Southern Miss Business at Work | Fall 2024 Issue

THE GOLDEN QUILLS A New Tradition Takes Flight

p. 6

JOIN THE BUSINESS ADVISORY COUNCIL Get Involved. Inspire Change.

Make an Impact.

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STUDENT ATHLETES

Excellence in the classroom and on the field

Business at Work p. 15

SOUTHERN

MISS

FALL 2024 ISSUE

DEAR ALUMNI AND FRIENDS of Southern Miss Business, Welcome to our annual celebration of grit, innovation, and accomplishment, and what a year it’s been! If the past year were a rollercoaster, we’d be in the front car, hands up, screaming with excitement. This edition of our annual magazine is packed with stories that showcase what makes our College of Business and Economic Development so special. From honoring our Entrepreneur of the Year to spotlighting the dynamic speakers of our Inspired Leaders Series and the high-achieving student-athletes who juggle business classes with gameday performances, we’ve got quite a bit to brag about.

This year, we’ve launched more initiatives than a tech startup on its fifth espresso. From introducing our glittering new awards celebration, The Golden Quills, to curriculum changes, we’ve been busy! Our EAGLE Scholars and Scianna Business Leadership Programs are preparing the next generation of leaders, while our faculty and students push the boundaries of research and innovation. And let’s not forget the invaluable experiences our students gained on study abroad trips—learning business on a global scale while probably mastering the art of packing a suitcase (skills for life!). Our alumni continue to make us proud. Whether they’re climbing corporate ladders or dedicating time to noble causes, these Golden Eagles soar in every arena they enter.

Through it all, one thing remains clear: everything we do aims to prepare our students for success. Whether they’re presenting groundbreaking research, winning competitions, landing prestigious internships and jobs, or just trying to figure out the office Keurig machine, our Golden Eagles are truly Ready for Business.

So, grab a cup of coffee, find a comfy spot, and enjoy reading about the extraordinary moments that have defined our year. And if this inspires you to get involved, we’d love to have you join us for the ride—there’s more to come, and we’re just getting started! We’re not just ready for what’s next; we’re creating it.

Dean, College of Business and Economic Development

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U.S. News and World Report, 2024

GOLD PARTNERS SOUTHERN FARM BUREAU LIFE INSURANCE COMPANY

®

SILVER PARTNERS

BRONZE PARTNERS

We are proud to collaborate with these esteemed organizations whose support helps us achieve our goals and enrich the experiences of our business students. If you are interested in becoming a corporate partner, please reach out to business@usm.edu.

10 LEADING THE WAY

Inside the Scianna Business Leaders Program

22 ALUMNUS AKEEM DAVIS Cultivating Champions On and Off the Field

30 SOUTHERN MISS

SALES PROGRAM

Competitions to Careers

34 FROM IDEAS TO IMPACT

The Hatchery Drives Campuswide Entrepreneurship

2 | The College of Business and Economic Development

TABLE OF CONTENTS 4 YEAR IN REVIEW 6 THE GOLDEN QUILLS: A New Tradition Takes Flight 8 ENTREPRENEURS OF THE YEAR, DOUG AND SUSAN FASANO WILLIAMS 9 INSPIRED LEADERS SERIES WELCOMES ALUMNA KIMBERLY FONTAN 12 EAGLE SCHOLARS PROGRAM: Preparing Tomorrow’s Business Leaders Today 15 STUDENT ATHLETES 16 JOIN THE BUSINESS ADVISORY COUNCIL: Get Involved, Inspire Change, Make an Impact 18 BUSINESS, CULTURE, AND ADVENTURE: A Global Summer Experience 26 OUTSTANDING AND UNSTOPPABLE: Celebrating Student Accomplishments 28 IGNITING CURIOSITY: Stories of Student Researchers 33 INNOVATIONS IN SOUTHERN MISS BUSINESS CURRICULUM 38 LOCAL IMPACT ANALYTICS: This Team of Southern Miss Alumni Are Enhancing Communities, One Grant at a Time 40 CELEBRATING BUSINESS FACULTY AND STAFF 42 NAVIGATING HIGH EXPECTATIONS: The Strategic Use of Negativity in Business 44 BRANDS BEWARE: How Online Schadenfreude and Sympathy Shape Your Reputation 46 THE MEDIATING ROLE OF CAREER RESILIENCE ON GEN Z’S EMOTIONAL INTELLIGENCE AND CAREER OUTCOMES Table of Contents | 3

2023-24

Take a look!

Tailgate

Meet the Firms

(USM v. Texas State)

Classes Begin

Southern Miss Cruisin’ the Coast

Presidential Inauguration

Experience Business Casually

AUGUST 2023

SEPTEMBER 2023

OCTOBER 2023

Classes Begin

Tailgate (USM v. Alcorn State)

Welcome Back Cookout

Meet the Firms

Southern Miss Cruisin’ the Coast at Gulf Park

Black and Gold Day

Inauguration of Dr. Joseph S. Paul, 11th President of The University of Southern Mississippi

Government Career Fair

Sport Management Symposium

Experience Business Casually

Homecoming Tailgate (USM v. Old Dominion)

Tailgate (USM v. Texas State)

Black and Gold Day

Tailgate (USM v. Tulane)

Cintas Facility Tour Halloween Hotcakes

Welcome Back Cookout 7 | The College of Business and Economic Development

Halloween Hotcakes

Tailgate (USM v. ULM)

Hawaiian Business and Culture

NOVEMBER 2023

DECEMBER 2023

JANUARY 2024

Business Career and Internship Expo

Fall Commencement

Hawaiian Business and Culture Study Away

Tailgate (USM v. ULM)

Classes Begin

Etiquette Dinner Entrepreneur of the Year Luncheon

Bites with Becton

Fall Beta Gamma Sigma Induction Tailgate (USM v. Troy)

Bites with Becton

Beta Gamma Sigma Induction 8 | The College of Business and Economic Development

University Student Awards Ceremony

Inspired Leaders Series

Golden Idea Pitch Competition

FEBRUARY 2024

MARCH 2024

APRIL 2024

Financial Services Mini Career Fair

University Student Awards Ceremony

Etiquette Dinner

Inspired Leaders Series, Kimberly Fontan

University Faculty and Staff Award Ceremony

Golden Idea Pitch Competition

The First Site Visit

The Golden Quills

Business Career and Internship Expo

Spring Beta Gamma Sigma Induction

Economic Outlook Forum

Economic Outlook Forum

The Golden Quills Section or Article Title | 9

Spring Commencement

Italian Business and Culture

MAY 2024

JUNE 2024

JULY 2024

Eagle Scholars and Scianna Business Leaders End of the Year Celebration

Italian Business and Culture Study Abroad

British Studies

Spring Commencement

Eagle Scholars and Scianna Business Leaders End of the Year Celebration British Studies Section or Article Title | 10

The Golden Quills

A NEW TRADITION TAKES FLIGHT WHEN IT COMES TO CELEBRATING EXCELLENCE, SOUTHERN MISS BUSINESS KNOWS HOW TO THROW A PARTY.

With a desire to elevate the traditional awards ceremony into a grand occasion, the college reimagined the annual celebration into a night to remember, held off-campus with a social hour and champagne toast.

The ceremony provided a beautiful backdrop for recognizing the exceptional talent within the college.

As recipients walked across the stage to receive their awards, they were also presented with a Golden Quills lapel pin, symbolizing their hard work, commitment, and the Southern Miss grit that defines our community.

Upon receiving this pin, the awardees were formally inducted into The Golden Quills Society.

6 | The College of Business and Economic Development

The Namesake Selecting an event name that would capture the essence of this gathering proved to be a worthy challenge. Drawing inspiration from our university’s beloved mascot, the Golden Eagle, the college sought a name that would encapsulate everything this special night was meant to be.

After careful consideration, inspiration was found in quill feathers, well-known as a writing tool and created from flight feathers, which are located at the tips of the wings and tail. These large, unyielding feathers provide an essential role in flight, proving to be particularly important for a golden eagle’s ability to soar and glide for long distances.

The symbolism of the name runs deep. Quill feathers represent wisdom, intelligence, creativity, and courage. Furthermore, the USM presidential medallion includes the image of an eagle clutching a quill and scroll, indicating honor and distinction. Thus, The Golden Quills was created, representing not only the university mascot, but also the scholarly excellence and vibrant spirit of Southern Miss Business. This thoughtful integration of school spirit and academic excellence has given rise to an event that is set to become a cherished tradition for years to come.

Celebrating Amy Sevier’s Legacy

Looking Ahead

One of the highlights of the evening was the introduction of the Amy Sevier Commemorative Award, a new accolade honoring the memory of Ms. Amy Johnson Sevier, a beloved faculty member who passed away in May 2023. Ms. Sevier’s legacy of dedication, humor, and elegance lives on through this award, which is given to a well-rounded student who excels academically, is committed to their discipline, and exhibits kindness and generosity—qualities that Ms. Sevier embodied.

As The Golden Quills event concluded, there was a palpable sense of excitement and pride among all attendees. The transformation of the awards ceremony has not only honored the incredible achievements within the College of Business and Economic Development but also set a new standard for how such accomplishments are celebrated.

This year’s inaugural recipient, Kathleen Garraway, exemplifies these traits. Katie is a human resources management major from Madisonville, Louisiana. She maintained an excellent GPA, participated actively in the EAGLE Scholars program, and worked multiple part-time jobs to fund her education. Katie’s future is bright as she embarks on her career as a corporate trainer in the HR department of Reynolds and Reynolds.

With the success of this year’s event, The Golden Quills is poised to become a cornerstone of the Southern Miss Business experience, inspiring future generations to strive for excellence and embody the values that make our community special. We look forward to welcoming new members into the Golden Quills Society and continuing this proud, new tradition!

Inaugural recipient of the Amy Sevier Commemorative Award, Kathleen Garraway, photographed with family members of Ms. Amy Sevier.

The Golden Quills: A New Tradition Takes Flight | 7

Entrepreneurs of the Year,

DOUG AND SUSAN FASANO WILLIAMS In 2001, the College of Business and Economic Development established the Boardman Distinguished Entrepreneur of the Year award to celebrate exceptional achievements in business and to foster a spirit of entrepreneurship within our academic community. This award was created to highlight the incredible stories of visionary leaders who have turned their ideas into successful ventures, serving as a source of inspiration for our students and faculty. Previous recipients include notable figures such as Nancy Duarte of Duarte Inc., Jonathan Jones of Jones Capital, Lucy Buffett of LuLu's, and David Oreck of the Oreck Corporation, each demonstrating the diverse paths to entrepreneurial success.

