2027
USSSA SPONSORSHIP
PROGRAM PROGRAM
www.usswimschools.org
CONTENTS CONTENTS 03 OUR NETWORK
04 BRAND RECOGNITION
05 SPONSORSHIP LEVELS
06 SELECTIONS
10 NATIONAL 2027
11 SPONSORSHIP JOURNEY
www.usswimschools.org
THE POWER THE POWER OF OF OUR OUR NETWORK NETWORK
64%
email open rate
5.6K followers
24K+
average monthly website views
1,375+ Swim School Locations
2.3K followers
8K+ contacts
18+ Million Swim Lessons Annually
40,000+ People employed by USSSA Members Nearly $220 Million Retail Sales to swim families
TOP SOCIAL TOP SOCIAL MEDIA MEDIA POSTS POSTS IN IN 2026 2026 UNITED STATES SWIM SCHOOL ASSOCIATION
UNITED STATES SWIM SCHOOL ASSOCIATION
Don't let arm floaties fool you! Learn to swim by finding a school near you! https://usswimschools. org/find-a-school/
Many drowning incidents occur when people are actively swimming or simply spending time around water...
27,026 Impressions 1,261 Engagements
16,459 Impressions 612 Engagements Page 3
WHERE YOUR WHERE YOUR BRAND BRAND SHOWS SHOWS UP UP
Be seen where our members are already looking! USSSA sponsorship puts your brand across our publications, digital communications, social channels, and events, creating year-round visibility throughout the swim school community.
More visibility. More recognition. More opportunities to connect.
CONNECT WITH CONNECT WITH THE THE SWIM SWIM SCHOOL SCHOOL INDUSTRY INDUSTRY
USSSA connects businesses with the owners and leaders shaping the future of the swim school industry. Built on strong relationships and industry loyalty, our community gives sponsors access to the people making purchasing decisions for their businesses.
Attending just one of these conferences connected me with more industry resources than I had ever had access to before! MICHAEL KIRSHNER
Leaps & Bounds Sports Center
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OUR SPONSORSHIP OUR SPONSORSHIP LEVELS LEVELS Sponsor Priority Access: Returning sponsors will have priority access to sponsorship options. Returning Champion Sponsors can make their selections starting Nov 2nd, Supporter Sponsors on Nov 16th, and Friend Level Sponsors on Nov 30th. New Sponsors can make their selections beginning Dec 14th. Selections are first come, first serve. Additional points can be added to your package: $400 for 2 points | $700 for 4 points | $1,000 for 6 points
INCLUDED IN ALL 3 SPONSORSHIP LEVELS Vendor Exhibitor Booth at National Conference Listing on Conference app as an annual Sponsor & recognition from main stage
Listing on usswimschools.org as annual Sponsor Logo on National Conference signage
One informative article shared in one issue of enews One custom email blast to USSSA members with Sponsor content Listing in annual member benefits email to full membership
CHAMPION
$13,500
NEW! Opportunity to present on an approved topic as part of a flash session at National Conference One custom push notification to all attendees during National Conference 30 Second commercial played during National Conference Invitation for up to TWO to attend Lunch with USSSA Board of Directors at National Conference Invitation for up to TWO to attend Committee Member reception at National Conference
Full Page ad in each quarterly magazine, Ready, Set, Swim Opportunity to provide introductory content for welcome email to new members One social media post highlighting Sponsor One month Facebook cover ad on Executive Group Facebook page Quarterly membership list TEN complimentary drink tickets to share with National Conference attendees Early booth selection with premium placement near the entrance or other high-traffic areas at the National Conference.
24 Sponsor points to be allocated at your discretion. Choose from options located on pages 7-10
SUPPORTER
$8,100
Full Page ads in quarterly magazine, Ready, Set, Swim 30 Second commercial played during National Conference Opportunity to provide introductory content for welcome email to new members One social media post highlighting Sponsor 12 Sponsor points to be allocated at your discretion. Choose from options located on pages 7-10
FRIEND
$5,995
1/2 Page ad in quarterly magazine, Ready, Set, Swim 6 Sponsor points to be allocated at your discretion. Choose from options located on pages 7-10
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USE YOUR SPONSOR POINTS TO MAKE SELECTIONS ON THE NEXT 4 PAGES CHAMPION 24 POINTS | SUPPORTER 12 POINTS | FRIEND 6 POINTS Let’s team up! If you share your learn-to-swim customer contact list, we’ll share ours in return—and you’ll also receive 4 points of Sponsorship credit.
