Addvantage 1998 January

. '\

...

ADDvanp:ts~s~~ g

the magazine lo• men and women tennis-teaching

.----ffJNlENi the total professional- enhancing your career departments

8 Develop your power communication skills

By Barbam Bmunstein - Ten important tips on making a good first impression.

26 'Freedom' teach in~ format increases fun, participation

By Joe Dinojje1; USPTA Master Professional - Professional in nonfeeding role increases interaction during group lessons.

news

3

President's message

4

USPTA mailbox

s

CEO 's message

25

Little Tennis tips

6 Courses for tennis coaches, teaching pros featured at The Super Show®/98

29

Career development

31

Industry action

7 1998 USPTA World Conference in La Quinta grows family tennis

32

C lassifieds

24 Grow the game with Tennis Across America TM 28 NCAA policy change affeds tennis players

On the cover . .. One of USPTA's most famous coaches, Nick Bollettieri, offers some wo1·ds of advice to former student Mary Pieue. USPTA membern:an develop their coac!Jing skills through USPTA's Career Development Progmm (see special section). Photo

by Russ Adams Productions.

28 USPTA seeks nominations for national board 28 World-renowned painter donates art to USPTA

career development program US PTA's new Career Development Program is explained in this eight-page pullout secuon.

VOLUME 22 • ISSUE 1 ADDvontoge magazine editorial offices ,

Editor

One US PTA Centre, 3535 Briarpark Drive

Assistant editor

Shawna Riley Julie Myers

Houston, TX 77042

Circu lation

Kathy Buchanon

Phone - (7 13) 978-7782

Advertising

Diane Richbourg

(800) USPTA-4U Fax - (713) 978-7780 e-mail - magazine@ uspto.org

Office hours: 8 :30a.m. - 5 P-':0.~ Central time

ADDvontoge is published monthly by the United States Professional Tennis Association.

The opinions expressed in ADDvontoge are those of the authors and not necessarily those of ADDvontoge or the US PTA. Copyright© United States Professional Tennis Association, Inc. 1997. All rights reserved.

Reproduction of any portion of the magazine is not permitted without written permission from US PTA.

ADDvontoge,/Jonu01y 1998

71st

;:_Today! 's :;Pf"'it&iallll

Management anuary: 19- 3, 1998 ; ;!ilto/I, L"!ts Vegas, Nevada Come join fellow club · from around the world f\ a week of in se learning and sharing of management techniques, ph.iloSOiPhie. experience during the World cl:erence on Club Management in Las Vegas, Nevada.

LL.!'"'"''"'·'u'·'"' conference specifically designed to meet the needs of managers of private clubs. Whether you manage a golf, country, city, yacpt, military, faculty or university club, you will find that the classes at the World Conference help you improve your club operation.

More than 80 education programs are planned for the 1998 World Conference as well as eight Pre-Conference Workshops, a Post-Conference Workshop af!d day-long case-study clinics. Additionally, former U.S. President George Bush will present the Keynote Address at the Opening Business Session.

With managers in attendance from as far away as Australia, United Arab Emirates and China to as close to the United States as Mexico, Canada and Bermuda, the annual International Symposium has become an important part of the World Conference agenda. This forum encourages and facilitates the exchange of management ideas and club experiences on a global scale.

"Take Charge of Tomorrow- Today! "- the theme of the 1998 World Conference, is exemplified in the education programs planned.

Topics include:

e

e e e •

e

e •

e

Golf Course Remodeling Golf Course Lightning Procedures and Potential Liabilities Fitness Programs and Facilities Health and Safety Issues Facing Clubs Women in Club Management Leading with Passion Old Problems/New Ideas World Class Training Strategies Effectively Using Membership Surveys

e

e e e e

e

e e e

The Club Committee System- Making It Work Today Employment Discrimination Revenue Enhancers - Trends and Traps Taxable vs. Tax-Exempt Clubs in the Future Club Finances Clubs and the Internet - What's the Benefit?

Functions and Parties- How Do We Compete?_: Nutrition - Does It Matter?

Improving Production Through Effective Kitchen Communications

You won't want to miss the World Conference or the Keynote Address by Former President Bush.

Complete this form to indicate your interest in receiving complete registration information on attending the World Conference on Club Management and FAX it to Tama~. Tyrrell at (703) 739-0124 or e-mail cmaa@cmaa.org.

0 Please send me more information on the 1998 World Conference on Club Management.

Address: ___________________________________________________________________________________

~------

City:______________________ State:_ _ _ Country:___________ Zip/ Area Code: ------------------------Phone: -----------------------------------FAX:__________________________________________________ E-mail address:______________________________=-- - - - - - - - - - - - - - - - - - - -

A It-resident's mes-sage------ usptao

v

Plan for success - players, programs and promotion

NATIONAL BOARD OF DIRECTORS

I

n October 1971, I was offered the director of tennis position at Coral Ridge Country Club in Fort Lauderdale, Fla. I accepted this position, and to date, I am still reaching tennis there. The decision-making group of USPTA, the national board and Executive Committee, is made up of members like me, who for the most part are also full-time tennis-teaching professionals.

Why do I share this information with you? I feel yo u should be aware that the individuals who represent and make decisions for you are also one of yo u. Your leaders' job description is quite simple - promqte, support and defend the USPTA professional. We intend to do this. We will also encourage each of yo u from rime to rime to join our allied organizations in supporting programs . that promote our great sport, and also directly benefit the teaching professional. Please unWill derstand, the program must do both, or we will not ask you to get behind it. So where do we go in 1998? I would like to offer yo u my " Three P Plan" - players, programs and promotion.

Players Our priority every year should be the attraction of new players and the retention of our existing players. The industry leaders continue to tell us that the number of tennis players today is still down.

The USTA recently pledged$ 31 million over a fiveyear period fot the Play Tennis America program to help grow the game of tennis. This program is directed more to the public parks , but we intend to make it work in the country clubs , commercial clubs and even resorts. We intend to work with the USTA and make this program work for all of our professionals. Who better to grow this game but us? This is our game!

Programs Tennis Across America 5M and USPTA Little Tennis TM are only two programs starred by USPTA for

its professionals , to not only grow our sport, but also to put dollars in the pockets of our members who take advantage of them. As an association, we must come up with more of these win-win programs , so this is where we will put our energies in the future . We also welcome your thoughts and ideas on this subject.

President

Will Hoag

First Vice

Joseph Thompson

President Vice Presidents

SecretaryTreas urer

Harry Gilbert Kurt Kamperman

Past President

WORLD HEADQUARTERS

Promotion The USPTA tennis professional is the best in the business today. Our democratic structure, our Career Development Program, our tests, our programs that grow the game, our national staff, our current leaders and the quality of the individuals who join USPTA confirm my statement. Now it is up to your leaders to get the word out where it counts - the tennis-playing public and those in the position to hire tenHoag nis professionals. It is our goal to invest more dollars in public relations than we have ever spent in the past.

We also intend to meet face to face with our allied associations, such as Club Managers Association of America, International Health, Racquet and Sporrsclub Association, National Recreation and Parks Association and others to find out exactly what they are looking for in a tennis professional, explain to them why a USPTA professional is the best in the business today, and open up a direct line of communication between us.

It is our ultimate goal to encourage these associations to look first at hiring USPTA professionals, and also budget to send their current tennis professionals to attend our educational offerings. In November, we met with the CMAA at their headquarters in Alexandria, Va. This meeting went quite well and I am pleased to say that this particular line of communication has been opened.

The Three P Plan is the direction we are planning to go. Let me know if we are on course. ~

Townsend Gilbert David T. Porter Mark McMahon Ron Woods

Tim Heckler

CEO

R i~h Fanning

D irector of Operations

Marty Bostrom

Executive

Assistant Shawno Riley

Director of Communications

Communications

Courtenay Dreves

Communications

Jill H. Ph ipps

Magazine Coordinator Marketing Coordinator

Julie Myers Diane Richbourg

Public Relations

Dan Saine

Coordinator

David Rudzinski

Computer Systems Admi nistrator

ChristiColl Corporate Services Manager

Webmoster and

Computer Services and Club Relations

Kathy Buchanon

Notional Divisional Administrator

Kelly Dolan

Divisiona l Executive Administrator

Amy Pruett

Educational Administrator

Melissa Stevens

Membership/ Ed ucation

•

Financial M anager

Controller

Vicky Tristan Renee Heckler

Theresa Weatherford

Insurance/ M erchandise Services

Ellen Schmidt

Director George Bocso of Certification and Academ ies

LEGAL COUNSEL Attorney-at-low

Paul Waldman

For information, write the World Headquarters USPTA One USPTA Centre 3535 Briorpork Drive Houston, TX 77042 Phone (713) 97-USPTA Fox (713) 978-7780 e-mail- uspto@uspto.org Internet - www.uspto.org

Office hours: 8:30a .m. - 5 p.m.

