Addvantage 1990 February

The CTS Lightning_ doesn't have a sweetspot. It has four.

How sweet it is-the new Constant Taper System'" racquet from Prince called CTS Lightning:" You11 discover, in a flash, that it delivers the pace you're looking for in a widebody performance racquet. With a patented vibration dampening construction for comfort and control.

It's so revolutionary, it has four "sweet spots:' The first one being the unique Constant Taper System technology. This strengthens the racquet by making it widest at the tip- normally its weakest point. It then tapers down (at a constant rate) to the grip.

This unique CTS design also gives us our second sweet spot- an enlarged "power zone" with a larger area to hit more solid shots.

The third and fourth sweet spots deal w·ith total comfort. Unlike any other racquet, the CTS Lightning has the patented Double Bridge'" construction which dampens both the string and frame vibrations on every hit. Plus, the exclusive Cushion Grip System'" absorbs the shock of every shot 80% better than conventional grips.

So why settle for a power racquet with just one sweet spot, when you can face your opponent with a racquet that has four?

The CTS Lightning from Prince. Available in Series 90 Midsize and Series 110 Fullsize. For more information on where you can demo a model, simply calll-800-2-TENNIS .

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PfiRCIJ~ET THE GAMES BEGIN~" Prince. The Exclus ively Endorsed Racquet of the United States Professional Tennis Association.© 1990 Prince Manufacturing , lnc.

vantage® The Trade Magazine of Men and Women Tennis-Teaching ProfessionalsT•

The Voice Of The Tennis Teaching Profession NATIONAL BOARD OF DIRECTORS President Rod Dulany First Vice President Jack Justice Vice President Gordon Collins Vice President Dave Sivertson Vice President Cliff Drysdale Vice President Kathy Woods Secretary/Treasurer Will Hoag CEO Tim Heckler LEGAL COUNSEL Paul Waldman

Volume 14 -

Coordinator of Tennis Teacher Development Allan Henry

FEATURES 6 THE MAGIC OF TOUCH How to add resistance technique to your lesson arsenal.

By PAT MASON

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Communications Coordinator Bill Gordon Marketing Coordinator Dana Stull Public Relations and Magazine Coordinator Becky Senseney Communications and Public Relations David Selman Financial Manager Renee Heckler

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Corporate Services Manager Chri sti Neumann Computer Services and Club Relations Kathy Buchanan Membership Coordinator Laraine Reid Membership Processing Donna Woodstead Corporate Secretary Lori Garrett Receptionist/ Secretary Nanci Seehorsch Merchandise Services and Accounting Stephanie Hulbert Director of Certification and Academies George Bacso Co-Director of Academies BiiiTym Advertising /Marketing Information Phone (813)973-3777

ADDvantage is published monthly by the United States Professional Tennis Association.

For information, write USPTA National Headquarters at Saddlebrook, The Golf and Tennis Resort.

P.O. Box 7077 , Wesley Chapel , Florida 33543, or phone [8 13)973-377 7.

Office Hours: 9:00-5:30 EDT Copyright® United States Professional Tennis Association, Inc. 1990. All rights reserved.

Reproduction of any portion of this magazine is not permitted without written permission from the publisher.

February 1990

On the cover ...

The eyes of the sporting goods industry - and many tennis-teaching professionals - are on Atlanta and the filth annual SG MA Super Show, scheduled Feb. 22 -25.

NATIONAL HEADQUARTERS Assistant to the Executive Director Rich Fanning

Issue 2

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SUPER SHOW '90

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The tennis teacher's guide to the sporting goods industry's annual buying bonanza.

SHOPPING THE SUPER SHOW There's more to preparing than packing a suitcase. A few pointers from a teaching pro.

By TOM CASCARANO

SUPER SHOW FLOOR MAPS

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ITCA '89

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A photo recap of the '891ntercollegiate Tennis Coaches Association Convention.

DEPARTMENTS 3 CEO'S MESSAGE

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ANNOUNCEMENTS USPTA DRILLS TENNIS TIP PULLOUT: Timing the Two-Hander DATES THAT RATE TEST YOUR KNOWLEDGE: Basic Tennis Skills INDUSTRY ACTION UPCOMING EVENTS GUEST MESSAGE

ow, for the first time, you can participate in a US PTA -endorsed retirement program designed to meet the needs of your organization's elite members.

N

It's called The Insured Retirement AdvantagesM (IRA) and it offers the financial benefits that will last a lifetime. The power behind the IRA is Capital Gains~M * a universal life insurance policy from First Capital Life Insurance Company, that helps you build a substantial cash value over your lifetime, while offering long term protection for your family.

free through no-cost or very low-cost policy loans. So your cash value lasts a :~¡¡J;;\ lot longer than it would if you were ~~!!!!!U~~~~ being taxed. ~

At Last, a USPTA Retirement Program That's the Right Match for You

All this without the government taxing it today. In fact, The Insured Retirement Advantage pays a competitive rate of interest that grows tax-deferred.** When you want cash flow at retirement, you simply access your cash value tax

You earn a competitive interest rate today, you build an income tax free nest egg for tomorrow, and you still have estate protection.

The Insured Retirement Advantage. It's a winning match for your retirement.

For more information on how you can make a sound financial decision for your future, fill out the attached coupon or call: Andy lngemen U.S.P.T.A. Retirement Program 2895 East Ocean Blvd.

Stuart, Florida 34996 (800) 533-3996

Name _________________________________________________________________ Address - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- -- - - - - -- -- - - - - - - - - - - - - - - - - - City ____________________________ State _ _________________ Zip _ _ __

Day Phone Date of Birth _ _ _ _ _ _ _ _ _ _ _ __

Evening Phone ________________________

*Capital Gains is offered by First Capital Life Insurance Company, San Diego, California. Policy #1094. **U nder current tax law.

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A Re-market-able Medium USPTA's network is one of the best means available to reach the consumer

by Tim Heckler, CEO

In

preparing th;s editorial for our Super Show issue, I realized that I would be in contact with manufacturers and other organizations at the show who were interested in having USPTA assist them in tapping into the consumer market.

What makes USPTA such an attractive marketing vehicle? The answer begins with our nationwide network of 8,000 tennis-teaching professionals, a network that is accessed through sophisticated computer operations in the USPTA national headquarters. USPTA is the only organization of its kind capable of communicating this way with so many teach ing pros.

Ours is a unique network comprised of teach ing pros from leading country c lubs, resorts, public fac il ities, schools and other locations where you will find consumers enjoying the lifetime sport of tennis. These teaching pros, by example and by word of mouth, influence consumers' interest in tennis as well as their decisions about what kind of tennis equipment, shoes, apparel and accessories to buy. In fact, a survey conducted just last year showed that USPTA pros have buying influence at nearly 5,000 pro shops around the country.

Of course , it takes more than sheer numbers to make a network a viable force. It also takes a tremendous amount of planning, organization and dedication . USPTA is the only tennis-teacher organization of its kind comprised of 17 regional divisions, each governed by an elected board of officers. USPTA

depends on these officers and the network coordinators from each of these divisions to organize member support for grassroots programs which inspire interest in the game among new and existing players.

An example of th is divisional interaction is the early workings of a new grassroots program, " USPTA's Across America Tennis DaysM" This event, scheduled May 12, will rely on the services of USPTA pros and their facilities in hosting free clinics and fun competition for social tennis players around the country. Literally, there will be millions of tennis balls being played at the same time on May 12, a phenomenon that is expected to attract much attention from both the media and the public.

Who benefits from this type of event?

The tennis industry, for one. So too do the individual teaching pros who lend their support. They benefit in increased lesson revenue, personal publicity and, in the above case, in the enhanced public image derived from putting on a worthy event for free.

It is important, however, that USPTA members realize they are the strength behind grassroots programs such as this and the USPTA/ LIPC National Participation Day, which will be held March 24-25 in conjunction with the televised finals of the Lipton International Players Championships. Without the support of our members, these events cannot succeed, no matter the level of organization.

This brings me back to this year's Super Show. I encourage tennis manufacturers and other organizations interested in reaching the tennis-playing consumer to become familiar with the many ways in which USPTA's tennis-teacher network can help fulfill this goaL One way is through USPTA's national endorsement program, a program that effectively supports the marketing goals of major tennis entities. These groups have discovered that in gaining access to the USPTA membership, they have also increased their exposure with the consumer.

Another way is through sponsorship of USPTA sports marketing events such as USPTA's Across America Tennis Day. Companies that associate their name with these types of events enjoy maximum exposure for the dollar and they reach the ideal audience the tennis-playing consumer.

Yet another way is through advertising in USPTA publications, including this magazine. USPTA publications are regularly read by our 8,000 members and by many others in the tennis industry.