VIRTUAL EDUCATION 2027 OPPORTUNITIES Virtual Seminar Series — NEW! Gain extended visibility during one of USSSA’s quarterly Virtual Seminars. Unlike a traditional single-topic webinar, these longer-form educational events typically feature three expert presenters exploring a broader industry topic from multiple perspectives. Topics may include HR, Marketing, AI, Facilities or Finance, subject to change. Sponsorship includes logo recognition in event promotions, recognition during the seminar, and a 2 minute company introduction. Virtual Seminar Series Sponsor – limit 4 (one per quarter) – 4 points each Virtual Roundtable Series — NEW! A smaller, more focused alternative to a full webinar. Host a themed discussion with a select group of swim school owners and directors — retention, staffing, safety protocols, whatever fits your expertise — in an intimate, conversation-driven format. No slides required, no pitch: just a genuine conversation your brand facilitates. Host a Virtual Roundtable – limit 8 (two per quarter) – 3 points each Educational Webinar Presented by Sponsor Expert This isn't a sales presentation — it's your brand's seat at the front of the room. You provide the expert and the educational content our members actually want; USSSA promotes it, moderates it, and puts your name on it as the trusted source members turn to. In return, you walk away with the full list of registrants — warm, optedin leads who chose to spend their time learning from your company, not a cold list you had to buy. Present Educational Webinar to USSSA Members – Unlimited - 3 points
ADVERTISING & MARKETING OPPORTUNITIES Water Safety Month Title Sponsor A nationwide campaign designed to promote the importance of learning to swim. Campaign to include marketing materials for members as well as a month-long social media series on drowning prevention and encouraging the community to sign up for swim lessons and learn about other layers of protection. Sponsorship would include recognition and promotion of the sponsor on marketing materials and social media in conjunction with the campaign. Water Safety Month Named Sponsor for entire month of May - Limit of 1 - 9 points USSSA App Sponsor Boost your brand's visibility on the USSSA app. Engage directly with a targeted audience of swim school professionals through custom branding, exclusive offers, and prominent placement within the app. Ad on home page carousel on the USSSA App (120 x 240 px) - Limit of 2 - 5 points Ad on our Website Keep your brand visible year-round with targeted digital advertising across USSSA’s most-visited webpages and member platforms. Choose the placement that best aligns with your audience—from swim families searching for a school to USSSA members engaging with events, education, and industry resources. One (300 x 250 px) Ad on the “Find a School Page” for entire Sponsorship Year - limit of 2 - 6 points each One (300 x 250 px) Ad on the “Events Page” for entire Sponsorship Year - limit of 2 - 6 points each One (300 x 250 px) Ad on the “Certification Page” for entire Sponsorship Year - limit of 2 - 6 points each One (600 x 315 px) Ad on the “Member Portal Homepage” for entire Sponsorship Year - limit of 2 - 6 points each Quarterly List of New Members Select this opportunity and receive the contact list of new members on a quarterly basis. (Already Included with Champion Sponsorship) Available to all Sponsors - 4 points
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ADVERTISING & MARKETING CONTINUED... Ready, Set, Swim Quarterly Magazine sample: https://issuu.com/usswim Electronically distributed to over 1,790, via email blast, included in the monthly e-news, as well as, available for viewing on Issuu. Includes articles helpful to running a learn to swim business as well as articles on best practices in teaching swimming. Champion and Supporter Level includes a Full Page Ad. Friend Level includes a half page Ad. Friend Level can Upgrade all 4 Ads to full page Ads for 3 points Ad in Event E-Blast Electronically distributed to over 700 with a consistent open rate of 64%. This Event E-Blast reminds our members of upcoming events, seminars, and Conferences. | Two ads available per email. One (1200 x 600 px) Ad - limit of 24 (no more than 12 from one Sponsor) - 3 points each USSSA Quarterly Ready, Set, Teach - sample: https://conta.cc/3AnYu5F Electronically distributed to over 2,100. This e-newsletter has information for employees as well as best practices in learn to swim instruction. | One ad available per issue. One (1200 x 600 px) Ad available per Newsletter- limit of 4 - 3 points each USSSA Monthly E-News - sample: https://conta.cc/3Yj10nR Electronically distributed to over 900 with a consistent open rate of 67%. This e-newsletter is full of the latest association news and events, as well as news from around the industry. The monthly publication also includes articles on leadership and motivation as well as articles from our Sponsors. | One ad available per issue. One (1200 x 600 px) Ad available per Newsletter- limit of 12 - 3 points each
RESEARCH, ADVOCACY, & COMMUNITY IMPACT Workforce Study Presenting Sponsor - NEW! Receive recognition in the published report, first access to the findings, and stage time at National Conference when results are unveiled. Workforce Study Presenting Sponsor – must be selected by 5 sponsors to move forward – 10 points Family Satisfaction Study Sponsor - NEW! Receive recognition in the published report, first access to the findings, and stage time at National Conference when results are unveiled. Family Satisfaction Study Sponsor – must be selected by 5 sponsors to move forward – 10 points Advocacy Title Sponsor - NEW! Receive year-round recognition through USSSA advocacy communications, website, social media, and the National Conference, along with invitations to advocacy briefings and periodic updates on legislative, regulatory, and funding developments affecting the industry. Advocacy Title Sponsor – Limit of 1 - 6 points
I can’t imagine where we’d be without leaning into the extensive offerings available through USSSA. These resources empower us to stay current, grow confidently, and provide the highest level of service to our communities.