Central time

ADDvontoge/Jonuory 1998

3

USPTA mailbox Wonderful web site Dear USPTA, I recently read that the USPTA web sire was awarded the APEX '97 Grand Award for excellence in electronic and online publications - congratulations! Considering the high quality ofUSPTA's written communications, it seems natural that the web site has already been singled out for excellence; · however, USPTA's web sire recognition is an especially outstanding achievement due to the nuJ:!lber of web sires that are currently available. I have visited the sire several rimes and agree that it is quire impressive . . . best wishes for continued success!

John Callen Southern Tennis Association Executive Director Dear USPTA, I would like to rake this opportunity to congratulate US PTA for the best web site I have seen.

This is a very well-developed sire.

Congratulations!

Jesus Sanchez via e-mail

Considering the high quality of

USPTA)s written communications) it seems natural that the web site has already been singled out for excellence.

Personal web sites great opportunity Dear USPTA, I wanted to let you know how nice I think the free web sites are.

All the links, especially the "GO" links, seem very useful and should get a lot of traffic. Congratulations to everyone on a job well done.

Tim Putnam, USPTA via e-mail

4 ADDvantage/January 1998

.·

Dear USPTA , Just wanted to let you know how great the personal web site service is for members. It is an online advertisement for us and I would assume that many members rake advantage of it.

Several of my club members have commented on it and the whole sire is very impressive.

This is an excellent service to the membership. Teaching pros will see the advantages of using the Internet. It is becoming a viral part of any business and this is a great way to start.

Mike Whittington, USPTA via e-mail Dear Tim, For whatever reason , I haven't had a chance to review my web page until now. The impact I have had with a few of my members has been overwhelming. I can't imagine anyone not taking advantage of this.

The marketing value for members and their clubs is unbelievable. I have thought about several ways to use this tool and am planning to put this information in the club 's newsletter.

This has to be the most important thing a member can have. Well done.

Paul Cranis, USPTA via e-mail Dear USPTA, I've just spent most of the morning on -rhe Internet looking through my personal USPTA web site. The links, along with the tennis information, goes· out with "personal" compliments of the pro. This is

a magnificent benefit for us, not only in marketing, bur also for our own " one-sire" personal use.

Thanks to all involved.

Lewis King, USPTA via e-tnail

Unique is the word Dear USPTA, Citation Club in Sarasota, Fla., is unique. Who ever heard of a rental condo complex with a resident tennis pro and a bustling tennis program for kids and adults?

I started offering weekly clinics and private lessons and now, children who could hardly hit the balls over the net last summer are able to play with their parents. By spring they will be advanced enough to compete in _:ournanlents.

The fare for adults is also exciting. League play is being organized and Citation Club has already competed with the players at the Laurel Oaks Country Club, Bent Tree Village and a maverick team that plays at the high school.

When I started at Citation Club , practically no one played tennis , and now the roster sports more than 70 players. Take note USTA. This is the real grassroots.

Charlie Lundgren USPTA Master Professional Sarasota, Fla.

GE()'s

message---~---.

Career Development booklet promotes v,alue of USPTA certification and education to pros and employers USPTA certification program chart he new year brings with it many opportunities This chart displays each certified and non-testto start new projects, meet long-term goals and ed category, the requirements for each level, comset new standards. petencies covered on the exam, suggested miniUSPTA has been working h ard to prepare for mum job-related skills for each level and the eduthe changes we will see in 1998 and beyond. A big cational prerequisites and opportunities available part of our job has been to streamline our certificathrough continuing education. tion and education programs and promote their benefits to not only our members and other teachContinuing education ing professionals, but to those peoEven before a member is certified, ple who hire USPTA members. ¡ he or she can take advantage of nuThis iss ue of ADDvantage features merous educational opportunities to a special insert that explains US PTA's enhance his or her career. The pullCareer Development Program, includout explains the need for education ing the certification process and conin today' s competitive job market, tinuing education opportunities. It is and explains the system through important that you read and under~ which members are awarded credits stand this information, but it is even and the incentives for earning them. more important that we explain the A member's level of commitment. is value ofUSPTA-certified members to acknowledged each year, and the chart club owners, manag.ers and other eminside the pullout shows how many ployers. We know that hiring a US PTA Tim Heckler credits a member needs to receive spemember can mean the difference becific awards and recognition. tween an average tennis program and one that cre-

T

US PTA)~ programs reflect the needs and desires of the world)s most qualified professionals.

ates more traffic and positively impacts the profitability of many club departments. It is our hope that the special section will communicate this message.

Some of the highlights of the Career Development booklet include:

Also new to the continuing education portion of US PTA's Career Development Program will be "Specialist" categories , which will be implemented later this year. A Professional I or Master Professional can participate in educational courses to earn his or her specialization in one or more areas. This USPTA's professional ratings new category is particularly important to profesBeginning in October 1998, all US PTA affiliate sionals seeking more knowledge in a specific field members will first be certified as instructors, unless within the tennis-teaching profession and will make they have thre ~ years' experience or have a degree them more valuable in the tennis marketplace. from a USPTA-approved professional tennis manThe enclosed informational booklet was designed agement program. If a person has the requ1red expeto give you basic information on your certification rience or education, or she can test int~ one of and education programs, but it was also created to three professional categories from entry level to most promote US PTA professionals to potential employadvanced - Professional 3, Professional 2 or Profes- ' ers. To do this, we will send this information to club sional I. This means that US PTA will have four cerowners, managers and other industry employers. tification levels, plus the Master Professional rating.

You set the highest standards for yourself, and The instructor level test will include a CertifiUSPTA's programs reflect the needs and desires of cation Training Course that will help prepare applithe world's mos~- qualified professionals. As yo ur cants for the exam. This is a new element in the trade association, it is our job to communicate the testing process, which previously offered an optional value of USPTA-certified professionals and the CTC prior to the exam. integral role you play in our industry. '{)<>

he

ADDvontoge/Jonuory 1998

5

USPTA February Focus on Education

Courses for tennis coaches, teaching pros featured at The Super ShowÂŽ/98

T

{{It) s a great opportunity to learn from some of the top experts in the tennis field.))

-Tim Heckler

ennis coaches and teaching professionals are invited to a USPTA workshop in Atlanta led by some of the tennis industry's top speakers . The courses will be held Feb. 3-4 in conjunction with The Super Show/.98, the world 's largest sports products trade show.

On Feb. 3, George Bacso, US PTA's director of certification: and academies, and Bill Tym , director of tennis at Richland Country Club in Nashville, Tenn., will lead on-court courses covering team coaching, strategy, tactics , stroke analysis and effective teaching. Be sure to bring a racquet and note.:taking materials . Both Bacso and Tym are USPTA Master Professionals.

On Feb. 4 , sport science experts Michael Bergeron, Ph.D., and Page Love Johnson, two of the tennis community 's top sport science experts, will share the latest findings during a Nutrition and Sport Physiolo-

Day one 8-10 a.m.

Team Coaching

Bill Tym

10 a.m. -noon

Strategy and Tactics

Bii/Tym

Noon-1 p.m .

Lunch

1-3 p.m.

Stroke Analysis

George Bacso

3-5 p.m.

Private and Group

George 8ocso

Lessons

Day two 8-10 a.m.

Sport Physiology

10:30 a .m. - noon

Nutrition

2-4 p.m.

USTA Sport Science

Michael Bergeron, Ph.D. Page Love Johnson

Competency Exam - Level II B (optional)

6 ADDvontoge/Jonuory 1998

gy Specialty Course. They will provide examples of how to use these findings to more effectively teach and coach tennis. Their course will be followed by an optional Level II B Sport Science Competency Exam offered by the USTA. The registration fee for the courses is $25 per day for USPTA members and $30 per day for nonmembers. Those registering before January I 6 will receive $5 off the regular rate.

To register, call (7 1 3) 97USPTA (978 -7782) or e-mail uspta@uspta.org before the January 2 3 deadline. Courses will be held at the Georgia World Congress Center in Atlanta.

USPTA members may earn up to 6 career development credits at the courses: 4 credits for attending on Feb. 3 and 2 credits for attending on Feb. 4 . " These popular courses will offer practical tips on how to more effectively coach players and teach the game ," said USPTA CEO Tim Heckler.

"It's a great opportunity to learn from some of the top experts in the tennis field. "

Team Coaching Fundamentals, philosophies and techniques of coaching are the focus of the first module.

Participants will learn how to deal with p layers before, during and after the match, along with topics such as team solu-

tion, match scheduling and team practices.

Strategy and Tactics for Singles and Doubles The progression of singles and doubles strategy and tactics , from intermediate to advanced levels , ' will be discussed during this module. Both the mental and physical aspects of theory, as well as stroke production, specific drills for habit patterns and progression drills are covered.

