonio

31,543

814,644

15

W E

A R E

U T S A

Tuesday, October 13th, 2015

A Top-Tier Campaign Alliance Capital Management Corporation • Beverly K. and Killis P. Almond and Killis Almond & Associates, Inc. • Malú and Carlos Alvarez and the Impetus Foundation • American Heart Association • Ancira Enterprises, Inc. • AT&T and AT&T Foundation • Baptist Health Foundation of San Antonio • Catherine M. Bodenstedt (‘11) • DeAnna and James H. Bodenstedt (‘96) • The Boeing Company •

Aimee C. and Ernest W. Bromley (‘78, ‘80) • Cathy and Frank Burzik and the Catherine and Francis Burzik Foundation • Cancer Prevention Research Institute of Texas • Loretta J. (‘87, ‘90) and Jeffrey W. Clarke (‘86) • Terri B. and Patrick J. Clynes (‘89) • Deloitte Consulting LLP •

Finale

Celebrating the success of our top-tier campaign

n

DOCUmation, LLC • Barbara M. and Alan W. Dreeben • Gayle and Walter M. Embrey • The Ewing Halsell Foundation •

ExxonMobil Corporation and ExxonMobil Foundation • Facebook • Rita L. and John W. Feik, • DPT Laboratories and DFB Pharmaceuticals • David Frego and James D. Bliek • Frost • Patricia H. and Tom C. Frost, Jr. and the Pat and Tom Frost Foundation Management Agency • Bill & Melinda Gates Foundation • Greater Texas Foundation • Louree and William E. Greehey and the Greehey Family Foundation • GreenStar Products, Inc. • Tami E. (‘94) and Steven E. Griffin (‘92, ‘93) • Betty M. (‘76) and Howard A. Halff •

Linda C. and Weldon W. Hammond • Carolyn H. and Houston H. Harte, Jr. • The Estate of William R. • Hathaway •

A Top-Tier Campaign

Campaign Finale Program

Thanks to you, UTSA’s first-ever capital campaign raised more than $180 million.

The generosity of 33,000 donors is supporting groundbreaking research and providing a world-class education to our students.

I would like to thank you for blessing the students of UTSA. I cannot express how much students appreciate and are benefitted by your efforts. The opportunity you have provided will help me reach the extraordinary goals that I hope to achieve.

We are San Antonio’s top-tier university.

Health Texas Medical Group of San Antonio • H-E-B • IHS Global, Inc. • Milton S. Jacobs • Norman L. Jacobson • JPMorgan Chase & Co.

Christopher Cavazos | Freshman in Biology

and the JPMorgan Chase Foundation • Yvonne Katz (‘74) • Melissa (‘90) and John L. Kauth • The John G. & Marie Stella Kenedy Memorial Foundation, Inc. • KENS 5-TV • Robert J. Kleberg, Jr. and Helen C. Kleberg Foundation • KSAT-TV • Nancy R. (’87) and Frank M.

Kudla (’85) and The Kudla Family Charitable Foundation • Betty-Jane and David Larson • Jean and Steven Q. Lee, the Quincy and Estine Lee Charitable Foundation and Three Lee Investments LTD • Richard S. Liu and the Richard S. Liu Family Foundation • A. David Mangelsdorff

THIS IS JUST THE BEGINNING

• Vicki M. Martin (‘87) • William Mastoris, Jr. (‘87, ‘89, ‘93) • Jodie W. McCarley Charitable Lead Unit Trust and the McCarley Charitable

Lead Unit Trust • Charline and B. J. McCombs and the McCombs Foundation • The Estate of Mary E. McKinney • Merck and Company, Inc. • Methodist Healthcare System • Microsoft Corporation • National Instruments Corporation • National Multiple Sclerosis Society •

John and Barbara E. Nau and Silver Eagle Distributors • Lisa G. • Nungesser (‘79) • Dan F. Parman • Bertha Perez and Xavier King •

Mike Pickett (‘84) • Power Analytics Corporation • Rackspace • Sid W. Richardson Foundation • Janet D. Puckett and John S. Richardson •

The Roadrunner Foundation • Rebecca J. (‘00, ‘11) and Martin Salinas, Jr. (‘94) • San Antonio Area Foundation • San Antonio Chevy Dealers • San Antonio Credit Union • San Antonio Express-News • San Antonio Livestock Exposition, Inc. • Cecil C. and William Scanlan and the William and Salome Scanlan Foundation • Schlumberger Information Solutions • Seagate Technology • Semmes Foundation •

Shell Exploration & Production Company • Southwest Voter Registration Education Project • Jennifer B. (‘93) and David A. Spencer •

Startech Foundation • The Perry & Ruby Stevens Charitable Foundation • Mary Pat and Louis H. Stumberg and the Louis and Mary Pat Stumberg Foundation • Texas Instruments Foundation • The University of Texas Foundation • Maria-Luisa Urdaneta •

USAA and The USAA Foundation • UTSA Alumni Association • Valero Energy Foundation • Max and Minnie Tomerlin Voelcker Fund • The Robert A. Welch Foundation • Margaret E. and Graham Weston and the 80/20 Foundation • Linda and Edward E. Whitacre and

Whitacre Family Foundation • The Estate of Lota R. Wilkinson • Mollie and Bartell Zachry and The Zachry Foundation • Zachry Group • and 33,000 more...

utsa.edu/thankyou

n

Campaign banners

n

Capital Campaign SAEN ad

U N I V E R S I T Y

M A R K E T I N G

Capital campaign concludes in style F

rom every perspective, We Are UTSA — A Top-Tier Campaign is one of the great achievements in the university’s 46-year history. A series of beneficial partnerships plus thousands of donors and tens of thousands of gifts made the campaign a success. And University Communciations and Marketing helped close it out with sophistication, flair and style.

A Top-Tier Campaign

Join us as we thank you for your commitment to UTSA and support of our first-ever capital campaign C O M E C E L E B R AT E W I T H

PRESIDENT RICARDO ROMO IN THE SOMBRILLA

Monday, October 19, 2015 2PM – 3PM

UTSA Main Campus | Roadrunner Statue Program and refreshments

All faculty and staff donors who attend event will receive commemorative campaign thank you gift

17

n

Office of the President: Holiday Video

U N I V E R S I T Y

M A R K E T I N G

Celebrating the holidays

Development: Donor gift tag mailer n

n

Vice President for External Relations’ holiday card

To: To:

From:

From:

To:

To: To: From: From:

From: n

n

Development: Holiday social media graphic

UCM: Holiday social media graphic

UTSA.edu: Social media graphics n

Development: “Show Your To: Love” Annual Giving landing page and email

n

From:

To: From:

19

Center for Collegiate Recovery

BBQ LUNCH Please join us for fellowship and lunch as we celebrate the successes of our first year

October 2015 Dear [Formal Salutation],

S A T U R D A Y

My name is Ileana and I am the president of the UTSA Student Government Association.

Cloud Computing

One of the most stressful times of my life were the weeks leading up to my first semester at UTSA because I did not yet have the money to pay tuition. With just a few days left to spare, I was able to pull together the resources needed and I moved from Houston to San Antonio to start my journey at UTSA. I am so happy that I did.

• Only certification center in the U.S. for open cloud • Largest cloud computing installation in the country • Philanthropy is attracting top students and researchers to study and work here • Launching UTSA Open Cloud Institute

I joined SGA my first year and it was there that I learned that student tuition and the support UTSA receives from the state only cover a portion of our university’s budget. About 70% of UTSA students rely on financial aid to enroll. I have also learned that donations to the university help keep the cost of attending UTSA relatively affordable. Donor gifts provide much-needed scholarships—like the ones I received—and also fund many campus programs not covered by tuition and fees.

You can help students like me fulfill our potential when you donate to the Family Fund. The fund is supported by donations from parents and family members of students and alumni, like you. It provides vital support for scholarships and student programs. The Career Closet is just one example of how your gifts make a difference. Students may borrow business attire for job interviews and other professional development opportunities. Family Fund gifts have helped maintain the Career Closet with new suits, shirts, and ties. Many students attribute their successful job placement to having the right wardrobe through the Career Closet.