Melissa McGarvey
British Swim Schools
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NATIONAL CONFERENCE 2027 OPPORTUNITIES National Awards Reception Sponsor, Includes Step & Repeat, Entertainment & Tickets to Banquet Dinner Our Awards Banquet night is one of the highlights of the National Conference where we take time to celebrate great leaders and contributors in our industry. Sponsor the reception portion of the evening, which includes a branded step & repeat, signage and entertainment as well as two tickets to attend the awards banquet dinner. Additionally, you’ll be recognized as the entertainment sponsor and receive brief stage time to kick off the banquet. National Awards Reception Sponsor Includes Step & Repeat, Entertainment & Stage Time - limit 1 - 14 points National Keynote Sponsor As a sponsor you will be highlighted in the schedule, in pre-event promotions, and introduce the keynote, with a 2-minute presentation on your company and have the opportunity for a meet and greet with the keynote. National Keynote, Includes Meet & Greet with Keynote - limit 3 - 12 points each National BOD & Committee Member Lunch, Includes Presentation at Lunch Our volunteers are what move our Association forward and at the Conference we like to take some time to recognize them for their efforts. As a Sponsor you will be invited to this lunch and given the opportunity to briefly introduce yourself and your company to these engaged industry leaders and influencers. National BOD & Committee Member Lunch, Includes Presentation at Lunch - limit 1 - 12 points National Attendee Gift Sponsor - NEW!
Put your brand directly in the hands of every full conference attendee with our exclusive Attendee Gift Sponsorship. We'll work together to choose the right gift — something practical and well-used that keeps your branding visible long after the event ends. Your logo will be featured on the gift, and distributed to all full conference attendees as a complimentary keepsake. National Attendee Gift Sponsor - limit 1 - 12 points National Reception Sponsor Host one of our receptions. Drink tickets have your logo on them, and you receive additional tickets to pass out to your customers at the Conference and a Recognition as a reception sponsor mentioned from the main stage. National Reception Sponsor - limit 2 - 10 points each National Refreshment Break Sponsor Get your brand out to attendees and speakers while they take a break. Sponsor the coffee break. Your logo will be prominently displayed at the coffee table and receive recognition from main stage and agenda. National Coffee Break Sponsor - limit 2 - 10 points each National Attendee Lounge When at the Conference sometimes you just need a quiet place to check in on your business or have a quick meeting with a fellow swim school owner. The attendee lounge gives the opportunity to do just that and gives the sponsor the opportunity to host a useful venue, provide demos, as well as a second touch point from your booth. Sponsorship includes signage, limited furniture set up in lounge and app push notification. You have the opportunity to further enhance the lounge with food and beverage for an additional cost. National Attendee Lounge - limit 1 - 8 points National Upgrade Exhibitor Space with Additional Table For those that have a wide range of items to display, an upgraded space with additional table is for you. National Upgrade Exhibitor Space with Additional Table - limit 4 - 8 points each National Signage & Wayfinding Sponsor - NEW! Keep your brand visible throughout the conference with logo recognition on select event signage designed to help attendees navigate and stay informed throughout the National Conference. Logo placement may include directional and wayfinding signage, registration and welcome signage, agenda and schedule boards, session room signage, and other general conference informational signage. Excludes signage and materials associated with separately sponsored events, activations, or sponsorship opportunities. National Signage and Wayfinding Sponsor - limit 2 - 6 points