I invite manufacturers and other interested parties to contact the USPTA marketing department at (813) 9733777 and inquire about the many advantages of marketing through USPTA's exclusive tennis -teacher network.

As for those USPTA pros planning to attend the Super Show, I look forward to seeing each of you . .o

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ANNOUNCEMENTS START OF USPTA TOURNEY RESCHEDULED FOR MARCH 20

TRANSLATOR SOUGHT FOR USPTA EXAM IN GERMAN

KEY BISCAYNE, Fla. - The start of this year's USPTA International Tennis Teachers Championships has been moved back one day.

The fifth annual tournament will begin March 20 and finish as originally scheduled, on March 25. Qualifying has also been shifted back a day, to March 17-18.

The International Tennis Teachers Championships will again be played at the International Tennis Center alongside the Lipton International Players Championships.

The Lipton tournament is scheduled March 16-25.

For more information on the USPTA International Tennis Teachers Championships, call the USPTA National Headquarters at (813) 973-3777.

A volunteer is needed to translate a recent USPTA certification exam filled out in German.

Please call George Bacso, USPTA's director of certification and academies, at (305) 997-7960.

EARLY DUES PAYERS SELECTED FROM PRO PENN BALL DRAWING Ten winners were selected in the recent Pro Penn ball drawing for USPTA members who paid their 1990 dues by Nov. 30.

The 10 winners listed below each received six cases of balls.

Shelly Braatz, Oneida, Wise.

Bob Simpkins, Tacoma, Wash.

Clay Robinson, Wintergreen, Va. R. Ellis Garlington, Tulsa, Okla.

John Rasmussen , Waterloo, Neb. Susan Sutherland, Atlanta Ralph Cottam, Jr., Deerfield Beach, Fla. Scott Williams, Bradenton, Fla. Samuel Shafer, Berkeley, Calif.

Hilda Manhardt, Rahway, N.J.

AUTHORS SOLICITED FOR COMMERCIAL CLUB MANUAL USPTA is searching for teaching pros who have owned or operated a commercial tennis club to serve as authors for the Association's upcoming manual on commercial club operations. The project is being coordinated by Mike Hurley, president of USPTA's Midwest Division.

Interested persons are asked to call Hurley at (216) 4 78-2712.

Has Your Address Changed, Will II Be Changing?

In order to ensure that all mailings and publications reach you in a timely manner, you must report any change of address, as soon as possible , to the National Headquarters office in writing or by telephone . The US PTA cannot be responsible for any mailings that do not reach members due to an incorrect or outdated address. If your address has changed , or is about to change, please fill outthe coupon below and return to: USPTA National Headquarters Computer Services Department PO. Box 7077 Wesley Chapel , FL 33543

Effective Date _ _ _ _ _ _ __ N a m e - - - - - - - - - - - - - - - - - - - - - - - - - - Member Number _ _ _ _ _ _ __ Address - - - - - - - - - - - - - - - - - - - - - - - - - - - - Division _ _ _ _ _ _ __ City _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ State _ _ _ _ _ _ _ _ Zip Code _ _ _ _ _ _ __ Home Telephone - - - - - - - - - - - - - - - - - - - - - Work T e l e p h o n e - - - - - - - - - - - - - - - - - - - - - --

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Guess what Penn is corrring out with next?

The all new Pro Penn tennis shoe. Timeless styling with high-tech construction, from the world's largest rnanufacturer of tennis balls. Available exclusively through pro shops and selected tennis specialty stores.

_penn.

Caii1-800-BUY PENN today for fUrther Information.

The Magic of Touch .

Using resistance techniques as an alternative method of tennis instruction

By Pat Mason

According to the author, "Resistance exercises are nothing new to either the sporting world or the tennis-teaching profession. Body builders and weight trainers have established that muscle bulk and strength can be developed through the isolation of specific muscle groups. Popular fitness clubs and gyms often have patrons waiting in line to take their turn going through a series of workout stations on expensive resistance machinery. "

l : e concept of touch can be applied to any physical interaction between teacher and student or students and objects.

Through a technique of providing extensive kinesthetic feedback, we can take touch a step further and teach by "feel ". Most teaching pros already use some resistance work, whether it be holding a stationary ball, pushing a backswing lower or pulling a follow through higher.

A teaching aid such as a fence , net or wall can be used to sensitize a student to the forward weight shift or vertical racquet head alignment. Just as different sports place different demands on different muscle groups, the various tennis strokes require individual muscle specificity. With proper training and experience, the teaching pro can function as a finely tuned resistance machine. A simple application of pressure can help the student identify the necessary muscles and strengthen them. By developing touch to provide a feedback loop, we can create an entire lesson plan and corrective technique.

6

own style of learning to our students.

Providing the right feedback and information is key to getting the student involved in the learning process. Lessons then become more of a mutual investment. Just as knowledge and personal playing experience are important to a teaching pro, so too are communication skills and command of feedback loops.

Here are the most common learning styles, the methods of communication and corresponding types of feedback.

Pat Mason is the tennis director at C.B. Smith Park in Pembroke Pines, Fla. He has been a USPTA member since 1972 and has served as a board member for the Florida Division, previously as treasurer and currently as second vice president. Pat was named the Florida District Representative of the year and in 1982 was honored as the Florida Division's Coach of the Year.

His background covers league organization , NTRP verification and USPTA certification tests and workshops. He received a B.A. degree from Syracuse Unive rsity and recently completed the graduate management program at St. Th omas University Business School.

THE LEARNING PROCESS

As long as the human mind can absorb the appropriate information and make adjustments, it will continue to learn and improve performance. The instructor's role is to simplify the learning process and enhance the student's fun and enjoyment in a competitive situation.

The teacher is challenged to find the most effective communication methods.

We often find ourselves applying only our

Learning Style Visual (seeing) Audial (hearing) Conceptual (understanding) Tactile (feeling) Communication Method Demonstration Observation Spoken voice, live or recorded Analogy, rationale, word pictures Touch, stationary or moving Type of Feedback Shadowing Imitation Mirrors Videotape Dialogue Questioning Descriptive imagery Resistance Career teaching professionals are faced with a variety of learning styles and ability levels. The pro of the future will have flexible instructional formats and a deep source of corrective methods. Kinesthetic

feedback is one of the best ways to bridge the communication gap. Given the dominance of body language over verbal communication, it is surprising how few teaching pros regularly include touch or resistance in their daily arsenal.

LESSON PLAN PROGRESSION

student can hold the fixed contact position as the teaching pro tosses or hits balls toward him or her. As the student progresses, the distance between him or her and the teaching pro can be increased.

The Beginning Player: Stance Even a stationary ready position can be used to sensitize a player to the proper

for fast serves. An example practice drill would have the teaching pro serving from the service line to speed up the student's reaction time.

The Intermediate Player: Contact Zone Consistency The concept of contact (or hitting) zone is a logical progression which extends the

The Beginning Player: Point of Contact I suggest that the beginner's lesson plan feature the point of contact. It is a good starting point for all of the strokes and allows easy transition to the backswing or follow through .

The graduated plan for beginners initially covers the role of the hand, then proceeds to the hand behind the strings. The next step is to have the student choke up on his or her grip, then slide the hand down to the bottom of the racquet and assume a conventional grip. The teaching pro can freeze his or her own position to introduce the ideal contact point for a stroke while the student imitates. As the student holds this position, the instructor can apply pressure on the student's racquet with a ball, hand or racquet. The pro has the choice of working from the front, side or rear of the student when applying resistance.

Stationary resistance for the beginner helps isolate and identify a specific, repeatable reference point.

The beginning student is made aware of the horizontal and vertical dimensions of the contact point.

This resistance exercise is stationary and an attempt to isolate and identify a specific repeatable reference point. The student is made aware of both the horizontal and vertical dimensions and gets the feel for how far out in front and how high the ball should be met. Footwork, balance, bending and weight shift can all be addressed.

Focusing the eyes on the ideal point of contact brings in the aspect of concentration.

These introductory lesson plans take place on or inside the service line. The

muscle and racquet head positions. Resistance is again stationary, like an isometric exercise. By pressing against the throat with the support hand, the student can set the grip, wrist and angle of the arm. The supporting hand can also be used to pull at the racquet throat and set up the extensors necessary for a backhand.

This form of resistance is ideal for teaching a blocked return of serve, both forehand and backhand. The student only needs to turn and step forward with the fixed racquet head. The hands can be held at knee level

stationary contact point. The teaching pro allows the student to slowly push and press against a hand-held ball to move it in the proper direction. The idea of keeping the ball on the strings is actualized as the teaching pro makes the student reach through each stroke. The feeling of extension is emphasized in a repetition of slowmotion resistance exercises. The student can identify and feel specific body parts and muscle groups required to stay on line.