Your student will—if they haven’t already—benefit from the Family Fund during their time here.

Annual gifts are vital so that scholarships and programs can be maintained and the university can implement more. As a proud family member, you can demonstrate that you believe in UTSA students by donating $150 to the Family Fund today.

n DC

Why Here?

Annual Giving

Boards

g

c $100

One UTSA Circle g San Antonio, Texas 78249 g (210) 458-4130 g utsa.edu/giving

c Other:

OR Monthy Gift: c $10/month c $

/month

and pay by:

c

c Credit Card Number:

(charged on the 15th monthly)

to support:

ENGINEER

November 2015

Exp. Date:

c College of:

At this time of year, as we remember to count our blessings, I am especially thankful to remember the

University of Texas at San Antonio Check Enclosed payable to Thesteadfast support we have received from our alumni and community, including you.

Name on Card:

c Family Fund

Graduates in 4 years

UTSA has transformed into an emerging research university serving nearly 29,000 students in more than 150 degree programs. Our students and faculty are some of the best in the world. We are committed to providing academic excellence by recruiting world-class researchers, attracting top-ranked students and expanding our master’s and doctoral programs.

Has an academic plan and takes advantage of services to ensure success, entering the workforce ready to make a difference.

A groundswell of community support drew our first-ever capital campaign to a successful end earlier this

You can also give online at utsa.edu/giving. year. But, our work is not done yet! We want to keep our momentum going as we continue to strengthen

c Other:

I want to double my gift:

|||||| |||||| |||||| |||||| |||||| [Name] [Address] [Address]

UTSA into a Tier One research university. With every gift, we come closer to achieving success.

c My or my spouse’s employer will match my gift!

I hope you will continue your support of UTSA with a gift of <VAR> today.

Employer:

I truly believe the best is yet to come for UTSA. Your donations help us build a university of excellence that our students deserve and our community needs. To make your gift, mail the enclosed card or visit our Many employers match charitable contributions.

Check with your HR office for details. website at utsa.edu/2015giving to learn more about other giving options and to make your gift online.

Globally Aware

On behalf of the entire UTSA community, thank you for supporting the university and our future success.

Has studied abroad, learning to appreciate different perspectives.

Return this card via the enclosed envelope or

GIVE ONLINE AT : UTSA.EDU/GIVING

1234567891011121314 Go ‘Runners!

Well-Rounded

Ricardo Romo President

Annual Giving

One UTSA Circle

g

San Antonio, Texas 78249

g

(210) 458-4130

g

Exhibits professional polish and solid communication skills after participating in personal development workshops and programs.

utsa.edu/2015giving

2. GIFT AMOUNT

1. I’D LIKE TO SUPPORT c The UTSA Fund supports areas of greatest need c College or Department : c Other :

n

Meet Andrea Video and Ad

ONE-TIME GIFT

c <VAR>

c <VAR>

or RECURRING GIFT

c $

charged on the 15 th of each month

c <VAR>

Leader

Has participated in an engineering or other student organization, leading others.

Intellectually Curious Has participated in research, and/or senior design projects partnering with faculty experts to apply knowledge and solve challenges.

Community Minded Has served the community through volunteering and service-learning.

n

$25K Challenge

Industry Saavy

Has a good understanding of career options, exploring interests and gaining experience as an intern.

c $

3. PAYMENT INFORMATION c CHECK ENCLOSED (please make payable to The University of Texas at San Antonio)

|||||| |||||| |||||| |||||| |||||| [Formal Salutation] [Address] [Address]

c CREDIT CARD NUMBER: NAME ON CARD:

Return this card via the enclosed envelope or

GIVE ONLINE AT : UTSA.EDU/2015GIVING

EXP. DATE:

c MY EMPLOYER c OR MY SPOUSE’S EMPLOYER WILL MATCH THIS GIFT

[VAR Barcode]

Family Fund mailings including first-year parents and Thanksgiving appeal n

g

CCR barbecue lunch invite

THE IDEAL

|||||| |||||| |||||| |||||| |||||| |||||| |||||| ||||||

c $50

TO LEARN MORE WATCH THE VIDEO AT: giving.utsa.edu/meetandrea

n

Dear [First Name(s)],

c $150

RSVP by email to clayton.sponhaltz@utsa.edu or by phone at (210) 458-8317

• Military cyber warriors work and retire here • Second largest hub in the U.S. for cyber operations, known as Cyber City USA • San Antonio ranks as number six in brain gain – those over the age of 25 with a bachelor’s degree or advanced degree who have moved to the city

NAME ADDRESS ADDRESS ADDRES

I’d like to give:

12:30PM Remarks from program leader Clayton Sponhaltz and students

San Antonio

Sincerely,

Ileana Gonzalez, Class of ‘16

12654 Old Wick Circle | San Antonio, Texas 78230

• Partnerships underway with several industry leaders, including Microsoft, Rackspace and Chevron • UTSA graduates work in cyber fields for organizations such as CIA, FBI, NSA, 24th Air Force, SPAWAR, Amazon, Microsoft, Rackspace, USAA, Valero Energy, Chevron, Northrop Grumman, and Raytheon

• #1 program in the U.S. for preparing cyber security professionals • Nationally recognized training exercises, including the National Collegiate Cyber Defense Competition • Research opportunities include: security of cyber physical systems, digital forensics, insider threat, digital signal processing, wireless security and authentication

Right now, while I am still a student, I am investing all that I can in UTSA by giving my time. Knowing how much my experience has been impacted by donations, when I graduate I will donate to pay it forward to future Roadrunners. I hope you will join me in investing in UTSA today. Thank you in advance for your gift!

Michelli & Tim Ramon

Industry Partner

Cyber

Cyber Security

“Knowing how much my experience has been impacted by donations, when I graduate I will donate to pay it forward to future Roadrunners. I hope you will join me in investing in UTSA today.”

At the home of

• 54 Faculty with related expertise • 230+ graduate students, 1/3 of those doctoral students • More than 1,000 undergraduates in cyber security and related fields

Big Data • Resources for big data analysis in a variety of fields, from business to sciences • Research in data analytics as it pertains to security, intelligence and the smart grid

SEPTEMBER 5, 2015 | 11:30AM - 1:30PM

Academic Epicenter

EMPLOYER:

n

Zachry proposal pamphlet

be

of the RR4L Tshirt n

for the

n

Campaign crowdfunding banner

2015-2016 Stewardship Calendar n

n

Art auction invite

U N I V E R S I T Y

M A R K E T I N G

Development projects at a glance Shreveport Conference PowerPoint Development Andrea Video and Ad n Sombrilla Society Lunch Invitation n Campaign Event Invite n President’s Association Acquisition Direct Mail n Endowment Services FAQ Brochures n Fiesta River Parade Invitation n Donor Thank You Card n Annual Giving “I’m Rowdy for You” T-shirts n I Heart UTSA $25K Challenge n Roadrunner Loyal Email n Open Cloud Institute Evite n Cyber UTSA DC Boards n Chemical Engineering Proposal n Roadrunner Loyal Email n COS Campaign Event Program n Alvarez Hall Dedication Program n Cybersecurity Brochure n Embrey Real Estate Finance and Development Graphic n Ancira Proposal n Fiesta Medal Card

River Parade Party Program Planned Giving Lunch Invite n 25K Challenge Banner n JPMorgan Seminar Invite n Wills Guide Crescendo Brochure n $25K Challenge Email n 2015-2016 Stewardship Calendar n Social Toaster Graphics n Art Auction Invite n Summer Lovin’ Campaign & Postcards n BHP Proposal Powerpoint n Postcard To Donors n Thank You Phonathon Cards n End of Year Invoice direct mail n JPMorgan & UTSA Seminar Program n Party for the Arts Event Signage n End of Year Emails n Football Program Ad n PA Renewal Direct Mail n Newsletter to Donors 2015 n Email Invite Center for Collegiate Recovery n Invitation for Romo California Event n COB Donor Photo Book

