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THE ORACLE

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U N I V E R S I T Y O F S O U T H F L O R I DA

‘Ambition over tradition’ elicits differing opinions Despite mixed reviews from members of the USF community, the ‘ambition over tradition’ belief is here to stay.

By Jesse Stokes E D I T O R

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C H I E F

With the rebranding of USF’s image — including a new academic logo — also comes a number of core beliefs and slogans that work together to tell the story of the university.

Though the official slogan is “United, we Shape the Future,” one of the core beliefs is “ambition over tradition,” which according to the university’s Chief Marketing Officer Joe Hice, is about keeping an eye to the future to continue the story of the university.

However, this same belief has also brought mixed reactions from some of USF’s alumni.

Gene Haines is an alumnus who graduated in 1997 with a degree in criminology and a former member of the USF Alumni Association Board of Directors. Haines said he thinks the “ambition over tradition” tagline is disrespectful toward those who have helped work to make USF into what it is in the past.

“I don’t understand why any university would want to discard tradition,” Haines said. “I always thought that’s what a university was built on.”

Hice said he recognizes some of the concerns with the “ambition over tradition” belief, but USF is a university who still has more of a story to tell as it progresses into the future.

“With alumni, I understand their concern,” Hice said. “Some of them have taken it to mean that we don’t value the traditions that we have created over the 60 some-odd years

that we have been in existence, but that could not be further from the truth. Again, it just gets back to that overall story and that ideal that we are looking to the future. We are future focused, where some other universities rely more on their past.”

Hice said that “ambition over tradition” is one of four “beliefs” that the university has, not the official slogan.

The other beliefs include, “the collective power,” which Hice says is in reference to all three campuses — Tampa, St. Pete and SarasotaManatee — consolidating into a The new academic logo was met with mixed reactions, as was the single accredited university, “the set of beliefs and slogans that came along with it.. SPECIAL TO THE boundless community,” which is ORACLE/UNIVERSITY COMMUNICATIONS AND MARKETING meant to represent the university’s efforts toward diversity and inclusion accounting and finance in 2016, “(Ambition over tradition) is not and finally, “uncharted terrain,” she said her journey to those very going to be used in advertising, as we which includes taking chances and degrees have been everything but go forward because we are working trying new things from a research “traditional,” and it was her ambition on a more long-term campaign perspective. that got her to the point in her career theme, we still have not figured that Linda Herman, an alumna from that she has achieved. out yet,” Hice said.

1988 with a degree in education, said “Sometimes one’s ambition Hice said the addition of the new that when she thinks of tradition, doesn’t necessarily take you down a beliefs and the academic logo have she thinks of positivity and family, path of tradition,” Soler said. “Even generated more digital foot traffic which is not something to be put on though my journey hasn’t been than the university is accustomed to. the back burner. traditional, and it never will be, I “Typically over a two“I’m not thrilled with this belief would not have done it any other month period, we will do in the at all,” Herman said. “The word way.” neighborhood of 200 million tradition is stated like it is a negative The belief of “ambition over impressions — that is visitors to the thing. There is nothing negative tradition” is something that can be website, people who follow us on social media and blog posts — that 200 million has gotten close to one billion impressions in the 50 days since we have launched the new Linda Herman, alumna logo,” Hice said.

However, for alumnus Alex about the word tradition … Try found on billboards throughout Cobbs, who got his degree in another word, USF.” the Tampa Bay area. Hice said, religious studies in 2012, the However, for Victoria Soler, however, the term will not be used n See AMBITION on PAGE 3 an alumna who got degrees in in advertising.

“ I’m not thrilled with this belief at all. ” NEWS 3

OPINION 6

SPORTS 7

LED lights nearly implemented in all parking garages

By Alyssa Stewart A S S I S T A N T

N E W S

E D I T O R

With the potential to save USF about $591,695, the last two of four parking garages on campus will be upgraded to LED lighting The final touches on the Laurel Parking Garage will be completed this week and the Collins Boulevard Parking Facility, will start construction midNovember.

The Student Green Energy Fund Council (SGEF) funded the LED projects in hopes to decrease the carbon footprint of the parking garage structures.

This council works to conserve energy, reduce energy costs, lower greenhouse gas emissions and promote renewable energy technologies, according to the SGEF website. The council and its various projects are funded through the semesterly $1 per credit hour student fee.

The Laurel Parking Garage LED installations will cost about $372,771 from SGEF and $20,000 from the collaborating department, Parking and Transportation Services (PATS).

However, it has the potential to save USF $540,477 over the course of 10 years. The annual energy savings would be 600,530 KWh per year, according to the proposal details form located on the SGEF website.

