USC Annenberg Viewbook

Everything starts here.

In classrooms where ideas are explored and refined.

In projects developed with real-world impact.

In state-of-the-art spaces built for what’s next.

In Los Angeles where media, technology and culture converge.

Here, you learn from faculty shaping how stories are told, how influence moves and how industries evolve.

You collaborate with peers who raise your standards and expect you to raise theirs.

You connect with alumni who know exactly where you’re standing and how to propel you forward.

You develop the fluency to navigate change and the perspective to lead it.

Knowledge that informs practice.

The advanced tools and confidence to apply it.

An unparalleled network that opens doors.

All of it — in your hands.

Where change takes shape.

The communications landscape is evolving in real time.

Media, technology and culture are no longer separate industries; they are one interconnected system.

Here, you will investigate emerging topics shaping that system: immersive storytelling, influencer marketing, media convergence, health justice, the rise of artificial intelligence, and the powerful role of networks and algorithms in everyday life.

A foundation that holds.

You will thrive in a rigorous academic environment that places you at the forefront of best practice, thought leadership and emerging research. Our faculty — leading scholars and industry experts — bring deep experience into every classroom, equipping you with the research methods, strategic thinking and entrepreneurial mindset to move your field forward.

You will build a foundation in communication fundamentals and professional ethics, which are skills that have never been more essential, and that position you to lead with clarity and credibility.

Explore research at USC Annenberg. annenberg.usc.edu/ research

Insight shaped

by experience.

Study and collaborate in the company of extraordinary peers, distinguished faculty, mentors, advisors and accomplished alumni who reflect the broad diversity of the world you are preparing to transform.

Across disciplines, you will blend insights from academia and industry, gaining a multidimensional understanding of the communications landscape.

Your learning extends

beyond the classroom.

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Through internships, community engagement and a range of cultural experiences, you will apply what you know in real-world contexts.

Our industry partnerships across media, technology and communications open the door to hands-on opportunities — and to relationships that help you define your own path forward.

1. An Annenberg Media Dímelo editor photographs a protest march in Los Angeles.

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2. Students pose inside the U.S. Capitol during a Washington, D.C. Maymester.

3. Students participate in a panel discussion at the USC Next Level Sports Conference.

4. Employees from Day One Agency welcome USC students during a New York City Maymester company visit.

5. Anderson .Paak speaks at a panel about his film K-Pops!

6. Students and faculty visit the Royal Palace of Madrid during the International Communication Studies program.

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Los Angeles,

all around you.

All of this unfolds in Los Angeles, one of the world’s great media capitals.

Here, content is created, produced and distributed at scale.

Media, technology, entertainment, art and culture are in constant motion.

Prominent scholars, industry leaders and cultural voices are drawn to this convergence, sharing new knowledge and perspectives that deepen and expand your education.

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1. An Annenberg Media student reporter interviews musician and entrepreneur Travis Scott at the launch of a new apparel collaboration.

2. USC Annenberg students explore NFL Media as part of Sports Media Industries Maymester in Los Angeles.

3. An employer from Legendary Entertainment connects with a student at USC Annenberg’s career fair.

4. Professor Hye Jin Lee holds a conversation with K-pop star Yugyeom.

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Being in Los Angeles was a huge part of why I wanted to come to USC. There’s no better place than L.A. to pursue entertainment, arts and culture journalism.”

Kaitlyn Huamani, Technology Reporter, The Associated Press BA, Journalism, ’24

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The tools to

create what’s next.

In state-of-the-art spaces, you will gain the tools to match your ambition.

Here, you will become nimble, adaptive and fluent in the technologies shaping the future of media.

Media Center Studio C

Media Center Newsroom

Media Center Creator Pod

USC Annenberg’s Media Center — a 20,000-square-foot newsroom, classroom, incubator, and content and data hub — offers unmatched opportunities for experiential learning.

Digital Lounge Study Area

Digital Lounge Classroom

In the Digital Lounge, our creative makerspace, you can access workshops, tutorials and certification programs and hear from guest speakers to sharpen your technical fluency.

Being creative at USC Annenberg has pushed me to engage in new ways using spaces like the Digital Lounge and media center, and exploring new formats like film and podcast.

It’s given me the tools to tailor my own experience and start creating what’s next.”

Seth Fetro, Entertainment Supervisor, Six Flags Entertainment Corporation, BA, Communication, ’25

Take a virtual tour of our worldclass facilities with 360-degree views of spaces throughout our two buildings. annenberg.usc.edu/virtual-tour

A network

that stays with you.

As a member of the USC Annenberg Trojan Family, you join a global network that extends your learning far beyond campus — creating opportunities to connect, collaborate and give back throughout your career.

My experience at USC Annenberg was transformative. Not only did I learn everything I needed to hit the ground running in the field, but the network also allowed me to get my first in-house job, which has propelled the trajectory of my career over the last two decades.”

Sona Iliffe-Moon, Chief Communications Officer, Yahoo MA, Strategic Public Relations, ’05

Notable Alumni Devika Bulchandani, Chief Operating Officer, WPP (MCG, Communication Management, ’91) 1 Angie Senner Barrick, Executive Vice President, Global Media, Warner Bros.