The degree of resistance and force of the racquet can begin to be reduced once the teaching pro feels a sufficiently long zone from the student. The pro can comment on optimal hand, arm and leg pressure, as well as the timing of the squeeze at contact. As a ground stroke lesson progresses to an active drill sequence, the student begins slow-motion rallies from midcourt.

Resistance exercises can be used to teach or correct any part of the stroke.

Once a student is able to repeat the contact zone, the instructor can begin concentrating on a relaxed follow through and add backswing when more power is required.

For experienced players held back by poor stroking habits, resistance may be the only effective method. The teaching pro needs to diagnose and isolate that part causing (Continued on page 26)

7

ABuyer's Bonanza Searching for new items for your tennis shop?

The Super Show has anything, everything and then some It is to the sporting goods industry what Las Vegas is to gambling . The SGMA Super Sow in Atlanta is simply the largest, richest, glitziest sports product trade show on the globe.

It's big on tennis, too. The Tennis Show, one of the many product shows that make up the Super Show, occupies 100,000 square feet in the Georgia World Congress Center. There you will find tennis-teaching pros placing orders for their shops, familiarizing themselves with new products and technology, and sharing ideas with other teaching pros and persons from within the tennis industry.

While at the Super Show, teaching pros also enjoy the opportunity to shop at related shows such as the Footwear Show, the Activewear Show, the Fitness Show and the New Products Show. When not shopping , they attend seminars and have fun each night in the Super Show's festival-like atmosphere.

The following pages offer insights on how to prepare for the '90 Super Show, scheduled Feb. 22-25, including how to shop the show and other points of interest.

They don't call it super for nothing, which is why it pays to be prepared

c__ -- =---=-=--=::1 THE SUPER SHOWÂŽ

~LANTA

by Tom Cascarano

Imagine 2 million square feet of floor space in the third-largest exhibit hall in the United States, filled with 2,500 sporting goods distributors anticipating your arrival.

As hard as it may be to imagine, the SGMA Super Show is indeed just that.

The Super Show is an experience of a lifetime. To believe , you have to witness firsthand the vast conglomeration of high technology and advancement from the sporting goods industry that makes up the show. It gives you the opportunity to broaden your perspective and obtairt knowledge within the industry.

I do the buying for my pro shop at the Mountain Brook Swim & Tenni& Club, located in Birmingham, Ala. Our shop specializes in racquets, sportswear, shoes and accessories. Having attended the Super Show the past four years, I am convinced that it has been a major contributor to my success as a pro shop owner. I share the following information in hopes of assisting you in making your trip to the Super Show a successful and rewarding experience.

There 's no substitute for preparation. It takes time and organization to prepare for the Super Show. My first consideration is hotel accommodations. To avoid traffic, I try to locate a hotel within walking distance of the main show site, the Georgia World Congress Center. If you are unable to find a hotel close by, be sure to locate one with access to public transportation to and from the show.

Who to see? How much to spend?

Because the first day of the show is so overwhelming, I try to prepare for it well in advance. One thing I do is draw up a budget, because it's easy to overspend at the Super Show. Then I make a list of the manufacturers that are most important to me. For my purposes, I separate them into four categories: clothing, shoes, racquets and accessories. I am now ready to shop the Super Show!

Tom Cascarano currently owns and operates a tennis pro shop at the Mountain Brook Swim and Tennis Club in Birmingham, Ala. He has a degree in marketing-sales from the University of Wisconsin-Oshkosh and has been in pro shop sales since 1979. Tom co-developed and assisted in the architectural design of two country club pro shops and was USPTA's "Alabama Professional of the Year" in 1982 and 1984.

Getting familiar with the show sites. I begin by walking around the different exhibit areas, noting the locations of the various exhibitors. After I get familiar with the show layout, I stop at booths and set up appointments to view merchandise. (You have the option to set up appointments with manufacturers representatives prior to the show.)

Whew! I made it!! As the first day comes to a close, I go over what I have accomplished and prepare an agenda for day two.

Now ...what to buy? The second day amounts to a seemingly endless showing of racquets, shoes, clothing and accessories. In viewing the merchandise, I avoid making any decisions on orders until/ have seen all the different lines. Th is gives me the opportunity to compare each company's goods (and when appropriate, to test the products) and select the merchandise best suited to my needs. With the information fresh in my mind, I make my orders.

The Super Show after dark. Before venturing on to the third and fourth days of the Super Show, I should point out that there are numerous festivities surrounding the event that you might want to take advantage of. The manufacturers typically invite their buyers to cocktail parties and the like. This gives you , the tennis buyer, an opportunity to socialize with executives and see the company from a uniquely inside perspective.

The home stretch. On the final two days, I complete my appointments and make sure I haven't missed talking to any companies that interest me. Also, I visit with the representatives with whom I plan to do business and place my orders.

Now that I have accomplished everything I set out to do at the Super Show, it is time to relax!

Other Helpful Hints 1. Keep an eye to the Atlanta weather forecast when packing for the show.

Odds are you'll want to bring plenty of warm clothing.

2. Get familiar with who's located where at the show sites, including the major exhibitors, which double as landmarks to help you find your way around.

Consult the Super Show booth assignment maps on pages 10-11 .

3. It's a big show with lots of important people, so you'll want to dress the part - smart and professionally. However, you'll be doing lots of walking, so make sure your shoes are comfortable and fit for extended walking.

4. Don't be afraid to ming/el Take advantage of this unique opportunity to develop and further vital contacts with peers, industry officials and manu~~ facturers.

The author has attended the Super Show each of its four years.

9

A

HALL

THE LICENSED SPORTS SHOW

THE TROPHY & AWARDS SHOW THE BOWLING & BILLIARDS SHOW

c

==.~·::,

HALL

The shaded area marks the area for the Tennis Show, located in one of two main halls in the Georgia World Congress Center.

Tennis Show Booth Assignments 2652 2646 2634 2856 2854 2852 2850 2848 2846 2834 2830 2934 2944 2945 2947 2949 2951 2953 2955 2956 2954 2962 2950 3049 3051 3063 3055 3048 3044

10

Wimbledon Slazenger Dunlop Dunlop SportMaster, Inti.

SportMaster, Inti.

Zebest Racquet Sports Zebest Racquet Sports Getz, Wm Corp.

Yonex Corp.

Head Sports Yamaha Corp. of America Unique Sports Products, Inc. Southern Tennis Supply Rox Pro Inti. Corp.

Tennis Week Players Choice Inti.

Players Choice Inti.

U.S. Sports Equipment Edwards Sports Products Edwards Sports Products Edwards Sports Products LSI Lighting Systems, Inc. JSSports Co. Ltd. Herrick, Inc. Herrick, Inc. Richcraft FTM Sports ICI Fibres

3034 3032 3018 3012 3156 3154 3152 3150 3249 3251 3253 3255 3250 3252 3254 3206 3349 3351 3353 3355 3134 3356 3354 3352 3350 3348 3346 3344 3334

Pro Kennex, Inc. Pro Kennex, Inc. Gamma Sports Gamma Sports Ogio Mad RaQ Power-Weaver Racquets Family Media Stealth Ind., Inc. Steegro USA/Nassau Balls Steegro USA/Nassau Balls Bard Sports Corp.

Bard Sports Corp.

National Racquet Sports Ltd. National Racquet Sports Ltd .

Crown Manufacturing Crown Manufacturing Liquisole by Elaston Co. Academy Store Fixture Co., Inc. Lob-Ster, Inc. Lob-Ster, Inc. Prince Manufacturing Prince Manufacturing FEMCO Corp.

ESTUSA USTech Tennis Tutor Van der Meer Tennis University Van der Meer Tennis University Tennis Magazine Ektelon

3132 3332 2406 2502 2606 2604 2602 2701 2703 2705 2706 2704 2702 2801 2803 2805 2806 2804 2802 2901 2903 2905 2907 2908 2906 2904 2902 3001 3003

Russell Athletic Adidas USA Tennis Industry Magazine American Athletic, Inc. California Products Corp.

HydroCourt USA, Inc. Staco Ent., Inc. Staco Ent. , Inc. Tru-Fiex Recreational Coatings Tru-Fiex Recreational Coatings Lee Tennis Products Lee Tennis Products Douglas Sport Nets & Equipment Nova Sports USA Nova Sports USA Nova Sports USA Har-Tru Corp.

Cissel, J A Mfg. Co. EAGNAS Co. EAGNAS Co. EAGNAS Co. EAGNAS Co. EAGNAS Co. Powers Court Powers Court Alpha Sports, Inc. Golden Shine, Inc. Golden Shine, Inc. Golden Shine, Inc.

