Academic Conference

Presentations/Proceedings

Basar, B. (Author), Elmadag Bas, A. B. (Presenter), Society for Marketing Advances, “Health Message Framing and Effectiveness: Is Conservatism a Determinant?,” Orlando, United States. (November 5, 2021).

*Beverly, L., Foster, J., “The Role of Exclusivity on Chandlers: Between Loud and Discrete Luxury Brands,” Association of Marketing Theory and Practice. San Destin, FL (March 2022).

*Beverly, L., Foster, J., “You Don’t Belong: Exploring luxury branding strategy,” The Society for Marketing Advances. Orlando, FL (November 2021).

Burgess, B. W., Sullivan, P., Pollitte, W., Yaoyuneyong, G., Burgess, M. (2022). TAM Inhibitors: Resistance to Use & Technology Anxiety (pp. 51-53). Marketing Management Association. http:// www.mmaglobal.org/publications/proceedings-archive/ Croft, J. C., Wang, W., College Sport Research Institute Conference, “Applying Kolb’s Experiential Learning in Sport Management Higher Education,” Hilton, Columbia, SC. (March 25, 2022).

Elmadag Bas, A. B. (Presenter), Yaoyuneyong, G. (Author), *Okan, M. (Author), Society for Marketing Advances, “Perceptions of Discrimination among Immigrant Customers During the Service Experiences: Customer Well-being and Attitudes towards Services,” Orlando. (November 5, 2021).

Fridley, A., Stokowski, S., North American Society for Sport Management, “Enhancing sport management student engagement through technology.,” Atlanta, GA, Atlanta, GA, United States. (June 2022).

Kim, K., Stokowski, S., Fridley, A., Han, J., Kim, M., North American Society for Sport Management, “Intercollegiate sport spectatorship: A model of team identification, social support, and acculturation among international students.,” Atlanta, GA, Atlanta, GA, United States. (June 2022).

Forsythe, S. (Primary Presenter), Stokowski, S., Fridley, A., Croft, J. C., Allen, B. L., College Sport Research Institute Conference, “Athlete identity and mental health among NCAA Division III college athletes,” College Sport Research Institute, University of South Carolina, Columbia, SC, United States. (March 2022).

Fridley, A. (Primary Presenter), Stokowski, S., Velliquette, A., Forsythe, S., Rubin, L., College Sport Research Institute Conference, “The forgotten inherent relationship: Faculty and intercollegiate athletics.,” College Sport Research Institute, University of South Carolina, Columbia, SC, United States. (March 2022).

Harrison, K. M., Roy, S., Society for Marketing Advances, “Advertising Cross-Culturally: Ethnicity of the Model Matters in Multinational Advertisements,” Orlando, FL. (November 4, 2021).

Harrison, K. M., Association for Marketing Theory and Practice, “Determining Patient Satisfaction and Well-being in Dental Healthcare: Expanding Theoretical Models through Grounded-Theory Methods,” Sandestin, FL. (March 24, 2022).

Harrison, K. M., Thomas, A., Society for Marketing Advances, “The Effects of Food Insecurity on Food Selection Healthfulness,” Orlando, FL. (November 6, 2021).

Harrison, K. M., Huang, L., Society for Marketing Advances, “When Authenticity Backfires: Genuine CSR Intent Could Cause More Harm than Good,” Orlando, FL. (November 6, 2021).

Harrison, K. M., Huang, L., Society for Marketing Advances, “What do these Tweets mean for us? How analysis of consumer tweets sheds light on consumers CSR beliefs and firm confidence,” Orlando, FL. (November 4, 2021).

Harrison, K. M., Huang, L., Virtual Global Research Conference on Marketing and Entrepreneurship, “A Moderated Moderation Mediation of Corporation Social Responsibility Model – The Importance of Authenticity.” (July 2021).

Howie, K. M., Association for Marketing Theory and Practice, “How Bystander Brands Can Win the Free Agent Game Following Brand Activism,” Sandestin, Sandestin, FL. (March 1, 2022).