Football Email Invites Template 15-16 Zachry Proposal n Faculty/Staff Stewardship Wallet 15-16 n RR4L Member T-shirts 15-16 n Thanks Day Boards 2015 n Family Fund Mailing n End of Campaign SAEN Ad n End of Campaign SABJ Ad n First Time LYBUNT Gift Tag Mailer n November Thanksgiving Appeal Mailer n December PA Renewal/Acquisition n Holiday Poinsettia Card n Fireworks Graphics for Screens n COB Annual Giving One Pager n Planned Giving Mailing n AG-RR4L Birds Up Tshirt Reprint Fall 2015 n Rowdy Holiday Graphic n AG End of Calendar Year n Development Officers Cards n AG student Planner Ad n Ornaments and Name Tags n Endowment Brochure and Insert n Campaign Finale Collateral

n

n

n

n

n

n

n

Invitation for Romo California event

21

FINANCING YOUR COLLEGE EDUCATION

TIPS FOR SUCCESS

Completing your FAFSA (Free Application for Federal Student Aid) is your first step in starting the Financial Aid process. Here are some Frequently Asked Questions by students: >>How do I receive Financial Aid at UTSA? Students must complete the FAFSA in order to be considered for financial aid. Financial aid consists of different types of Grants, Scholarships, Work-Study, and Loans. Please be aware that the earlier you complete the FAFSA, the more aid you may be eligible for. >>Where do I obtain the FAFSA?

The online application is available at www.fafsa.ed.gov and is the preferred method. The online application is faster than the paper application (which usually can be obtained at high school guidance offices). Please note that the FAFSA is a FREE application. You do NOT need to use other websites (that charge you) to complete the FAFSA.

>>What do I need to complete the FAFSA?

You will need a copy of your tax returns if you filed taxes, your parents’ tax returns if you are under the age of 24 and not married, and your spouse’s tax return if married in order to complete the application. You also should have all W2s available. >>What is UTSA’s School Code?

STUDENTS!

Check Out These Helpful Websites!!

UTSA Financial Aid:

010115

www.utsa.edu/financialaid

>>What is a Federal Student Aid (FSA) ID? The FSA ID comes from the U.S. Department of Education and serves as your electronic signature for online applications and account management. You can request an FSA ID at https://fsaid.ed.gov/npas/index.htm.

UTSA Scholarships:

www.utsa.edu/scholarships

>>What is a Student Aid Report?

The SAR (Student Aid Report) is the report you will receive after completing the FAFSA. It includes your answers to the questions on the FAFSA and should be reviewed carefully. The SAR also includes your Estimated Family Contribution (see below). Colleges will receive the information from your SAR electronically. That is how the college will award your financial aid.

n

>>What is the Expected Family Contribution?

The EFC (Expected Family Contribution) is the Federal Government’s calculation that lets colleges know how much you or your family are expected to contribute to your education that year. Your EFC determines how much financial aid you are eligible for by establishing your overall financial need.

Student Affairs: Commencement graphics

>>What do I do if I made an error on the FAFSA?

You can make corrections to your FAFSA at the FAFSA website: http://www.fafsa.ed.gov >>How do I find more information for specific questions regarding the FAFSA?

For more specific questions, please visit the FAFSA website at http://www.fafsa.ed.gov/help.htm In addition, you can call the Federal Student Aid Information Center at 1-800-433-3243.

utsa.edu/financialaid

|

financialaid@utsa.edu

(Above) Admissions: Financial Aid outreach flyer n

(Right) Admissions: Counselor posters n

(Above) Admissions: UTSA pennant redesign and reprint n

VISIT

THE UNIVERSITY OF TEXAS AT SAN ANTONIO FIND TOUR AND EVENT INFORMATION ONLINE AT UTSA.EDU/WELCOME main campus welcome center (210) 458-5145 or welcomecenter@utsa.edu

(Right) Office of the Provost: GRIP orientation planner advertisement n

downtown campus welcome center (210) 458-2000 or dtwelcomecenter@utsa.edu

n

n

Business Auxiliary Services: Transportation system bus wraps

Business Auxiliary Services: Dry storage dining door graphics

U N I V E R S I T Y

M A R K E T I N G

Brand support in cross-campus collateral OFFICE OF THE PRESIDENT n UTSA Day at the Capitol n Early Voting Flyer n Dorothy Flannagan Memorial Program n Presidential Stationery n Nobel Laureate William Moerner n Cross-border Partnering Initiatives n Romo DC Event Invite n Veterans Day Flyer n Placemats n Holiday Reception n Invitation Club Giraud Reception n Holiday Breakfast Email n Sembradores Program Ad n DC Reception Program n Chili Bowl Ad n Fox Tech Ad n President’s Holiday Video n Fiesta Medal STUDENT AFFAIRS n Paisano Ad Welcome Back n May Commencement Program n Alamodome Graphics n Student Life Electronic Stationery n December Commencement Program

OFFICE OF THE PROVOST n GRIP Orientation Ad n Excellence Awards Program n Service Appreciation Luncehon n UEA Invite n Top Scholar Brochure n Top Scholar Certificate n Faculty Senate Logo OFFICE OF ADMISSIONS n Counselor Update PowerPoint n Admissions Library Setup n Financial Aid Outreach Flyer n Counselor Update n Alamo Runners n Counselor Posters n Campus Maps Reprint n DPS and DTS Scholarship Fliers n Admissions Library Setup n TASFA Flyer n Counselor Update Invite n Pennant Reprint

BINATIONAL PARTNERSHIP WITH MÉXICO

BINATIONAL PARTNERSHIP WITH MÉXICO

BILATERAL AGENDA

n PROYECTA 100,000 PROGRAM: Offers BILATERAL AGENDA scholarships through the n PROYECTA 100,000 Bilateral Forum on Higher PROGRAM: Offers Education, Research and scholarships through the Innovation (FOBESII) to Bilateral Forum on HigherMexican students that Education, Research andencourage specialized training Innovation (FOBESII) to at UTSA.

PARTNERSHIPS

n UTSA has agreements with 23 Mexican universities, centers, and government ministries with the goal of PARTNERSHIPS creating innovative academic synergy, increasing student n UTSA has agreements withand 23 Mexican universities, knowledge mobility, and raising each university’s centers, and government ministries with theprofile. goal of international creating innovative academic synergy, increasing student n Office PUBLIC UNIVERSITIES PRIVATE UNIVERSITIES and knowledge mobility, and raising each university’s n Universidad Autónoma Nacional n Universidad Autónoma international profile.

PUBLIC UNIVERSITIES n Universidad Autónoma Nacional Mexican students that n Universidad Autónoma encourage specialized training de Nuevo León n SMALL BUSINESS n Universidad de Guadalajara at UTSA. DEVELOPMENT CENTER n Centro de Investigación y de Estudios Avanzados del (SBDC): Assists 118 Mexican Instituto Politécnico Nacional n SMALL BUSINESS universities build economic n Universidad Autónoma de Coahuila DEVELOPMENT CENTER n Universidad Autónoma de Tamaulipas development extension (SBDC): Assists 118 Mexican n Universidad Autónoma de Ciudad Juárez service capacities. As the universities build economic n Universidad de Sinaloa development extension No. 1 SBDC in the nation, n Universidad de Sonora n Universidad throughAutónoma service capacities. As theUTSA has shared its model across Mexico del Estado de México No. 1 SBDC in the nation,professional development courses (Diplomados) by training n Universidad Autónoma Estado de Hidalgo UTSA has shared its model across Mexicodevelopment through 1,400 business counselors todeldate. n Universidad de Quintana Roo professional development courses (Diplomados) by training n Universidad Juárez 1,400 business development counselors to ENTREPRENEURSHIP date. del Estado de Durango n MEXICO-U.S. AND n Universidad Politécnica INNOVATION COUNCIL (MUSEIC): Stimulates binational del Golfo de México