3005 3007 3008 3006 3004 3002 3101 3103 3105 3107 3102 3210 3208 3206 3307 4648 4650 4652 4654 4656 4658 4660 4662 4664 4666 4668 4670

Golden Shine, Inc. Sufix USA, Inc. Sufix USA, Inc. Sufix USA, Inc. Sufix USA, Inc. Eternal Sole/Eternal Toe Eternal Sole/Eternal Toe Eternal Sole/ Eternal Toe Eternal Sole/Eternal Toe Eternal Sole/Eternal Toe Penn Racquet Sports Clarke Dist. Co. Neumann, R & Co. Neumann, R & Co. Winn, Inc. Elsco Lighting Products, Inc. Masteflex-Mele Corp.

Masteflex-Mele Corp.

Masteflex-Mele Corp.

Tenstar Corp.

Coppertone Strickland Strings Guterman Inti., Inc. Guterman Inti., Inc. Guterman Inti., Inc. Consolidated Service Group, Inc. Consolidated Service Group, Inc.

nor~

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THE SUPER SHOW®

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11

Super Show Seminars.

TUESDAY, FEB. 20 12:30 p.m.

United States Tennis AssoCiation Tennis Workshops Tennis Court- Rm. 214-215 Classroom - Rm. 202 GWCC* To Register: Helen Keeler 609/452-2580 WEDNESDAY, FEB. 2.1 8:45a.m.

United States Tennis Association Tennis Workshops Tennis Court- Rm. 2 14-215 Classroom - Rm. 202 GWCC* To Register: Helen Keeler 609/452-2580 THURSDAY, FEB. 22 8a.m.

Sporting Goods Manufacturers Association Industry Breakfast A Morning With Bryant Gumbel Grand Ballroom Atlanta Hilton and Towers To Reserve A Seat: Super Show 305/893-8771 Noon Aerobic & Fitness Association of America Apex '90 Atlanta Hilton and Towers To Register: AFAA 818/905-0040

4 .m.

Quest For Excellence I Stepping Into The '90s: The Athletic Shoe Of The Future Rm. 158, GWCC* To Register: QFE Series 800/327 -3 736, in Florida 305 /893-8771

4 .m.

American Tennis Industry Federation The Tennis Population: Results From A Participation Tracking Study Rm. 204, GWCC* To Regi ster: Brad Patterson 407 /848-1026 FRIDAY, FEB. 23 7:30 a.m.

Aerobic & Fitness Association of America Apex '90 Atlanta Hilton and Towers To Register: AFAA 818/905-0040 8:30 a.m.

Ouest For Excellence II Performance by Design: The Secrets Behind Today's Top-Selling Performance Apparel Rm. 155, GWCC* To Register: QFE Series 800/327- 37 36, in Florida 305/893-8771 8:30a.m.

Customer Service Intensive I Customer Service: The Profit Strategy Of The '90s Rm. 156, GWCC* To Register: OFE Series 800/327-3736, in Florida 305/893-8771 8:30 a.m.

Screen Printing School I Setting Up A Garment Screen-Printing Shop: Non-Technical Aspects Rm. 156, GWCC* To Register: OFE Series 800/327-3736, in Florida 305/893-8771

12

8:30a.m.

SPORTS TREND Magazine All You Ever Wanted To Know About Selling Licensed Products Successfully ... But Never Had The Chance To Ask! To Register: Angelo Varrone 404/ 252-883 1

8:30a.m.

Marketing To Win I Achieving The Marketing Advantage Rm. 158, GWCC* .

To Register: OFE Series 800/327-3736, in Florida 305/893-8771

8:30a.m.

United States Department of Commerce Taking Your Product Around The World Rm. 203, GWCC* To Register: Lincoln Martinez 404/347-7000

8:30a.m.

Screen Printing School Ill Screen Printing For Sports Products Rm. 156, GWCC* .

To Register: QFE Series 800/327-3736, in Florida 305/893-8771

9a.m.

Quest For Excellence Ill How To Make Accessories A Larger Part Of Your Sales Rm. 164, Gwcc· To Register: QFE Series 800/327-3736, in Florida 305/ 893-8771 4 .m.

Quest For Excellence IV Surprising New Choices: Marketing To The New Wave In Women 's Fitness Rm. 155, GWCC* To Register: OFE Series 800/327-3736, in Florida 305/ 893-8771

4 .m.

Customer Service Intensive II How To Get And Keep Customers For Life Rm. 158, GWCC* To Register: OFE Series 800/327-3736, in Florida 305/ 893-8771

4 .m.

Screen Printing School II Basic Garment ScreenPrinting Techniques: Technical Aspects Rm. 156, GWCC* To Register: OFE Series 800/327-3736, in Florida 305/893-8771 4 .m.

SPORTSTYLE Magazine Racquets At Retail: The Results Of An Exclusive SportStyle Survey Rm. 204, Gwcc· To Register: Angelo Varrone 404 /252-8831

4 .m.

United States Tennis Court & Track Builders Association Innovations In Tennis Facilities Rm. 210, GWCC* To Reg ister: Warren McKenise 514/ 731-3607 SATURDAY, FEB. 24 7:30a.m.

Aerobic & Fitness Association of America Apex'90 Atlanta Hilton and Towers To Register: AFAA 818/905-0040 Superclass Saturday Radisson Hotel To Register: AFAA 818/905-0040 8a.m.

Outdoor Recreation Coalition of America/Sporting Goods Manufacturers Association Outdoor Products Committee Organizing An Outdoor Special Event Rm. 157, Gwcc· To Register: 407/ 842-4100, ext. 210

8:30a.m.

United States Tennis Court & Track Builders Association Innovations In Tennis Facilities Rm. 210. Gwcc· To Register: Warren McKensie 514/ 731-3607

4 .m.

Ouest For Excellence V Defining Men And Thei r Leisure Time In The '90s Rm. 164, GWCC* To Register: OFE Series 800/ 327-3736, in Florida 305/893-8771 4 p.m.

Marketing To Win II Common Cents Marketing: Inexpensive Techniques That Work Rm. 1 58, GWCC* To Register: OFE Series 8001327-3736, in Florida 305/893-8771

4 .m.

Screen Printing School IV Special-Effects Printing Rm. 156, GWCC* To Register: OFE Series 800/327-37 36, in Florida 305/893-8771 4p.m.

United States Racquet Stringers Association The Professional Stringer In The '90s Rm. 202. Gwcc· To Register: Phyllis Zarro 619/481-3545 SUNDAY, FEB. 25 7:30a.m.

Aerobic & Fitness Association of America Apex '90 Atlanta Hilton and Towers To Register: AFAA 8 18/905-0040 8:30a.m.

United States Racquet Stringers Association Stringer Certification Test Rm. 202, GWCC* To Register: Phyllis Zarro 619/481 -3545 8:30a.m.

United States Tennis Court & Track Builders Association Innovations In Tennis Facilities Rm. 210, GWCC* To Register: Warren McKensie 514/ 731 -3607

*Georgia World Congress Center

P1 (King)

Unforced Error Game This drill, for intermediate players on up, is designed to help students realize the difference between forced errors and unforced errors.

The drill involves three students. The instructor puts the ball in play to P1 (King) .

When C1 returns it, the ball is in play. For the Challenger to get the King out, the Challenger must get three forced errors or two unforced errors. For the King to get the Challenger out, the King must get two forced errors or one unforced. The Challenger becomes King when he or she gets the King out.

This drill improves the intelligence of the students, since they learn how much they need to do with the ball in order to make the other person miss.

u

Darryl Cummings Franklin, Va.

C1 (Challenger 1) C2 (Challenger 2)

Double Anticipation Drill

B

The instructor stands just behind and to the side of Player A, who is in the middle of the court at the baseline. A high, short ball is fed to Player 8 , who is at the opposite baseline. As 8 moves in to hit an aggressive approach shot (topspin or flat) to a corner, A must anticipate and commit to one side or the other on the assumption that the shot will be lost if he or she stays in the middle. If A anticipates correctly, 8 must decide whether to cover the down-the-line or crosscourt passing shot because he or she is now the one in a vulnerable position.

This drill is designed for advanced players who can hit powerful and accurate ground strokes. It is against this type of player that your ability to anticipate when in trouble is crucial.

Jim Moellering Sugar Land , Texas

I

14

Triple Vision

u

The purpose of this drill is to help the student develop control in the execution of his or her overhead smashes.

The instructor stands directly behind the center hash mark at the baseline. A lob is fed to the student, who may stand at any point between the net and service line. As the ball begins to descend, the instructor steps quickly to the left or right. The student must then smash the ball into the "vacant" half of the court.

A game may easily be made out of this drill by awarding the student one point for each correctly placed shot, or one point to the instructor for each incorrectly placed shot. The first to reach 10 points (or 21) wins.