This year, the college proudly recognized Doug and Susan Fasano Williams, the founders of Kalalou Inc., a thriving home furnishings and décor wholesale company based out of Jackson, Mississippi.

Nearly four decades ago, while vacationing in Ocho Rios, Jamaica, the Williamses became inspired by items they found at the vibrant, local market square. They saw an opportunity to bring unique, handcrafted items to a broader audience, sparking the idea for their business.

This inspiration led to the creation of Kalalou Inc., originally known as Country Originals. Today, Kalalou boasts a catalog of over 1,500 products and supplies more than 10,000 retail stores and mail-order companies across the United States.

Kalalou operates from a 250,000-square-foot distribution center with a reach that spans nine countries. The Williamses continue to travel the globe in search of new additions to their product line. Additionally, they have developed charitable projects in several of the countries where they conduct business. The Doug and Susan’s Kids Foundation serves children in Haiti, Honduras, Colombia, and the Philippines.

Remarkably, 100% of proceeds from the sale of certain products go directly to aid with medical care, childcare, and other modern amenities for developing nations and their communities.

8 | The College of Business and Economic Development

Over the years, Kalalou has been recognized as the Best MediumSized Business by the Mississippi Business Journal and deemed Business and Industry Super Achievers by the Jackson Chamber of Commerce. They have also been featured in Inc. magazine’s “500 Fastest Growing Privately Held Companies in America” and Entrepreneur magazine’s “51 American Success Stories.”

The Williamses credit their success and entrepreneurial spirit to their time and education at The University of Southern Mississippi. Both art majors, they used their education and creativity cultivated by Southern Miss to create the business they have today. As cheerleader partners for the Golden Eagles, they like to think that their spirit-filled college cheering days carried over into their entrepreneurial spirit for business that has never waned. In addition to being head cheerleader partner, Doug was active in the Phi Kappa Tau fraternity and intramural sports with his Phi Tau brothers. Susan was a member of Chi Omega sorority, was named Miss USM, Homecoming Queen, and a USM Beauty.

Their generosity extends to their alma mater, generously giving back to the university by previously funding the Doug and Susan Fasano Williams Stage in the Joe Paul Student Theater, ensuring that future generations can pursue their passions.

Inspired Leaders Series Welcomes Alumna

KIMBERLY FONTAN This year’s Inspired Leaders Series welcomed alumna Kimberly Fontan, who serves as the executive vice president and chief financial officer of Entergy. This series invites industry leaders to share their insights with the campus community and answer the question, “What inspires you?”

During Fontan’s presentation at Southern Miss, she shared invaluable insights on navigating career paths and embracing the unexpected while moving up in leadership. Her wisdom on strategic interviewing, cultivating a supportive circle, and leading with solutions resonated with the audience. While visiting campus, Fontan also had lunch with business students and served as a guest lecturer in a graduate-level finance course.

Entergy is a Fortune 500 company that powers life for 3 million customers through their operating companies in Arkansas, Louisiana, Mississippi, and Texas. They’re investing in the reliability and resilience of the energy system while helping the region transition to cleaner, more efficient energy solutions. With roots in their communities for more than 100 years, Entergy is a nationally recognized leader in sustainability and corporate citizenship. Since 2018, they have delivered more than $100 million in economic benefits each year to local communities through philanthropy, volunteerism, and advocacy.

Entergy is headquartered in New Orleans, Louisiana, and has approximately 12,000 employees.

In her role with Entergy, she oversees corporate finance, accounting, internal audit, treasury, investor relations, and corporate development and planning. As CFO, Fontan maintains Entergy’s firm financial standing and ensures the company is well-positioned to achieve its strategic business objectives.

Before becoming CFO in 2022, Fontan served as senior vice president and chief accounting officer, where she oversaw the preparation of monthly financial reports, preparation of certain regulatory filings, and formulation and administration of accounting policy, procedures, and controls. She also led the project management office in support of executing Entergy's strategic initiatives.

Fontan has held various roles of increasing scope and responsibility, working her way up since joining Entergy in 1996 as a staff accountant. In addition to her role at Entergy, she serves on the board of directors for the New Orleans Center for Creative Arts.

Fontan has an MBA from Loyola University New Orleans and a bachelor's degree in business administration with an emphasis in accounting from The University of Southern Mississippi. She is a certified public accountant and a member of both the American Institute of Certified Public Accountants and the Mississippi Society of Certified Public Accountants.

Inspired Leaders Series Welcomes Alumna Kimberly Fontan | 9

Leading the Way

INSIDE THE SCIANNA BUSINESS LEADERS PROGRAM 16 | The College of Business and Economic Development

In a world where organizations invest billions in leadership training, the Scianna Business Leaders Program is taking a proactive approach by starting the leadership development journey at the undergraduate level. By equipping students with these essential skills early on, the program aims to fast-track their paths to top leadership positions.

The Scianna Business Leaders Program is designed to provide meaningful learning experiences to a select group of promising business students who have already demonstrated leadership qualities, often holding significant roles and positions before even entering college. While in the program, these students gain valuable insights into their own leadership strengths and weaknesses, learning effective practices to lead themselves, others, and organizations.

Through a blend of activities, events, classroom exercises, discussions, one-on-one mentorship, and interactions with business professionals, participants continue developing their skills and a high level of professionalism at every stage of their academic careers.

The first year kicked off with the new tradition of an annual retreat focused on self-assessment and building strong relationships with each other. One of the key components of the day was DiSC assessment training, which helped students explore their dominant personality traits and understand how to leverage them in leadership roles. This initial focus on self-discovery set a solid foundation for the personal growth and leadership development they would experience over the course of the year.

The programming throughout the fall and spring semester offered a dynamic mix of learning opportunities. Some workshops, such as their emotional intelligence session, was led by the program’s director, Dr. Bradley Winton, while others were taught by industry professionals. A workshop on selling was led by Professor of Practice Kevin Buckley, who invited the students to the Professional Sales Lab to practice live sales pitches. After this unique experience, they built on what they learned by focusing on the intricacies of negotiation, a lesson led by distinguished alumnus Keith Morris. During this workshop, the students engaged in a difficult but rewarding negotiation case study.

These workshops were complemented by books cherished by top business leaders, such as Daniel Goleman’s Emotional Intelligence and Kim Scott’s Radical Candor.

The students put the skills they were honing to the test while on a regional study away trip to Houston, Texas. This immersive experience was a thrilling opportunity for the group to explore a city brimming

with business innovation and growth. The trip included dinner with alumnus Thanh Roettele, managing director at JPMorgan Chase, and a tour of Chevron’s state-of-the-art facility given by two Southern Miss alumni, who now hold high-level leadership positions in the organization. To top it all off, the students were treated to lunch at the Petroleum Club by Chuck Scianna, whose investment made the program a reality. They heard stories firsthand about the challenges and successes of his entrepreneurial pursuits. The group finished out the trip at a Houston Rockets game. This adventure not only showcased leadership in action, but also ignited a new level of ambition and confidence in these future business leaders.

Meet the Program Director Dr. Bradley G. Winton is an assistant professor of management, where he specializes in organizational behavior.

His teaching assignments include both undergraduate and graduate courses in management and leadership.

His research interests converge at the intersection of leadership and organizational behavior, with a special focus on the role emotions play in the workplace. Dr. Winton spent 13 years in various scientific, engineering, management, and executive leadership roles in both the oil and gas and corporate finance industries.

TOP ROW, LEFT TO RIGHT: Jered Smith – Finance Hometown: Magee, MS Riley Davis – General Business Hometown: Sumrall, MS Jack Piland – Marketing Hometown: Hattiesburg, MS William Eubank – Accounting Hometown: Petal, MS BOTTOM ROW, LEFT TO RIGHT: TeKatelyn McGill – Accounting Hometown: Gulfport, MS

Madison Calkins – Marketing Hometown: Daphne, AL Kali Plunket – Entrepreneurship Hometown: Odessa, MO Natalee Parker – General Business Hometown: Seminary, MS Jennifer Gallegos-Trujillo – Marketing Hometown: Petal, MS Destiny Brown – Entrepreneurship Hometown: Taylorsville, MS

Leading the Way: Inside the Scianna Business Leaders Program | 11

EAGLE Scholars Program

PREPARING TOMORROW’S BUSINESS LEADERS TODAY

12 | The College of Business and Economic Development

The EAGLE Scholars Program at Southern Miss is a unique initiative designed to empower its scholars to excel academically, professionally, and personally through leadership enhancement and professional development programming. Since its inception in 2011, the program has grown from a single merit-based scholarship into an endowed fund with 22 pledged scholarships and counting. With over $6 million raised for the EAGLE Scholars Endowment Fund, the program was able to support 14 scholars over the 2023-24 academic year.

Although the new scholars enter the program with nervous excitement, they are quickly put at ease by the dedicated program director, Russ Willis, the welcoming returning scholars, and the approachable professionals who are leading the workshops.

“Each EAGLE Scholar comes to the program with a unique background and set of skills,” shared Willis. “But as they get into the programming, they get to know very successful business professionals in a way that is less intimidating compared to what might normally occur in a business school environment, and because of this, they quickly come out of their shells as they interact with and learn from these industry leaders.”

Dr. Katie Howie led the first workshop on professional email communication, where scholars learned the dos and don’ts of workplace email etiquette by analyzing examples of effective and ineffective communication. The workshops continued with an interactive session led by Lee Parish, CEO of Parish Tractor Company, who shared his entrepreneurial journey. His emphasis on taking risks and following one’s passion resonated deeply with the scholars, encouraging them to think beyond traditional career paths.

As the year progressed, the workshops built upon each other, equipping scholars with a diverse skill set. Jeanne McCarthy, CEO of Out Teach, guided scholars through the world of nonprofits, discussing her pathway to leadership and offering practical advice on community involvement. This was followed by a session on conflict resolution with David Tolbert, director of Human Resources at Southern Tire Mart, where students practiced resolving workplace disputes through roleplaying exercises.

A focus on the importance of emotional intelligence was highlighted in a workshop by Dr. Bradley Winton, where students assessed their own emotional intelligence and learned strategies to improve their social awareness. Janea McDonald from Edge Consulting helped scholars conquer their nerves in public speaking through hands-on practice sessions. Retired Chevron CIO, Louie Ehrlich, shared insights from his

FRONT ROW, LEFT TO RIGHT: Charla Thomas – Accounting Hometown: Clinton, Mississippi

extensive experience in developing business partnerships and building successful teams.