de Nuevo León PRIVATE UNIVERSITIES Universidad de Guadalajara n Tecnológico de Monterrey n Centro de Investigación y Universidad de las Américas Puebla de nEstudios Avanzados del n Universidad de Monterrey Instituto Politécnico Nacional n Universidad Autónoma n Universidad Autónoma de Coahuila de Guadalajara n Universidad Autónoma de Tamaulipas n Universidad Anáhuac n Universidad Autónoma n Universidad Anáhuac Xalapa de nCiudad Centro Juárez De Idiomas Extranjeros n Universidad “CIEX” de Sinaloa n Universidad de Sonora n Universidad CONACYTAutónoma CENTERS delnEstado de México El Colegio de la Frontera Norte n Universidad Autónoma n El Colegio de San Luis Centro de Investigaciones y delnEstado Hidalgo Estudiosde Superiores n Universidad QuintanaenRoo Antropología Social n Universidad Juárez del Estado de Durango GOVERNMENT ENTITIES n Universidad Politécnica Consejo delnGolfo de Nacional México de Ciencia n

n

Tecnológico de Monterrey Universidad de las Américas Puebla Universidad de Monterrey Universidad Autónoma de Guadalajara n Universidad Anáhuac n Universidad Anáhuac Xalapa n Centro De Idiomas Extranjeros “CIEX”

of the President: Fiesta medal

n n n n

CONACYT CENTERS n El Colegio de la Frontera Norte n El Colegio de San Luis n Centro de Investigaciones y Estudios Superiores en Antropología Social

CELEBRATE AMERICA’S MILITARY

GOVERNMENT ENTITIES n Consejo Nacional de Ciencia y Tecnología de México n Instituto Mexicano del Seguro Social

2015

Honoring all who served

y Tecnología de México Instituto Mexicano del Seguro Social

RESEARCH n MEXICO-U.S. ENTREPRENEURSHIP AND entrepreneurship, economic integration, competitiveness INNOVATION COUNCIL and (MUSEIC): Stimulates binational innovation for a more balanced set of mutual goals RESEARCH n INTERNATIONAL CENTER entrepreneurship, economic integration, competitiveness including education, business/trade and infrastructure.

FOR NANOTECHNOLOGY and innovation for a more balanced set of mutual goals n INTERNATIONAL CENTER AND ADVANCED MATERIALS including education, business/trade and infrastructure.

FOR expertise NANOTECHNOLOGY n ENERGY REFORM IN MEXICO: Develops on (ICNAM): Exchanges AND ADVANCED MATERIALS FordDevelops Shale development n ENERGY REFORM INEagle MEXICO: expertise on and other Texas shale plays researchers and students (ICNAM): Exchanges for Mexican public officials, private business groups, and Eagle Ford Shale development and other Texas shale plays to promote partnerships, researchers and students universities for insights andand advising on Mexican Energy for Mexican public officials, private business groups, networking and interaction to promote partnerships, Reform. universities for insights and advising on Mexican Energy UTSA Main Campus networking and interaction between top research institutions in Mexico and UTSA. Reform.

W ED N ES DAY, N OV EM B ER 1 1 between top research institutions in Mexico and UTSA.

w Ceremony and National Roll Call n UTSA MEXICO CENTER: promotes greater knowledge at 0930 (9:30 am) Central Plaza n UTSA MEXICO CENTER: promotes greater knowledge and understanding of Mexico and U.S.-Mexico relations by w Veterans Resource Fair at 1000 (10:00 am) Sombrilla and understanding of Mexico generating and U.S.-Mexico relationsdialogue, by transnational research and publications w U.S. Army & U.S. Air Force ROTC Pass in Review generating transnational dialogue, research andissues publications on public policy that affect the people of Mexico and Ceremony at 1100 (11:00 am) Central Plaza on public policy issues that affect the people of Mexico and the U.S.

the U.S.

w World War II Era Swing Dance at 1130 (11:30 am) Sombrilla

n SUMMER RESEARCH IMMERSION CAMPS WITH

w Military Appreciation Reception n SUMMER RESEARCH IMMERSION CAMPS WITH MONTERREY TECH: Offers Monterrey Tech undergraduate at 1200 (12:00 pm) University Center Window Room MONTERREY TECH: Offers Monterrey Tech undergraduate students the opportunity to learn from and train with premier students the opportunity to learn from and train with premier UTSA Institute researchers at UTSA while satisfying their home institution researchers at UTSA while satisfying their home institution academic course requirements. for Economic Development academic course requirements.

BUSINESS AUXILIARY SERVICES n Transportation System Bus Wraps n Dry Storage Dining Door Graphics

utsa.edu

utsa.edu

TUESDAY, NOVEMBER 3 - WEDNESDAY, NOVEMBER 18

w Small Business Training Sessions: “Building Your Business”

Alamodome n

Office of the President: Cross-border initiatives

S AT U R DAY, N OV EM B ER 2 1

UTSA Downtown Campus WED N ES DAY, N OV EMB ER 1 1

w Wreath Laying Ceremony at 1100 (11:00 am) Buena Vista, Meeting Assembly Room (BV 1.338) w Veterans Resource Fair at 1100 (11:00 am) Buena Vista, 1st Floor Corridor w Veterans Admission and Certification Information Session at 1130 (11:30 am) Buena Vista, Meeting Assembly Room (BV 1.338) w Panel Discussion: “Challenges in Transitioning from Active Duty to Higher Education” at 1200 (12:00 pm) Buena Vista, Meeting Assembly Room (BV 1.338)

UTSA Institute of Texan Cultures N OW TH R O UGH MO N DAY, D ECEMB ER 7

w Exhibit: “Our Part of Victory” WEDNESDAY, NOVEMBER 11 - SUNDAY, FEBRUARY 14

w Exhibit: “Honoring Texas Military Members”

w Military Appreciation Football Game at 1800 (6:00 pm)

n

Office of the President: Veterans Day poster

23

SOMBRILLA

SPRING / SUMMER 2015 | THE UNIVERSITY OF TEXAS AT SAN ANTONIO

The Six TOWARD Pillars TIER ONE EDUCATIONAL EXCELLENCE

LOOKING AHEAD

• Improve student-faculty ratio • Enhance academic success • Improve graduation and retention rates • Manage enrollment growth • Expand recruitment and scholarships

A Strategy for Tomorrow

SUPERIOR INFRASTRUCTURE

UNIVERSITY EMBARKS ON NEW PLAN TO GUIDE GROWTH FOR THE NEXT FIVE YEARS

• Align the budget to goals • Build and maintain state-of-the-art facilities • Enhance business processes • Offer quality administrative services • Expand data and technology infrastructure

INNOVATIVE RESEARCH AND DISCOVERY • Increase research expenditures • Recruit exceptional faculty scholars • Facilitate breakthrough discoveries • Bolster partnerships • Expand internal collaboration

EXPAND COMMUNITY INVOLVEMENT

B

uilding on past its successes, UTSA has embarked on the development of a new strategic plan—UTSA 2020 Blueprint—that will move the university forward in its journey to Tier One recognition.

UTSA 2020 Blueprint will guide the university’s growth over the next five years by aligning resources with new goals and strategic initiatives in six areas: educational excellence, superior infrastructure, innovative research and discovery, strong community involvement, superior student experience, and world-class graduate programs.

UTSA has made great strides under its existing strategic plan: A Shared Vision 2016. The university has earned an international reputation for excellence in scholarship and research, recruited toptier faculty and students, expanded public and private partnerships and received the Carnegie Foundation’s Community Engagement Classification. Now it is time to take the next step.