Stroke Analysis This module provides the necessary tools to help professionals understand their roles in controlling conditions so that the appropriate response is obtained from students. Participants will also learn to enhance lessons by supplying a variety of drills, sequences and progressions.

Private and Group Lessons Participants will learn ways to sharpen their teaching skills in a manner that will help them run effective private and group lessons.

Af~er t his seminar, teaching professionals will be confident teaching every size class - from one person to large groups . This module is recommended for all professionals , regardless of their students ' playing levels. 'iJe

1998 USPTA Wo,-ld Confe,.ence • La Quinta g.- ws family tennis

'"

ring your family to Calif;rnia this. year and join USPTA in "Growing Family Ten~is " during its 71" World Conference on Tennis. USPTA will return to La Quinta Resort & Club in La Quinta, Cali£, Sept. 19-26, and events are planned for people of all ages.

Be prepared for the usual fare of exceptional educational and career development opportunities and fun activities, such as the parties , the USPTA International Championships and the USPTA International Tennis Buying Show.

See the tentative schedule on this page. A more complete schedule of events and educational opportunities will appea-r in a later issue.

In another effort to help grow the game by involving families , USPTA will offer a special children's convention registration fee , meals that cater to a child's appetite, daily tennis activities for children and other special events.

USPTA will also offer a surprise for the children who attend. More details will be announced later.

Also new this year will be a

( Top) Visitors to La Quinta Resort & Club play an oldjashioned game of tennis- grass courts and wooden racquets. (Above) Overlooking the front entrance of the resort.

vegetarian option on the registration form.

La Quinta Resort & Club, the oldest resort hotel in the Palm Springs area, is located 120 miles east of Los Angeles.

Built in 1926, La Quinta has been a favorite of stars, sports celeBrities, travelers and business leaders for decades . The resort features four golf cours,es, 23 tennis courts, 25 pools , 38 hot spas and a fitness center, all with a view of the beautiful Santa Rosa Mountains.

Room rates and transporta- -tion details will be featured in later issues. <§>8

1998 USPTA World Conference on Tennis

Tentative schedule USPTA International Championships

Sept. 19-23

Wilson welcoming party

Sept. 23

USPTA Annual Awards Breakfas t

Sept. 25

USPTA International T~nnis Buying Show

Sept. 25 -26

USPTA International Team Championships

Sept. 25-26

Penn party

Sept. 26

ADDvontoge/Jonumy 1998

7

Develop your POWER

by Barbara Braunstein ave you ever heard of the FourMinute Rule? The Four-Minute Rule says that when you meet someone for the first time, yo u have about four minutes to be accepted or rejected by them. That means when yo u meet a new student, a new shop customer, a new sponsor, agent, manager, employee or social friend, yo u have about four minutes to make a favorable impre~sion on that person. Some say you have even less time in an interview, perhaps 30 seconds! Scary, isn't it?

How quickly we size up people.

We may not be proud of that fact, but we all do it.

Therefore , we better know what we are doing during those first four minutes. There are I 0 critical communication skills, which can make or break that first meeting. After all, yo u don't get a second chance to make a first impresston. Here are some dos and don'ts.

1. Eye contact In our North American business and social culture, direct and relaxed eye contact is essential.

Look people in the eye, occasionally looking away to break the intensity.

Don't stare or glare, and don't look all around the room, up or down , or blink yo ur eyes nervously. Remove your sunglasses

8 ADDvontoge/Jonuory 1998

when talking with a student before or after the lesson and at the net.

back. This subtly stakes out your terntory.

4. Gestures 2. Posture Stand up tall , shoulders back, with yo ur weight evenly distributed on both fe et. Don't slouch on one hip, or get locked into a habit of standing with your arms folded, or holding yo ur racquet across yo ur chest, or leaning on the net when instructing. It may come across as sloppy or arrogant.

Avoid wild, sharp gestures, such as pointing, pounding a fist and flinging hands in the air. Also avoid nervous wringing, flipping or jerky hand movements. Learn to gesture with yo ur elbows away from yo ur body, palms turned ' up, extending yo ur hand (s) toward the other person.

s. Facial expression

3. Distance & contact Get a grip! A firm, confident handshake will d efinitely take pl.ace in the first four minutes.

Many men are surprised to know that there is only one handshake, app ropriate for both m e n a nd women.

Physically strong men ma y want to soften the firmness of the grip when shaking a woman's hand, but a full handshake ( no fingertips ) is appropriate. Stand approximately 3 feet apart for best communication. If someone comes too close to you , take a step back. If that person takes another step closer, take a seco nd step back with one foot, leaving the front foot where it is , and slightly lean

In general, a facial expression needs to be pleasant, neutral and relaxed. If you look at yourself objectively in a mirror, yo u ma y find that yo ur " natural" facial expression may lead someone to think you are irritated or happy when, in fact, you are not.

6. Voice Borrowing a phrase from communications expert, Carol Reynolds, voice tone needs to be as pleasant, neutral and rei/IIAIIII. . . . . .IIIIII....a laxed as it is when we say "p leas e pass the butter " at the dinner table. No matter how uptight, hurried, exasperated or nervous we are, the voice that will keep people open to what we are saying is a calm, relaxed vocal tone.

Voice volume needs to be loud enough so that everyone who is

communication skills The first is to become more self-aware. Con7. Timing sciously think Rate of speaking should be about these I 0 moderate, not too fast or too slow. things, get more People .who speak too quickly or information, too slowly lose listeners because bring them to they become bored or exhauste~. your own attention and make 8. Fluency some changes , Avoid "padders" like urn, er, ya Secondly, ask several friends know and like. Also avoid "hedging," for help - people who know you such as apologizing for what you are well, know your "irritating" comgoing to say before you say it. munication habits, but overlook . them because they know and like supposed to hear can hear comfortably.

you.

Discuss these I 0 skills with them, and ask for their open and honest feedback. Ask male and female friends, people at work and outside work. You'll be surprised to find that you may come across differently to different people. It is better to hear it from your friends than to lose a new student, lose a sale, miss an opportunity or not get the job .

Barbara Braunstein is the owner and president of Barbara Braunstein & Associates. She is a nationally acclaimed' motivational speaker and trainer in many areas

of

personal and professional development. She also serves on Penn's advisory staff

9. Content Be clear, concise and direct. This does not meari being blunt or rude.

And it does not inean "beating around the bush." It means pausing to gather thoughts, choosing words carefully and using short, simple words and sentences. Make no more than three points at a time, and number them clearly.

PERFECT PRA.CTICE PARTNERS

10. Listening Listening is the most undeveloped, underutilized power communication skill we have. Has anyone ever said to you, "You' re not listening to me"? If so, assume that person is right. You are not listening, at least by his or her definition of the word. Lack of eye contact, inappropriate facial expressions or gestures all signal nonlistening.

... Durable ... Reliable Call (BOO) 526-4041

and find out. how a LOB-STER can give you more productive training time. ,1'-

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How can you find out whether you need to sharpen these skills? How can you improve?

There are two ways to change.

LOB-STER Doll Machines 1118 North Ave., Plainfield, NJ 07062 (800) 526-4041 (908) 668-1900 Fax (908) 668-0436

ADDvontoge/Jonuory 1998

9

It's the best selling, most stable, wrap-around lace through midsole shoe ever from Wilson, the tennis world's powerhouse. And now the ProStaff EXTREME 300 announces a remarkable addition- New Colors! The same unmatched lateral support now in new colors for men and women. Every shoe has an unprecedented TEN MONTH durability guarantee. They're even available in kids' sizes. Is the world an eXtremely great place or what? l·SO<J.WIN·6060 www.w!Isonsoorts.com See oeorer ror91.10rcntee detolls •1997 wuson SPOrtlrs Goods co.

It's Like Playing Indoors!

Sun Happens! And too much of it on outdoor courts can take the skin off your nose, as well as years off your life. According to the American Academy of Dermatology, 800,000 people in the U.S. will develop skin cancer this year due to improper sun exposure.

A Perfect Match!

SmartShield® is a line of skin care products specially formulated for daily use by people pver exposed to the sun.

No Faults! SmartShield® products are sweatproof, non-oily, Dermatologist approved and won't affect your grip. They come in a display case personalized for your organization.

Ordering and stocking i~ easy.

Just Call! SmartShield® 1.800.343. 1504.

It's like playing indoors.

s

Skin Research Labs, Inc. PO Box 797091 Dallas, TX 75219 Approved product of the United States Professional Tennis Association Founding Member, National Coalition for Sun Safety, under the auspices of the American Academy of Dermatology

•

Out_ wear your opponent.

Athco, Inc. is an authorized licensee of Wilson Sporting Goods.

1-800-990-0000.

Wand Wi lson are registered tradema rks ol Wilson Sporting Goods Co. C 1993 Wilson Sporting Goods Co.

us United States ¡Professional Tennis Association

Career Development Program Building the tennis industry's best professional management teams through tennis,teacher certification, education, experience and industry participation.