Financial preparedness was a hot topic for many of the scholars, with Chase Blankenship from The First bank providing practical financial advice for soon-to-be graduates, covering investments, mortgages, and retirement plans. University President Joe Paul, who formerly served as the director for the EAGLE Scholars Program, spent time leading a workshop on active listening and building trust.

The year concluded with a session on perfecting elevator pitches with Kevin Buckley, a professor of practice in sales, where students practiced and received feedback on their presentation skills.

It is undeniable that one of the program’s key components is the opportunity for scholars to connect with high-level professionals. A highlight of the year was having lunch with Kimberly Fontan, CFO of Entergy, where students engaged in an intimate setting with the CFO of a Fortune 500 company.

“In addition to learning valuable skills, the scholars have a chance to build a solid professional network and see what career success really looks like as they interact with these well-respected professional guests,” said Willis.

Beyond professional development, the EAGLE Scholars Program fosters a strong sense of community, becoming close friends throughout their journeys together. Frequent social activities in between their workshop commitments provide opportunities for scholars to bond and celebrate their achievements.

Andrew Welch – Finance Hometown: Hamilton, Mississippi BACK ROW, LEFT TO RIGHT:

DeAnthony Dickerson – Entrepreneurship Hometown: Starkville, Mississippi

Ashlyn Roche – Accounting Hometown: Mandeville, Louisiana

Desiree Rodriguez – Marketing Hometown: Biloxi, Mississippi

Abby Box – Accounting Hometown: Jackson, Mississippi

Maggie Gressett – Marketing Hometown: Lake, Mississippi

Julian Atehortua – International Business Hometown: Rionegro, Colombia

Kathleen Garraway – Human Resources Management Hometown: Madisonville, Louisiana

Alejandro Hung – Finance Hometown: Porlamar, Venezuela

Lainey Bartlett – Accounting Hometown: Vancleave, Mississippi

Andrew Myers – Accounting and Finance Hometown: Slidell, Louisiana

Faith Kitowski – Merchandising Hometown: Plover, Wisconsin

Haeden Overby – Hospitality and Tourism Management Hometown: Oxford, Mississippi Section or Article Title | 19

WHERE ARE THEY NOW Recent Alumni The EAGLE Scholars Program at Southern Miss is more than a scholarship; it is a launchpad for future business leaders who are ready to make a significant impact in their fields. The program boasts an impressive roster of alumni who have gone on to achieve great success, attributing their accomplishments to the support and guidance they received as EAGLE Scholars.

After graduating from Southern Miss, Baylie Busby ventured to Atlanta, Georgia, a city renowned for its vibrant pace and opportunities. After her first role as director of social media at a small digital marketing agency, Busby joined Nebo—a human-centered digital agency independently owned and based in Atlanta—as a marketing project manager. At Nebo, Busby combines her skills in social media with her passion for organization and team management. Since Nebo serves all verticals, Busby’s role allows her the opportunity to deepen her knowledge and experience alongside professionals who have led award-winning projects for over two decades.

Busby shared that the EAGLE Scholars Program was instrumental in shaping her aspirations while studying at Southern Miss and preparing for her career. The program’s emphasis on professional development and workshops with guest speakers provided invaluable insights into various industries and career paths. One guest in particular, Leslie Walker Stevens, a distinguished alumna who had made a name for herself in Atlanta’s professional community, went above and beyond to introduce Busby to industry professionals, ultimately helping to secure her first job. Leslie’s mentorship continues to be invaluable and was crucial during her transition to Nebo, offering support and guidance every step of the way. Busby’s adjustment from college to career was significantly eased, thanks to the support and opportunities provided by the EAGLE Scholars Program.

Landon McFarland is on the way to earning his doctorate after wrapping up his first year at the University of Alabama. McFarland was a double major at Southern Miss, earning his bachelor’s degree in both marketing and applied economics before directly entering his doctoral program. His research focuses on disability inclusion and how companies can better handle service failures.

He shared that his path to the program was paved by the unwavering support from his Southern Miss Business faculty and the enriching experiences he had through the EAGLE Scholars Program. The program not only provided him financial assistance, but also cultivated a nurturing environment that fostered his growth. Through numerous workshops and one-on-one mentorship sessions with Dr. Joe Paul, McFarland developed a growth mindset and learned to effectively apply feedback, essential skills for his doctoral studies.

The EAGLE Scholars Program also introduced him to a community of like-minded individuals, many of whom have become his closest friends. These connections, along with the program’s emphasis on personal development, have been instrumental in his success.

Jonmarie Cintron Figueroa is a two-time graduate of Southern Miss, earning both her bachelor’s and master’s degrees in accounting from the College of Business and Economic Development. Upon graduating, she accepted a position with Crowe LLP in Hartford, Connecticut, as an audit associate in the healthcare industry. In her role, she collaborates closely with the New York and New Jersey offices, working with various healthcare clients.

She credits the EAGLE Scholars Program for teaching her the value of grit and effective communication strategies, invaluable skills she uses regularly with colleagues and clients.

She went on to say that she learned success comes in many forms; it just takes perseverance and passion. Through the program, she has made friendships that have lasted beyond her college years, continuing to take trips with her fellow EAGLE Scholar alumni, who she calls some of her closest friends.

14 | The College of Business and Economic Development

STUDENT ATHLETES At Southern Miss Business, our student athletes don’t have to choose between excellence in the classroom or on the field—

THEY CAN THRIVE IN BOTH ARENAS. Making Program History As the star catcher for Southern Miss Softball, Hannah Borden made history after launching a record-breaking grand slam during a conference game against Marshall University.

With a total of 50 career home runs, Borden became the all-time leader, shattering the program’s previous home run record.

Earning Competitive Internships Beach volleyball player, Wiio Meinheit, was selected for the prestigious 10-week Lilly Summer Sales Internship designed to give students real-world experience in pharmaceutical sales. Meinheit is a healthcare marketing student from Wilmington, North Carolina. The internship consisted of sales training at Lilly Corporate Headquarters in Indianapolis, Ind., and fieldbased training in an assigned territory.

When she wasn’t hitting dingers on the diamond, she was taking business classes to earn both her bachelor’s and master’s degrees from Southern Miss Business. When asked how she managed to balance the rigorous demands of being a business student while maintaining the status of a top athlete, she credited the importance of time management and surrounding herself with an unwavering support system. After graduating with her MBA in May 2024, Borden was signed to the Athletes Unlimited Champ Season playing professional softball in Chicago, Illinois.

TAKING CARE OF BUSINESS

MORE THAN 50%

Did you know that of our 2024 Southern Miss Baseball team roster was enrolled in a business degree program?

With a curriculum that emphasizes leadership, strategy, and innovation, our business programs are equipping these athletes with the skills they need to knock their future careers out of the park.

Section or Article Title | 21

22 | The College of Business and Economic Development

JOIN THE BUSINESS ADVISORY COUNCIL Get Involved. Inspire Change. Make an Impact.

The Business Advisory Council (BAC) is a collaborative group of distinguished business leaders who work closely with Dean Becton to enhance and achieve the college’s vision and goals. Many of these individuals are proud Southern Miss alumni who come from various industries, such as banking and finance, retail, transportation, economic development, accounting, and international oil and gas. By being a part of the BAC, members have the opportunity to shape the future of Southern Miss Business by make a lasting impact on the lives of business students and faculty.

BAC members are passionate about sharing their time and resources to enhance the college’s business programs and student experiences.

All members actively participate in supporting numerous initiatives based on their own unique talents and interests. Some members are shaping curriculum by providing valuable insight to ensure programs meet the current and future needs of the business world. Others mentor and guide future leaders as they navigate their academic and professional journeys, offering advice, encouragement, and real-world perspective. Many members share their professional experiences by participating in panel discussions, classroom engagements, facility tours, and skill-enhancing events, such as Experience Business Casually.

Becoming a BAC Member We understand that time and resources are precious; that is why we offer several levels of membership to best align with your availability.

Whether you are an active or retired business leader, a young executive under 40, or a friend of the council, there’s a place for you on the Business Advisory Council.

If you are a driven business leader with a passion for supporting the next generation of business professionals, we invite you to join us.

Reach out to USMBAC@usm.edu to express your interest in becoming a member of the Business Advisory Council.

Financial contributions made by BAC members provide vital financial support that directly impacts students and faculty. Among other things, the BAC sponsors an EAGLE Scholars Program scholarship annually, assists students with study-abroad expenses, funds research for both faculty and students, and provides seed funding for newly established initiatives. The council also annually recognizes outstanding alumni and entrepreneurs.

BAC OFFERS MICRO INTERNSHIPS For the first time, the BAC sponsored a paid micro internship, giving four students the unique opportunity to develop a communications strategy and marketing plan for the BAC itself. Tasked with increasing awareness among students and alumni about the council’s mission and activities, the interns embarked on a four-week journey filled with valuable lessons.

Throughout the internship, BAC leadership witnessed remarkable development and growth in the student interns, who showcased their creativity and strategic thinking.

Join the Business Advisory Council: Get Involved, Inspire Change, Make an Impact | 17

BUSINESS, CULTURE, A Global Summer Experience HAWAIIAN BUSINESS AND CULTURE

24 | The College of Business and Economic Development

Twelve Southern Miss Business students embarked on a captivating journey in Hawaii during the winter break. Guided

by Dr. Brigitte Burgess and Dr. Ayse Banu Elmadag Bas, the trip was a perfect balance of cultural exploration and industry insight. The students spent their time visiting with local representatives and touring the facilities of a variety of organizations, including Jams World, UNIQLO, Moana Surfrider and Royal Hawaiian Hotel, Maui Divers, Mahi’ai Made, and many more, who were all eager to share their history and unique competitive advantages.

The group also spent time exploring local, natural wonders like the Kīlauea Volcano, Wailuku River State Park, and the Punalu’u Black Sand Beach. In their free time, students took the opportunity to go on a range of excursions, from hiking to whale watching.

AND ADVENTURE ITALIAN BUSINESS AND CULTURE

For more than two weeks, 14 business students had the opportunity to immerse themselves in the rich business environment and vibrant culture of Italy. Led by Dr. Brigitte Burgess and Dr. Wei Wang, the journey included stays in the bustling cities of Milan and Florence.

In Milan, the fashion capital of the world, students explored the operational strategies of companies such as Guido Gobino, D-House Milano, Intesa San Paolo Group, and the Armani Hotel Milano. They gained firsthand insights into the Italian business landscape, learning from industry leaders and experiencing the seamless blend of tradition and innovation.