With input from the university constituents, UTSA 2020 Blueprint leadership teams are identifying new initiatives in academic, research and community service

32

SOMBRILLA

SOMBRILLAMAG.COM

• Raise the university’s profile • Strengthen internship opportunities • Increase endowment funds • Engage with alumni more • Promote community engagement • Expand economic development “Great ideas are needed to make the UTSA 2020 Blueprint a success,” says President Romo. “At the end of the process, we will have a new strategic plan that helps us reach more milestones in our journey to Tier One.”

programs. President Ricardo Romo has led a number of forums to gain insights and ideas from the university community.

That process will continue as leadership teams finalize the new plan.

“Great ideas are needed to make UTSA 2020 Blueprint a success,” Romo says. “I encourage everyone to get involved–faculty, staff, students, alumni and our partners in the San Antonio community. At the end of the process, we will have a new strategic plan that helps us reach more milestones in our journey to Tier One.”

SUPERIOR STUDENT EXPERIENCE • Provide top-tier libraries • Enhance student services • Offer quality advising • Promote recreational programs • Elevate athletics • Expand education abroad

WORLD-CLASS GRADUATE PROGRAMS • Increase graduate enrollment • Increase Ph.D. programs • Offer premier graduate online programs • Conduct global student recruitment

WEB EXTRA Learn more about UTSA 2020 Blueprint by visiting Sombrilla Magazine online.

SPRING/SUMMER 2015

SOMBRILLA

33

Traditions & Icons A SPECIAL LOOK AT WHAT MAKES THE UTSA EXPERIENCE UNIQUE AND MEMORABLE

U N I V E R S I T Y

P U B L I C A T I O N S

Celebrating 30 years of Sombrilla I

n 2015, University Communications and Marketing built a publications structure to streamline the planning and production processes to create print and digital magazine products. The team also made advancements in its relationships with other departments across the university.

SOMBRILLA ONLINE

Page views

2015 totals

27,382

San Antonio Houston

80,000

Magazines printed

ONLINE SOCIAL DRIVERS

27,382

Online page views

107,382

Total circulation

PRINT COSTS

Per Issue

14,890

n Facebook

Average cost of magazines (according to a study by Middlebury College)

$1.85

2,130

n LinkedIn

UTSA Giving, Spring 2015

$1.54

UTSA Giving, Keepsake Issue

$1.20

Sombrilla Magazine

$0.78

Austin 720 Dallas

AT A GLANCE

568

63%

27%

n Twitter 10%

25

S O M B R I L L A

O N L I N E

THE PASEO

Honors for Outreach COMMUNITY SERVICE | A STRING OF ACCOLADES FOR UTSA’S EFFORTS BUILDS MOMENTUM TOWARD TIER ONE GOAL

Heads in the Cloud

T

RESEARCH | UTSA TAKES STEPS TO FURTHER POSITION ITSELF AND SAN ANTONIO AS WORLD LEADERS IN CLOUD TECHNOLOGY

U

nder an initiative to develop degree programs in cloud computing and big data and to foster collaboration with industry, UTSA announced in February the creation of its Open Cloud Institute.

Through the philanthropic 80/20 Foundation and other industry supporters, the institute launched with initial gifts and in-kind investments The Open Cloud Institute of $9 million. The foundation has will enhance UTSA’s committed $4.8 capabilities, while boosting million to support four endowed professorships, up to the supply of cloud two faculty research engineers that all of our positions, 10 graduate student endowments businesses need. and research funding.

“I believe that —GRAHAM WESTON academia is just at the beginning of the cloud revolution,” says Graham Weston, founder and chairman of 80/20 and Rackspace, which is also supporting the institute. “We’re going to see amazing

“

”

6

SOMBRILLA

innovation that is created from it. We can’t even imagine what those innovations will be.”

UTSA is already recognized as the top university in the country for cybersecurity education, with research and education programs that span its College of Business, College of Engineering and College of Sciences. The Open Cloud Institute further distinguishes UTSA as a top-tier research institution.

“UTSA is emerging as a global leader in academic research built upon open technologies,” Weston says. “The Open Cloud Institute will enhance UTSA’s capabilities, while boosting the supply of cloud engineers that all of our businesses need in order to power the technology companies of the future.”

The institute will actively engage with industry partners, such as Rackspace, to facilitate technology transfer and provide a platform for industry projects in next-generation cloud technology.

“By recruiting the nation’s most sought-after scholars, UTSA has developed tremendous expertise in cloud, cyber computing and analytics,” says UTSA President Ricardo Romo. “The Open Cloud Institute further builds on that strength. With the support of our industry partners, UTSA

Graham Weston speaks with students after the launch event for the Open Cloud Institute.

students and researchers now have unparalleled opportunities to collaborate on projects that will lead to new innovations in this dynamic field.”

The university has also received in-kind donations from industry leaders such as AMD, Intel, Mellanox Technologies and Seagate as well as support from the Open Compute Project and the OpenStack Foundation.

o kick off the university’s 11th annual United to Serve event, students gathered in the H-E-B University Center ballroom, listening to music, joking around and enjoying free food, while awaiting special guests. San Antonio officials Ron Nirenberg and Ivy Taylor were arriving on that Friday afternoon in April to present citations from the city to recognize UTSA’s commitment to volunteering and community service.

“I want to say how inspiring your service is,” Nirenberg said at the ceremony. “What you do is an example for every San Antonian.”

In total, 348 students volunteered 1,557 hours as part of the event.

Only a few months earlier the university was named to the U.S. President’s Higher Education Community Service Honor Roll for the fifth consecutive year.

It’s these types of efforts that helped garner UTSA the prestigious Community Engagement Classification from the Carnegie Foundation for the Advancement of Teaching this year. The honor acknowledges the university’s “dynamic and noteworthy” community outreach efforts in San Antonio and its impact on the global community through teaching and research, public service, volunteerism, civic partnerships and economic development.

“The Carnegie designation speaks to our commitment to community outreach and our drive

to make a difference in the lives of our students and our community,” says UTSA President Ricardo Romo. “It is a remarkable milestone for the university and another advancement in our journey to Tier One recognition.”

That commitment to service has grown even stronger with the launch of the university’s Center for Civic Engagement in late 2014.

The center serves as a nucleus of support to students, faculty and staff who aspire to advance the common good of San Antonio and surrounding communities.

“We are an engaged university,” says Jude Valdez, vice president for community services. “It is part of our DNA. Since UTSA was first established, we have been deeply connected to our region and our community.”

UTSA is among 83 U.S. universities to receive the Carnegie designation for the first time and among an elite group of only 361 campuses to gain the designation.

There are more than 4,700 colleges and universities in the U.S. The foundation awarded the designation based on a universitywide evaluation that documented UTSA’s extensive community engagement efforts, including its $1.2 billion annual impact on the local economy; support of almost 16,000 jobs; public service and volunteer programs; leadership in area public schools; and outreach to Hispanic, military and underserved communities.

SPRING/SUMMER 2015

SOMBRILLAMAG.COM

SOMBRILLA

7

The Way We Were P

ublished since fall 1984, Sombrilla Magazine is a university tradition in its own right. We’ve chronicled UTSA’s milestones, collective spirit and physical growth in an effort to bring the entire university family the best and most interesting stories of campus life and academics. In fact, a self-reflective nod to our 30th

anniversary was the inspiration for this Traditions & Icons issue. The editor summed up in the first issue in 1984, “We’re excited about Sombrilla and know you will be too.” For us, that still holds true today, and we hope it does for you as well.

Our archival issues show how the magazine has evolved over the years.

Winter 1992 Envisioning UTSA’s 2010 future.

Summer 1997 Opening the Downtown Campus.

Winter 2001 Faculty write about 9/11.

Summer 2004 The ITC expands its mission.

Winter 2010 Football arrives.

Fall/Winter 2014 Research furthers the Tier One goal.

Fall 1984 Our first issue

WEB EXTRA

Spring 1988 The cover gets some color

Our archive of back issues is continually growing, so visit Sombrilla Magazine online to check them out.

I

n the online edition of Sombrilla Magazine, University Communications and Marketing refreshed the website to reduce clutter and enhance readability.

