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We are excited for you to join our vibrant academic community. Now that you have been admitted, what’s next? Use this guide to learn more about our school and prepare for your next steps.

Visit our admitted student microsite, annenberg.usc.edu/be-here to explore student opportunities.

Feel free to email questions or concerns to ascadm@usc.edu.

Meet the Annenberg Ambassadors

annenberg.usc.edu/ambassadors

From first-years to seniors, our ambassadors represent the USC Annenberg student body. They are united by their love for USC Annenberg and are dedicated to sharing their experience with you. Follow them on Instagram, visit their blog, and listen to their podcast!

@annenbergambassadors Annenberg Speaks

Be at the center of media, Studying at USC Annenberg Communication (BA) You gain a theoretical framework for how messages — from the interpersonal to mass media — are informed, created, distributed and consumed.

Journalism (BA) Guided by journalistic and ethical standards, you investigate, write and produce news stories while innovating across platforms.

Public Relations and Advertising (BA) From developing brand messages to establishing a content strategy to implementing social media campaigns, you learn how to advocate on behalf of a person, brand or organization.

Our academic rigor prepares you to inquire, innovate and lead. ► Study communication, journalism and public relations under one roof. ► Engage in original research with top scholars and practitioners. ► Pursue interdisciplinary study with a double major or minor from across USC schools.

Our state-of-the-art facilities and technological capabilities give you an edge. ► Get involved with our media center, which combines USC Annenberg’s student-run digital, television, radio and public relations operations. ► Advance your technology skills in our Digital Lounge, which connects you with resident experts. ► Conduct and stream live interviews in our rotating 360-degree studio. Explore USC Annenberg’s facilities virtually at: annenberg.usc.edu/virtual-tour

technology and culture Our network allows you to advance your professional trajectory. ► Develop your academic and professional goals with one-on-one guidance from our academic and career development advisors. ► Engage with a wide range of potential employers through on- and off-campus networking events and job fairs. ► Join more than 500,000 members of the Trojan Family and benefit from these lifelong and worldwide connections.

Our location in the city of Los Angeles positions you in one of the great media capitals of the world. ► Explore a culturally diverse city. ► Discover a range of internships, Career Treks and mentorship opportunities with Los Angeles companies. ► USC Annenberg is on the University Park Campus, just minutes from downtown Los Angeles.

Be creative, bold and innovative At USC Annenberg, you will find opportunities around every corner that allow you to explore your academic and professional goals while developing your critical-thinking and problem-solving skills. Fuel your curiosity As an undergraduate student at one of the world’s top research universities, you can experience the thrill of discovery firsthand as you learn from and collaborate with our expert faculty who are seeking interdisciplinary solutions to complex societal and organizational problems. Participating in their research projects offers a great way to build your professional and scholarly portfolio and network.

Some of our centers include: The Annenberg Inclusion Initiative, a leading think tank dedicated to addressing issues of inequality in entertainment and defining areas within the industry where diversity is needed. Through cutting-edge and highly visible research projects, students learn to assess and measure the equity, inclusion and diversity of characters on screen and behind the scenes of popular media content such as films, television and music. Contact: Katherine Pieper Program Director, Annenberg Inclusion Initiative kpieper@usc.edu 4

The Center for Public Relations, which advances the study, practice and value of public relations through research and engagement with professionals in the ﬁeld. Students can connect with corporations, agencies and academics to participate in research reports that define the future of the PR industry.

The Charlotta Bass Journalism and Justice Lab, the West Coast’s first AI-powered Black media activism archive and social justice storytelling hub, saves, studies, and shares the historic testimonies of Black Press trailblazers while producing original stories about contemporary Black American life in the region. Fellowship opportunities, public relations projects, and writing experiences are available for both undergraduate and graduate students.

Contact: Ron Antonette Chief Program Officer, Center for Public Relations ron.antonette@usc.edu

Contact: Rafiq Taylor Public Relations Associate, Charlotta Bass Journalism and Justice Lab rafiqtay@usc.edu

Develop your skills at USC Annenberg’s Media Center USC Annenberg’s Media Center is a unique newsroom, classroom and incubator. This state-of-the-art facility provides experiential learning opportunities for students to cover breaking news on the web and on the air, create high-impact journalism, produce and publish podcasts, and collect and integrate audience analytics. You will gain hands-on experience in all fields of the news media and to build the multimedia skills necessary to tell stories on every platform. Guided by highly skilled staff and faculty, all USC Annenberg majors have the opportunity to learn more about writing, podcasting, producing; to become a top leader in the newsroom; and to monitor social media and collect, analyze and integrate data for real-time events, brand communication and campaigns. Whether as a volunteer or through a project for class, you can tackle the day’s news and go deeper into topics that matter to the USC community.

