Know Where You Stand, So You Stand Out — 2021 Industry Benchmark Report

KNOW WHERE YOU STAND, SO YOU CAN STAND OUT — 2021 INDUSTRY BENCHMARK REPORT

KEY METRICS LIKE CLASS SIZE, DISCOUNT PERCENTAGES AND MONTH-TO-MONTH INCOME GROWTH ARE ALL INTEGRAL TO THE SUCCESS OF YOUR SWIM SCHOOL. BUT WITHOUT CONTEXT, THESE NUMBERS MAY LEAVE YOU WITH MORE QUESTIONS THAN ANSWERS:

• Do I have the right class size to maximize tuition revenue? • Am I offering too many family and student discounts? • Should I consider adding more staff to my roster?

The list goes on. Most swim school owners and managers do not have access to industry-wide performance data to help them know where they stand. Until now.

The team at Jackrabbit has analyzed the performance of businesses, across 43 countries and 6 industries over a three-year period to discover some mind-blowing key metrics. The result? Jackrabbit’s 2021 Industry Benchmark Report.

In this report, we’ll share industry benchmarks to help you compare your program’s performance against other youth activity centers from around the world. With this knowledge in hand, you’ll be able to identify opportunities for growth in your swim school and where you should focus most of your attention.

Download your copy of the Benchmark Report at jackrabbitclass. com/benchmarks.