USPTA's certification and continuing ~

Developing quality professionals to ensure the success...., Why hire a USPTA-certified professional?

t is no secret that USPTA's membership boasts the most talented and highly skilled professionals. As the world's oldest, largest and most respected trade association for tennis-teaching professionals, USPTA sets a standard of excellence for the profession and for its members. In doing so, it has built a comprehensive program through which individuals can build their careers and become uniquely qualified in the tennis marketplace.

Certification builds credibility and confidence in the tennis-teaching professional, making him or her an integral part of a club or facility's professional management team. Working toward and achieving certification in a chosen career demonstrates commitment and dedication to one's profession. This is especially important in today's market, where a highly trained and committed staff can contribute to a club or facility's overall success.

From the first Certification Exam to a wide variety of continuing education options, the USPTA Career Development Program gives me~bers and nonmembers alike the quality programming they need to grow professionally.

US PTA is working to prepare tennis teachers for the 21" century, and its certification program is the primary step in building a total professional.

This booklet explains the Career Development Program and its two components - certification and education. It outlines how the two programs can be blended together to create a system through which skills are tested and maintained throughout a professional's career. -

USPTA professionals - commanding the industry's best jobs because they are "best by test"

US PTA professionals are i_n good company!

Since 192 7, USPTA professionals have set the standard for teaching excellence. Some of the most highly qualified professionals in the world have included:

Pauline Betz-Addie Arthur Ashe "Tut" Bartzen Nick Bollettieri Vic Braden Butch Buchholz Peter Burwash Mary Carillo Sarah Cooke Cliff Drysdale Roy Emerson Chris Evert Vitas Gerulaitis Tim and Tom Gullikson Doris Hart Bob Hewitt --Ron Holmberg

Arthur Ashe takes his USPTA exam in 1985 from George Bacso, USPTP..:s Director of Certification and Academies.

2

Billie Jean King Jack Kramer Fred Perry Rod Laver Dennis Ralston Bobby Riggs Pancho Segura Pam Shriver Stan Smith Sherwood Stewart Dick Stockton Fred Stolle Tony Trabert Bill Tym Welby Van Horn Tim Wilkison Valerie Ziegenfuss

~ducation

-

lf tennis facilities and the future of the game How are USPTA professionals rated?

The USPTA Certification Exam

USPTA professionals are certified in one of five rating classifications. From entry level to most advanced, they are: Instructor, Professional 3, Professional 2, Professional 1 and Master Professional.

The USPTA Certification Exam includes both written and on-court portions.

In the written exam, applicants must demonstrate advanced knowledge of teaching and playing skills, facility management (pro shop, maintenance and personnel), large group lessons, strategy and tactics, business and activity programming, professional conduct, rules, history and equipment (teaching aids, backboards, stringing and gripping) .

All applicants must enter USPTA through the Instructor category unless they have three years of full-time teaching experience or have graduated fr~m a USPTA-approved : ¡ professional tennis management program. Once certified, the applicant must remain at this level for at least. one year, or two years if he or she is a part-time teacher.

The on-court portion of the exam covers stroke production, private and group lessons, advanced stroke . analysis, ball feeding and grips. Applicants must also demonstrate an on-court knowledge of USPTA Little Tennis, tennis rating and handicapping systems and other teaching programs.

Because of USPTA's high testing standards, the vast majority of the people taking the professional level Certification Exam find areas where further education and experience are needed before achieving a Professional 1 rating on their first exam. These members are encouraged and given opportuntties to upgrade their professional skills and certified rating through subsequent exams.

Certification Training Course USPTA encourages pre-certification in many areas relating to the tennis industry and provides a Certification Training Course as a prerequisite to the Instructor level exam.

A hig]:l professional rating indicates a professional's ability to fulfill a broad range of duties, including management of all tennis and athletic programs, activity direction and the administration of group lesson programs. These qualifications magnify the potential for profitability of all tennis clubs and facilities.

USPTA Master Professional rating The Master Professional category is the highest teaching achievement a ~ember can attain. This distinguished rating is held by only 1 percent of all tested USPTA members. Participating in career development activities is a vital step in reaching this goal.

Nontested categories People initially join USPTA as an affiliate, a noncertified pending member, who is 18 years or older. This category allows someone to prepare for the Certification Exam.

Professionals are not tested to achieye this rating, but must earn 80 hours of Specialty Course credit and hold a Professional 1 rating for a specified number of years.

Master Professional candidates also must meet advanced criteria in the categories of research, publications, communications, industry service, playing, coaching, participation and self-improvement.

The educational subscriber category is for people who wagt to receive educational benefits, but do not wish to be certified. This category is ideal for industry representatives, public school teachers or tennis enthusiasts.

3

USPTA Certifica Minimum iob skills Master Professional • All Professional 1 skills. More than 10 years of experience and proven expertise.

• Maintained levels of continuing education

Certified rati

• High accomplishments in teaching, playing, business acumen, industry service, service to peers and other comprehensive attributes offered only to the highest rated professionals in the world .

The USPTA Education Committee reserves the right to update the Career Development Program, its point requirements, structure and incentives on a yearly basis.

.4 <11111"'11111111 . .- -:

Master

Professio~

ion Program Applicants must hold a Professionall rating for a certain number of years, complete a specified number of educational courses and fulfill a broad spectrum in industry service .

Requirements for Master Professional rating are upgraded annually and are applicable only to the year in which the Master Professional application is obtained .

• Education plays key role tn helping professionals

A

hough professional certification is important in today's competitive job market, it is even more valuable if it is supported by viable continuing education opportunities.

opportunity to receive education. Through its book and videotape review program, it even allows professionals an oppottunity to gain new knowledge, in addition to education credits, through educational home study.

USPTA's Career Development Program offers tennisteaching professionals educational programming to excel in their field and strive for personal excellence both on and off the court. USPTA members offer their employers knowledge of the latest trends, teaching methods and equipment. Education makes tennis-teaching professionals more valuable to employers and consumers, which distinguishes USPTA members from other tennis teachers.

USPTA awards credit to other career-related activities The national USPTA Education Committee awards credit to more than 100 events each year. This is just a partial listing: • United States Tennis Association events, such as Tennis Teachers Conference, NTRP certification courses, umpire/referee certification courses, Ar~a Training Center Coaches Workshop • International Health, Racquet and Sportsclub Association conventions • Club Managers Association of America conferences and activities • U.S. Racquet Stringers Association certified racquet technician workshops • Intercollegiate Tennis Association conventions • College-level course work • First Aid/CPR courses Members may request education credit for upcoming events in their local areas. These events will be evaluated by the Education Committee to determine whether or not to award credit. In rare cases, members may submit proof of attendance for events already completed and receive education credit.

US PTA offers 300 days of education courses each year, many of which focus on the business of tennis and the skills needed by tennis teac~ers to manage both programs and personnel.

How USPTA's continuing education works

For more information on approved credits or events not listed, contact USPTA's Education Department.

USPTA offers its members almost 300 days of education each year. The educational curriculum includes basic courses for those preparing for USPTA certification, and special areas of study for those members who want to concentrate on one or more areas of advanced specialization within their profession.

~l\t~hc$fltk.tt Jrof.essi.nmtl

m.rnnts J\ssnciafunt

I : ;

Hereby certifies that

Earning credits

'

Pat Hughes

Members earn career development credits for attending educational courses and for participating in events, such as USPTA grassroots programs or other tennis-related activities. The credits are tracked and members are recognized and rewarded each year.

USPTA provides its members with every available

has successfully completed the requirements to reach Level II of the USPTA Career Development Program

Chief Executive Officer

President

Members who complete the requirements will receive a certificate, which they can proudly display in their home or office.

6

learn, advance, achieve Levels of commitment At the end of each year, members' credits are tallied and participants are recognized by their levels of commitment. Depending on the number of credits earned, USPTA members are rewarded with certifi~ cates of achievement, recognition in publications, promotional letters to owners and managers, press releases, recognition at divisional and nationa1award sh ows, anddiscounts on USPTAb usiness

Level IV 90 credits over 10 years (at least 9 credits er ear

You earn all from Level III plus:

~

merchandise.

1. Name on the Education Merit WallinUSPTA'sHallofFame at the USPTA World Headquarters*

Level III

USPTA professionals can reach four levels of commitment: • Level I requires 9 credits each year • Level II requires 18 credits per year

36 credits in one year or top 10 credit achievers You earn all from Level II plus:

• Level III requires 36 credits per year ~ 1. An award and photo opportunity at the World Conference on Tennis* • Level IV rewards those members who 2· Profile in ADDvantage magazine demonstrate an ongoing commitment . to education. This Level II level requires a 18 credits in one year minimum of90 credits in a 1O~year You earn all from Level I plus: period (at least 9 credits per year).

v--v-

~

1. Listing at the Awards Breakfast during the World Conference on Tennis and at divisional conventions'

Level I 9 credits in one year You earn: 1. Certificate of completion* 2. Special listing in the USPTA Membership Directory* 3. Name listed in ADDvantage magazine* 4. Letter of accomplishment and/or press release for your portfolio or to be sent to your owner/manager/impor-

tant industry figure 5. Personal listing on USPTA's award-winning web site, www.uspta.org* 6. A 20 percent discount on USPTA career-related logo merchandise (business cards, stationery, banners, name plates)

*Automatic benefits; all others are available upon request. The US PTA Education Committee reserves the right to update the Career Development Program, its point requirements, structure and incentives on a yearly basis.