This drill can also be used to practice volleys and ground strokes.

s

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Art Steiger Merrillville, Ind.

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15

Dates That Rate Exams and Upgrades February 6 February 17-18 February 23-24 February 24-25 February 24-25 February 24-25 February 25-26 March 1-2 March 3-4 March 3-4 March 11 March 12-13 March 13 March 15-16 March 16-17 March 17-18 March 31 April 3 Apr il 7-8 April 20 April 2 1-22 April 27-30 April 28-29 April 29-30 May 6-7 May 7 May 8 May 11-12 May 12-13 May 18-19 May 19 May 20-21 May 27-28 June 3-4 June 12 June 16-17 June 22-23 June 24 July 20-21 July 21 -22 July 28 July 28-29 July, 29-30 August 5-6 August 5-6 August 17-19 August 19-20

Flushing, NY Boca Raton, FL Sarasota, FL Hershey, PA Indianapolis, IN Rochester, NY Atlanta, GA Lexington , KY Malibu, CA Palm Coast. FL Redlands, CA Carmel Valley, CA Flushing, NY Charlotte, NC Miami, FL Jackson, MS Boca Raton , FL Flushing, NY Big Rapids, Ml Pembroke Pines, FL Chicago, IL Kailua-Kana, HI Boca Raton , FL La Jolla, CA Salt Lake City, UT Woodland Hills, CA Flushing, NY Orlando, FL Cleveland, OH Stowe, VT Wilmington, DE Mclean, VA San Francisco, CA Denver, CO Flushing, NY New Haven, CT Jacksonville, FL Redlands, CA Tampa, FL Monroeville, PA Chicago, IL Flushing, NY Mclean, VA Parker, CO Richmond , VA Destin, FL Carmichael, CA

September 9 September 9-1 0 September 21-2 3 September 24 September 24-25 October 6-7 October 7-8 October 9 October 19-20 October 20-21 November 4 November 5 November 9-11 November 13 November 17 November 17-1 8 November 18-19

Richmond , VA Mclean. VA Palm Springs, CA Woodland Hills, CA Chicago, IL Ft. Washington , PA Las Vegas, NV Flushing, NY Bradenton, FL Detroit, Ml Redlands, CA La Jolla, CA Tampa, FL Flushing, NY Farmington, CT Milwaukee, WI Los Gatos, CA

December 9-1 0 December 11 December 13-15

Denver, CO Flushing, NY Phoenix, AZ

Certification Training -courses February 17 February 23 February 24 February 24 February 24 February 24 February 25 March 3 March 10

Boca Raton , FL Sarasota, FL Hershey, PA Rochester, NY Indianapolis, IN Murrieta, CA Atlanta, GA Malibu, CA Portland, OR

March 12 March 15 March 16 March 17 March 31 April 1 April 4 April 20 April 21 April 27 April 27 April 28 April 29 May 12 May 14 May 19 May 20 May 27 June 3 June 16 June 22 June 30 July 20 July 21 July 23 July 28 August 5 August 5 August 17 August 19 September 9 September 24-25 October 19 October 20 November 9 November 17 December 13 December 28

Carmel Valley, CA Charlotte, NC Miami, FL Jackson, MS Boca Raton, FL Birmingham, AL (TBA). CO Pembroke Pines, FL Chicago, IL Kailua-Kana, FL Mobile, AL Boca Raton, FL La Jolla, CA Cleveland, OH Tyler, TX Wilmington , DE Richmond , VA San Franc isco, CA Nashville, TN New Haven, CT Jacksonville, FL Nashville, TN Tampa, FL Monroeville, PA Chicago, IL Flushing, NY Parker, CO Richmond , VA Destin, FL Carmichael , CA Mclean, VA Chicago, IL Bradenton, FL Detroit, Ml Tampa, FL Milwaukee, WI Phoenix, AZ Crystal River, FL

Tennis Teacher's -courses February 14-1 6 February 21-23 March 28-30 April 18-20 Arpil 25-27 November 19-23

Boca Raton , FL Murrieta, CA Boca Raton , FL Chicago, IL Boca Raton , FL Los Gatos. CA

The following dates and sites are the revised schedule of USPTA educational events to be held in 1990. These dates are slightly different from those that appeared in the last issue due to last minute additions. For further information, contact the Education Department at the USPTA National Headquarters, (813) 973-3777.

18

test your knowledge

Basic Tennis .Skills 1.

What is the recognized foundation of all tennis shots? a. b. c. d. e.

a. step, direction, transfer, weight, back b. step , direction , transfer, weight , forward c. step, direction, shift, momentum, power d. lunge, path, tripping, shoelaces, left e. step , direction, transfer , weight, power

concentration proper stance grip matching outfit Prince racquet 7.

2.

This grip closes the face of the racquet and is used for exaggerated topspin and groundstrokes where contact is made in front of, rather than alongside , the body. a. b. c. d. e.

Western Semi-Western Eastern Death "Shake-Hands"

When practicing your serve, work first for , then , then finally for a. consistency, control, power b. ¡control , power, consistency c. power, consistency, control d control, consistency, power

8.

In the volley stance , the head of the racquet is raised approximately to what body level?

a. b. c. d.

9.

feet waist shou lder eye

The major reason for an inconsistent serve is: a. b. c. d. e.

crummy server poor ball toss unmatching outfit bent elbow stiff elbow

10. The two most important shots in tennis are:

a. serve, volley b. lob, smash C. booster, tetanus d. forehand , backhand e. serve, return of serve Answers on page 23.

3.

Players who use this grip are not known for their powerful ground strokes, but rather for consistent control and placement a. Swede b. Continental C. Australian d. Eastern e. Sphairistike

4.

MAG-NE'f... The Tennis Advantage In Quality Netting

The most commonly used grip. a. b. c. d. e.

American Hahn Western Continental Eastern

New MAG-NET... It's More Than JustA Tennis Net 5.

The backswing is initiated by what body part? a. b. c. d. e.

6.

feet hips shoulders ears back

The forward movement of the racquet is preceded by a in the _ _ _ of the ball, accompanied by a of to the _ __ foot

*UNIQUE PATENTED DESIGN A net within a net catches and holds scores of tennis balls hit into it. Ball collection is accomplished in one spot only! *SUPERIOR TEACHING TOOL Increases lesson time by decreasing ball collection time. Catches and holds over 95% of the tennis balls hit into it. *IMPROVES SAFETY ON COURT Stray balls are eliminated guaranteeing

accident-free play while improving concentration. The MAG-NET also keeps balls off neighboring courts. *EASYTO INSTALL Attaches wherever existing tennis nets are hung. Requires no special installation! *PRACTICALLY INDESTRUCTIBLE The netting is constructed of heavy duty nylon that will not shrink, rot, mildew, or change color.

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19

The NewPhantom. Disappearing Now. Aerodyntlmic design

ft mare fJOIM, ~effirt-

Additional mass at 5, 7 and 12 o'clock to enlarge and eloligate the su:eet spot.

Choose the 95 squareinch orfoll105 squareinch head size.

t-------___

Silicon rnbber shock ahsorfJers at shoulders and topft extra com.fort andfeel.

Wtder shouldersfor torsional stability and

power.

Polymeric handle and

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Slazenger's handsome new wide-body is available now And going fast. Because the Phantom is a performer that plays as good as it looks. TI1at's whyJimmy Connors has been playing one ever since his dramatic 1989 US Open.

As your customers are sure to have noticed. To make sure Copyright 1990 Dunlq> Slazen~r Q>rporation. ~ and Slazen~r are registered trademarks of Slazengers Umifud. Phantom is a trademark of Dunfop Slazenger Corporation.

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you get a good look at the elusive new Phantom, see your Slazenger representative. Or call us at 1-800-476-5400. The Phantom. New from Slazenger, the first name in racquet sports since 1881. It's going to raise your spirits. And your sales figures. Slazengere

_:p : : :; ;:

Clinics, Tourneys Highlight Conference The Dec. 16-21 convention of the Intercollegiate Tennis Coaches Association (ITCA). at the Sonesta Sanibel Harbour Resort in Fort Myers, Fla, featured clinics and workshops, a $10,000 coaches tournament and a golf tournament Bottom right: Many of the nation 's top college coaches were on hand, including Stanford 's Dick Gould, an honorary member of USPTA Left: Also speaking was Bill Tym , USPTA's 1989 "Coach of the Year, " who in only a few years' time has transformed Vanderbilt into a national power.