20

SOMBRILLA

SOMBRILLAMAG.COM

SPRING/SUMMER 2015

SOMBRILLA

21

Exclusively Online

VISIT US AT SOMBRILLAMAG.COM FOR OUR DIGITAL CONTENT

P U B L I C A T I O N S

Sombrilla expands in the digital space T

he spring/summer print and online editions of Sombrilla Magazine celebrated the publication’s 30th anniversary with a themed issue that honored the university’s traditions and icons and expanded editorial coverage from basic storytelling to content that became interactive and entertaining.

Other key initiatives include:

n Expanded “exclusively online” content to guide readers to digital content

n Highlights on key university areas of research and community service by employing subject labels on select articles

n A reinforced commitment to spotlight the accomplishments of alumni by introducing article formats that best suit the subject matter within the alumni section

Icons coverage in this issue, we’ve put together a quiz about all things UTSA. Just how good is your knowledge about your alma mater? Take our test and see how you measure up to other Roadrunners’ efforts.

AVAILABLE NOW

SOMBRILLA Spring/Summer 2015 VOLUME 31, NUMBER 2

THE UNIVERSITY OF TEXAS AT SAN ANTONIO PRESIDENT Ricardo Romo

AND MARKETING

FOR COMMUNICATIONS Joe Izbrand

purchase of new uniforms for the UTSA Cheer team. Learn how

AVAILABLE NOW

@05_becca_23

@osnapitzsaraxo

@alexguajardotx

“Have you met my little squirrel friend? #squirrelsofUTSA”

“Toast to all them aspiring Roadrunners. #birdsup”

@utsaathletics

@rowdyutsa

“See you in the fall, UTSA. #futuretexan #goodbyecalifornia”

GIVE US A SHOUT. YOU COULD ALSO HEAR

UTSA, started last year as a way to have small donations add up

@lacquerlustered_cc

“Love my school! #fiesta2015 #UTSAfiesta #vivaUTSA”

WANT YOU TO JOIN THE CONVERSATION ON SOCIAL MEDIA. SO

FROM US ABOUT BEING

Marjie French

#UTSA Watch

SHOWCASING ROADRUNNER PRIDE ON SOCIAL MEDIA LIKE YOU. AND WE

VICE PRESIDENT FOR

ASSOCIATE VICE PRESIDENT

all projects have been meeting or exceeding their funding goals.

You!

SERIOUSLY, WE REALLY

EXTERNAL RELATIONS

CLICK FOR DOLLARS: The university’s crowdfunding website, Launch for research, service learning, study abroad trips and even the

We

IN THE MAGAZINE. WE’LL BE KEEPNG WATCH FOR YOUR COMMENTS WHEN YOU USE EITHER OF THESE HASHTAGS:

EDITOR Michael Elkins Edwards ASSOCIATE EDITOR

#utsasombrilla #utsamagazine

Michelle Mondo DESIGN DIRECTOR

UTSA  TO GIVE BACK: Faculty, staff and students fan out across San

PHOTOGRAPHERS

Antonio on a Saturday each spring to donate their time at more

Patrick Ray Dunn,

than a dozen local organizations. This year, Sombrilla Magazine

Tom Palmer

Mark McClendon

followed some of these United to Serve participants, who helped with a group’s annual spring celebration. Check out our video of their volunteer efforts.

AVAILABLE NOW

ASSOCIATE DIRECTOR OF WEB SERVICES Shashi Pinheiro WEB SPECIALIST Maria Corral

BUILD IT BETTER: A group of UTSA students has substantially cut the cost and time required to produce a functional robot by 3Dprinting the parts for a class project. Watch their efforts in UTSA’s Autonomous Control Engineering laboratory with us and learn what it could mean for the future of robotics.

COMING IN JULY

CAMPING IN: Forensics, archaeology, engineering and music are some of the areas that secondary and primary school students travel to UTSA to study each summer. Follow along as we check in on these summer camps as they prep the college students of the future.

COMING IN AUGUST

2

SOMBRILLA

Sombrilla Magazine is published twice a year by the UTSA Office of University Communications and Marketing, One UTSA Circle, San Antonio, Texas 78249.

It is distributed without charge to alumni, students and friends of The University of Texas at San Antonio.

Phone (210) 458-6155 Email sombrilla@utsa.edu To be removed from the Sombrilla Magazine mailing list, receive it online only or update address information, send a message to sombrilla@utsa.edu.

FOLLOW US ON

U N I V E R S I T Y

SO YOU THINK YOU KNOW UTSA: As a companion to our Traditions &

“Only one day left in the @UTSA_softball Senior Day countdown! #10 Kelsi Ott will be one of four honored on Sunday. #birdsup”

“Had to wrestle this python while on my way to campus, but I showed him Roadrunners are faster!”

FACEBOOK.COM/UTSA TWITTER.COM/UTSA INSTAGRAM.COM/UTSA YOUTUBE.COM/UTSA

SPRING/SUMMER 2015

SOMBRILLAMAG.COM

SOMBRILLA

3

COMMUNITY UNITING OUR ALUMNI

Leave Your Mark ONE DONOR PROGRAM ALLOWS ALUMNI TO CARVE THEIR NAMES IN THE UNIVERSITY’S BUILDING BLOCKS

BY MICHELLE MONDO

F

Relaunched in 2008, the Pave the Paseo program got a or alumnus Fernando Ortiz Jr. M.A. ’14, the boost with the expansion of the H-E-B University Center. thought that thousands of future UTSA students The engraved bricks—as well as dedicated benches—are walking along Main Campus’s Paseo Principal located between the UC buildings. will be trampling on his name without a care is actually There are still plenty to be had—about 68,000 are comforting. It’s just one reason he decided to buy an available, according to Anne engraved brick through the Englert, director of alumni Alumni Association’s Pave the programs and services. “We need Paseo program. the opportunity to promote Pave “When I was first presented the Paseo to all our alumni and with the opportunity to add my invite them to have their very name to a permanent roster own brick,” she says. of graduates, I accepted it “One thing that is very exciting is without a moment’s thought,” the installation day of each new Ortiz says. “That people will set of bricks.” Installation occurs regularly step on it reminds me in the summer and winter. to stay humble, keep my sense For some, the program has of humor and never take myself become something of a group or too seriously. Most important, family affair. The men of Lambda it reminds me that my time at Chi Alpha have purchased bricks UTSA was so much fun.” for fraternity members who Ortiz, a former journalist, have graduated or were killed works part-time at UTSA as during military service. They a research assistant in the are installed side by side in the Department of History, after upper corner on the paseo. “We receiving his master’s in history thought it would be a great way to in December. His brick, which honor our members and serve as includes the name of his wife, a reminder of our time here,” says hasn’t been placed among Josh Juarez, fraternity president. others yet in the paseo, but Workers install a set of newly inscribed bricks in Paseo Principal.

And Englert points to Milt he thought it would be a fun Kramer ’84 and Ingrid Faris reminder of his time here ’83 as examples of alumni who have bought numerous and a way to give back. The funds raised through the bricks as family members graduate. Faris, once the Alumni program, according to the Alumni Association, go toward Association president, has been active in promoting the scholarships and various University Center activities. university since graduating with a bachelor’s in applied “The university helped me redefine myself intellectually science in 1983. She would one day like to see the program and creatively,” Ortiz says. “My professors challenged me become so successful that student names fill the paseo. to both leave behind the comforts of my past journalism “They’re really nice to go back to look at,” she says. “You expertise and also to recast it as a new weapon for an put your heart and soul into being at UTSA and getting your academic world. These fascinating men and women of the history department pushed me far beyond my comfort zone degree. Your university becomes part of you. It’s a way to say ‘I was here.’” to follow ambitions unimaginable only a few years ago.”