7

US PTA Specialist category - fulfilling unique tennis facility need$ If a club or" tennis facility needs a professional to run its pro shop, a club owner or manager would make more efficient use of his or her time by looking at applicants with special training in pro shop operations, marketing, sales and promotions.

Training for every tennis-teaching job Tennis professionals need to be good executives with the ability to supervise all tennis activities. Whether it is teaching, playing, organizing activities or administering the total tennis facility, USPTA members are prepared to take on the numerous challenges that are inherent in all tennis operations.

Or, if a facility runs a large number of tournaments each year, it might choose to interview tennis teachers with a background and educational training in tournament administration. Likewise a club owner or manager may choose to send their tennis professional to courses they feel would benefit their facility.

Through USPTA Specialists categories, many professionals opt to continue their education in specific fields of study. ·

By placing the most qualified people in specific positions at a facility, that facility can ensure the success of its programs and the growth of the tennis-player base.

USPTA Specialist After a USPTA member is certified at the Professional 1 level, he or she has' the option to specialize in specific areas of the tennis-teaching profession through the continuing education program. The association encourages its members to participate in this program to stay on the cutting edge of their profession and to broaden their career options.

The USPTA educational curriculum provides the courses and activities to prepare professionals for areas of specialization. Professional 1 members can become "Specialists" in many categories which include, but are not limited to: • Sport science • Equipment • Teaching/coaching • Facility management • Programming

For more information on the USPTA Career Development Program, or certification and membership opportunities, please

• Facility design and maintenance • Tennis administration

.·

contact: United States Professional Tennis Association 3535 Briarpark Drive Houston, TX 77042 (800) USPTA-4U (713) 97-USPTA (978-7782) phone (713) 978-7780 fax e:mail: uspta@uspta.org www.uspta.org

• Marketing • Sales and promotion • Tournament administration • USPTA Little Tennis • System 5 • Tencap

8

MEN'S MICROFIBER WARM-UP "Wreath"

5, M, L, XL black or navy/white

(pictured!

WOMEN'S MICROFIBER WARM-UP "Wreath" .

5, M, L, XL black or white

(pictured!

SWEATER "Wreath" $39 white or navy (pictured!

1-5/M, 2-UXL, 3-XXL SWEATER "Star" white or navy

...

$39 Logo on back of men's and women's warmups

1-5/M, 2-UXL, 3-XXL VEST "Wreath" . . . . $29 navy or white (pictured!

ITEM

QTY.

LOGO

COLOR

SIZE

1-5/M, 2-UX L, 3-XXL

UNIT PRICE

TOTAL

VEST "Star" . . . . . . $29 navy or white

1-5/M, 2-UXL, 3-XXL

SUBTOTAL Houston (MTA) residents add 8.25% tax Other Texas residents add 7.25% tax U.S. orders: Add $5.95 shipping and handling fee International orders: Via express mail only (contact our office for amount) TOTAL

PAYMENT must accompany all orders. Make your check payable to USPTA. PAYMENT METHOD:

VISA

MASTERCARD

CHECK

Name as it appears on credit card

Credit Card # Exp. date Signature

SHIPPING ADDRESS (No P. 0. Boxes, please): Name ... Street

WOMEN'S MICROFIBER WARMUP "Star" . . . . . . . . . . $90 white (pictured)

5, M, L, XL MEN'S MICROFIBER WARMUP "Star" . . . $90 white

City State

ZIP

Daytime phone# Member-#

5, M, L, XL MEN'S MICROFIBER WARMUP "Star" . . $80 navy/white (pictured!

5, M, L, XL

USPT A Gift Shoppe, 3535 Briarpark Drive, Houston, TX 77042 tel (713) 97-USPTA • fax (713) 978-5096 • e-mail proshop@uspta.org • www .uspta.org

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TM

As y0u make your plans for the new year, be sure to include hosting a Tennis Across America TM event. This free event provides an excellent opportunity to reach people in the grassroots and generate publicity for you and your facility.

The Tennis Across America program, which is held in May, is divided into three segments: 1. One-day events. A one-day event can be open to the general public or to members at yourfacility.

2. Multicultural clinics. Multicultural clinics can be one-day clinics, weekend clinics or a series if clinics. They target specialgroups across the United States that may not have the opportunity to be exposed to tennis. USPTA Pro Penn is the official tennis ball for all multicultural clinics.

Penn provides special balls with the Tennis Across America logo that may be kept as a souvenir by each clinic participant.

3. Follow-up clinics. Follow-up clinics may be used after a one-day event or a multicultural clinic to help maintain the participants' interest. The follow-up clinics consist iffive weeks if lessons and league programs, which encourage continued participation in the game. All Tennis Across America hosts are encouraged to organi~ low or no-costfollow-up programs, such as Play Tennis America.

The following questions may help you with preparation: • When during the month will be a good time to host a clinic?

• Who can help with planning and teaching the clinic?

• Where will be a good place to host it?

By planning early, you can host a successful and memorable clinic.

Teaching professionals who participate also help their divisions in the annual Tennis Across America participation competition. It is divided into two categories: the division with the most members participating and the division with the greatest percentage of members participating.

For more information about Tennis Across America, contact USPTA's Sports Marketing Department or send e-mail to sports@uspta.org. Registration forms and a Tennis Across America program guide will be featured in later issues of ADDvantage.

,

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uspta

little Tennis tips

A

litt\e ~r{nis,.

~

G

Little lenn i~ on aracquetball court A racquetball court can be an ideal place to hold a Little Tennis class for up to seven children. The court consists of four walls enclosed with a ceiling. Its dimensions are 40 feet long, 20 feet high and 20 feet wide. The Little Tennis net fits perfectly in the service zone with plenty of running room around the net posts.

The advantages include: • The area and enclosed nature of the court seem to be the perfect size for children, and therefore not intimidating to them.

• With the indoor court, there are no weather-related problems. Using foam ba]ls and balloons can sometimes be difficult in windy conditions.

• The four walls can be used to improve throwing and catching skills, as well as for groundstroke drills.

• Many courts have a viewing area above the court or a back ~all made of glass so parents can enjoy watching the class.

• This relatively small enclosed space makes ball pick up quick and easy.

• The acoustics can be both an advantage and disadvantage.

Children love the loud sound of their racquet hitting the foam ball. However, it can be quite noisy. Therefore, I use the "huddle" technique for explaining drills, where the students and I form a small group for lengthy explanations.

If you have access to a racquetball court, start a Little Tennis program today!

Li nda Ensign Guentert, USPTA Lilburn, Ga.

~tar Wan When my students are picking up balls, I try to find out what their favorite movies and books have been lately. After realizing that the Star Wars movies are as popular with them as they were with me, I applied it to tennis.

Set a little background to the game by explaining that you are Darth Vader and that soon you wilf be attacking them with fireballs (I sometimes wear a black cape for effect). Let children pretend to be their favorite Star Wars' characters. Tell them that their racquets are their light sabers and encourage

them to make the appropriate "humming" sounds when it's their turn to swing.

If you have soft tennis balls, let them try to hit you, explaining that you will be sent back into space if they hit you five times. Or, if you don't like being the target, explain to them that your tennis cart is the Death Star and they must destroy it.

Be sure to call your students by their Rebellion names and use good Star Wars phrases like, ''I'm the master now," and "Obi Wan has taught you well." After the game is over, let them know that they saved the galaxy. Try to make Star Wa'rs come alive in your tennis lessons ... and may the Force be with you.

Matth ew H aley, USPTA Okemos, Mich.

Medicine ball bowling Fitness has a lot to do with tennis in all phases of the game -professional, college, high school and junior tennis. The earlier you introduce fitness into someone' s tennis game, the easier it is to keep them involved with it. To introduce fitness to young children and incorporate it into your lessons, you need something fun.

Thus, we've invented Medicine Ball Bowling. Tots especially like this game in which you set up cones and use a medicine ball to roll them down. Quiz the players on subjects pertaining to the lesson, and for every correct answer, they get to roll the ball. Whoever knocks the most cones down wins a prize, such as a squirt of cool water, a cup of a sports drink or first in line for the next game.

To add variety, you can put tennis balls under the cones, and for each cone they bowl over, they get to throw the ball at the ball basket to win a prize.

This game can also be played in teams for larger groups .