Annenberg Media’s coverage areas:

Develop your skills in:

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Politics Sports Entertainment and the arts Youth culture Latinx experiences Local, state and national news USC and the surrounding community Social justice Health and wellness Storytelling in Mandarin Student-created desks: Black., elevASIAN, Earth Christina Bellantoni Director, USC Annenberg’s Media Center christina.bellantoni@usc.edu

Long-form writing Beat reporting Documentary film Instagram Audio reporting and podcasting Storytelling Social data analysis On-camera broadcasting Television production

Stacy Scholder ATVN Director scholder@usc.edu

Be invested USC Annenberg Student Services in your future

Academic Advisement Career Development International Programs

Academic Advisement Our professional advising staff are experts on USC Annenberg majors and USC general education requirements. You will meet one-on-one with your advisor each semester to discuss your course plan, your progress toward major completion and other academic opportunities.

Career Development Our career development team helps you explore the link between your academic pursuits and career options. Mandatory advising is offered in the sophomore year. USC Annenberg’s Career Development Office offers: ► One-on-one career counseling sessions ► Experiential education opportunities such as Maymester and Career Treks ► Career fairs ► Job shadowing programs ► Company information sessions and on-campus interviews ► “Lunch with a Leader” speaker series ► Exclusive job and internship emails

Study Abroad The International Programs office coordinates study abroad opportunities that allow you to gain diverse perspectives and practical insights while earning academic credit toward your USC Annenberg major. Study abroad in: ► Hong Kong SAR, China ► London, United Kingdom ► Rome, Italy ► Sydney, Australia International Communication Studies Program: ► London, United Kingdom ► Madrid, Spain ► Dublin, Ireland Spring Break career immersion: ► Mexico 6

Sample schedule for first-year USC Annenberg students

Communication

Major

Fall Semester

Spring Semester

Students enroll in 4 or 5 classes totaling 16-18 units:

Journalism

2. 3. 4. 5.

ASCJ 200 Navigating Media and News in the Digital Age or ASCJ 210 Contours of Change in Media and Communication or one Theoretical or Foundational course WRIT 150 Writing and Critical Reasoning – Thematic Approaches GE Core Literacy A-F Foreign Language or GE Core Literacy A-F Optional: Freshman Seminar (FSEM)

Students enroll in 4 or 5 classes totaling 16-18 units:

2. 3. 4. 5.

Public Relations and Advertising

One Theoretical and Foundational course selected from the following: a. COMM 200 Communication and Social Science or COMM 313 Screen time: How Media Shapes Us b. COMM 206 Communication and Culture or COMM 311 Communication and Publics c. COMM 209 Communication and Media Economics or COMM 309 Communication and Technology General Education Seminar (GESM) GE Core Literacy A-F Foreign Language or GE Core Literacy A-F Optional: Freshman Seminar (FSEM)

One Required Lower Division course selected from the following: a. ASCJ 200 Navigating Media and News in the Digital Age or JOUR 300 Journalism and Society b. JOUR 201 Culture of Journalism: Past, Present and Future WRIT 150 Writing and Critical Reasoning – Thematic Approaches GE Core Literacy A-F Foreign Language or GE Core Literacy A-F Optional: Freshman Seminar (FSEM)

2. 3. 4. 5.

One Required Lower Division course selected from the following: a. ASCJ 200 Navigating Media and News in the Digital Age or JOUR 300 Journalism and Society b. JOUR 201 Culture of Journalism: Past, Present and Future General Education Seminar (GESM) GE Core Literacy A-F Foreign Language or GE Core Literacy A-F Optional: Freshman Seminar (FSEM)

Students enroll in 4 or 5 classes totaling 16-18 units:

2. 3. 4. 5.