SPRING/SUMMER 2015

SOMBRILLA

27

27

UTSA

Giving

UTSA

Giving WINTER 2016 | ISSUE 8

Ricardo Romo president

Marjie French vice president for external relations

THE UNIVERSITY PHILANTHROPY MAGAZINE | WINTER 2016

Joe Izbrand associate vice president for communications and marketing

Laura Murray associate vice president for development and alumni programs

Heather Locke Green director of development communications

EDI TORI AL Michael W.E. Edwards editor & design director

Michelle Mondo associate editor

Wendy Frost, K.C. Gonzalez contributors

Courtney Campbell, Patrick Ray Dunn, Mark McClendon photographers

PRODUCTI ON Shashi Pinheiro associate director of web services

Joaquin Herrera creative services manager

Maria Castro, Maria Corral, Emanuel Rodriquez web

UTSA President Ricardo Romo announces the success of the university’s first capital campaign during a gala event at San Antonio’s Tobin Center for the Performing Arts.

& print production

UTSA Giving is published bian­ nually for university donors and friends to communicate the im­ pact of philanthropy at The Uni­ versity of Texas at San Antonio. It is produced by the Offices of the Vice President for External Rela­ tions and University Communi­ cations and Marketing.

CONTENTS Special Keepsake Edition |

2

If you would prefer to receive your issues of UTSA Giving on­ line only, please send a message to giving@utsa.edu.

To All of You, We Thank You

a capital success

President Ricardo Romo expresses his gratitude for helping UTSA achieve one of its greatest moments.

CONTACT US Office of the Vice President for External Relations One UTSA Circle San Antonio, TX 78249 (210) 458­4130 | giving@utsa.edu

4

Real-World Benefits of Giving

The impact of donations is already being seen at UTSA. Check out some highlights of contributions in action.

18

The Capital Campaign Story

A series of beneficial partnerships made the campaign a success. The key pair describe how events played out.

22

A Look at the Numbers

It took thousands of donors and tens of thousands in gifts to reach and surpass the goals set for the campaign.

24

Donors Make Their Mark

We break out the gifts from our very generous supporters that helped the university reach its goal.

32

The Future Is in Our Hands

Capital campaign chair Tom Frost describes how an investment in UTSA is an investment in San Antonio’s success.

UTSA GIVING | WINTER 2016

➤$20,000–$49,999 [cont.]

Lonnie R. and Robyn R. Hines Karen and George C. Hixon and Hixon Properties Inc. Mary A. (’95, ’11) and Michael A. Hogan and Hogan Properties Co. Inc. Michele S. and Brian L. Horst Vanessa R. and John R. Hurd Jr. and Hurd Enterprises Ltd. Hyatt Place Insurance Council of Texas Education Foundation Institute on Asian Consumer Insight Intel Foundation Intercontinental Asset Management Group Ltd. International Facility Management Association San Antonio Chapter International Life Science Institute Research Foundation Tracy D. (’93, ’12) and Sean R. Jackson Jila S. and Mohammad Jamshidi Cecilia L. (’91) and Robert D. Jenkins (’90) Margaret F. and R. Roy Jones II and R.W. Jones & Sons Inc. Arcie and Craig T. Jordan Mary A. and Jerome P. Keating Heather M. and Daniel J. Karam Jr. (’97, ’01) Helen Freeborn Kerr Charitable Foundation Melissa C. and Rob Killen (’97) Kinetic Concepts Inc. M. Alice and J. Earl King (’78) M. Elizabeth and Creston A. King III Margie and William R. Klesse and the Klesse Foundation L&M—UTSA Bookstore La Hacienda Treatment Center Myrna and David K. Langford Vicki D. and Larry J. Lanie Law School Admission Council Lead SA The Leakey Foundation Learfield Sports April V. and Manny R. Longoria III (’97) Imogene* and Harold H. Longbotham* Laura A. Lozano (’87), Pearl Gutierrez (’89), and Vanessa (’94) and Eric Ullmann (’97) Marinella and Lance J. Luchnick The Luxx at East End Michael D. Maloney MarCom Group Louis G. Marshall* Bobbie S. and Scott Martin Martin Marietta Materials Southwest Division Norma Martinez Lozano and Rafael M. Lozano McAfee Inc. Jennifer J. (’93) and Joe C. McKinney Laura G. (’88) and James C. McNutt V.H. McNutt Memorial Foundation Carrie and B. Keith McRee (’00)

30

Mellanox Technologies Kathleen and David A. Meriwether (’81) Metropolitan Contracting Co. LLC Janice L. (’79) and Wayne C. Meyr and B&R Supply & Equipment Co. Inc. Sue Ellen and Philip T. Miner III and The Miner Corp.

Minnie Stevens Piper Foundation Linda C. (’87) and James E. Montgomery Mary A. Morgan (’77) and Madeline M. Fay Sydney L. (’00) and Gregory E. Muenster Craig A. Nieschwietz (’04) Northwestern Mutual Financial Network Cathy Obriotti Green Magdalena M. (’88) and Ray J. O’Gwin Jr.* The Harris K. and Lois G. Oppenheimer Foundation Orange Leaf Frozen Yogurt Pat O’Brien’s Nancy E. (’93, ’95) and Andrew M. Ozuna (’91) Padgett, Stratemann & Co. LLP David Pendleton (’02, ’14) Katherine C. and Joseph P. Perez (’87) Katherine H. and Leo F. Perron Jr. and Leco Management Paloma and George Perry Jacob P. and Cynthia A. Peters Jean M. and Philip J. Piccione Gail M. and Larry G. Pizzola Population Association of America Inc. Dianne G. and Victor B. Powell and Ford, Powell and Carson Inc. Anthony Powers (’12) PricewaterhouseCoopers LLP Veronica Prida, Omar Rodriguez, and Alicia Rodriguez Lina T. (’86) and Kenneth P. Ramey (’87) Peter E. Ramirez (’81) Priscilla J. and John R. Ramirez Randolph Brooks Federal Credit Union REATA Real Estate Services Marianne C. and Stuart R. Reuter* Alice Kleberg Reynolds Foundation Becki L. and Dennis R. Rion Elizabeth B. and Theodore C. Rogers Megan and Eduardo R. Salas (’86) San Antonio Chapter American Concrete Institute San Antonio Chapter of Associated General Contractors of America San Antonio Conservation Society Foundation San Antonio Mexico Friendship Council San Antonio Pipeliners Association San Antonio Unit Women’s Overseas Service League San Antonio Musical Club Jose Santiesteban Perla Sarabia Craig M. Saucier (’00)

W I N T E R 2 0 1 6 | W E A R E U TSA .CO M

Patricia Shield-Ayres and Robert M. Ayres Jr. Kathleen and Roger S. Sawtelle and Sawtelle Financial Management Sea Island Searle Freedom Trust SecureLogix Corp.

Servergy Inc. Margaret Shackelford Abel Sierra Sigma Solutions Sherry A. and James E. Sigmon Janet K. (’88) and Daniel M. Slattery (’86) Maria L. (’08) and Damon H. Smith (’80) Marilyn P. Smith The Spencer Foundation Splunk Inc. Spurs Sports and Entertainment Stardust Club StemBioSys Inc. Tenley K. (’91) and Brian D. Stevens Marshall T. Steves Foundation Strake Foundation Ernstine K. Studer Eric B. and Keri Stumberg Ronald B. Sweet (’91) The Swinerton Foundation Shelby Rae Tengg Foundation David B. Terk Foundation Trudy E. and Benedict A. Termini and the Fidelity Charitable Gift Fund Texas Bar Foundation Texas Capital Bank Texas Physical Medicine & Rehabilitation Institute Budalur S. Thyagarajan Tiago’s Cabo Grille Cynthia J. (’85) and Michael A. Tramantano (’85) Trustwave Estate of Ellen Sue Turner United SA Federal Credit Union USAA Real Estate Co. Loretta (’77, ’80) and Robert E. Valdez (’08) Kathleen W. and Albert Vale Ann M. and Philip T. Valente Phyllis L.* and Curtis T. Vaughan Jr.* Verizon Carol and J. Randolph Vogel (’79) Elizabeth and Clifford S. Waller Andres L. Waltman (’04) Susan Y. and Jon R. Wampler Suzanne E. and Dennert O. Ware Tina and Brian L. Weiner Patricia M. and Timothy G. Wenzel Melissa G. and Gregory W. Whitaker (’90) The Estate of Jo Ann Woliver World Monuments Fund Liz and David R. Worley R.L. Worth & Associates Ltd. Jeanie Rabke Wyatt and William Wyatt and South Texas Money Management Ltd.

