Business Marketing Factsheet

USCB BUSINESS

USCB Business Administration degree – Marketing Concentration Earn your bachelor’s degree in Business Administration with a concentration in Marketing at USCB. Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is indispensable to business practice and a challenging field for study.

The Marketing Concentration at USCB provides students with a basic understanding of marketing and its vital role in society. Our curriculum is future-oriented and develops the knowledge and skills required for continuing professional growth in a changing business environment. Our curriculum balances fundamentals with innovative ideas and practices and builds vital skills in market analysis, decision-making, and communication.

Learn more.

Contact the Business Administration Department at 843-208-8231, email business@uscb.edu or visit www.uscb.edu/business U N I V E R S I T Y

O F

S O U T H

C A R O L I N A

B E A U F O R T

One University Boulevard, Bluffton, SC 29909 843-208-8000 Toll free: 877-885-5271 www.uscb.edu

USCB

BS in Business Administration with Marketing Concentration “The Marketing Concentration will enable you to pursue a wide range of careers with solid earning potential.

What can you do with a Marketing degree? The better question is: what can’t you do with one?

Average starting salaries for new Marketing graduates in the US are more than $40,000.”

– Veronica M. Godshalk, Ph.D. – Chair, Department of Business Administration

Career areas in Marketing: • • • • • •

Product Management Advertising and Promotion Public Relations Selling/Sales Force Management Packaging Design Pricing Analyst

• • • • •

Supply Chain Management/Logistics Wholesaling & Retailing Franchising International Marketing Marketing Research

Fred M. Beasley, Ph.D. Professor of Marketing Fred Beasley leads the marketing concentration at USCB and teaches classes in Marketing, Consumer Behavior, Principles to Marketing Research, and Strategy.

Dr. Beasley’s research interests are in the areas of consumer promotions, marketing education, and sports marketing. Prior to joining the USCB faculty, Dr. Beasley was a marketing professor at Northern Kentucky University for 15 years.

Dr. Beasley’s work experience includes five years as a marketing research analyst and three years as a social worker. He received his Ph.D. in Marketing from the University of Maryland and an MBA from Oklahoma State University.

Enhance your skills in Marketing with courses in....

Consumer Behavior Learn how consumers search for, purchase, use, and evaluate products and services.

Marketing Communications Learn how to develop advertisements, sales promotions, and point-of-purchase communications.

Sales Management Learn how to recruit, train, motivate, compensate, and evaluate a sales force.

Marketing Research Learn how to collect information so that marketing managers can make better decisions.

Marketing Strategy and Planning Learn how to design marketing strategies and develop marketing plans.

Marketing gets you noticed.

Contact the Business Administration Department at 843-208-8231, email business@uscb.edu or visit www.uscb.edu/business U N I V E R S I T Y

O F

S O U T H

C A R O L I N A

B E A U F O R T

One University Boulevard, Bluffton, SC 29909 843-208-8000 Toll free: 877-885-5271 www.uscb.edu The University of South Carolina Beaufort is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award baccalaureate degrees.

The University of South Carolina Beaufort is an equal opportunity institution.

USCB J2010-120 10/10