WRIT 150 Writing and Critical Reasoning – Thematic Approaches GE Core Literacy A-F GE Core Literacy A-F Foreign Language or GE Core Literacy A-F Optional: Freshman Seminar (FSEM)

PR 250 Strategic Public Relations and Advertising: An Introduction 2. General Education Seminar (GESM) 3. GE Core Literacy A-F 4. Foreign Language or GE Core Literacy A-F 5. Optional: Freshman Seminar (FSEM)

Writing Requirement

Foreign Language Requirement

General Education Requirement

Read more about writing, foreign language and general education requirements: annenberg.usc.edu/requirements

Communication minors Communication Policy and Law

Justice, Voice and Advocacy

This minor enables you to understand the revolution in media and telecommunications technology and practice, while providing you with a grounding in the fundamentals of free speech, intellectual property and the local, state and federal role in the regulation of communication platforms ranging from emerging social media to the legacy media of broadcasting and newspapers.

Communication, media, news and public relations play a central role in a multicultural society. This minor will provide you with a foundational understanding of the cultural roots and representations of identity, the practice of storytelling in the context of local and disenfranchised communities, as well as various institutional structures and policies that create barriers or avenues for social justice.

Communication Technology Practices and Platforms

Media Economics and Entrepreneurship

The field of communication technology requires individuals who can critique, cultivate, build and influence new relationships among people, platforms and practices. This minor will prepare you to trace the roots and dynamics of contemporary networked technologies and to participate and excel within media cultures, online networks and organizational workplaces.

While providing an understanding of the key economic forces that are reshaping television, film, music and news, this minor will equip you with the skills and critical framework to navigate and embrace the ongoing transformation sweeping the media industry.

Cultural Diplomacy Through this minor, you will build a coherent picture of the power of culture as an essential dimension of foreign policy — either as a barrier to or a medium for engagement and common ground.

Culture, Media and Entertainment Through the lens of music, film, television, advertising, digital media, games, comics, and fashion, you will learn strategies for analyzing popular culture and entertainment texts, mechanisms and platforms of content distribution, as well as the historical, social, cultural and political issues shaping these entertainment fields. 8

Professional and Managerial Communication As today’s increasingly global and highly competitive marketplace grows in complexity, this minor will provide you with an understanding of intercultural differences, the power of structure in the workplace and other issues such as dealing with interpersonal conflicts.

Sports Media Studies From USC’s unique position at the center of the sports media capital that is Los Angeles, this minor will allow you to examine the role of sports and sports media in culture, how the presentation of sports in media has evolved, and how sports have been shaped by cultural issues — and themselves shaped culture.

Journalism minors Advertising

Podcasting

From the crafting of messages, to determining the most effective delivery methods to reach an audience, to the strategy and tactics of media buying, this minor provides the theoretical foundations and practical skills that will prepare you for the rapidly changing and dynamic marketplace. The Food Journalism and Public Relations minor prepares you for an array of successful careers in food-related fields, such as organizations involved in food production, food service, and global and local food issues.

This minor is designed to give students a grounding in the history, theory, production and business of podcasting. You will develop a discerning ear for quality audio content and the best practices for effective oral communication. You will learn practical skills required for the production of a variety of podcast formats, from narrative storytelling to interview/ conversational to fictional podcasts. In addition, the coursework will expose students to non-production aspects of podcasting such as branding, marketing, distribution, analytics, monetization and legal issues.

Justice, Voice and Advocacy

Public Relations

Food Journalism and Public Relations

Latinx News Media Designed to give you a grounding in historical, theoretical, social and cultural landscape of Latinx news media, the Latinx News Media minor prepares you to create content for Latinx communities, media organizations, bilingual news outlets, and independent distribution.

At no time has public relations been more important or more visible than it is today. This minor will provide you with the practical skills needed to meet the demands of the marketplace and the critical thinking required to be a successful entry-level public relations practitioner.

Sports Media Industries Organized sports are one of the most popular forms of live and participatory entertainment, and produce vast quantities of mediated content. This minor allows students to investigate how growing sports media industries create new challenges for journalistic norms and storytelling techniques as well as new opportunities for business management.

News Media and Society Through this minor, you will explore the imperative of a free press in the context of the news media in the United States. You will gain an understanding of what the news media are, how they work, what they do wrong, what they do right, and why they are important to a society whose citizens depend on the free and unfettered flow of information.

Learn more about all USC Annenberg minors at annenberg.usc.edu/minors

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