According to these details, the existing lights and fixtures that are not damaged will be recycled

by PATS. After the completion of the project, PATS will have the sole

n See LIGHTS on PAGE 3

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NEWS

AMBITION

U N I V E RS I T Y O F S OU T H F L O R I DA

Continued from PAGE 1

“ambition over tradition” belief is not what he takes issue with.

Instead, it is the new academic logo that he has a problem with.

“I’m not quite as concerned about the slogan, slogans are typically pretty short lived anyway,” Cobbs said. “My greater concern is the logo.

I think USF administration has put themselves at risk of damaging what minimal brand recognition we have.”

Many on social media share Cobbs’ sentiments, which prompted Hice and his team to release a “mean tweets” video last week.

“We expected that we would create a lot of discussion, but I do not think that any of us expected it would anything like this at all,” Hice said.

For Stephanie Lehman, an alumna with a degree in finance and management from 2013, the new academic logo and “ambition over tradition” belief does not represent

the university well.

“The new belief immediately made me mad,” Lehman said.

“Tradition is a huge part of universities. At USF, alumni and previous faculty started traditions of school chants, striving for excellence … and most importantly, making all Bulls feel like family. It’s a great thing to be ambitious, but to forget where you come from is a shame.”

Lehman also pitched changing the belief to “a tradition of ambition,” instead.

Hice said that the purpose of the belief is to continue USF’s story and always strive toward the betterment of the university. “‘Ambition over tradition’ is designed to talk about our focus on the future,” Hice said. “That, for the University of South Florida, our legacy is built on the future, not the past. That is not to say that we don’t care about our alumni, the 63 years that we have had to date, but we are looking to the future and building on the past.”

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LIGHTS

Continued from PAGE 1

responsibility of replacing any broken lights.

The Collins Boulevard Parking Facility installations will start the second week of November, according to Steve Wasilefsky, the project manager for the construction phase. He said by the time students arrive back from winter break, the garage will be finished.

The cost for these replacements in Collins will be $323,094, which comes from SGEF, along with the $20,000 provided by PATS. The 487 light fixtures that will be replaced will save $51,218.93 annually specifically for the Collins Boulevard Parking Garage, according to proposal details. Half of the savings from the funding PATS contributed would reinvest into SGEF to fund future projects.

Wasilefsky said the construction for both the garages are being conducted between 10 p.m. to 6 a.m. to ensure capacity is at a low volume,

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however, there are still students who utilize the facility during that time.

“The biggest risk is students using the parking garages for their rock bands, marching band or racing their automobiles,” Wasilefsky said.

“We have coordinated with UP (University Police) to make them aware to patrol during those off hours so we don’t put anyone in harm’s way.”

Wasilefsky said students will be able to notice the improvements in the parking garages since gas lights will no longer be in use.

Nainan Desai, the assistant director of the Facilities Management, said the gas lamps are, “yesterday’s technology” since it points light out in all directions, whereas the LED lights are able to focus in one direction, which emits less energy.

The gas lamps lasted between 50,000 to 60,000 hours until the bulbs would blow out, however, LED lights have a longer lifespan of 70,000 to 100,000 hours, according to Desai.

3 Funding for the project began in spring 2012 when the LED lights were installed in the Crescent Hill Parking Garage. Desai said it was not financially responsible to introduce the LED proposal since it was new technology at that time.

As the price dropped over the years, it became more practical to invest.

“LED has only come of age within the past four to five years,” Desai said. “It was as if you put in $100 to save $1, it wasn’t really worth it.”

Desai said by reducing the energy consumption using LED lights and producing less carbon dioxide, it would serve as a common good for students.

“This is the technology forefront and we want to make sure that our students know about what is being adapted,” Desai said. “This is something the university should take pride in for having students well placed and well educated.”

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OPINION

U N I V E RS I T Y O F S OU T H F L O R I DA

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Bundling amendments makes it more difficult for voters to decide

By Zoe Zbar

O P I N I O N

C O R R E S P O N D E N T

Floridians are facing one of the longest and most confusing ballots in a generation.

Outside of electing officials like Senators and a new governor among others, voters this election cycle will be voting on 12 direct amendments to the Florida Constitution, covering topics from taxation to offshore oil drilling and vaping.

