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Understanding How Government Can Use Facebook Groups Zach Whitney

Digital Communication Specialist Utah Department of Transportation @zachwhitneynews


Section Heading SUBHEADING


Understanding How Governments Can Use Facebook Groups


Understanding How Governments Can Use Facebook Groups • What are Facebook Groups • The Facebook Algorithm • More meaningful engagement with stakeholders • Meet stakeholders on their level • Questions


What are Facebook Groups?


What are Facebook Groups?


What are Facebook Groups?


Facebook Algorithm


Facebook Groups “More than 1 billion people around the world use Groups, and more than 100 million people are members of “meaningful groups.” These are groups that quickly become the most important part of someone’s experience on Facebook. Today we’re setting a goal to help 1 billion people join meaningful communities like these.”

Source: Kang-Xing Jin, Facebook Newsroom, June 22, 2017


Facebook Groups


Facebook Groups


Facebook Groups


Using Facebook Groups


Using Facebook Groups


More Meaningful Interactions


More Meaningful Interactions


More Meaningful Interactions


More Meaningful Interactions


More Meaningful Interactions 1. 2. 3. 4. 5.

Fill in all the sections Set the rules Post regularly Respond to posts Create exclusive content for your groups 6. Check analytics Source: Dhariana Lozano, Social Media Today


Meet Stakeholders on Their Level


Meet Stakeholders on Their Level


Understanding How Governments Can Use Facebook Groups

Profile for Utah Division of Emergency Management

Understanding How Government Can Use Facebook Groups  

Zach Whitney's presentation from GSMCON 2019 in Nashville, TN.

Understanding How Government Can Use Facebook Groups  

Zach Whitney's presentation from GSMCON 2019 in Nashville, TN.