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AUTO AUCTION SHOPPER / USED CAR NEWS
February 18, 2008
NADA Expands Research Products By Jim Stickford Used Car News Staff Writer
The N.A.D.A. Used Car Guide celebrated its 75th anniversary by offering a host of new products for today’s rapidly changing marketplace. The company will unite its NADA Analytical Services Group, which provides business-to-business products and services, with NADAguides.com, which is aimed at the consumer market. “Consumers and businesses alike recognize ‘NADA’ as the reliable standard for vehicle valuation and information,” said Don Christy Jr., the guide’s CEO. “By uniting the strengths and expertise of both, all of our customers can count on NADA to be the single source for vehicle price and information for years to come.” Mike Stanton, chief operating officer of N.A.D.A. Used Car Guide, said the government, insurance companies, banks, OEMs, dealers and consumers rely upon the guide. “We’re moving to build on our successful history by offering our customers new products and services that will help them make better decisions in today’s highly competitive market,” Stanton said. “It’s a good time to switch. “We were heading in that direction anyway. Doing this during our 75th anniversary adds some sizzle.”
MILESTONE: The National Automobile Dealers Association celebrated its 75th anniversary by offering new value guides.
Expanded product lines now include the NADA B2B Guide Online, an online database of values for a wide array of products, including used cars, trucks, boats, motorcycles, RVs and farm equipment. Then there is NADAguides.com, a consumer vehicle valuation and information site, providing research tools and products to 6.5 million monthly visitors. NADA also partners with the National Auto Auction Association to create AuctionNet, a wholesale data network. It represents 80 percent of all auction transactions. The company will now offer the AuctionNet Market Report. It takes the information NADA collects from the auctions and prints it in a readable format for buyers. Another new product is SmartBid, which downloads
that data to PDAs. For those who prefer paper to a PDA, the print edition will continue despite all the changes. “We’re sticking with paper,” Stanton said. “It’s still a big part of what we do. It’s not growing like the Web, but it’s still a vital and important part of our business. “The key for us is to make the information we collect available in the formats that our customers want, whether it’s on paper or via the Web.” After NADA’s convention, they will offer two new products. The first is the AuctionNet Market Report. It’s a report that takes the information NADA collects from NAAA auctions and prints it in a readable format for buyers, Stanton said. Then there is SmartBid, which takes that information and downloads it to users’ PDAs.
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