While the length is daunting, perhaps more concerning is the bundling that occurred with three amendments. Combining unrelated topics ultimately hurts voters and Florida — it corners By bundling amendments, voters are forced to chose a priority issue. voters into debating their SPECIAL TO THE ORACLE priorities and harms Florida by lumping together potentially proposes a ban on offshore oil supporting one of these policies good and bad policies. drilling and a ban on workplace will likely mean opposing the The question of bundling is vaping. For voters like myself, other. A vote either way will specific to one of three possible this will pit concerns for the force questions of priorities and ways of putting an amendment environment against the belief values. on Florida’s ballot. The first, that workplaces can decide for The only way to fix the legislative proposals, and themselves whether to permit problems of bundling is by second, citizen initiatives, are vaping or not. This goes without making major structural changes exposed to a single subject rule, saying but what does vaping to the way that Floridians decide meaning they can only discuss have to do with oil-drilling? policy. The simplest fix: the one topic and propose changes An example of something CRC should be subject to the to that topic. more concerning than either single topic rule. We shouldn’t The third way comes via offshore drilling or vaping give bodies like the CRC, which the Constitutional Review is found in the Amendment voters have no guaranteed direct Commission (CRC), a group 11 bundle. The amendment contribution to, exceptions to approved by Florida voters in the includes lines that would rules that elected groups and 1960s. Once every 20 years, the prohibit undocumented citizens citizens must follow. group convenes to directly place from owning property. However, In the long-run, Florida amendments on the ballot and it also includes the retroactive should consider more drastic on every occasion it’s met, the application of changes to changes. By allowing citizens CRC has bundled amendments. criminal law meaning, for to propose legislation, as In 2018 CRC Chair Carlos Beruff example, if recreational opposed to limiting them to argued that bundling shortens marijuana were legalized constitutional amendments, we ballots and helps voters. then people imprisoned for could circumvent this election The trade-off of a mildly marijuana charges would be madness and enhance the shorter ballot in exchange for able to appeal and reduce their citizen voice in Florida. bundled amendments is a poor sentences. one, especially given that topics People will be simultaneously Aida Vazquez-Soto is senior don’t even have to be mildly voting on criminal justice reform majoring in political science. related. policy as well as immigration For example, Amendment 9 policy. For many partisan voters,

T H E O R AC L E

Workplace harrasment will not be accepted

By Aida Vazquez-Soto E D I T O R

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Thousands of Google employees all over the world left their desks to hit the streets in protest last week.

The reason was one that’s all too prevalent in our society and has been addressed many times before: The alleged mishandling of sexual misconduct allegations.

These in particular are against multiple Google executives.

The hard truth of this walkout is that sexual harassment needs to be taken more seriously in and out of the workplace. When an executive’s job is seen as more important than a violation of another human’s body or mind, our society has hit rock bottom.

The ratio of men to women who participated in the walkouts varied around the world. According to AP News, in New York there appeared to be as many men as women, while in Cambridge, Massachusetts, men outnumbered women six to one.

This ratio is surprising.

One would assume that women would feel more enraged than men regarding this subject, being that the majority of sexual misconduct allegations reported within the workplace are against men.

The reality is, men and women need to band together to trample these despicable acts. One group of people can’t do it alone. There’s always strength in numbers. Much more can be done as a society if done as one.

People should not be getting away with sexual harassment because of their position within a company. Protests like these make it clear.

The alleged abuse wasn’t the only issue being protested. Google reportedly protected executive Andy Rubin, known as the father of Android, who was accused of sexual misconduct.

According to New York Times, Rubin was accused of forcing another employee to perform oral sex in 2013. The story was confirmed after an investigation. Shortly after the confirmation, Rubin was asked for his resignation.

This ending sounds like a win for people everywhere victimized by sexual misconduct.

However, Google reportedly presented Rubin with a $90 million exit package. His final $2 million payment is set to be deposited next month.

Rubin was not the only Google executive protected after being accused of sexual misconduct.

There allegedly have been two other incidents in the past.

The people of Google and the world are fed up. As they should be.

Sexual misconduct is a serious crime and a horrible personal offense. It’s also all too common in the workplace. Millions of men and women fear going to work because they aren’t sure if they’re going to be groped or cat-called that day.

Getting justice for these vile acts is more important than keeping a replaceable executive.

An amazing aspect of these walkouts and movements like #MeToo is that people are coming out of the shadows. They’re finally feeling confident enough to speak out and share their stories. As a result, action is more often being taken.

Sexual harassment and its lack of repercussions are being brought to light. The people coming out with their experiences are forcing society to own up to these misdeeds.

Google’s walkout is just one more step in the right direction for millions of victims.

Zoe Zbar is a junior majoring in marketing.

SPORTS

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Women’s Soccer

No. 11 USF loses at home, claims AAC runner-up spot

By Brian Hattab S T A F F

W R I T E R

No. 11 USF women’s soccer fell 3-0 to No. 18 Memphis in the AAC Tournament championship game on Sunday at Corbett Stadium.

Memphis set the pace early, scoring in the sixth minute of the game with a goal by Clarissa Larisey. The quick start continued for the Tigers, as Memphis put up seven shots, including Larisey’s goal, before the Bulls were able to put up their first shot, which came in the 27th minute from Sydny Nasello.