The adventure continued in Florence, where students engaged with local businesses and artisans at Giulio Giannini, Scuola del Cuoio, Frantoio dei Colli Toscani, Cannottieri Comunali, and Mokaflor Espresso Academy. The group also took a day trip to Lucca to visit Sofidel and participated in a cooking class at Apicius International School of Hospitality.

Students spent their free time exploring the scenic beauty of Lake Como, visiting the Leaning Tower of Pisa and the Roman Colosseum, and embarking on the Bernina Express to witness the breathtaking Swiss Alps.

Business, Culture, and Adventure: A Global Summer Experience | 19

BRITISH STUDIES PROGRAM

26 | The College of Business and Economic Development

A group of business students experienced an enriching blend of history and culture during their month-long study abroad in the United Kingdom. Under the guidance of professor Julia Bradley, the students explored various aspects of British business and heritage in the city of London, including visits to Lloyd’s of London, the IFRS Accounting Standard Advisory Forum, the London School of Economics, Salvation Army International headquarters, Deloitte UK, and the EY Global headquarters. In addition to business-focused excursions, they toured the Fuller’s Brewery, cruised the Thames River, wandered around the Museum of Brands, visited the Chelsea Football Club, and stood on either side of the Prime Meridian Line in Greenwich.

The students took day trips outside of London to Bath and Cambridge, and concluded their trip in Scotland, where they toured Edinburgh and visited the Scottish Parliament.

INTERNATIONAL INTERNSHIP PROGRAM: DUBLIN, IRELAND Southern Miss proudly partners with EUSA to place students in a seven-week internship program in Dublin, Ireland. Students go through a highly competitive selection process to determine if they are a good fit for the program based not only on their qualifications, but also their confidence in living independently in a new country for close to two months. Students get a multifaceted opportunity that doubles as an internship and study-abroad experience, staying on campus at the University College Dublin. Dublin is home to governmental, for profit, and nonprofit entities from around the world who choose to have their European headquarters in Ireland’s capital. This location is optimal as Dublin is a member of the European Union, Englishspeaking, and has a low corporate tax rate, not to mention its historic and architectural charm. Seven students from Southern Miss participated in the program this summer, four of which were business students. During their weekends, these students traveled to places like Scotland, the Northern Isles, and even Paris to see the city preparing for the Olympics.

Abigail Blitch, who is currently a sophomore majoring in sport management, served as a marketing intern with Experience Gaelic Games. Blitch created content across various social media platforms, assisted in organizing events for the organization, and learned all about Gaelic football.

Charla Thomas was an intern at two pubs: The Taphouse and the Cat & Cage.

She participated in menu development, research, and front of house operations.

Thomas said, “working in these pubs allowed me to see how culture and management styles vary across the city.”

Thomas earned her undergraduate degree in accounting and is now in the Master of Professional Accountancy (MPA) program at Southern Miss.

Cassandra Lambert was placed with Core Media, Ireland’s largest marketing communications company. Lambert, who is pursuing both a master’s degree in business administration and sport management, provided support on a variety of initiatives, including sponsorship strategy, valuations and measurements, and market scope.

THE EXPERIENCES AND SKILLS I HAVE GAINED FROM THIS INTERNSHIP ARE PRICELESS, AND SO ARE THE MEMORIES. - Katherine Hanna Katherine Hanna is majoring in international business with a minor in social media content and strategy. Hanna served as a sales and marketing support intern with Solgari, a Dublin-based cloud communications company that provides integrated voice, video, messaging, and compliance solutions. When asked about her experience, Hanna shared, “I gained so much by learning how to properly apply the skills I have been taught in the classroom while making connections in a real-world setting.”

Business, Culture, and Adventure: A Global Section Summer or Article Experience Title || 27 21

ALUMNUS

AKEEM DAVIS Cultivating Champions On and Off the Field

Akeem Davis’ journey from a small-town athlete to an NFL player, and now a coach and mentor, exemplifies the power of perseverance and the impact of strong leadership.

Born and raised in Laurel, Mississippi, Davis' love for the game began at a young age, with childhood memories of watching football with his family on Sundays after church, playing neighborhood pickup games, and being a part of the J.H. Spriggs Youth Football League.

After being inspired by the words of Clinton Portis and getting a quick lesson from Steve McNair on how to throw a football, his fate was sealed—he knew he would have a career in football. In high school, he excelled as both a quarterback and defensive back, leading his team to a state championship. His impressive high school career paved the way for his collegiate journey at the University of Memphis, where he stood out as a defensive player and secured a spot in the NFL. Despite going undrafted in 2014, his resilience and skills were highlighted in the NFL Network's "Undrafted" series. Davis was the only one out of six undrafted prospects documented on the series to ultimately be signed to the 53-man roster. He was formally promoted to the Washington Redskins' active roster October 2014. Davis' NFL career spanned several other teams, including the New Orleans Saints, Tampa Bay Buccaneers, Seattle Seahawks, Indianapolis Colts, Kansas City Chiefs, and Jacksonville Jaguars. He played 21 games in the NFL, finishing with 11 tackles and a forced fumble.

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From Player to Coach When transitioning from player to coach, Davis joined the Southern Miss coaching staff as a defensive graduate assistant while simultaneously pursuing a master's degree in sport management.

When reflecting on his time as a graduate student, Davis spoke fondly of Dr. Chris Croft and Dr. Brandon Allen as being influential professors.

“Just watching how Dr. Croft interacted with the coaches and how involved he was with the student athletes gave me the confidence I needed to feel like I could do it and earn my graduate degree,” said Davis. He went on to say that although the classes were challenging, he flourished under their instruction due to their unique and personal teaching styles.

Balancing the demands of graduate school and coaching responsibilities while also being a husband and father to a young family proved to be a worthy challenge, but Davis' dedication to all three was evident. Not only did he graduate from the sport management master’s program with a 3.7 GPA, but the leadership qualities he showcased on the field led to a full-time coaching position. His tenure at Southern Miss was marked by significant improvements in the team's defensive and rushing performances. In 2017, the Golden Eagles were ranked 20th in total defense among all college football teams, and by the next

year, they improved to third. Davis played a crucial role in developing players like Picasso Nelson Jr., Tarvarius Moore, and Cornell Armstrong, who all advanced to the NFL. In 2019, Davis coached the defensive backs, leading them to achieve high rankings in Conference USA. The following year, he took on the role of running backs coach, where he mentored standout player Frank Gore Jr. to Second Team All-Conference USA honors.

After gaining additional coaching experience at Austin Peay State University, Davis landed the cornerbacks coaching role at University of Nevada, Las Vegas, where he currently resides. When asked how his time in the NFL has contributed to his coaching style, Davis was transparent about the adversity he faced while in the league and how he has used those experiences to tailor his approach with his own students.

“I was signed by seven teams in the NFL, and I was cut by seven teams in the NFL,” said Davis. “Those experiences were hard while going through it, but the Lord was shaping me for something greater than I could have imagined.” Davis went on to credit the coaches he had played for as pivotal to making him into the coach he is today, pointing out that six of the seven had been Super Bowl-winning coaches during their careers.

While coaching, Davis has been selected twice for the NFL Bill Walsh Diversity Coaching Fellowship, designed to help minority coaches gain valuable experience and exposure. The program provides opportunities for participants to observe and gain hands-on experience during NFL training camps, off-season workout programs, and mini-camps. Most recently, Davis spent nearly three weeks with the Green Bay Packers.

JUST WATCHING HOW DR. CROFT INTERACTED WITH THE COACHES AND HOW INVOLVED HE WAS WITH THE STUDENT ATHLETES GAVE ME THE CONFIDENCE I NEEDED TO FEEL LIKE I COULD DO IT AND EARN MY GRADUATE DEGREE.

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Giving Back and Building Future Leaders At just 24 years old, Davis founded the AD47 Football Leadership Academy, a one-day camp designed to instill important moral values in young athletes. Now in its 10th year, Davis travelled back to his hometown, as he has done every summer, to continue the tradition. This initiative reflects Davis’ deep commitment to giving back to his community and fostering future leaders. Since its inception in 2015, the leadership academy has grown significantly.

The inaugural year hosted 53 children aged 6-12, in honor of a 53-man roster. Now, it has expanded to accommodate double the participants and has consistently reached full capacity every summer.

The academy focuses on more than just football skills; it emphasizes healthy lifestyles, citizenship, and personal development. Discussing the inspiration behind the academy, Davis said, “It has always been more than just

a football camp. Football is the honey that attracts the bees. It is just a byproduct. But through football, we are teaching these kids the Five Pillars. It’s about building responsible, respectful young citizens who go out into society and make it better than they found it.”

The academy's core curriculum, known as the “Five Pillars,” has become a cornerstone of the program, teaching young athletes about the importance of character, leadership, discipline, follow-through, and grit. Hundreds of children have benefited from the program, learning not only the

fundamentals of football, but also essential life skills that will serve them well beyond the field.

“We have kids that attended the camp in the beginning, and now they are graduating college and are successful professionals,” said Davis. “One has become an accountant; another is going to school to be an orthopedic surgeon. And some of them come back to Laurel and participate now as coaches for the camp.”

The community’s involvement has been crucial to the academy’s success. Davis acknowledged, “Without the help from the local community, we would be nonexistent. The corporate partners have been instrumental. They don’t just give; they invest in the future of these young athletes and believe in the mission of the academy.”

His dedication to this cause is deeply personal. He remains actively involved in the academy, personally leading sessions, mentoring participants, and staying connected with the students. His ability to connect with the young athletes, sharing stories from his own journey, adds a unique and inspirational dimension to the camp. Looking toward the future, Davis’ hope is to establish the AD47 Football Leadership Academy as a nonprofit organization and expand their reach to a larger audience.

Davis' journey is a testament to the profound impact one individual can have on their community. By nurturing future leaders through football and life lessons, he exemplifies the essence of true mentorship. His story inspires not only those he coaches, but also anyone who believes in the power of perseverance, leadership, and giving back to their roots.

Alumnus Akeem Davis: Cultivating Champions On and Off the Field | 25

OUTSTANDING AND UNSTOPPABLE Celebrating Student Accomplishments

2023-24 PUBLIC COMPANY ACCOUNTING OVERSIGHT BOARD (PCAOB) SCHOLAR TeKatelyn McGill

SIXTH YEAR IN A ROW

This marks the that a Southern Miss Business student has been selected for this honor.