Top: Included among the organizations exhibiting at the convention trade show was USPTA These USPTA pros spoke during the ITCA convention: Bob Bayliss Frank Brennan Mark Burns Becky Chase Chuck Cunningham Dick Gould

Jack Groppel Dan Halvorsen Chuck Kriese Jim Loehr Lisa Moldrem Gerry Perry

Sean Sloane Larry Turville Bill Tym Dennis Van der Meer Steve Wilkinson

21

INDUSTRY ACTION

TENNIS MOURNS LOSS OF COL NICHOLAS E. POWEL PRINCETON, N.J. - A memorial service was held Jan. 10 for Col. Nicholas E. Powel, chairman of the United States Tennis Association 's (USTA) Tennis Rules Committee and author of the widely used handbook The Code.

Powel died Dec. 30 in Arlington, Va , from complications resulting fr'om a lengthy battle with cancer. He was 78.

A native of Newnan, Ga., Powel attended the Georgia Institute of Technology and the U.S. Military Academy in West Point, N.Y., where he was a standout on the Air Force tennis team. After graduating in 1932, Powel became a professional pilot, a career that took him on 57 combat missions including World War II. As a player, Powel was a member of the Gordon Trophy, Steven's Cup and Osuna Cup teams; assistant captain on the Britainia Cup team and its winningest player; and playing captain for the first Dubler Cup team . In later years, he won four USTA national singles titles and 17 doubles titles.

In 1980, Powel succeeded Jack Stahr as vice chairman of the USTA Tennis Rules Committee. Among his many accomplishments on the committee, Powel served as editor of USTA's Friend at Court guide to running tennis tournaments.

On his own, Powel authored The Code, a rulesbook for non-officiated matches that was published in Mexico, Spain, Germany, Sweden and England.

Powel was a member of the Mid-Atlantic Tennis Association 's Hall of Fame and in 1984 he received the McGovern Award in recognition of his contributions to tennis officiating. He maintained his status as an active referee up until his death.

Powel is survived by his wife, Sarah.

SADDLEBROOK TABS GROPPEL TO DIRECT TENNIS OPERATIONS WESLEY CHAPEL, Fla. - Jack Groppel, Ph.D., one of tennis' foremost authorities on

22

biomechanics and fitness, has been appointed director of tennis by the Saddlebrook Golf & Ten nis Resort.

Groppel will continue to serve as Saddlebrook's director of sports and health development. He is also director of player development for the Hopman/Saddlebrook International Tennis program .

A USPTA member, Groppel was named " Professional of the Year" by USPTA in 1987.

PRINCE RE-SIGNS CHANG TO 5-YEAR RACQUET DEAL PRINCETON, N.J. - Michael Chang and Prince Manufacturing, Inc. have agreed on a new endorsement contract that will see Chang exclusively using Prince racquets, strings and bags for the next five years.

Chang, at 17 the youngest French Open champion ever, has been under contract with Prince since 1983. " Michael Chang personifies what Prince looks for in a professional tennis player," said Prince vice president Jon Plimpton.

"He truly exemplifies the Prince philosophy of investing in young players at the grassroots level. "

NEW TO PRINCE SHOE LINE: CROSS SPORT AND COMFORT PRINCETON , N.J. - Responding to the cross-training craze sweeping the country, Prince has introduced two new athletic shoes, the Cross Sport and the Comfort.

The shoes, according to Prince, "are designed to offer maximum comfort, support and performance for a whole variety of sporting activities."

Cushioning, support and durability are features of the Cross Sport, which is especially well-suited for court sports. The Comfort emphasizes cushioning and styling.

Both the Cross Sport and the Comfort will be available through authorized Prince dealers beginning in March.

LENDL AND AGASSIIN EVENT TO BENEFIT HUNGER PROJECT FALLS CHURCH, Va. - Ivan Lendl, Andre Agassi and other top-rated touring pros will participate in 2000/Love: The Tennis Celebration to End World Hunger by the Year 2000, an April3 tennis exhibition in support of the Hunger Project.

The exhibition , sponsored by the Tennis Professio nals Foundation , will begin at 7 p.m . at the Capital Centre in Largo , Md .

Box seat tickets are on sale and general admission tickets will go on sale at the end of February. For more information, call the Tennis Professionals Foundation at (703) 379-1447.

The Hunger Project is a non-profit organization dedicated to ending world famine by the year 2000. Now in its 14th year, the Hunger Project has enlisted the support of more than 6 million people in 152 countries.

GRANTS AND SCHOLARSHIPS NOW AVAILABLE FROM USTA PRINCETON, N.J. - Tennis teachers may apply to the United States Tennis Association (USTA) for research grants and grants and scholarships that promote the growth of recreational tennis.

The research grants, limited to individuals involved in research related to the teaching or playing of tennis, range from $250 to $1 ,000 each. Research results may be submitted in the form of a report, thesis paper or project summary.

USTA awarded 18 research grants in 1989 on such topics as minority youths and tennis participation, illness and injury tracking of junior competitive tennis players, dietary cou nseling and its effect on performance, and the ability of tennis coaches to predict anxiety levels in their athletes.

To obtain a research grant application form , write to Susan Corwin, USTA, 707 Alexander Road , Princeton, NJ 08540.

Completed grant applications must be re-

turned to the Princeton office by June 1. All applicants will be notified of the grant dec isions, which will be made July 9.

Here are the other grants available from USTA: USTA Seed Money Grants. These are one-time-only grants to assist community tennis associations and recreation departments in initiating or expanding tennis activities for children. Grant range: $200 to $1 ,000. Applications due by April 16. Contact Randy Hester, USTA Coordinator of Junior Recreational Tennis, 707 Alexander Road , Princeton, NJ 08540.

Starter Grants for the Disabled. Onetime-only grants to help community tennis associations, recreation departments and clubs initiate or expand activities for mentally and physically handicapped athletes. Applications due

by April 16. Contact Randy Hester.

USTA/ NJTL Special Project Grants.

For established USTA/NJTL chapters to effect expansion to new sites or new participant populations. Applications due by April16. Contact Beth Brainard.

HOPMAN'S AND 4 STAR TO CO-PRODUCE SUMMER CAMPS McLEAN , Va. - Harry Hopman/Saddlebrook International Tennis and 4 Star Tennis Academy have agreed to co-produce separate tennis camps for juniors and adults this summer at the Mercersberg Academy in Mercersberg, Pa. It will be the first time that the Hopman camp, based at the Saddlebrook Resort north of Tampa, Fla., has operated a camp outside Florida. The summer camps will be run similar to the Hopman programs at Saddle brook.

The juniors camp is scheduled June 10 to July 11, the adult camp from June 10 to August 12. The camp site has 17 courts - four of hard surface and 13 of Har-Tru. The 4 Star Tennis Academy was founded

by Mike Eikenberry, a USPTA member and former national board member who served as president from 1984-86.

For reservations and more information, call 1-800-729-8383, extension 4211 , or 703-893-4428.

Answers to Basic Tennis Skills Quiz on page 19.

1. c

6. b

2. a 3. b 4. e 5. c

?. a 8. d 9. b 10. e

Adult/Senior Recreational Tennis Development Grants. To aid organ izations initiating recreational tennis programming geared to adults. Funds granted for start-up costs and are not renewable . No applications deadline.

Contact Henry Cox, administrator of USTA Adult Recreational Tennis, at USTA's Princeton office.

Senior Competition Tennis Seed Grants. To assist new and existing recreational tennis programs for senior populations. For first-year programs only. No applications deadline. Contact Henry Talbert, director of USTA Amateur Tennis, 1212 Avenue of the Americas, New York, NY 10036.

USTA National Junior Tennis League (USTA/ NJTL) Seed Grants. For communities organizing new USTA/NJTL chapters. Applications due by April 16.

Contact Beth Brainard, coordinator of USTA/NJTL Program Development, at USTA's Princeton office.

From left: Hopman head pro Tommy Thompson , 4 Star President Mike Eikenberry, Saddlebrook Chairman Tom Dempsey and Hopman camp director Howard Moore.

23

1990 USPTA/LIPC National Participation Day

U

SPTA is again taking an active part in the Lipton International Players Championships (LIPC) . The USPTA International Tennis Teachers Championships - the premier teachers tournament in the world - will be held in conjunction with¡ the March 16-25 LIPC, in Key Biscayne, Fla , from March 19-25. Teaching professionals will compete side by side with the top names in the game in a one-of-a-kind event that joins the playing (ATP and WITA) and teaching (USPTA) entities of the game.

The final two days of the LIPC, on March 24-25, will see the return of USPTA/LIPC National Participation Day at tennis facilities across the nation . This grassroots tennis event is designed to promote interest in recreational tennis and to underscore the fact that tennis is fun , but for some it's serious business, too.

I

As a USPTA professional, you can ensure the success of this year's USPTA/ LIPC National Participation Day, as well as USPTA's positive relationship with the LIPC, by hosting an event at your facility on either March 24 or March 25 or both days. Here 's how to get involved: 1. Organize a fun social event at your club such as a round-robin , a clinic, or social mixed doubles.