For this activity, make sure the medicine ball is the appropriate weight for the child. I use balls that weigh just enough to knock the cones over. If medicine balls aren't available, take an old soccer ball, volleyball or play ball and fill it with cardboard or sand until it is the appropriate weight and wrap it in duct tape.

Matt Springer, USPTA Henderson, Nev.

...-~~~-.c-................~~_.........

~

ADDvontoge/Jonuory 1998

25

across the net. However, motivational experts stress that the best teachers in group situations encourage the individuals in the group publicly, but make corrections in private.

on progra , lopment, such as Tennis Ac oss America TM and USPTA Little Tennisâ&#x201E;˘, or simply having more time available to service a facility's members and guests.

With more people participating in tennis programs, a higher level of fun and excitement can be achieved. This holds true not only during the group lesson itself, but also across the board at a facility. Increased activity level means an increase in member-guest events and program exposure. Even player pairing is easier since there are more players to choose from. Everyone wins.

However, the purpose of this article is to introduce "pro freedom" dynamics. Pro fre~dom is the concept of group instruction with the professional in a nonfeeding role rather than her traditional role of feeding balls from across the net. We are all familiar with the pro-feeding format, and we've all experienced the resultant voice strain from shouting instructions

26 ADDvontoge/Jonumy 1998

With the traditional teaching method, pros often stra"in their voices shouting across the net to the students.

The pro-freedom format is significantly different. In this format the students are guided to work in pairs ( the buddy system) and the teaching professional is free to move and work closely with all players on an increasingly personal level.

Depending on the playing level of the group, students will feed to one another at least through the first half of any lesson. Then, once the technique featured in that session is successfully covered, hitting drills can be set up in the context of fun and competitive games.

This format also facilitates multiple-court workouts, including school teams and junior development progra.ms. The procedures for pro freedom are simple.

Teea~rs alta )zitt~rs On a court with four students, two will serve as feeders.

Depending on their playing ability, they can toss softly to the two hitters , or gradually back up anJ feed from across the net if they have sufficient control. (Safety note: The feeder

should always stand outside the flight of the hitter's balls.) While feeding (with proper guidance) , the students simultaneously develop their technique for both volleying and groundstrokes. With the pairing method, each player will hit 50 percent of the balls fed instead of 25 percent if the professional is feeding to a group of four across the net.

Tr~li[lt~'h.t rotatio'h.S The hitters are positioned to move to the ball and recover after each hit. After I 5 to 20 balls, it is their turn to feed and they will be glad to take a breather.

Another rotation method is for feeders to count how many balls the hitters place in a designated target area. After a certain number of shots land in this area, the feeders and hitters rotate.

s~a~'h.t-to-coac)z ~~OW~lfl\~'h.t

Feeders are instructed_how to make corrections in their partners' strokes, and therefore become the coaches for their partners. This gives them a deeper understanding of how each stroke is executed. These corrections are easily accomplished if the hitters are asked to freeze after each hit and the pro gives a finishing ch~ckpoint position for each stroke covered.

Other comments could focus on footwork or placement adjustments when target areas are used.

For example, players should not make the same mistake (hitting

long, in the net, right or left) two times in a row. Then, in a game situation when they are on their own, players can "become their own coach."

ro-freedom-format group lessons also use many cepted practices from the world of corporate training.

~'ltlaea atScoYel1J The teaching professional becomes the guide for the players instead of imposing information on them. Learning and retention is accelerated when people are guided to make their own discovenes:

~eaY'l\-teac'h-ao Well-respected leadership guru Stephan Covey stresses that people learn best when they first receive information, then teach someone else that same knowledge before being expected to perform it themselves.

~arallel activtt:J The human mind races along at a pace much faster than con-

versation allows. It is fascinating to see how students who are learning experience increased focus when they are helping someone else.

Human beings run on the principle of oscillation. Fluctuation keeps us focused. Examples are voice fluctuation vs. monotone, or driving a car in traffic vs. on an open highway.

Who falls asleep at the wheel driving in the middle of New York City? Tennis intrinsically oscillates as well. Uptime and downtime are constantly changing - between hits, between points and between games. The anaerobic activi-ry that pairing offers simulates realistic tennis activity.

~eaThl'h3 St'!jles

Not only do people enjoy the variety of working with others in a group lesson, but they also benefit from increased focus. Instead of just hearing the teacher's voice they hear many different voices throughout the course of a lesson.

With the projreedom method, the teaching professional is free to move and interact with the students.

fhe two 'h'ttll\.a'h 'ltrges

People of different natures can be paired in an effort to reach the most productive level for each person. One example would be to pair players according to dominant learning styles (visual , kinesthetic or auditory).

~'hteractio'h

Lastly, there are two basic urges that are satisfied in a group lesson environment that are not available in private lessons. People want to contribute and they want to count (be needed). These urges are readily fulfilled in the freedom coaching format. 4.f>e

joe Dinojjer, USPTA Master Professional, is afrequent speaker at regional and national teachers' conferences. He is president of Oncourt Ojjcourt Inc. and the publisher of Coach Tennis

America Audio Magazine.

He has written three instructional books and produced 10 videos for coaches.

Type of lesson

Length of each lesson

Hours per week taught

No. of players accommodated

Charge per hour per person

Total weekly gross income

Private lesson

One hour

3 0 hours/week

30 players

$30/hour

$900/ week

Group of four

90 minutes

3 0 hours/week

80 players

$20/90 minutes

$I, 600/week

Group of eight*

90 minutes

3 0 hours/week

160 p_layers

$15/90 minutes

$2,400/week

*(one pro on two courts)

ADDvontoge/Jonuory 1998

27

NCAA policy change affects tennis players The National Collegiate Athletic Association has changed its policy regarding reinstatement of student-athletes who accept prize money based on place finish (in violation of NCAA rules).

Any student-athlete who receives prize money based on place finish in any sport after January I, 1998, will be required, as a n"linimum condition for reinstatement, to repay the prize money based on place finish received after that date, and depending upon other impermissible actions taken by the student-athlete (e.g., accepting benefits from an agent or promoting the sale of a commercial product), may be subject to additional conditions to regain his or her eligibility (e.g., return of the impermissible benefit, loss of competitive time) . Further, if the ~tudent-athlete ' s receipt of prize money and other actions demonstrate a significant intent to professionalize himself or herself, it is possible that the student-athlete may not be eligibl~ for inter-collegiate competition at any NCAA member institution.

For student-athletes who intend to retain their eligibility to participate in an NCAA athletics program, after January I, I 998, they will only be able to accept money from the tournament organizers based on their actual and necessary expenses and not based on place finish. This changes the NCAA practice of allowing tennis student-athletes to accept prize money based on place finish as long as the individual could demonstrate that his or her actual and necessary

USPTA offers new toll-free connection

J-800-USPTA-4U As a new member service, USPl'A has started a toll-free "member hodine" at (800) USPTA-4U (877-8248). It's now easier than ever to get answers about member benefits, find out about upcoming USPTA events, order books, clothing and merchandise, or register for Certification Exams.

USPTA may also be reached by phone at (713 ) 97-USPTA (978-7782) , fax at (7I3) 978-7780 or via e-mail at uspta@uspta.org. You may also find membership information online at USPTA's web site, www.uspta.org.

World-renowned painter donates art to US PTA USPTA's California Division was honored to receive paintings from world-renowned neo-impressionist artist, James-Paul Brown, at its May 1997 convention in Ventura.

A resident of Montecito, CaliÂŁ, Brown's broad range of subjects includes Hollywood celebrities, famed athletes and world leaders, as well a~ favorite cities, landscapes and vineyards.

On behalf of the California Division, the paintings were graciously donated and are on display at the USPTA World Headquarters in Houston.

USPTA seeks nominations for national board

who are interested and available to Any questions about the new policy may be directed to Carrie Doyle at the NCAA, (913) 339-I906.

28 ADDvontoge/Jonuory 1998

of Directors for I 99899. Applicants must

sent to: Paula Scheb

submit a resume

Bonita Bay Club

and a 250- to

26660 Country Club Drive

500-word essay

Bonita Springs, FL 33923

Career Development Division meetings/activities

Division conventions

(I/2 credit and up)

(5 credits)

Intermountain Division Denver, Colo.

Feb. I2 Intermountain Division Denver, Colo.

March 6 Midwest Division Grand Rapids, Mich.

March 8 Midwest Division Indianapolis, Ind. March I2 Intermountain Division Denver, Colo.

March 27-28 Midwest Division Big Rapids, Mich.

April 26 Midwest Division Aurora, Ill. Jan. 8

Coaches WorkshQps (2 credits each)

Jan. 30-3 I

Eastern Division White Plains, N.Y.

Feb. I2-I5

Texas Division Grapevine, Texas

Feb. 2I-23

California Division City of Industry, Calif.

Feb. 27March I

Middle States Division Lake Harmony, Pa.