DOLLYWOOD COLLEGE PROGRAM

SOUTHERN MISS HOMECOMING QUEEN

Madalyn Sanders

Kennedy Lambert

CFA SOCIETY OF MISSISSIPPI AWARD Ciara Venable

ZIMMER BIOMET INTERNSHIP

SOUTHERN MISS GRADUATE SCHOOL HALL OF FAME

Phillip Clarke, Riley Dawkins, Presley Harrison

Dr. Melissa Queen-Lomas, Ana Ruth Cortés

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MISSISSIPPI YOUNG BANKERS ORRIN H. SWAYZE SCHOLASTIC AWARD FINALISTS

MSCPA RALPH F. NEELY GRADUATE SCHOLARSHIP

Andrew Welch, Walter Johnson

Haley Milstead

SOUTHERN MISS WHO’S WHO Kennedy Lambert, Tori Jones, Kristen Wilson, Walter Johnson, Madison Calkins, Erin Bynum, Desiree Rodriguez, Yasmine Ware, Lainey James

2024 COMMUNITY BANK CASE STUDY COMPETITION ADVANCED TO THE FINAL FIVE Julian Atehortua Martinez, Tyler Pierce, Walter Johnson, James Ankiewicz, Garrett Lamky

MSCPA HAMP KING AWARD Jarrett Lea

RITCHIE-JENNINGS MEMORIAL SCHOLARSHIP, ASSOCIATION OF CERTIFIED FRAUD EXAMINERS Ashlyn Roché

Outstanding and Unstoppable: Celebrating Student Accomplishments | 27

IGNITING CURIOSITY Stories of Student Researchers Countless undergraduate and graduate business students seize the opportunity to conduct research, driven by their curiosity and guided by dedicated faculty advisors. With an enthusiasm for discovery, these students have made their mark at conferences, symposiums, and showcases, where they have earned recognition through awards and grant funding to continue their hard work.

Among the remarkable undergraduate student researchers, Haeden Overby has excelled with his research focused on service robots in the hospitality industry. Overby became a hospitality and tourism management student after being captivated by the blend of opportunities offered through the program, such as working with restaurants, hotels, and live events, taking part in experiential learning opportunities, and traveling.

Overby’s inquisitive nature found a perfect outlet in research.

His fascination with marketing analytics in high school laid the groundwork for his Honors College thesis, which focused on the effects of service robots on branding and consumer intentions. Under the mentorship of Dr. Wei Wang and Dr. Ayse Banu Elmadag Bas, Overby placed in the Consumer Behavior category during the 2023 Southern Miss Undergraduate Symposium on Research and Creative Activity for his research on tipping service robots in restaurants.

As he got further into his research, his thesis evolved to focus on the online review behavior of hotel guests who interacted with service robots. With the help of a summer research grant through the Drapeau Center for Undergraduate Research, he obtained and analyzed Google Reviews to understand guest views toward service robots. His findings revealed that while the majority of reviews mentioning the robots were positive, guests who personally interacted with robots were less likely to revisit the hotel but more inclined to write an online review

about their stay. This nuanced understanding of guest behavior earned Overby the James E. Randall Best Student Paper Award at the 2024 Association of Marketing Theory and Practice Conference in South Carolina. Impressively, Overby won this award among undergraduate, master’s, and doctoral student submissions.

He went on to share that his travel to the conference was made possible by the College of Business and Economic Development Dean’s Office, School of Marketing, and Business Advisory Council, as well as the Honors College. Overby also presented his findings at the Society of Marketing Advances Conference, the 2024 Southern Miss Undergraduate Symposium on Research and Creative Activity, and the School of Marketing’s 5th Annual Student Research Showcase.

In addition to his time spent researching, Overby has been actively involved on campus in various roles that sharpened his leadership skills. He served as production manager for USM Esports and worked with both the USM Foundation and Eagle Dining. These experiences not only provided practical skills but also prepared him for leadership positions in student organizations like Beta Gamma Sigma, Eta Sigma Delta, and the Business Student Advisory Council.

Overby has been accepted into the MBA program at Southern Miss with the long-term goal of earning his doctorate and becoming a professor himself. He aims to inspire future students with the excitement of research, just as his mentors have done for him. With ongoing support from Southern Miss Business and the Honors College, Overby is continuing to research new topics and submit his work to academic journals and conferences.

2024 UNDERGRADUATE SYMPOSIUM ON RESEARCH AND CREATIVE ACTIVITY Andrew Welch placed first in the Business and Consumer Behavior category for his case study of Altaworx, LLC, a private company headquartered in Mobile, Alabama, that specializes in Voice Over Internet Protocol (VoIP) products and services. Welch’s faculty advisor was Dr. Kimberly Goodwin.

Marcus Kirkland placed second in the Business and Consumer Behavior category for his research examining the motivations and practices of college students regarding consumer activism, specifically against companies involved in the recent Israel-Palestine conflict. His faculty advisor was Dr. Ayse Banu Elmadag Bas. 28 | The College of Business and Economic Development

THE UNIVERSITY OF SOUTHERN MISSISSIPPI HAS HELPED ME REDISCOVER MY POTENTIAL, AND I AM DEEPLY GRATEFUL TO THE UNIVERSITY’S LEADERSHIP, FACULTY, STAFF, AND STUDENTS FOR THEIR SUPPORT. DR. PETER OLUWADARE KALEJAIYE Dr. Peter Oluwadare Kalejaiye is another student who stands out for his remarkable research achievements. Kalejaiye is a doctoral candidate for the Human Capital Development program and serves as a graduate research assistant in the School of Leadership. As an international student from Nigeria, Kalejaiye shared that he chose to study at Southern Miss because of its R1 research status, the rigor of the human capital development curriculum, and the expertise of the faculty, all while still remaining an affordable option.

Previously, he earned his PhD in sociology from Olabisi Onabanjo University, which has driven his diverse research interests. Kalejaiye has researched topics like industrial and labor relations, industrial sociology, change management, training and development, and organizational leadership with a desire to comprehensively understand and improve workforce dynamics, workplace culture, organizational efficiency, and the development and management of human capabilities.

He has presented his research findings at a multitude of conferences across the United States and all over the world, including Ghana, Scotland, Dubai, and England, earning countless awards and grants.

Peter and classmates celebrating their last in-person session.

Most recently, Kalejaiye and his team earned the TEAM-UP Grant Award during the 2024 Academy of Human Resource Development International Research Conference to conduct an in-depth study on cyberloafing behavior among remote workers. His research focuses on how different generational attitudes and remote work environments influence these behaviors, aiming to develop strategies for enhancing productivity and engagement across diverse age groups. Kalejaiye serves as the principal investigator on a team made up of members from other institutions such as University of Houston, Louisiana State University, and Texas A&M University. This research builds on previous studies on cyberloafing, where he first observed the complexities and impacts of this behavior.

Kalejaiye has also earned several awards from Southern Miss, including the Outstanding Research Award, Outstanding International Student Award, Student Excellence for Leadership Award, and Graduate Assistant of the Year Award.

2024 SUSAN A. SILTANEN GRADUATE STUDENT RESEARCH SYMPOSIUM Several Southern Miss Business graduate students presented during the Susan A. Siltanen Graduate Student Research Symposium, hosted by the USM Graduate School.

Dr. Peter Oluwadare Kalejaiye placed first in the Social and Educational Sciences and Business category for his poster presentation on how well employers and disability organizations in Mississippi work together to recruit, retain, and accommodate individuals with disabilities.

Enzo Fedato Ferreira placed first in the Life, Health, and Environmental Sciences category for his oral presentation on lightning safety best practices at intercollegiate athletic events.

Heather Miller, Maurine Pace, and Shelika Hooker placed second in the Social and Educational Sciences and Business category for their poster presentation on where servant leadership theory and diversity, equity, and inclusion intersect, based on a review of existing literature.

Igniting Curiosity: Stories of Student Researchers | 29

SOUTHERN MISS SALES PROGRAM Competitions to Careers

This year, a dedicated team of sales students participated in top-tier competitions from coast to coast, sharpening their skills and showcasing their talent. These high-stakes challenges were more than just a platform for winning; they became a gateway to invaluable networking opportunities. Our students used these competitions to not only demonstrate their desire to win big, but also connected with leading employers, opening doors to their future careers.

Competition

Career Placement

Other

NORMAL, ILLINOIS

Redbird Virtual National Sales Competition Illinois State University

DENVER, COLORADO Maggie Gressett ‘24 is a logistics account executive trainee at Total Quality Logistics in Denver, Colorado.

CHICO, CALIFORNIA Associate Member of University Sales Center Alliance

The Southern Miss Sales Program was accepted as an associate member of the University Sales Center Alliance (USCA). Kevin Buckley, who leads the sales team and serves as a professor of practice, attended the USCA 2023 Fall Meeting at California State University - Chico to accept the membership.

FORT WORTH, TEXAS

Alcon Summer Internships Caroline Vought earned a spot as a summer inside sales intern with Alcon, a global leader in vision care and surgical care. Beyond her office sales duties, Caroline toured Alcon’s manufacturing facilities, connected with others at young professional development events, learned from industry leaders, and even celebrated a Texas Rangers win.

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DALLAS, TEXAS Kennedy Lambert ’24 is an account manager for Gartner, operating out of Dallas, Texas.

WAYNE, NEW JERSEY

TOLEDO, OHIO

National Sales Challenge William Paterson University

UT Invitational Sales Competition University of Toledo

1st Place Sales Roleplay Champion, Maggie Gressett Ranked #5 University Sales Team

MORGANTOWN, WEST VIRGINIA Fastenal Virtual Sales Competition West Virginia University 3rd Place, Sierra Greene

NASHVILLE, TENNESSEE Fastenal Expo

Sierra Greene received an exclusive invitation from Fastenal to attend their national conference and expo event. Sierra was able to network directly with corporate hiring managers and sales leadership, observe live sales interactions in a conference setting, and attend presentations by elite sales speakers and thought leaders.

KENNESAW, GEORGIA

National Collegiate Sales Competition Kennesaw State University Quarterfinalist and Top Placement in Wildcard Room, Kennedy Lambert

ATLANTA, GEORGIA Kaela Barnicle ’23 and ‘24 is a patient support specialist for Solventum out of Atlanta, Georgia.

HAMMOND, LOUISIANA

Lagniappe Sales Competition Southeastern Louisiana University

HATTIESBURG, MISSISSIPPI

Top 10 Placement, Maggie Gressett

Jenissa Garcia ’24 is a national sales representative at Jones Logistics in Hattiesburg, Mississippi.