“It started in warm-up. I just felt like the energy was off,” coach Denise Schilte-Brown said.

“The speed of reaction when we were going into tackles, we were almost, it felt like, saving ourselves, I would say. I don’t know where that mentality came from.”

Memphis took a 1-0 lead into halftime before coming out

roaring in the second half, when Larisey scored again in the 54th minute. Carolina Duncan scored in the 70th minute to round out the scoring and put the proveribal dagger in USF’s chances at mounting a comeback.

USF was unable to get anything going offensively for the majority of the afternoon. The Bulls only put up three shots on goal on the night, a far cry from the 11 they put up against ECU in the semifinal game on Friday.

USF star forward Evelyne Viens was unable to get anything going, as she was defended heavily by Memphis’ Chanel Hudson-Marks, who won the tournament’s Most Outstanding Defensive Player award. Viens was only able to take two shots in 73 minutes of play.

Schilte-Brown said that, despite the loss in the conference championship game, there are still things that can be taken away from

Sunday.

“You talk about the game, you don’t just throw it in the garbage,” Schilte-Brown said. “You say, ‘Look at how many touches we took every time we got on the ball.’ We have to play faster, braver and we need good energy ... we’re in good physical shape, it just seemed to be more of a mentality.”

Sunday’s loss was the first time the Bulls have lost at Corbett Stadium since Aug. 27, 2017, against then-No.4 North Carolina. It was also USF’s first loss against an AAC opponent at Corbett Stadium since Sept. 29, 2016, against SMU. The loss does not end USF’s season, as the Bulls have a resume that is certainly good enough to earn them an at-large bid in the NCAA Tournament. While USF has known it has had a resume good enough for NCAA play for a while, that’s not always a good thing.

Evelyne Viens was named to the AAC All-Tournament team, but wasn’t able to score once against Memphis in the tournament final.

ORACLE PHOTO/SAM NEWLON

“I think knowing that you’re in the NCAA [Tournament], sometimes it can be a challenge to keep your mind focused on the task at hand,” Schilte-Brown said. “I think we were not ready to produce the energy that we needed to compete with a team like Memphis.”

USF will find out where and when it will be playing to open NCAA play during a selection show watch party, which will be held in the Hall of Fame Room in the Lee Roy Selmon Athletic Center starting at 4:30 p.m. on Monday.

Football

Strong after USF’s loss to Tulane: ‘One thing we need to do is wake up’

By Jeremy Johnson C O R R E S P O N D E N T

USF fell to AAC foe Tulane 41-15 on Saturday at Raymond James Stadium in its second straight loss of the season.

The Bulls (7-2, 3-2) got some momentum early by blocking a Tulane (4-5,3-2) field goal, then drove the length of the field to set up three points of their own. The Bulls led 3-0, but they would have trouble scoring for the rest of the game.

“I think the first drive we needed to score, that would have given us a good momentum start. I thought it

was a really good drive to start it off but we needed to finish it and we didn’t,” quarterback Blake Barnett said. “From that point on it was just a lot of details, little things that we should have done better.”

Tulane dictated the game, taking a 27-3 lead into halftime, but the Bulls were playing poorly and produced three turnovers in the game.

Johnny Ford muffed a punt in the first half that gave Tulane excellent field position to score a touchdown. Later in the game, Barnett threw an interception, then even later, Darnell Salomon fumbled what would be a 20-yard

catch — instead Tulane kept getting the ball.

According to wide receiver Stanley Clerveaux, one of the biggest issues facing USF was a lack of focus.

“We just have to stay focused during the whole game, I feel we lost focus out there,” Clerveaux said. “We have to tighten up to be honest, just tighten up and stay focused all the way through.”

Barnett shared his teammate’s sentiment.

“I think for everyone on the team we need to do that, be focused and leave everything on the field. Tonight, I don’t know if

we necessarily did that,” Barnett said.

The Bulls were able to find some daylight late in the third quarter, scoring their first touchdown of the game on a run from freshman Johnny Ford. The Bulls closed the gap, but the ensuing extra point was blocked — USF trailed 34-9.

The Bulls’ only touchdown came from a one-yard run from Barnett, but the following twopoint conversion was unsuccessful.

Barnett ended his afternoon throwing 29-of-49 with 332 yards.

He also led the team in rushing with 16 carries for 59 yards and one touchdown.

USF goes on the road next week to Cincinnati, which beat Navy 42-0 on Saturday.

Coach Charlie Strong noted some glaring changes that need to happen as the season goes on.

“One thing we need to do is wake up, we need to wake up and realize that in order to win in Cincinnati is to play our best,” Coach Charlie Strong said. “We got to come in and work right at it, we can’t use the excuse of playing too many freshman. One thing we won’t do is we won’t quit, we are going to go compete.”

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