Feb. 27March I

Missouri Valley Division Tulsa, Okla.

March I-2

Midwest Division Columbus, Ohio

March 6-8

Mid-Atlantic Division Williamsburg, Va.

April I-5

Intermountain Division Park City, Utah

April 3-5

Northern California Division Santa Clara, Calif.

April 24-26

Southwest Division Albuquerque, N.M.

April 30May 3

New England Division Brewster, Mass.

The Super Show/98 courses Day one- Team Coaching/Strategy and Tactics/Stroke Analysis/Private and Group Lessons, Feb. 3, Atlanta, Ga. (4 credits), G. Bacso, B. Ijm Day two- Nutrition/Sport Physiology (Specialty Course), Feb. 4, Atlanta, Ga. (2 credits), P Johnson, M. Bergeron

Exams, upgrades & Certification Training Courses (2 points for CTC only)

Feb. 6-7 Feb. I3.-I4 Feb. 28March 2 March I4

Midwest Division Indianapolis, Ind. Midwest Division Troy, Mich.

Midwest Division Columbus, Ohio Eastern Division DeWitt, N.Y.

Tennis Teachers Course (4 credits for each eight-hour segment) April I5-I7

Aurora, Ill.

Specialty Courses (2 credits per four-hour course; 4 credits per eight-hour course) Strategy and Tactics, Feb. 5, Indianapolis, Ind. (4 hours), B. Ijm Drills for All Levels, Feb. 28, Columbus, Ohio (4 hours), B. Hobden CPR, Feb. 28, Columbus, Ohio (4 hours), American Red Cross

"'>~

I~

~

I

The deadline to register and/or cancel a course is I 5 working days before the event. Anyone canceling late or failing to cancel will forfeit one-half the course fee.

This schedule is subject to change. Call the USPTA Membership Department for additional information or write via e-mail to membership@uspta.org.

Wenatchee, Wash.

Charleston, S.C. Jackson, Miss.

Tampa, Fla. Richmond, Va. San Francisco, Calif.

Boca Raton, Fla. Florence, S.C. Atlanta, Ga. Banksville, N.Y. Fort Wayne, Ind. Lynbrook, N.Y. Mesa, Ariz.

Mobile, Ala. Rochester, N.Y. Boca Raton, Fla. Pleasanton, Calif.

Laie, Hawaii Industry Hills, Calif.

Columbus, Ohio (upgra des only) Feb. 28-March I Daytona Beach, Fla. Feb. :?.-8-March I Gastonia, N.C. Feb. 28-March I Dallas, Texas Louisville, Ky. March I4-I5 Burbank, Calif.

March I4-I5 Jan. 2-3 Jan. IO-II Jan. IO-II Jan. Io~I I Jan. I I-I2 Jan. II-I2 Jan. I7-I8 Jan. 24-25 Jan. 24-25 Jan. 29-30 Jan. 3 I-Feb. I Feb. 4-5 Feb. 5-7 Feb. 7-8 Feb. 14-15 Feb. I4-I5 Feb. I5-I6 Feb. 20-2I Feb. 20-21 Feb. 28

March I4-I5 March 2I-22 March 22-23 March 28-29 March 28-29 March 29-30 April4-5 April 4-5 April4-5 April 17-I 8 April I7-I8 April 18-19 April I8-I9 April23-25 April25-26 April25-26 April25-26 April26-27 April26-27 May 2-3 May 3-4 May 8-IO May 9-19 May 9-IO May I6-I7 May 23-24

Manchester, N.H. Boca Raton, Fla. Atlanta, Ga. Streetsboro, Ohio Solvang, Calif.

McLean, Va. Haines City, Fla. Charleston, S.C. Augusta, Ga. Bradenton, Fla. Eugene, Ore. Murrieta, Calif.

Birmingham, Ala. Mesa, Ariz.

Aurora, Ill. Beverly Hills, Calif.

Boca Raton, Fla. Atlanta, Ga. Tyler, Texas Nashville, Tenn.

Richmond, Va. St. Louis, Mo. Mandeville, La. Pensicola, Fla. Orlando, Fla. Fountain Valley, Calif.

Exam reservations must be made at least 21 days prior to the dates listed. Each date includes an exam, upgrade and CTC unless noted. Exam cancellations must be received no later than 14 days before the exam, or a cancellation fee wiH be charged accordingly. Affiliate members: late cancellation fee $75; failure to cancel- application fee is forfeited. Certified members: late cancellation fee- $25; failure to cancel- $25 plus the upgrade fee is forfeited. Registration for another exam will not be accepted until cancellation fees are paid.

ADDvontoge/Jonuory 1998

29

Career Development USPTA seeks successful speakers

U

SPTA is continuously looking for qualified speakers. Our goal is to bring high quality, professional development opportunities to our membership; therefore, individuals must have a proven track record as speakers, either in an academic environment or as successful public seminar leaders. By using the following guidelines, USPTA hopes to ensure both the success and quality of its Career Development Program.

To be considered on a divisional level: It is the responsibility of the indi-. vidual to contact the divisions. USPTA recommends sending the following information to the divisional convention coordinator: • A biography (resume) and letter of intent indicating the contribution to be made through his or her presentation • A detailed outline of the presentation with a sample seminar handout See the sidebar for the list of divisional convention coordinators.

To be considered on a national level: Please submit the following (This information must be received by Jan. z of each year in order to be considered for that year's World Conference) : •

•

• • •

Proof that a person has been a presenter at a USPTA divisional convention or at a recognized national or regional conference or seminar.

A biography and letter of intent indicating the contribution to be made through his or her presentation A derailed outline of the presentation with a sample seminar handout A letter, or letters, from divisional officers and/ or other satisfied clients Optional: previous marketing or published material that advertised the proposed seminar

In selecting presentations on the national level, preference will be given to seminars that were successfully conducted on the divisional level.

Please send any seminar proposals for the national level to the World Headquarters address. We look forward to hearing from you.

Join these industry experts by becoming a USPTA speaker.

30 ADDvantage/Januory 1998

Divisional convention coordinators California Division (714) 546-8560 ext. 222 e-mail : chirtler@aol.com

Cheryl Hirtler

Eastern Division (914) 245-7688 e-mail: usptaeast1 @aal.com Florida Division (94 1) 482-0220 Hawaii Division (808) 293-8811 ext. 24

Shannon Myers

Molly Beardsworth

Randy Kop

Intermountain Division Warren Pretorius (80 1) 645-51 09 e-mail: warren@parkcity2002.com Mid-Atlantic Division (804) 293-2104 Middle States Division (302) 777-5806 e-mail: usptams@msn.com Midwest Division (219) 432-0502 Missouri Valley Division (918) 299-2643

Patrick Kearns

Dan Kegelman

Lee Ann Reed

Russell Warner

New England Division Jeff Waters (6 17) 964-2030 ext. 25 e-mail: waters@neweng land.usta.com Northern California Division (408) 358-0871 e-mail: polly 1Os@aol.com

Polly Moore- Naber

Northwest Division (612)473-4112 E-mail: pkearney1 @aol.com

Pam Kearney

Pacific Northwest (503) 641-4717 E-mail: usptapnw@aol.com

Don Patch

Southern Division (770) 832-6570 E-mail: usptaexdir@aol.com

Fred Burdick

Southwest Division (505) 293-5820 (w)

Dick Johnson

Texas Division (281) 497-2229 (w)

Tom my Connell

US PTA Tennis Industry magazine readers voted on "25 Great American Heroes" in grassroots tennis as part of the magazine's 2 5'h anniversary issue (September/October I 997) . These include USPTA members

Ann Bartek, Marvin Benzing, Brad Blume, Mike Carter, Slew Hester (deceased), Jimmie Horne, Torn Kelly, Eve Kraft, JoAnn Lee, John McWilliams, Alan Schwartz, Ed Watson and Mervyn Webster.

O'Meara

Dave O'Meara, USPTA, is the new professional touring coach at the Country Club of Sarasota (Fla.).

USPTA member Rodney Harmon is the USTA's new director of multicultural development. One of his primary objectives is to make tennis more available to all kids.

Bill Humes, USPTA, was honored by the New Jersey State Interscholastic Athletic Association for significant contributions to scholastic tennis.

He has taught for the Prine-

eton High School tennis program for 3 7 years.

The new director of tennis at The Philadelphia Cricket Club is USPTA member Ian Crookenden. In May I 997, he was inducted into the Intercollegiate Tennis Hall of Fame in Athens, Ga. USPTA members Doug Kegerreis and Brian Clary recently held a charity tennis tournament at the International Country Club in Fairfax, Va., that raised $4,000 for the Suzy Hope Memorial. Hope died in .an airplane accident last spring. The money will be used to establish a scholarship for a Broad Run High School graduating senior each year.