THIBODAUX, LOUISIANA

Bayou Sales Challenge, Nicholls State University Semifinalists, Kennedy Lambert and Lillian Shambra

Kayla Hammond ‘24 is an inside sales representative at Howard Technology Solutions.

Southern Miss Sales Program: Competitions to Careers | 31

WOMEN IN SALES: THE POWER OF NETWORKING Although the team objective is to walk away from sales competitions with trophies, the overarching mission is to make impactful connections with future employers. Three standout female competitors have done just that, turning their competitive spirit into real-world job placements.

Even though Kennedy Lambert didn’t make it to the finals at the National Collegiate Sales Competition, she had no time to dwell on the setback. Just 15 minutes later, she had a job interview with a panel of Gartner representatives that included behavioral questions and a brief sales roleplay. Although the in-person interview had its curveballs, Kennedy’s resilience couldn’t be denied. The panel recognized her determination and a few days later, she received an email requesting a follow-up interview, confirming her status as an active applicant amongst dozens of others. Lambert completed several virtual interviews, receiving feedback after each round to help her prepare for the next. Now, Kennedy Lambert has accepted the role of account manager for Gartner, operating out of Dallas, Texas.

Kaela Barnicle always had a vision to make her mark in healthcare sales. After keeping a close eye on opportunities in the competitive industry, she came across a LinkedIn job posting for medical sales.

During the introductory interview, Barnicle discovered her contact would be at the University of Toledo Invitational Sales Competition and seized the chance to make an introduction in person. Despite not landing the first position she applied for, she ultimately received two job offers from the company and had the luxury of choosing which location to start her career. Today, Kaela is a patient support specialist for Solventum out of Atlanta, Georgia.

Kaela’s advice to aspiring professionals is simple yet powerful: “When the opportunity presents itself, take it. When it isn’t there, make it.”

WHEN THE OPPORTUNITY PRESENTS ITSELF, TAKE IT.

WHEN IT ISN’T THERE, MAKE IT.

Maggie Gressett’s debut in the competitive sales arena was marked by a narrow miss at the Lagniappe Sales Competition.

However, her unwavering positivity and determination kept her looking forward. She dedicated herself to rigorous preparation for the National Sales Challenge in New Jersey, honing her sales roleplay skills and perfecting her networking approach.

Equipped with printed resumés and custom business cards, Maggie was ready to make an impression. Her moment came during the kickoff ceremonies when she met the CEO of ORS Nasco. When asked what the students’ goals were for the competition, most answered with “Take home the gold,” but Maggie’s respectful and straightforward response, “I came here for a job,” caught his attention. Maggie’s hard work paid off as she secured first place at the competition while building invaluable connections within the company. Her dedication led to an interview that included flying out to Seattle to engage with the local team. Today, Maggie is a logistics account executive trainee at Total Quality Logistics in Denver, achieving her personal dream of working and living in Colorado.

Thank you to those who support our Professional Sales Program:

Interested in getting involved in the Professional Sales Program? Contact Kevin Buckley at Kevin.Buckley@usm.edu.

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INNOVATIONS

in Southern Miss Business Curriculum Staying competitive requires continuous innovation and adaptability. That is why Southern Miss Business is constantly evolving our curriculum to ensure students are equipped with the skills and knowledge needed to stand out among their peers. Emphasizing innovation, accessibility, and personalized learning, we are thrilled to share the following updates.

Undergraduate Marketing Analytics Certificate The School of Marketing has launched a new 12-hour undergraduate certificate in marketing analytics, designed to equip students with the essential skills and knowledge required to thrive in the dynamic marketing field in the digital age. Marketing analytics is becoming increasingly relevant across nearly all industries as organizations strive to make data-driven decisions and gain a competitive advantage in the market. Students can expect to gain a deep understanding of data-driven marketing strategies and hands-on experience through this program by harnessing the power of data analytics to make informed marketing decisions, optimize marketing campaigns, and improve overall business performance.

Human Resources Management Program Now Accepts Military Training and Coursework as Credit Toward Degree Completion Southern Miss is now accepting prior military training and coursework from the Army as credit toward the Human Resources Management (HRM) program. This initiative allows active-duty Army personnel and veterans with experience in human resource management to transfer up to nine (9) hours of coursework into the program based on the individual’s Military Occupational Specialty (MOS).

The HRM program at Southern Miss boasts a long history of producing industry leaders, a vast alumni network working in industry, and a balanced curriculum offered both in person and online. The program is proudly aligned with the Society for Human Resource Management (SHRM).

Undergraduate Foundations in Accounting Certificate Due to a high demand for accountants in the job market, the School of Accountancy is now offering the foundations in accounting undergraduate certificate. This dynamic 12-hour program offers essential accounting knowledge and skills, ideal for current business majors and professionals with an undergraduate degree who are seeking to supplement their understanding of accounting.

This certificate program provides a comprehensive foundation in accounting, enhancing career prospects and opening doors to new opportunities in the accounting field. This program is now available and accepting new students.

Redesigned Undergraduate Finance Program The School of Finance completed a comprehensive curriculum revision for the BSBA in finance that became effective as of fall 2024. The new curriculum focuses on a smaller number of core required courses while expanding the elective options within the major. This change allows for a more flexible and customizable degree for the student.

The revised curriculum also incorporates new analytics courses in data visualization and advanced analytics and modeling, which address the increased market demand for these skills.

Innovations in Southern Miss Business Curriculum | 33

From Ideas to Impact:

THE HATCHERY DRIVES CAMPUS-WIDE ENTREPRENEURSHIP Since its inception, The Hatchery at Southern Miss has been a driving force behind student entrepreneurship. This year's milestones and achievements highlight The Hatchery's pivotal role in shaping the entrepreneurial landscape on campus, driving innovation, and empowering the next generation of trailblazers.

Milestones

New Initiatives

The Hatchery marked the 18th anniversary of the Southern Entrepreneurship Program (SEP), the pioneering initiative that started it all and continues to inspire high school students across the state.

This year’s standout event, the inaugural "Hatchathon," brought a whirlwind of innovation to Scianna Hall. Over 50 university and high school students participated, embarking on a week-long journey focused on "Tech for Social Impact." Teams harnessed their creativity and tech skills to prototype AI-driven solutions addressing real-world challenges. The event culminated in three-minute demos of mobile and web apps developed during the week. The opportunity was offered in partnership with VOXO Inc. and the School of Computing Sciences and Computer Engineering.

In a strategic move, The Hatchery aligned this year’s SEP State Competition with the annual Golden Idea Pitch Competition, creating a unique opportunity for the top 20 high school entrepreneurs from across the state. These young innovators, along with their teachers, attended the pitch event and were recognized alongside the university's brightest entrepreneurial minds. This confluence of talent showcased the continuity of entrepreneurial spirit, bridging high school aspirations with collegiate achievements, and reinforcing The Hatchery's commitment to fostering innovation at every educational level.

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BY THE NUMBERS 52

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The inaugural hackathon, Hatchathon, attracted 52 students who came together to innovate and collaborate on tech solutions for social impact.

Students showcased their entrepreneurial spirit and pitched their innovative ideas at the fifth annual Golden Idea Pitch Competition. First place went to sophomore entrepreneurship student, Ryan Shi.

HACKATHON PARTICIPANTS

GOLDEN IDEA COMPETITORS

13 FEATURED ENTREPRENEURS The Hatchery welcomed an impressive lineup of entrepreneurs for its Coffee w/ an Entrepreneur speaker series. Highlights included Tony A. Reimonenq Jr. of Linked Up Empowerment Center, Kyle Caminita of Hub Tech Solutions, Kristen Preau of Jambalaya Girl New Orleans Food Products, Abby Braxton of The Lucky Rabbit, Drew Wooton (pictured left) and Jamie Massengale of The Hardy Street Boys, Justin and Amie Nunez of Groove House, Chae Carter of Carter’s Collective Fine Jewelry, Jared Loftus (pictured above) of MaxBoring, Noah McLain and John Esperance of Cherrybomb Coffee Co., and John Lambou of The Cambium Co.

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GUEST MENTORS AND JUDGES A robust network of guest entrepreneurs and subject matter experts dedicated their time and expertise to mentor and judge student ventures.

8

FUNDED EARLY-STAGE STUDENT IDEAS Through the CheckPoint program, eight promising student ventures received the financial boost needed to take their ideas to the next level.

11

STUDENT FOUNDERS These trailblazers engaged in monthly meetups as part of the Founders Society, exchanging ideas and receiving mentorship.

From Ideas to Impact: The Hatchery Drives Campus-wide Entrepreneurship | 35

Henry Biemann with wife, Veronica, and bestselling author, Jeffrey Gitomer

Featured Founder

HENRY BIEMANN Henry Biemann's story starts like many great tales of entrepreneurship—unexpectedly. When he was five years old, Henry was gifted a magic kit. Loading up into his wagon, he hit the streets and turned his neighborhood into his first stage, offering magic shows for pocket money. This early venture wasn't just child's play; it taught Henry the thrill of creating something from nothing and the importance of seizing opportunities. "Whether it was because of my talent or, more likely, my five-year-old boyish charm, people were actually willing to pay,” recalls Henry. “And my eyes lit up with possibilities when I realized it.” These early lessons would later form the foundation of his entrepreneurial journey.

Growing up, Henry spent countless hours working in his father's electrical and plumbing business, where he absorbed a “can do” work ethic that became a core part of his DNA. These formative years taught him the value of diligence, resilience, a hands-on approach to problem-solving, and hard-earned sweat equity. Driven by his father's difficult battle with cancer, Henry chose to pursue a bachelor’s degree in nursing. Upon graduation from Clemson University, he completed the U.S. Army's Basic Officer Leadership Course and served as a wounded warrior ortho-trauma nurse at Walter Reed National Military Medical Center. Here, he quickly advanced to nursing manager and then to special assistant to the hospital CEO, showcasing his leadership and management potential.

Henry's career trajectory took another leap when he became a senior healthcare recruiter and talent acquisitions specialist for the U.S. Army Medical Department, overseeing recruitment across Mississippi. One day, while perusing a second-hand shop, Henry stumbled upon Jeffrey Gitomer's New York Times bestseller, The Little Red Book of Selling.

Implementing Gitomer's sales strategies, Henry saw a significant jump in his efficacy as a recruiter, which ultimately led to his selection as the Healthcare Recruiting Officer of the Year for the Entire U.S. Army in 2022. After leaving the regular Army in March 2023, Henry joined the

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Mississippi Army National Guard as senior talent acquisition director.

There, he managed the statewide recruitment of physicians, chaplains, and lawyers and supported over 8,000 National Guard members.

