LETTER FROM THE PRESIDENT

We’ve all read plenty of articles and books about embracing the “process.” What exactly is the process?

I see more opportunities than I know what to do with once I truly understand the process and what it means for me...Let me explain first what the process isn’t:

The process isn’t focusing on the number of enrolled students we have each week/month/year.

The process isn’t fixating on revenues or the number of kids advancing into a new skill, etc.

The process instead is continuing to get better at winning the greeting. Winning the first 5 minutes of the lesson. Winning the half hour. Winning the recap and the goodbye. Winning the shift. Winning the day.

What can I do better to ensure a more positive experience for our families? Can I highlight individual improvements better? Can I share more of the little victories that occur within each class? Can I highlight and trumpet what my Instructors are doing right during every class? Can I check the parking lot and the walk up to our front doors that everything is in order, all garbage has been picked up, and we’re looking respectable? Can I make sure all changing areas and showers are clean and presentable?

What are those critical steps that HAVE to happen every lesson for you to win that lesson?

If you are delivering on EVERY lesson, checking whatever boxes YOU have determined are the items that need to happen, the rest will take care of itself. The number of enrolled students will increase. Your revenues will see an uptick. The number of kids advancing will continue to climb. Your Instructors will want to stay with you longer and recruit their friends to be a part of the positive environment you’ve created.

You see, there are a multitude of opportunities waiting for you to uncover and unleash! Have fun surfing those waves!

TRACY KOLEBER President US Swim School Association