Simon Sinek Golden Circle

2 The Simon Sinek Golden Circle was developed to understand how people make decisions and maximize marketing and sales in professional settings. The creator of this model, Simon Sinek, explains that most people know exactly what they do for work or know how their organization operates, but they may not be able to put into words why they do what they do. By understanding why, an individual or group can feel inspired and dedicated.

The Golden Circle

Image adapted from Simon Sinek Golden Circle.

In the case of your project, your youth team can use the Golden Circle to help them understand why they are performing a CNA at all. As the facilitator, you will want to lead them through the discussion and encourage them to come up with their own “ why ’ s ” but also be ready to remind them of the purpose of the CNA when helpful for the discussion. This activity is an essential step as the youth team needs to fully understand what they will do during a CNA, how a CNA is different from any other community project, how they will be working as team to complete it, and why they are doing it.

While the Golden Circle figure is meant to help guide your youth team ’ s discussion, you don ’t necessarily need to have them fill in the figure itself. It’ s just meant to help guide the conversation. While discussing or using the Golden Circle, your team will work from the inside out of the figure. For example, you will start with “ why, ” then answer “how, ” and finish with “ what. ”