TOM AND PAT SEMMES AND THE SEMMES FOUNDATION

JAMES BODENSTEDT

WALTER M. EMBREY JR.

Endowed Chair Supports Neurological Research

Alumnus Backs Business and Athletics

Donor Sees Future in Real Estate Support

In a quest to help find a cure for a leading cause of

When NCAA football began at UTSA, James

San Antonio real estate legend Walter M. Embrey

death in America, the Semmes Foundation in 2014 gave $500,000 to support the work of renowned Alzheimer’s disease expert George Perry, UTSA’s

Bodenstedt ’96 made the first million-dollar commitment to support athletic scholarships. Owner of MUY Brands LLC, a franchise restaurant com-

Jr. made a $1 million gift in support of graduate student real estate education in UTSA’s College of Business, resulting in the Embrey Real Estate

College of Sciences dean. That gift brought the total endowment for the Patricia and Tom Semmes Endowed Chair in Neurobiology to $1.5 million,

pany, Bodenstedt, a UTSA alumnus with a degree in accounting, is also the donor behind the $1 million Bodenstedt Chair for the Dean of Business.

Finance and Development Program. It is the university’s first named academic program in the College of Business.

creating additional opportunities for worldwide collaboration and expanded research into the de-

“I wanted to give back to the business school where I graduated, and I wanted to help Dean Ger-

Founder and CEO of development, construction, and property management operation Em-

bilitating disease. Perry has held the chair since 2013, when the Semmes Foundation leveraged a matching gift opportunity that created the endowment.

“Not only is Dr. Perry an acknowledged creative genius in his research field, but he is the dean of seven academic departments with 245 faculty and 5,000 students,” Pat Semmes said. “He also collaborates with the best scientists in the world.”

ry Sanders to grow programs and to better develop the College of Business,” he told UTSA Giving.

Bodenstedt also took on the challenge of being the first chairman of the capital campaign. “Higher education helps attract the businesses that look for a skilled workforce. This will lead to greater success for the city. And UTSA will be the biggest part of that attraction.”

brey Partners, he said, “Our industry needs talented professionals to keep up with the growth in Texas and the Southwest. I hope this gift will help UTSA develop a new breed of professional, strong in finance, adept in development, and skillful in practical issues like design, engineering, and construction.”

Embrey’s gift supports graduate student fellowship opportunities, externship stipends, and graduate research funding for opportunities such as conferences and industry competitions.

1

*DECEASED

UTSA GIVING | WINTER 2016

31

Special Keepsake Edition

A Capital Success Reaching a beyond-target $180 million, UTSA closes its first capital campaign — and moves closer to Tier One

INSIDE » ADVANCING RESEARCH, CHANGING LIVES | TALLYING THE NUMBERS | LEADING A SUCCESSFUL CAMPAIGN

U N I V E R S I T Y

P U B L I C A T I O N S

Giving highlights campaign donors U

niversity Communications and Marketing focused Giving magazine’s storytelling on how donor contributions make a direct impact on UTSA, faculty researchers and students.

And, to mark the successful completion of the university’s first capital campaign, University Communications and Marketing created a special edition of UTSA Giving that reveals a broad overview of how campaign contributions are already having an impact on university life.

The team also highlighted key donors with details of their commitment to UTSA.

MEDICINAL RESEARCH

Reaching Further to Find the Cures Chemistry professor and medicinal chemist Doug Frantz is waging a war against cancer and cardiovascular dis­ ease. Frantz uses adult stem cells—al­ ready in the body—to help regenerate healthy tissue. His work is part of the Center for Innovation and Drug Discov­ ery, an initiative at UTSA backed by the Max and Minnie Tomerlin Voelcker Fund. Researchers in the center are working to curb—or cure—breast and prostate cancers as well as neurodegen­ erative disorders like Alzheimer’s, Par­ kinson’s, and Huntington’s diseases.

“The Voelckers wanted their legacy to advance medicine with the potential to cure diseases,” said Banks M. Smith, a Voelcker trustee. “Supporting UTSA’s medicinal researchers when the uni­ versity is aspiring to become Tier One gives the opportunity to make a signifi­ cant impact right here in San Antonio.”

16

W I N T E R 2 0 1 6 | W E A R E U TSA .CO M

UTSA GIVING | WINTER 2016

17

29

CA S E AWA R DS & A CC O L A D E S 201 5 P LAT INU M CATEG O RIES Best Practices in Alumni Relations Gold n Launch UTSA: Higher Education Crowdfunding External Relations The University of Texas at San Antonio

ALUM NI REL ATIO NS Alumni Program, Project or Special Event Bronze n UTSA Football T-Shirt Membership Acquisition Office of Alumni Relations The University of Texas at San Antonio

F UNDR AISING /DEVEL O PMENT Annual Giving Program Gold n The Romo Challenge External Relations The University of Texas at San Antonio Integrated Marketing Campaign Silver n UTSA Football T-Shirt Membership Acquisition Office of Alumni Relations The University of Texas at San Antonio

E LE C T RO N IC C O MMU N IC AT IO N, W E B & S O C IA L ME DIA Video – Fundraising Silver n Meet Andrea External Relations The University of Texas at San Antonio Video – Animation Gold n Meet Andrea External Relations The University of Texas at San Antonio Web – Homepage Silver n Faculty Experts Guide Office of University Communications & Marketing The University of Texas at San Antonio Social Media – Creative Use Gold n Fill the Fountain Office of University Communications & Marketing The University of Texas at San Antonio

DE S IG N Design – Admissions, Recruitment, Promotional Literature Gold n You’re In Office of University Communications & Marketing The University of Texas at San Antonio

Design – Posters Gold n GRIP Office of University Communications & Marketing The University of Texas at San Antonio

WRITING Writing – Collection Bronze n UTSA Spirit of San Antonio Marching Band Chosen to Represent U.S. in France Office of University Communications & Marketing The University of Texas at San Antonio

PH O T O G R A PH Y Color Photography – People & Portraits Gold n On a Blue Cloud Office of University Communications & Marketing The University of Texas at San Antonio Digital or Computer Enhanced Image Gold n EEG College of Engineering The University of Texas at San Antonio

SPE CI A LT Y & PR I N T A D V E RT I SI N G PR O JE CT S Specialty Advertising Projects Gold n UTSA Ornament External Relations The University of Texas at San Antonio * Council for the Advancement and Support of Education

31

O U R

S T A F F Joe Izbrand

Associate Vice President for Communications and Marketing, Chief Communications Officer

Joni Shaum

COMMUNICATIONS Christi Fish

Executive Director of University Communications

Marissa Villa Multimedia Manager

Administrative Services Officer II

Jesus Chavez Rocky Guerrero

Public Affairs Specialist II

MARKETING

PUBLICATIONS

Brett Calvert

Shashi Pinheiro

Michael Edwards

Joan Duncan

John David Garza

Michelle Mondo

Erin Moring

David Deering

Vanessa Davila

Joaquin Herrera

Mark McClendon

Maria Castro

Courtney Campbell

Executive Director of Marketing

Project Manager

Marketing Manager

Associate Director of Web Services

Webmaster

Producer

Senior Administrative Associate

Joanna Carver Public Affairs Specialist II

Creative Services Manager

Graphics Designer I

Emanuel Rodriguez Multimedia Designer II

32

Photographer III

Photographer II

Maria Corral Web Specialist

Managing Editor

Multimedia Editor II

Multimedia Editor II

utsa.edu/ucm