Howie, K. M., Mesler, R. M., Tu, C., Chernishenko, J., Ghasrodashti, A., Society for Consumer Psychology, “Who wants to hustle? Conservatives Propensity for Multi-Level Marketing Participation and Losses,” Virtual. (2021).

Meng, C., Dogru, A. K., POMS Annual Conference 2022, “A Simulation-based Timber Truck Queuing Time Prediction Model for Sawmills,” POM Society, Online. (April 23, 2022).

*Satasuk, N., Yaoyuneyong, G., Goodwin, K. R., Cao, J. T. (2021). The Attitude-Behavior Gap towards Sustainable Consumption in K-Pop. Make ‘Em Say “Wow”: How Marketers are Wowing Customers, Dana E. Harrison, Editor. (pp. 209-210). https://www.societyformarketingadvances.org/resources/ Documents/Conference/2021%20Conference/2021_SMA_ Conference_Proceedings.pdf

Stokowski, S., Fridley, A., Godfrey, M., Stensland, P., Goldsmith, A., Zimmerman, M., North American Society for Sport Management, ““Two voices is beneficial”: Team teaching in a virtual sport management classroom.,” Atlanta, GA, Lexington, GA, United States. (June 2022).

Sutton, K. A., Evatt, L. (Primary Presenter), Godfrey, M., Stokowski, S., Fridley, A., College Sport Research Institute Conference, “A case study of ACC Network fall programming during Covid-19,” College Sport Research Institute., University of South Carolina, Columbia, SC, United States. (March 2022).

Strehlow, S., Fridley, A., Stokowski, S., Rubin, L., Velliquette, A., College Sport Research Institute Conference, “Selfperception of Division I college athletes: Gender difference.,” College Sport Research Institute, University of South Carolina, Columbia, SC, United States. (March 2022).

*Unson, S., Wang, W., Association of Marketing Theory and Practice, “Exploring Stakeholders’ Perceptions Toward Event Innovations,” Sandestin Golf and Beach Resort, Sandestin, FL, United States. (March 24, 2022).

*Unson, S., Wang, W., SECSA-ICHRIE, “A Preliminary Study to Develop Perceived Event Innovation Scale,” Virtual. (March 4, 2022).

*Unson, S., Wang, W., Society for Marketing Advances, “Examining Consumer Perceptions and Attitudes Towards Event Industry Strategies During Global Pandemic - A Mixed Method Approach,” Orlando, FL, Orlando, FL. (November 4, 2021).

*Wallace, L. K., Cao, J. T., Yaoyuneyong, G. (2021). Discussion Board 2.0: Utilizing TikTok to Increase Student Engagement during Challenging Times. Make ‘Em Say “Wow”: How Marketers are Wowing Customers, Dana E. Harrison, Editor. (pp. 28-29). https://www.societyformarketingadvances.org/ resources/Documents/Conference/2021%20Conference/2021_ SMA_Conference_Proceedings.pdf

Wang, W., Croft, J. C., Association of Collegiate Marketing Educators Conference, “Innovative teaching practices in marketing education through collaborative experiential learning,” Hilton, New Orleans, LA. (March 3, 2022).

Wallace, L. K., Cao, J. T., 2021 Society for Marketing Advances Annual Conference, “Discussion Board 2.0: Utilizing TikTok to Increase Student Engagement during Challenging Times,” SMA. (August 2021).

Zal, S., Koorank Beheshti, M., Harrison, K. M., Academy of Marketing Association, “The impact of COVID-19 on cleaning surcharges in the hospitality accommodations.” (August 2021).

Books/Book Chapters

Croft, J. C., Hall, S. A., Goldfine, B., Lawrence, H. Sport Facility Management. Foundations of Sport Management. Hattiesburg: FIT.

Newland, B., Hall, S. A., Archer, T. (2021). Sport Facility and Event Management. Contemporary Sport Management (7th Edition ed.). Champaign, IL: Human Kinetics.