One morning, while out jogging and listening to another of Gitomer's audiobooks, Henry’s entrepreneurial spirit was reignited. He envisioned applying Gitomer's proven techniques to revolutionize the nation's lagging efforts in military recruiting. Even though Gitomer's sales strategies preach against cold-calling, Henry decided to do just that and reached out to the author. Rather than asking for something, he presented opportunity and value by proposing a collaboration with the author. Henry's company, Military Recruiting Solutions, was born from that initial conversation.

Just days after that pivotal call, enrolled in the Public Relations graduate program at The University of Southern Mississippi, Henry discovered The Hatchery. An open invitation for students to pitch at CheckPoint, The Hatchery's monthly event for early-stage ideas, provided the needed nudge for Henry and Gitomer to formalize their offering and create a plan to reach their target market. His compelling proposal to transform military talent acquisition was awarded CheckPoint funding, which he promptly used to subsidize a crucial trip to Washington, D.C., for meetings with government procurement representatives.

Henry's vision extends beyond military recruiting. With his newest venture, The Biemann Group, in early development, he aims to help businesses attract, retain, and engage top-tier talent. "A recent Gallup survey found that disengaged employees cost employers $8.9 trillion last year,” Henry shared. “That's nine percent of the global GDP, and I know that we can drastically improve those numbers."

From a childhood magic kit to a career in transforming industries, Henry's journey is a testament to the enduring power of creativity and determination.

THE HATCHERY’S IMPACT The Hatchery at Southern Miss is more than just a business incubator–it’s a beacon of the entrepreneurial spirit, nurturing the next generation of trailblazers, who are poised to significantly impact the world. Programs like CheckPoint drive enduring economic and social value one individual success story at a time by fostering a culture of innovation and providing experiential learning opportunities. The Hatchery’s impact is not just on individuals, but on our entire entrepreneurship ecosystem, creating a landscape for innovative ideas and their creators to thrive.

MEET THE HATCHERY TEAM (left to right) Shelby Mills Assistant Director James Wilcox Director and Professor of Practice Michael Lane Program Manager

LOCAL IMPACT ANALYTICS This Team of Southern Miss Alumni Are Enhancing Communities, One Grant at a Time Amidst the challenges of funding vital community enhancement projects, Local Impact Analytics has emerged to aid in turning the ambitions of small cities into tangible solutions. Co-founded by Southern Miss Business alumni, Josh Sullivan and Alex Pickle, the organization has pioneered a path in the competitive world of grant work. This Hattiesburg-based consulting firm has mastered the art of securing grants, with $236.8 million in total grant wins for cities across the Southeast.

Meanwhile, the uncertainty of a career in the music industry led Sullivan to seek opportunities elsewhere. After being introduced to the MSED program by Pickle, Sullivan decided to enroll in the program, and his tenure as a graduate assistant proved transformative. His research focused on analyzing the defense industry in Mississippi, which honed his skills and prepared him for the intensity and challenges of economic research and analysis. "I still use these skills every day as we're working on projects," said Sullivan.

Just acquaintances when they began at Southern Miss, neither Pickle nor Sullivan saw themselves pursuing careers in economic development. Sullivan earned his undergraduate degree in audio engineering, and his college years were marked by playing in punk rock and hardcore bands with the thrills of touring during summer breaks. Meanwhile, Pickle embarked on a journey of exploration, dabbling in various majors before settling on interdisciplinary studies with a concentration in economics and sociology.

Pickle and Sullivan discovered that their shared passion for economic development could impact not only their community, but many small towns around the country in need of the same type of assistance. This is when the idea of pursuing a shared dream took root. Local Impact Analytics was created in 2016 while they continued working their fulltime jobs. They juggled responsibilities in their professional roles and the launch of their new company for over a year before the growing demand for their expertise prompted Pickle and Sullivan to commit fully to their venture.

Pickle’s diverse interests led him to pursue a master's in economic development at Southern Miss right after earning his bachelor’s degree. It was here that his passion for community development began to form. After landing a graduate assistantship with the Economic Development program, Pickle immersed himself in benefit cost analysis (BCA). His research not only expanded his understanding of economic evaluation but also laid the foundation for the future of their company, as this unique combination of skills set the stage for the birth of Local Impact Analytics.

“Without the MSED program, our company would not exist,” said Pickle.

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As of today, they have been involved in securing countless grants for cities across the Southeast and into the Midwest. Some of their most notable achievements to date have been due to their involvement in securing sought after grants from the Rebuilding American Infrastructure with Sustainability and Equity (RAISE) program.

With only 10% of submitted projects receiving funding, this initiative is highly competitive. Local Impact Analytics has secured eight grants in four years from the RAISE program, a testament to their expertise and dedication. Additionally, the firm has worked on all five RAISE grants awarded in Mississippi over the last two years. This grant funding success has impacted cities in Mississippi like Hattiesburg, Gulfport, Starkville, Natchez, and Jackson, to name a few.

Their company’s strategic focus on benefit cost analysis, a niche market often overlooked, has become the cornerstone of their success. This comprehensive evaluation considers much more than the monetary gain, but extends to factors such as travel time savings, emissions reduction, and safety benefits. With few experts in the industry, their knowledge on the topic has proven to be invaluable.

Building a Team of Southern Miss Alumni In 2021, they decided to explore the idea of having an intern join their team.

Internship applications submitted by A'Miracle Fagan and Kathleen Tullis were too impressive to choose between, so both were brought on for summer internships.

Fagan and Tullis, who both earned business degrees from Southern Miss, are now in full-time roles with the organization. At the same time, they managed to convince Maddie Roberts to hang up her freelance designer hat and accept a position as the firm's director of project delivery.

Both Pickle and Sullivan shared their immense pride for their small team made up of Southern Miss alumni, with Fagan, Tullis, and Roberts leading the RAISE grant application for the City of Natchez in 2024, which was awarded over $24M in the same year. The collaborative spirit that defines their company culture also transcended geographical boundaries, with the team working 100% remotely from Hattiesburg, New Orleans, Atlanta, and Nashville.

Making a Difference in Hattiesburg Their commitment to helping local governments bridge the gap between their needs and federal funding agencies has become part of their mission. They have become an integral resource for those city officials struggling to know where to start. Sullivan shared that they are not only helping cities determine how to fund certain solutions, but also determining what those solutions look like. “For example, they may come to us and say—we don’t have enough pedestrian infrastructure, what can we do about this—and we will help them figure it out,” said Sullivan.

When reflecting on the difference they are making right here in Hattiesburg, Sullivan and Pickle marveled at the tangible impact of their work. Their projects, once mere concepts on paper, are now vibrant realities, transforming the landscapes of the city they call home. "We get to say that there is something in the city of Hattiesburg that now exists, and we had a significant hand in supporting that and making that happen," said Sullivan.

Pickle echoed Sullivan’s sentiment, emphasizing the personal connection he felt with their projects, especially the grant-funded bridge overpass projects in Hattiesburg. "It isn't the first project we have won funding for that is under construction, but it is the one that I get to drive by," Pickle shared, his voice reflecting pride and excitement. "We will be driving over that bridge pretty soon, and it will be a fun little thing to be able to tell my daughter as we go over it."

As they look toward the future, Sullivan and Pickle are enthusiastic about the opportunities presented by the bipartisan infrastructure law passed in 2021. The addition of 15 new programs broadened their scope, opening doors to diverse projects. They will

Local Impact Analytics team with United States Secretary of Transportation Pete Buttigieg on June 20, 2024, at the Port of Rosedale during his visit to two federally funded transportation projects in Mississippi.

continue to leverage these opportunities and secure funding for initiatives that range from on-demand transit services to electric ferry programs. "There are a lot of places around the U.S. with really cool, nice transportation assets that really improve the quality of life for the people that live there,” said Sullivan when discussing the eligible project activities offered. “I am really looking forward to making a difference like that."

Although most of their clients have been in Mississippi, Alabama, and Louisiana, they accept projects nationwide and have worked on proposals for locations like Indiana, Missouri, and even Puerto Rico. They shared that they would even be interested in taking on international clients as an added challenge. With their eyes set on the horizon, Sullivan and Pickle continue their quest, knowing that each project they take on is a step toward a brighter, more prosperous future for communities they serve.

To find out more about Local Impact Analytics, visit their website at localimpactanalytics.com.

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CELEBRATING BUSINESS FACULTY AND STAFF Dr. Nell Adkins Joseph A. Greene Excellence in Teaching Award The Golden Quills

Dr. Ali Dogru Innovative Teaching Mini-Grants Faculty and Staff Awards Ceremony

Business Advisory Council Research Award The Golden Quills

Dr. Heather Annulis

Dr. Jamye Foster

Three Pillars Award

Research Advocate Award

Gulf Park Awards Day

Faculty and Staff Awards Ceremony

Awarded to a faculty member for significant contributions in fostering research within the university

Dr. Ayse Banu Elmadag Bas Summer Grants for Improvement of Instruction Faculty and Staff Awards Ceremony

Business Advisory Council Research Award The Golden Quills

Dr. Kimberly Goodwin Leadership in Research Award

Julia Bradley Business and Economic Development Service Award

Dr. Ke Gong Business Advisory Council Research Award

Dr. Joel Bolton Leadership in Research Award

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Dr. Chao Meng Innovative Teaching Mini-Grants Faculty and Staff Awards Ceremony

Junior Faculty Outstanding Teaching Award Faculty and Staff Awards Ceremony

Louis K. Brandt Publication Award The Golden Quills

Business Advisory Council Research Award The Golden Quills

Dr. Valerie Simmons Business Advisory Council Research Award

Dena Temple Outstanding Staff Award Gulf Park Awards Day

Outstanding Staff Member Award The Golden Quills

Staff Service Award Staff Council

Dr. Joanne Tran Summer Grants for Improvement of Instruction Faculty and Staff Awards Ceremony

Dr. Wei Wang Innovative Teaching Mini-Grants Faculty and Staff Awards Ceremony

Dr. Bradley Winton Business Advisory Council Research Award

Dr. Kenneth Zantow Business and Economic Development Service Award

Celebrating Business Faculty and Staff | 41

NAVIGATING HIGH EXPECTATIONS The Strategic Use of Negativity in Business Based on research by Dr. Ke Gong and his team

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To read the full research article, scan below or see: Parker, O. N., Short, C. E., Titus, V. K., Gong, K., & Nahm, P. I. (2024). Accentuate the positive? Strategic negativity amid the hazard of high expectations. Strategic Management Journal.