2. Set up an area in the club where members and their guests can view the televised men 's or women's singles finals of the LIPC (depending on the day). It is recommended that this immediately follow your scheduled fun social event If not possible , try to arrange to meet at a location where everyone can watch the LIPC. 3. Complete the registration form below to estab lish your comm itment to USPTA/

LIPTON INTERNATIONAL PLAYERS CHAMPIONSHIPS

LIPC National Participation Day. (Remember As more USPTA professionals become involved, our chances increase for exposure and /or recognition on national TV) In recognition of your efforts in hosting an event, you will be presented with an official certificate of display for your office or pro shop. For more information. contact the USPTA Marketing Department at (813) 973-3777.

USPTA has a pair of good friends in the LIPC and its chairman . Butch Buchholz. It is a relationship that has helped boost the image of USPTA members to the top of their profession . Now you can help solid ify this unique relationship by getting involved in one of the most important grassroots events of the year. Support the 1990 USPTA/LIPC National Participation Day

---------------------------------------, USPTAILIPC NATIONAL PARTICIPATION DAY

Return to: USPTA National Headquarters, P.O. Box 7077, Wesley Chapel, FL 33543.

____ Yes! I plan to organize an event for USPTAILIPC National Participation Day. Tennis Facility /Address-- - - - -- : - - -- - - - - - - - - - - - - - -¡- - - - - - - - - - - -City _ _ _ _ __ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ State Tennis Director

---~iP

_ _ _ _ _ __

Telephone (_ _ _ _ _ _ _ __ _ _ _ _ __

Signature USPTA Professionals Participating ****************************************************************************************************************************************

Type of Event Held : Number of Participants: - -- -- - - - -- - - - - - - - - - - -- -LIPC Tournament Viewing: [

]

Yes

]

No

- - - -- -- - -- - - -

_j

{Continued from page 7)

other problems. Kinesthetic feedback from resistance can help students feel the ¡difference between what they think they do and what they actually do. Slowing the stroke and providing resistance pinpoints the difference between ideal and inefficient stroke mechanics. The teaching pro can grasp the racquet head and provide resistant pressure while walking and talking the student through the stroke.

Here is a typical scenario with an intermediate (3 .5 NTRP) player who has taken some lessons and played for several years: PROBLEM: Loss of consistency, control and confidence in forehand ground stroke.

Resistance on one edge of the racquet gives the student feedback on proper racquet head alignment for the topspin ground stroke.

line target points. Depth and net clearance are indicators as the hand work moves from the knees to over the head. Subtleties of racquet head changes can be felt by applying pressure on the throat or the tip of the racquet throughout the swing. Students can begin at either the service line or midcourt and move back for the final rally or playing of points.

Resistance on the bottom racquet edge helps the student attain the feeling of volleying through the ball on a horizontal plane.

SOLUTION: With the student "frozen" in the backswing position , the instructor pinches and holds the racquet as it points toward the back fence. The student is asked to slowly initiate his or her normal stroking motion. The teaching pro can feel the student try to force the racquet around in a 360-degree arc. The student has a fist right grip, contracted bicep and rigid arm.

The instructor asks the student to relax and make the initial racquet movement forward rather than around, and provides just enough resistance to let the student move the racquet with some effort. Once the butt of the racquet has moved up even with the player's hip, the teaching pro walks the racquet around to the point of contact, through the contact zone and up to the follow through. The teaching pro repeats the exercise from the side of the student, forcing the racquet to move forward. The pro repeats the resistance from in front of the student, this time with his or her hand

26

directly on the butt of the racquet to make the initial hand motion pull the racquet forward. The pro then presses through contact and pushes up to the finish . As the pro feels the right racquet work, he or she can let the student stroke a dropped ball and repeat the resisted stroke as necessary.

Mid-court rallies are a good action drill to integrate the new mechanics into the player's game.

The Intermediate Player: Placement As the student is able to more consistently reproduce the contact zone, the lesson plan moves on to placement. Adjustment of stance, impact angle and follow through are different ways of introducing shot direction and placement. The hitting zone lesson can be repeated, changing from a flat, horizontal table top to the desired low-tohigh pattern. The teaching pro uses resistance to keep the student's strings moving the ball toward cross-court and down-the-

The Intermediate Player: Timing The point is repeated using pull and push commands, a good example of combining verbal and kinesthetic feedback methods. Use of combined methods is a good way to move from the resisted stroke to a moving ball fed by the instructor.

Calling out cue words in sync with feeding develops the student's rhythm and timing.

Combined communication methods can have a synergistic effect and be more powerful than when each method is used independently.

Here are some example cues to use, either in the walk through or actual hitting of a ground stroke: Cue Phrase Action "point" Butt of racquet aims at oncoming ball

Sequence

As ball is struck by instructor

"pull"

Hand and racquet directly forward

Right at bounce

"push"

Hand through contact zone, shoulder up to finish

As ball leaves racquet and crosses over net

The Advanced Player: Spin and Speed As players move up the NTRP scale, they become more proficient and consistent in placing their shots. A complete player will need a variety of strokes and spins. Resistance work will involve only one side of the frame rather than the entire racquet face. Once the proper angle is set. the teaching pro can use his or her hand on the leading edge of the frame to guide the student through the stroke.

Pressure on the bottom edge gives the student the feeling for slices, lobs, volleys and drop shots. Keeping the racquet slightly closed for topspin is accomplished with a hand on the top edge.

Rarely does a teaching pro have to encourage a bigger backswing. Most corrective work involves elimination of excessive and inefficient movement. After the student gains consistency with a perfectly locked wrist, the teaching pro can begin emphasizing racquet head speed.

Resistance is an excellent method for isolating the role of the wrist in triggering the stroke. The instructor can hold the arm still to emphasize the pendulum effect of increased racquet head momentum. This is usually necessary to developing the student's serve.

Cue phrases can be repeated as the sensation is acquired. Hand work may be required before actual racquet work, and the isolated stroke may need several repetitions before a ball is used in the exercise. It may be awkward at first, but the instructor should try to provide the visual reference of the ball as well as the kinesthetic feedback. Use of a ball replicates the playing situation and is important to the student's ability to use imagery as a self-training method. Combining methods such as resistance and imagery may be of more value to skilled tournament players working on improving the mental portion of their game.

ADVANTAGES AND DISADVANTAGES Safety Resistance work requires the teaching pro and student to stand close together.

Nervous students can swing unpredictably and have no notion of the speed or whereabouts of their racquet head. Caution is always advised when you get near or inside the radius of a student's swing, particularly if the student is focused on an oncoming ball . The teaching pro can use the distance of his or her own racquet as a shie ld or tool. To stop an excessive backswing in progress. the teacher can hold his or her racquet at the head and use the grip to function as a doorstop. Before jumping into a resistance technique. the teacher should verbally preview with students and make sure they can slow down and freeze in mid-swing.

Injury As with any exercise. there is the potential for injury. The teaching pro needs to assess

the student's level of conditioning, recognize the point of fatigue and watch for signs of discomfort. Muscles can be easily fatigued by stroke changes. The teacher should avoid making the exercises a test of strength or a tug of war. Take time to relax and guide the student, using just enough pressure for him or her to get the proper feel. The goal is not to overtrain, but to use the racquet head efficiently in executing the stroke.

Spatial Comfort Another drawback is that some people are not comfortable in tight spatial situations.

If a good rapport has not been established yet, the close contact can be overbearing or simply inappropriate. Although beneficial to the student's progress. resistance may make the child feel overly restrained as if it's just another adult restriction. The teaching pro can make resistance less intimidating if the net is kept as a boundary. Using a racquet or a teaching aid like the ball on the end of a rod helps provide a safe zone for the claustrophobic.

Groups Due to the time required, it is difficult to offer individual kinesthetic feedback to each person in a large class. Groups of students can be formed and use fences, nets or each other's racquet as a source of resistance. When an action drill has people coming in and out, the teaching pro can either prime them before hitting or correct them after they have taken their turn .

Resistance work can always be included as a gentle warm-up either in the ball pickup or in the homework portion of a lesson. The teacher can work with two students at a time (if they are properly spaced). walking them through their five ground strokes as if they were swinging doors with the teacher in the middle. In order to reach the entire class. the instructor may need to try a variety of methods and use resistance for those who appear confused by the standard verbal instructions.