Neal Baker, USPTA, has joined The Bannockburn Club's tennis professional stafÂŁ He is a graduate of the tennis tech program at Tyler (Texas) Junior College, one of the USPTA-approved professional tennis management curriculums.

USPTA Master Professional Greg Alexander was the winner of a tennis getaway package awarded at the Penn par-

The Centre Court Youth Tennis Academy hosted the Centre Court Kids' "Play Tennis America!" Tennis Rally for more than 60 young people.

The children learned the basics of the game through excitio'g, interactive drills.

USPTA member Grant Fisher is the vice president and director of tennis at Centre Court.

The U.S. Italia Cup team defended its world title by defeating No. 2 seed Great Britain in the finals of the 1997 ltalia Cup international team competition. The U.S. team won the Cup back to back for the first time in the Cup's history. All of the team members are USPTA professionals (pictured from left) : Mike Fedderly, Greg Neuhart, captain Roy Barth, Mike Tammen and Eric Styrmoe.

ty at the 70'h USPTA World Conference on Tennis. The prize package included two tickets to either The Lipton Championships or The Newsweek Champions Cup.

Kirk Anderson, US PTA Master Professional, was named one of four national coordinators for USTA's Play Tennis America.

USPTA Master Professional Dave Kozlowski recently celebrated the second anniversary of his television show, Fundamentally Sound Tennis Talk, which broadcasts out of Sarasota, Fla. He aired clips from some of his past interviews, including Monica Seles, Jimmy Connors, Bjorn Borg and Cliff Drysdale.

USPTA Master Professional Jim Loehr was one of eight alumni honored by the University of Northern Colorado during its homecoming this fall. H e received the Contribution to Health Award.

USPTA member Allison Turner was recently hired as a tennis professional at MidTown Tennis Club in Chicago.

Ken Whitaker, USPTA, set a new world record- 442 holes of golf played in I 2 hours.

He recorded more than 2,000 strokes while raising more than $I 0,000. The money was raised to help with the medical expenses of the family of 9-year-old Jordan Morris, a former tennis student who died of brain cancer.

Donna Rae Yuritic, USPTA, is the new director of recreation at the Waterin' Hole Racquet Club in Phoenix, Ariz.

Member product showcase USPTA member Vic Braden will be taking his comedic Tennis College "Crash Course" on the road for a I998 World Tour. The course is based on Braden's book and television series, Vic Braden's Tennis for the Future, and takes students step by step through the game of tennis. For information on having Braden at your club or facility, contact The Frank Giampaolo Sports Agency at (7I4) 443-2558 ore-mail to continued next page ADDvontoge/Jonuory 1998

31

actioJt\

etC+! OW vicbraden@aol.com.

Island Tennis & Golf, published

by USPTA member Kevin Masih, recently celebrated its first anniversary. The monthly magazine for Long Island golfers, tennis players, teaching pros and organizations has won the USPTA Eastern Division Media of the Year Award and the USTA/ETA Long Island Region Press Award.

ming by state, county or local level park and recreation departments.

Manufacturers Penn Racquet Sports will serve as the official ball for the Los Angeles Safe Passage Tennis Program, a program of the Los Angeles Junior Chamber of Commerce. Penn also was the official ball for the Naples Open in Naples, Fla.

Peter Burwash, US PTA Master Professional and president of Peter Burwash International, has released his sixth book, Total Health, the Next Level. A simple guide to taking control of your health and happiness, the book is available for $H. 9 5.

For more information, contact Torchlight Publishing at (888) 867-2458 or e-mail to torchlight@compuserve.com.

Thione International has released a new patent-pending product, Pain Relief Rx. The product is designed to alleviate pain associated with muscle and joint conditions. It combines the topical pain reliever capsaicin HP with the antioxidant Thione Complex.

For more information, call (888) THIO-INT, or visit the web site, www.thione.com.

Winifred Gilliford, VSPTA, has written Winnie's Wisdom Great Tennis Truths from an "Old" Pro. The book is filled with practical, down-to-earth tips written in the style of its author: straight-on, warm, funny and wise. Each book costs $I 5 (includes postage and handling). To order, send check or money order to Crawford Press, 282 Bluffview Drive, Lancaster, Penn.

I 760 I. (Pennsylvania residents add 6 percent sales tax.)

Prince has designed ~ special LongBody stencil, which will become the official trademark for all LongBody players.

USTA The City of Plano (Texas) Parks & Recreation Department, High Point Tennis Center and Portland (Ore.) Parks & Recreation were named co-winners of the USTA Excellence 1n Tennis Programming Award. The award is given for recent significant contributions made to tennis program-

32 ADDvontoge/Jonuory 1998

Head USA has launched the Head USA Cyber Sports ~e­ sort at www.headusa.com.

The site provides guidance in selecting the right equipment for skiing, tennis, racquetball or squash needs. It also includes a "sports bar," media center and arcade.

Head has introduced a new line of tennis racquets called "Titanium_Tennis," made from a titanium/.graphite composition. The Head Ti.S7 is the lightest, stiffest ra,cquet ever produced, weighing in at 8 ourrces.

Associations The Club Foundation, the charitable arm of the Club Managers Association of America, will hold a silent and live

auction, Jan. I 9-22 at the Las Vegas Hilton and ¡Las Vegas Convention Center. All proceeds will benefit The Club Foundation, which raises funds for education programs, research, scholarships and grants. For more information or to make a donation, call (70 3) 7 39-9 5 00.

A recent report in the American

Journal of Preventive Medicine found that adolescents who participate in organized competitive sports are most likely to continue with physically active lifestyles in adulthood. Long-lasting participation (at least three years) in organized sports during adolescence also makes a marked difference in physical activity in young adulthood.

(LASSIFIEDS BUSINESS PROGRAMS Net Profit: The Business Program for Club Tennis Professionals by Dave Sivertson. 400 pages - guaranteed to make professionals more productive and profitab le. Approved for USPTA Career Development points. $I 9 5.

Call (5I2) 26I-7775.

CLUB FOR SALE The Lake Jackson Racquet & Fitness Club- Lake Jackson, Texas (1 hour south of Houston). Features I4,500 square-foot clubhouse on a beautiful 4 I/2 acres wirh eight clay courts, one hard court, modern fitness center, pro shop, locker rooms, snack bar, rwo racquetball courts, aerobic studio, 2 5meter lap pool and jogging track.

For information, please call (409) 292-0899 and contact General Manager, George Schuldberg.

COACHING AIDS New 16-page catalog from Oncourt Offcourt wirh eight new training aids plus free cassette offer. (8oo) 752-7673.

DRILLS New, exciting clinic formats and group drill6, plus drills for private lessons. Free samples! Our products make your job easier! Call Club & Resort Marketing, (800) 569-466 I.

EMPLOYMENT HOW TO GET A BETTER JOB-Bob Larson's magazine, TENNIS EMPLOYMENT, lists almost 100 jobs every month. Current

issue $IO. Bob Larson, P.O. Box 24379-H, Edina, MN 55424.

WANTED! Tennis professionals and tennis coaches. The Professional Coaches Association offers numerous opportunities for tennis pros and coaches ro participate in PCA Working Vacation Programs ar exclusive resorts throughout rhe Caribbean. Join rhis long-running and successful program rhar so many professionals have enjoyed.

For information, contact Mark Burns at (617) 552-3171.

FUND RAISING RAISE THE MONEY YOU NEED NOW. Sell affordable family software. Grear profit margin. No investment required. No inventory. No minimums to meer.

We mail your orders directly to your customers. Over 50 rides available. FREE informarien. Toll free . (888) 566-74I7.

TENNIS ACCESSORIES RACQUET MITTEN: Since I 976, Racquet Mirren solves rhe problem of a cold playing hand for tennis and platform tennis players.

70,000 sold. (804) 97I-I I75.

Rates: $30 for 20 words, minimum per issue. 50 cents per word thereafter. Pay by

- check, money order, Visa or MasterCard.

Prepayment is required. Supply typed copy and include full nome, telephone number, credit card number and expiration date. (No agency or cash discounts.)

Issue closes 15th of month, two months

preceding cover dote. Fax to (713) 978-7780, attn: ADDvantage clossifieds. No classifieds will be accepted by telephone. No exceptions ore mode.

USPTA cannot verify nor be responsible for

the contents of any advertisement. It reseNes the right to reject any advertisement at its discretion.

• Serious, Hard-hilling Journalism • All AlP & W1l Draws, Ranllings and PriZe money • No lired instruction, fancy pants reson stories or sell-serving equipment reviews. Our readers know how to play, where to play and with what to play.

For the intense IN-YOUR-FACE player/reader onlll • Instant coverage of hents • 20 nmes a Year

NEED WE SAY MORE:» WE DO. 800 • 800 • TENN tennisweell@tennisWeell.com

United States Professional Tennis Associat ion, Inc. World Headquarters One USPTA Centre 3 53 5 Briarpark Drive H ouston, TX 77042-5235

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