In the competitive business world, managing stakeholder expectations is crucial for maintaining trust and ensuring long-term success. While positivity is often seen as the best approach, our recent research suggests that strategically using negativity can be beneficial in certain contexts. This study explores how CEOs use “strategic negativity” to manage the expectations of stakeholders when positive news might lead to unrealistic hopes.

The research focuses on organizational impression management (OIM), which typically highlights firms in a positive light. However, this study delves into the less explored area of how CEOs use negativity to temper stakeholder expectations. Drawing on psychological principles, the study aims to understand why and when CEOs might adopt a negative tone despite positive news.

The findings indicate that CEOs strategically employ negativity when they anticipate that positive news could lead to excessively high expectations. This approach helps create a more balanced and realistic outlook among stakeholders. The study identified that positive material earnings surprises (significant earnings above expectations) provide a motive for CEOs to use negativity, especially during the turn of a fiscal year—a period when stakeholders are more likely to update their expectations based on recent performance.

Timing plays a crucial role in the effectiveness of strategic negativity. The research highlighted that CEOs are more likely to use this tactic at the beginning (Q1) and end (Q4) of a fiscal year, as these are periods when stakeholders reassess their expectations. By acknowledging potential challenges and setting realistic expectations, CEOs can enhance their credibility.

Stakeholders, including investors and customers, tend to trust leaders who are transparent about both opportunities and risks.

Within organizations, strategic negativity can foster better decision-making. When employees are aware of potential hurdles, they are better prepared to address them, leading to more effective problem-solving. Moreover, strategic negativity can improve relationships with stakeholders by preventing disappointment from unmet high expectations. This approach ensures that stakeholders have a clear and realistic understanding of the company’s prospects.

The study analyzed 7,330 quarterly earnings calls from 370 publicly traded firms over a period from 2008 to 2019. Using text analysis tools, the research measured the negative tone in CEO speeches and correlated this with the timing of earnings announcements and the fiscal year cycle. The results support the notion that, while positivity in communication is often encouraged, there is value in a balanced approach that includes strategic negativity.

In conclusion, this research provides a fresh perspective on impression management, highlighting the importance of timing and context in corporate communication strategies. By strategically incorporating negativity, CEOs can navigate the complex landscape of stakeholder expectations more effectively. This strategy is particularly useful during periods of high scrutiny and expectation updates, such as at the turn of a fiscal year or after significant positive earnings surprises. The findings suggest that managing expectations realistically can build trust, enhance decision-making, and maintain strong relationships with stakeholders, ultimately driving longterm success.

Dr. Ke Gong is an assistant professor of management at The University of Southern Mississippi.

Navigating High Expectations: The Strategic Use of Negativity in Business | 43

BRANDS BEWARE

How Online Schadenfreude and Sympathy Shape Your Reputation Based on research by Dr. Elmadag Bas and her team

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To read the full research article, scan below or see: Bacile, Todd J., A. Banu Elmadag Bas, Mehmet Okan, Denitsa Dineva, and Ania Izabela Rynarzewska. (2024) “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery.” Journal of Interactive Marketing, 10949968241246252.

Picture this: you’re scrolling through social media, when you see a post from a disgruntled customer who received the wrong coffee order. Before you can even think, “I’ve been there,” another user jumps in with a snarky comment, mocking the complainer for making a fuss. It’s almost like a virtual playground where the mean kids rule. Dr. Elmadag Bas and her research team dive into how these digital disputes influence the way customers view brands and ultimately whether they want to buy from them in the future.

Schadenfreude – a German word for taking pleasure in someone else’s misfortune – is having a moment right now on social media. According to the study, it’s not a rare occurrence, but a frequent guest at the social media party, especially when brands try to handle customer complaints online. Next time you see someone get roasted in the comments, know that it’s a common scene playing out across countless brand pages.

For instance, take the above coffee order. The mocking comment is a textbook case of schadenfreude. While some might chuckle at the sarcasm, others are stirred by deeper feelings, setting the stage for a tug-of-war between emotions. Just when you think the story is all about snark and giggles, here comes sympathy – the emotional hero we didn’t know we needed. The research shows that while schadenfreude stirs up negativity, it also awakens sympathy from those watching. When observers see someone being unfairly mocked, they often feel bad for the victim and, consequently, think less of the brand if it doesn’t step in to help.

This research team observed three studies in order to unpack the whole phenomenon.

The first study was an online content analysis showing how often schadenfreude pops up during social media service recovery. The second study revealed that negative comments from loyal customers – yes, those who supposedly love the brand – can evoke more sympathy than comments from random trolls. This means loyal customers can sometimes harm the brand more than they help if they display schadenfreude.

The third study tested how different brand responses affect a consumer’s willingness to buy. It turns out, when brands call out bad behavior, it softens the blow of schadenfreude. But if they ignore it or respond weakly, it can make things worse.

So, what’s the takeaway for brands? First off, they need to keep an eye on those customer-to-customer (C2C) interactions. Schadenfreude can sneak in and ruin their reputation. Brands should also be proactive. When loyal customers or trolls go rogue, brands need to step up and denounce the bad behavior. This shows they care about maintaining a respectful community and can actually boost their image.

In a world where social media is the frontline of customer service, knowing the roles of schadenfreude and sympathy is crucial. This research gives us a peek into how C2C interactions can sway our perceptions and underscores the importance of savvy response management. Brands that tackle incivility caused by schadenfreude headon can not only save their reputation, but also foster a positive and supportive online community, making the digital world a bit friendlier for everyone.

Dr. Elmadag Bas is an associate professor of marketing at The University of Southern Mississippi.

Brands Beware: How Online Schadenfreude and Sympathy Shape Your Reputation | 45

The Mediating Role of Career Resilience on

GEN Z’S EMOTIONAL INTELLIGENCE AND CAREER OUTCOMES Based on research by Drs. Bhagyashree Barhate, Bradley Winton, and Casey Maugh Funderburk

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To read the full research article, scan below or see: Barhate, B., Winton, B., Maugh Funderburk, C. M. (2024).

The mediating role of career resilience on Gen Z’s emotional intelligence and career outcomes. European Journal of Training and Development.

Generation Z, or Gen Z, refers to individuals born between 1995 and 2012. As this newest generation enters the workforce, they bring fresh perspectives and new challenges. They have also proved to be the most disruptive generation so far, forcing older generations to urgently understand how to engage and retain Gen Z in the workforce. Gen Z is developing their views of career success and outcomes in workplaces, which are in a flux due to the significantly disruptive global events such as the pandemic, wars, and threats of recession. This generation, thus, constantly finds itself in survival mode, affecting their perceptions of career outcomes such as job satisfaction, burnout, and intention to leave a career.

Career resilience is like having a superpower that helps you stay strong and thrive in your career, no matter the challenges. It’s the ability to keep pushing forward in your professional life despite any setbacks or difficulties. It is the necessary combination of perseverance, adaptability, and a positive attitude toward career growth. Gen Z’s career experiences have made this study of career resilience particularly important for understanding their future in the workforce.

Evidently, Gen Z has a high emotional intelligence (EI), which is the ability to understand and manage your own emotions, as well as recognize and influence the emotions of others. High emotional intelligence can lead to better relationships, improved communication, and overall career satisfaction. For Gen Z, emotional intelligence plays a crucial role in navigating their careers and building resilience. We thus explored the relationship between career resilience, emotional intelligence, and career outcomes like job satisfaction, burnout, and the intention to leave a career among Gen Z, and here's what we discovered: Positive Impact of Career Resilience: While the effect of career resilience was found to be small, it positively influenced job satisfaction and reduced burnout. This means that even a little boost in resilience can make Gen Z feel happier and more fulfilled in their careers.

Surprising Relationships: Contrary to previous studies, this research found a negative relationship between emotional intelligence and career resilience. However, emotional intelligence still positively impacted job satisfaction through career resilience. In simpler terms, while higher emotional intelligence might not directly boost resilience, it still helps Gen Z feel more satisfied with their careers.

Challenges in Retention: The study highlighted the importance of understanding these dynamics for organizations looking to attract and retain Gen Z employees. By fostering career resilience and emotional intelligence, companies can help Gen Z employees feel more engaged and less likely to leave their jobs.

This study sheds light on how crucial it is for organizations to support the development of career resilience and emotional intelligence among Gen Z employees. Training, coaching, and mentoring can significantly enhance their professional endurance and overall career satisfaction.

As we continue to learn more about Gen Z’s unique needs and strengths, we gain valuable insights into the future of the workforce.

Understanding and nurturing career resilience and emotional intelligence can help create a more resilient, satisfied, and successful Gen Z workforce. This benefits individual employees and strengthens the broader organizational framework, leading to a more dynamic and adaptive work environment.

Dr. Bhagyashree Barhate is an assistant professor of human capital development at The University of Southern Mississippi.

Dr. Casey Maugh Funderburk is an associate professor of human capital development at The University of Southern Mississippi.

Dr. Bradley Winton is an assistant professor of management at The University of Southern Mississippi.

The Mediating Role of Career Resilience on Gen Z’s Emotional Intelligence and Career Outcomes | 47

Southern Miss Business

VISION, MISSION, VALUES VISION

VALUES

We will be a recognized leader in providing business educational experiences that inspire and empower business scholars and students to fearlessly lead on the national and international stage.

Passion

MISSION Our purpose is to develop leaders who leverage an entrepreneurial mindset to create value and innovative business solutions. We ensure that all students have applied experiences that build the knowledge and develop the skills needed to succeed and lead in the global marketplace. We support economic development by advancing knowledge through influential scholarship and collaboration with our communities.

We nurture passion and inspire boldness.

Authenticity We stay true to who we are and always act with integrity.

Unity We respect others’ perspectives and work together to strengthen our community.

Resiliency We persevere by being relevant, tenacious, and adaptable.

Resourcefulness We foster curiosity, creative problem-solving, and forward thinking to meet challenges head-on.

Editor-in-Chief: Bailey Harris Shoemake Graphic Designer: Hanna Schloemer Photographers: Kelly Dunn, Ana Ruth Cortés, Paul Lijewski

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START YOUR LEGACY at Southern Miss with an MBA built for you.

At Southern Miss, we believe every leader is unique. That’s why our MBA program is designed for those who want to excel in every sector — public, private, and non-profit. Why settle for a one-size-fits-all MBA when you can customize your courses to meet your career goals.

Our MBA combines 15 hours of core business courses with 15 hours of structured electives, allowing our students to develop distinctive areas of expertise.

Section or Article Title | 55

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