Entertainment (MCG, Communication Management, ’94)

Luma Khatib, Vice President, U.S. Distribution Business Affairs, Sony Pictures Entertainment (MA, Global Communication, ’05) Stella Ko, Director, Content and Engagement Strategy, NBCUniversal (BA, Journalism, ’06) 8

Herbert Chang, Assistant Professor, Dartmouth College (PhD, Communication, ’23) 2

Bryan Lourd, CEO and Co-Chairman, Creative Artists Agency (BA, Print Journalism, ’82)

Rodmy Dorcil, Television Technical Director, ESPN (MA, Specialized Journalism (The Arts), ’11)

Christina Medina, Senior Vice President, Programming and Artist Relations, Billboard (BA, Communication, ’07) 9

Dani Dudeck, Chief Communications Officer, Netflix (BA, Communication, ’03) 3

Manny Miranda, North American Brand Director, Nike (BA, Communication, ’10) 10

Gilbert Fletcher, Jr., Marketing Manager, Apple Inc. (MCG, Communication Management, ’18) 4

Shannon Murakami, Vice President and Program Director, Edelman (MA, Strategic Public Relations, ’14)

John Fu, Vice President, Hulu (BA, Communication, ’06)

Claire Paull, Vice President, Global Marketing, Amazon Ads (BA, Print Journalism, ’99)

Colin Hale, Executive Communications, Disney (MPD, Public Diplomacy, ’14) Jordyn Holman, Columnist, Corner Office, The New York Times (BA, Print and Digital Journalism, ’16) 5

Joyia Sandoval, Vice President, Communication, SHOWTIME/MTV Entertainment Studios and Paramount Media Networks, Paramount (MA, Strategic Public Relations, ’14)

Allison Hong, Senior Deputy Design Director, Los Angeles Times (BA, Print Journalism, ’09) 6

Matt Simon, Senior Manager, Global Partnerships, National Football League (BA, Communication, ’19)

Cynthia Horiguchi Trejos, Head of Communications, AI Infrastructure, Google (BA, Public Relations, ’10) 7

Rachel Scott, Senior Political Correspondent, ABC News (BA, Journalism, ’15) 11

Alex Kasper, Director, Integrated Marketing Communications, E.L.F. BEAUTY (MS, Digital Social Media, ’18)

Jacob Ullman, Senior Vice President, Production and Talent Development, FOX Sports (BA, Journalism, ’95) 12

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Now, it’s all in your hands.

Doctoral Program

Communication (PhD) Learn cutting-edge theory and research methodologies through rigorous classes and independent and collaborative research projects as you prepare for careers in academia, industry, government and nongovernmental organizations.

Master’s Degree Programs Communication Data Science (MS) (joint degree with USC Viterbi School of Engineering) Develop the skills to uniquely connect the communication, media and technology industries by applying communication theory to big data projects.

Communication Management (MCG) Build a foundation in theory and applied research to design and execute effective communication strategies and tactics across a range of business functions.

Digital Social Media (MS) Learn the theory, practice and strategic mindset that are essential for developing and managing social media platforms, digital media, apps and online communities.

Global Media and Communication (MA)/Global Media (MSc) (dual degree with the London School of Economics and Political Science) Examine the transformational role of communication and media in an increasingly interconnected world from two media capitals — London and Los Angeles.

Journalism (MS) Develop into a deadline-driven multimedia journalist producing cross-platform stories in a converged news environment.

Public Diplomacy (MPD) Understand how governments and non-state actors use media and communication to shape public opinion, international relations and public diplomacy for domestic and global audiences.

Explore USC Annenberg academics. annenberg.usc.edu/academics Public Relations and Advertising (MA) Prepare to advocate on behalf of a person, brand or organization by executing strategies informed by audience insights, and producing multiplatform storytelling grounded in ethical frameworks and data intelligence.

Specialized Journalism (MA) Produce high-level, long-form reporting grounded in contentarea expertise developed by taking courses across the university.

Specialized Journalism (Arts and Culture) (MA) Learn to report on and magnify the arts, food and culture while building multimedia journalism skills.

Online Degree Programs For more information on online degree programs, visit annenberg.usc.edu/academics.

Undergraduate Majors Communication (BA) Gain a theoretical framework and critical understanding for how messages — from interpersonal to mass media — are informed, created, distributed and consumed.

Journalism (BA) Guided by rigorous journalistic and ethical standards, report, write and produce news stories across platforms — while harnessing emerging technologies.

Public Relations and Advertising (BA) Learn how to create meaningful connections between people, brands, organizations, and their audiences by building skills in content strategy, persuasive messaging and social media campaigns.

Back cover: The Annenberg School of Communication building’s east wing when it was completed in 1976.

In accordance with applicable federal and state laws, the University of Southern California prohibits discrimination on the basis of protected characteristics. For more information you can view USC’s Notice of Non-Discrimination in its entirety at: ocrc.usc.edu/policies-and-processes/notice-of-non-discrimination 0726