Technical Reports and Cases

Croft, C. C. (2021). Conference Reshuffling: Chasing Money and the New College Football Playoff Expansion. Hattiesburg:. https:// southernmiss.rivals.com/news/conference-reshufflingchasing-money-the-new-cfp-expansion

Croft, J. C. (2022). Coaching Through Life Changes. https:// sportcoachamerica.org/coaching-through-life-changes/

Hall, S. A., Zale, J. (2021). Spectator Perceptions of Safety and Security. Athletic Business. https://www.athleticbusiness.com/ operations/safety-security/article/15280334/ncs4-surveyreveals-fan-attitudes-on-sports-event-safety-securitymeasures

Hall, S. A., Zale, J. J. (2021). Spectator Perceptions of Safety and Security Practices and Technologies Industry Research Report. NCS 4 .

Ward, D., Zale, J., Hall, S. A. (2021). Patriot One Technologies Operational Exercise Report: Threat Detection and Patron Screening Solutions. The National Center for Spectator Sports Safety and Security.

Ward, D., Zale, J., Hall, S. A. (2022). Evolv Technology Operational Exercise Report: Evolv Express. The National Center for Spectator Sports Safety and Security.

Presentations and Posters

Croft, C., Wang, W., USM Research Day, “A Case study for Cross-Curricular Instructions in Hospitality and Tourism and Sport Management Education,” The University of Southern Mississippi, Thad Cochran Center, Hattiesburg, MS. (November 12, 2021).

Elmadag Bas, A. B. (Moderator), Yaoyuneyong, G. (Presenter), Wang, W. (Presenter), Karabas, I. (Presenter), Andonova, Y. (Presenter), Society for Marketing Advances, “Challenges as International Scholars in PhD & Early Career,” Orlando, United States. (November 5, 2021).

Hall, S. A., Congressional Staffers Meeting, “Crowd Safety Training and Guidance,” The University of Southern Mississippi, The Accelerator, Hattiesburg, MS, United States. (February 2022).

Hall, S. A., Dubai Sports Council, “International Best Practices for Stadium Security,” Dubai Police, Virtual. (February 2022).

Hall, S. A., VenueConnect, “Women in Leadership,” International Association of Venue Managers, Atlanta, GA, United States. (August 4, 2021).

Hall, S. A., VenueConnect, “State of the Union - Public Venue Industry,” International Association of Venue Managers (IAVM), Atlanta, GA, United States. (August 2, 2021).

Hall, S. A., Accelerate Summit, “An Interview with Eileen Williams, MBE, Safety Officer of Tottenham Hotspur Football Club and CEO of Rookery Consultancy,” S2 Global, Golden Nugget Casino, Biloxi, MS, United States. (March 2022).

VanMeter, R., Howie, K. M., Albinsson, P., Cao, J. T., Tanner, E. (2021). Panel: Being the Girl in the Room. Make ‘Em Say “Wow”:

How Marketers are Wowing Customers, Dana E. Harrison, Editor. (pp. 172). https://www.societyformarketingadvances.org/ resources/Documents/Conference/2021%20Conference/2021_ SMA_Conference_Proceedings.pdf

Wilson, T. (Presenter), Croft, J. C. (Presenter), Loeb, E. (Presenter), Davidson, N. (Presenter), Sport Entertainment & Venue Tomorrow (SEVT), “NAIA Athletic Directors and Sport Security Training,” University of South Carolina, Columbia, SC, Columbia, SC. (November 18, 2021).

Completed Honors Thesis Projects

• Jamye Foster: Lauren Beverly – “Exploring the Impact of Loud and Discreet Luxury Branding Strategy on Aspirational Shoppers” (Completed May 2022). Honors Thesis.

• Awarded Eagle Spur research grant; presented at two academic conferences; represented USM at the National Center for Undergraduate Research Conference; Served as the Office of the President Standard Bearer.

• Wei Wang: Unson, Sophie, “Conceptualization of. Perceived Service Innovation – A Mixed Method Study” (Completed May 2022). Honors Thesis.

• Awarded best thesis by the Honors College; presented at three academic conferences; Journal publication in press.