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NATIONAL CONFERENCE 2027 CONTINUED... National Table Ad Sponsor Put your brand front and center. As a Table Ad Sponsor, your full-color ad will be prominently displayed in the center of every table during our General Session all 3 session days. It’s the perfect way to capture the attention of attendees throughout the conference. National Table Ad (5" x 7") - limit 2 - 6 points National Lunch Co-Sponsor, Two Minute Stage Time Help us host a relationship-building lunch—because people do business with those they know and trust. As a Lunch Co-Sponsor, you'll receive special recognition and on-site signage, plus the chance to address all attendees with a 2-minute spotlight during a general session. National Lunch Co-Sponsor, Two Minute Stage Time - Limit 4 - 6 points each National Brand the Lanyards This exclusive opportunity puts your brand front and center—literally. Your logo will be worn by every attendee on their name badge lanyard, making it one of the first impressions they see when checking in at the event. National Brand the Lanyards - limit 1 - 6 points National New Member Owner Breakfast We love welcoming our new member owners! Their first USSSA Conference is an opportunity to introduce them to the connections, resources, and community that make membership so valuable. As a sponsor, you’ll be invited to participate in the New Member Owner Breakfast and share a brief introduction to your company, giving you an early opportunity to connect with some of our newest members. National New Owner Member Breakfast - limit 1 - 4 points National Conference App Sponsor Our conference app gives attendees and exhibitors more ways to connect—whether it’s networking, asking questions, or arranging meet-ups. As the official Conference App Sponsor, your logo will be featured in the Know Before You Go email, displayed on the welcome screen seen by all users, and highlighted with a dedicated push notification. National Conference App, Know Before You Go Email and Push Notification - Limit 2 - 4 points each National Two Awards Banquet Tickets Our Awards Banquet is one of the highlights of the National Conference where we take time to celebrate great leaders and contributors in our industry. Select this item to receive two tickets to join attendees at the Awards Banquet. National Two Awards Banquet Tickets -Unlimited - 2 points each National 14 Additional Drink Tickets for Conference Reception Who doesn't love a free drink!? Sponsors can purchase additional drink tickets to provide to on-site staff or give away at their booth to new and existing customers. National 14 Additional Drink Tickets for Conference Reception | limit 15 - 1 point each
HAVE ANOTHER IDEA IN MIND?
Have another sponsorship idea in mind? Let’s talk! We’re always open to exploring creative opportunities that may be a great fit for USSSA and our partners. Contact Samantha Canchola to start the conversation.
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See You in
SEPTEMBER 26–28, 2027 PLANET HOLLYWOOD
LAS VEGAS N E V A D A
EDUCATE | CONNECT | GROW
2027 USSSA NATIONAL CONFERENCE
Be part of the premier event for the swim school industry. The USSSA National Conference brings together swim school owners, managers, and instructors from across the U.S. and around the world for two and a half days of education, networking, and innovation. Put your brand at the center of it all. EXHIBIT | SPONSOR | ENGAGE Showcase your products and services to a highly engaged, targeted audience, gain valuable visibility throughout the event and beyond, and take advantage of designated expo hours and multiple opportunities to connect with attendees. Build relationships. Generate leads. Grow your visibility. And be part of the future of the swim school community.
47%
WHO ATTENDS:
24% OWNERS
MANAGERS
22%
4%
DIRECTORS INSTRUCTORS
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3% OTHER
Your Sponsorship Journey From Application to Impact. Your Next Step!
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Submit Your Application. Complete the 2027 Sponsorship Application — your completed application serves as your official sponsorship agreement.
Make Your Selections. Choose your annual sponsorship opportunities. Returning sponsors may apply during tier’s priority selection window: Champion: Nov 2, Supporter: Nov 16, Friend: Nov 30
Receive Your Invoice. Your 2027 sponsorship invoice is issued in January once your selections are confirmed.
Submit Your Assets. Send your logo, ads, and any content according to the deadlines we provide for each opportunity you’ve chosen.
Your Sponsorship Goes Live. Your brand begins appearing across your selected USSSA channels and opportunities throughout the year.
Connect at National Conference. 6
Bring your partnership to life in Las Vegas, September 26–28, 2027! Exhibit booth space is included with every sponsorship level, giving you the opportunity to connect face-to-face with swim school leaders from across the industry.
Complete the Application! Sponsorship Terms & Conditions Page 11
! u o y k n a h t COMPLETE THE 2027 USSSA SPONSORSHIP FORM
Questions? Please Contact: Samantha Canchola Event Planner Samantha@usswimschools.org 480.447.4987
usswimschools.org