Communication experts say that the use of touch can equalize power differentials in a relationship and allow a foundation of trust to develop in the student-teacher relationship. Having the student and teaching pro work together limits the opportunity for the students to judge themselves for poor performance. One of the strong points of resistance is that it actively stresses the positive and gives the student a performance goal within his or her ability. Emphasis is placed on a positive and tangible goal. The teacher benefits from the student's response to previous instructions. The teacher can feel the physical effort and energy expended by the student and help to redirect the energy for greater stroking efficiency. The greatest outcome of all is that the student's muscular and nervous systems are imprinted with the proper mechanics of stroke production. {l

THE BEST INTRODUCTORY ADULT TENNIS PROGRAMS • Geared to attracting new players • Focused on fun, fitness or friends • Of no cost or low cost to participants

REWARD: To Top Three Entries • Airfare to U.S. Open • 1990 U.S. Open box seats • Panel presentation at USTA Tennis Teachers Conference • Recognition by Tennis Industry

LAST CHANCE DEADUNE!!!

Tennis programs completed and applications submitted by: JULY 15, 1990 For application form write or call: Tennis Industry Awards 707 Alexander Rd. Princeton, NJ 08540-6399 Tel: 609-452-2580 800-223-0456 (outside NJ)

27

Dressed to kill.

A new Prince flow System Technology (FST) TM line of tennis shoes is about to give you a leg up on your competition. That's because it's the all-around performance tennis shoe that11 add a few new dimensions to your game.

The technology, itself, is revolutionary. The shoe's cushion, for instance, is designed to conform to your foot's shape and continually adjusts with every step, delivering 1000 Lacty¡s FST a degree of comfort and support never experienced before. It absorbs shock up to 40% better than other tennis shoes.

For added stability, a patented built-in "support system" is anatomically wrapped around the ankle for better footwork, fewer injuries, and quicker stops and starts.

Even the sole is unique. The tread pattern gives you extra traction, and the unique M43 EnduranceT" rubber lasts up to four times longer than other soles.

So if you're looking to stay a few steps ahead of your competition (with shoes that look great, to boot), call 1-800-2-TENNIS and find out where the Prince FST shoes are available .

•

i

PIIRCB~ET THE GAMES BEGIN~" Prince. The Exclusively Endorsed Racquet of the Uruted States Professional Tennis Association.

tO 1990 Prince Manufacturing , lnc.

Upcoming Events ~ onvention Dates

USPTA Southern Division - May 1113, 1990 - River Hills Country Club Lake Wiley, NC.

~

USPTA Middle States Division Convention February 10, 1990 - Hershey, PA

US PTA California Division - May 1720, 1990 - LaQuinta, CA

SGMA-SUPER SHOW- February 2225, 1990 - Georgia World Congress Center - Atlanta, GA

USPTA Southern Division - May 1820, 1990 - Wilmington, NC.

USPTA Texas Division Convention February 15-18, 1990 - Grapevine, TX.

Royal Lahaina No-Champs Tournament - May 26-28, 1990 - Royal Lahaina Tennis Ranch- Lahaina, HI.

USPTA Midwest Division Convention - February 16-17 , 1990 - Battle Creek, MI. USPTA California Division Convention February 25, 1990 - Los Angeles, CA IRSA Convention and Trade Show- March 7-11 , 1990 - Dallas, TX,.

Tennis Industry Council Meeting - March 15-16, 1990 - Key Biscayne, FL.

LIPTON International Players Championships- March 16-25, 1990- Key Biscayne, FL. USPTA International Tennis Teachers Championships - March 20-25, 1990 - Key Biscayne, FL. Cystic Fibrosis Pro Am - March 1990 Philadelphia, PA USPTA Northwest Division - March 1990 - Phalen Cub - St. Paul , MN. USPTA California Division April 6-8, 1990 - Laguna Niguel, CA Royal Lahaina Open - April 13-15, 1990 - Royal Lahaina Ten nis Ranch - Lahaina, HI. USPTA Northwest Division April 1990 - Decath lon ClubMin neapolis, MN. USPTA Hawaii Division- April 27-29, 1990- Keauhou Beach Hotel - Kailua-Kana, HI.

USTAAnnual Meeting- April7-13, 1990 The Registry - Naples, FL. USPTA National Tennis Teachers Convention - September 15-23, 1990 - Marriott's Rancho Las Palmas - Palm Springs, CA

m ~

ournaments

USPTA Northern California Division - March 11 , 1990 Carmel Valley, CA

rn ~

ther Events

USPTA Midwest Division - Indiana High School Tennis Coaches Clinic - February 9-10 , 1990- Indianapolis, IN. USPTA Intermountain Division - Coaches Clinic- February 16, 1990- Racquet World Inverness - Englewood, CO. USPTA Midwest Division - Michigan High School Tennis Coaches Clinic - February 16-17, 1990 - Battle Creek, MI. USPTA Midwest Division - Adult Tenn is Seminar - March 2, 1990 -Chicago, IL. USPTA Pacific Northwest Division - March 11 , 1990 - Club Green Meadows Vancouver, WA USPTA Midwest Division - WTA Clinicians Training- March 23, 1990- Indianapolis, IN. USPTA Midwest Division- WTA Spring Meeting - March 23-25, 1990 - Indianapolis, IN.

USPTA Intermountain Division - April 27-29, 1990 - Albuquerque, NM .

USPTA Northern California Division - April 23, 1990 Nine Different Sites.

USPTA California Division May 11-13, 1990 - Upland Tennis Club- Upland, CA

These dates and sites are the revised schedule of important events. These dates are tentative and subject to change without notice to the USPTA National Headquarters. For more information on any of these events please contact the Division or Organization implied. If your division is holding an important event and would like to have it listed, please contact the National Headquarters at (813) 973-3777.

29

&pecial . . . from the U&PTi\ Gift &hoppe

U8PTA Loep Clolhif18 for Men (Sample Logo)

SHORTS 62%Polyester, 34% Cotton 4%Lycra POLO SHIRT 100% Cotton Jersey

SOCKS Mid-Calf Footed Socks

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PMPS -$24 White: S,M Red: S, M, L, XL Navy: S, M, XL

for Women

SOCKS Fold-Over Crew Socks POLO SHIRT 100% Cotton Jersey

SW001- $4

PWPS - $15/$24 White: S, M • $24 Lilac: S, M - $15

PLEA TED SKIRT 80% Polyester, 20 % Cotton

PWHS -$30 White: 4, 8, 10,12,14 Navy: 6, 8, 10,12,14

TANK TOP 100% Cotton Jersey

LONGER SKIRT 80% Polyester, 20 % Cotton

PWIT-$18

PWLS -$30

White: S, M, L Navy: S, M,L

White: 4,10,12,14,16,18 Navy: 4,10,12,14,16,18

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guest message

Where Are You Headed?

Set a list of yearly goals for yourself, then go about fulfilling them one by one

Jack Justice, Vice President

~e

32

title to this message is intended to provoke you to examine your career.

Regardless of how happy you are with your teaching position , salary, community or area involvement, it's a good practice to look closely at your situation and come up with a list of goals.

If you are not yet sure of where you are headed, consider this: Each of us needs goals to point toward and reach in order to attain self-esteem and satisfaction .

You may have thought that goalsetting was just for your top junior players, who have worked so hard to move up the tennis ladder. Not so! We all need that "carrot in front of our nose" to move ahead. To open your caree r doors just a little wider, consider setting a schedu le of goals.

Here are a few to consider for this year:

I will seek to win " USPTA Professional of the Year" honors in my state or division.

I will take on a committee or divisional board position to help strengthen our area.

I will add one men's and one women's team to the existing group of teams at my club.

I will start a local clinic for handicapped youths or adults.

I will get all my club members rated and verified under the NTRP system.

I will help collect 50 old racquets and all my old lesson balls for the Schools Program, NJTL or other local programs.

Please understand that your goals need not be limited to tennis. Some of them should be related to personal areas:

I will work 20 minutes a day on my personal fitness and tennis game.

I wi!l work on my personal lesson schedule so that I earn at least $100 in lessons each morning.

I will make calls and organize meetings to help set up a tennis association in my community.

I will spend more time with my family I will take a vacation!

I will evaluate and make sure my insurance and retirement needs are adequate.

I will review and update my will (this is not just for old folks!) .

I will review and update my resume.

Do these all sound like New Year's resolutions? Maybe so, but they can have a great impact on where you are going.

Lastly, I invite each of you to at least attempt to put together a personal business plan. Planning your shortand long-term goals will insure that you know where you are going and have control of your own destiny.

We now live and work in a new decade. Start yours off to your advantage by establishing attainable goals that result in increased self-esteem H and satisfaction.

.li~ IHtJ ~~<.

UNITED STATES PROFESSIONAL TENNIS ASSOCIATION, INC. At Saddlebrook, The Golf and Tennis Resort Wesley Chapel, FL 33543

BULK RATE U.S. POST AGE

PAID Permit No. 3887 Tampa , FL