Communication minors Communication Policy and Law
Justice, Voice and Advocacy
This minor enables you to understand the revolution in media and telecommunications technology and practice, while providing you with a grounding in the fundamentals of free speech, intellectual property and the local, state and federal role in the regulation of communication platforms ranging from emerging social media to the legacy media of broadcasting and newspapers.
Communication, media, news and public relations play a central role in a multicultural society. This minor will provide you with a foundational understanding of the cultural roots and representations of identity, the practice of storytelling in the context of local and disenfranchised communities, as well as various institutional structures and policies that create barriers or avenues for social justice.
Communication Technology Practices and Platforms The field of communication technology requires individuals who can critique, cultivate, build and influence new relationships among people, platforms and practices. This minor will prepare you to trace the roots and dynamics of contemporary networked technologies and to participate and excel within media cultures, online networks and organizational workplaces.
Media Economics and Entrepreneurship
Cultural Diplomacy
Professional and Managerial Communication
Through this minor, you will build a coherent picture of the power of culture as an essential dimension of foreign policy — either as a barrier to or a medium for engagement and common ground.
As today’s increasingly global and highly competitive marketplace grows in complexity, this minor will provide you with an understanding of intercultural differences, the power of structure in the workplace and other issues such as dealing with interpersonal conflicts.
Culture, Media and Entertainment Through the lens of music, film, television, advertising, digital media, games, comics, and fashion, you will learn strategies for analyzing popular culture and entertainment texts, mechanisms and platforms of content distribution, as well as the historical, social, cultural and political issues shaping these entertainment fields.
While providing an understanding of the key economic forces that are reshaping television, film, music and news, this minor will equip you with the skills and critical framework to navigate and embrace the ongoing transformation sweeping the media industry.
Sports Media Studies From USC’s unique position at the center of the sports media capital that is Los Angeles, this minor will allow you to examine the role of sports and sports media in culture, how the presentation of sports in media has evolved, and how sports have been shaped by cultural issues — and themselves shaped culture.
Journalism/PR minors Advertising
Podcasting
From the crafting of messages, to determining the most effective delivery methods to reach an audience, to the strategy and tactics of media buying, this minor provides the theoretical foundations and practical skills that will prepare you for the rapidly changing and dynamic marketplace.
This minor is designed to give students a grounding in the history, theory, production and business of podcasting. You will develop a discerning ear for quality audio content and the best practices for effective oral communication. You will learn practical skills required for the production of a variety of podcast formats, from narrative storytelling to interview/conversational to fictional podcasts. In addition, the coursework will expose students to non-production aspects of podcasting such as branding, marketing, distribution, analytics, monetization and legal issues.
Food Journalism and Public Relations The Food Journalism and Public Relations minor prepares you for an array of successful careers in food-related fields, such as organizations involved in food production, food service, and global and local food issues.
Justice, Voice and Advocacy Communication, media, news and public relations play a central role in a multicultural society. This minor will provide you with a foundational understanding of the cultural roots and representations of identity, the practice of storytelling in the context of local and disenfranchised communities, as well as various institutional structures and policies that create barriers or avenues for social justice.
Latinx News Media Designed to give you a grounding in historical, theoretical, social and cultural landscape of Latinx news media, the Latinx News Media minor prepares you to create content for Latinx communities, media organizations, bilingual news outlets, and independent distribution.
News Media and Society Through this minor, you will explore the imperative of a free press in the context of the news media in the United States. You will gain an understanding of what the news media are, how they work, what they do wrong, what they do right, and why they are important to a society whose citizens depend on the free and unfettered flow of information.
Public Relations At no time has public relations been more important or more visible than it is today. This minor will provide you with the practical skills needed to meet the demands of the marketplace and the critical thinking required to be a successful entry-level public relations practitioner.
Sports Media Industries Organized sports are one of the most popular forms of live and participatory entertainment, and produce vast quantities of mediated content. This minor allows students to investigate how growing sports media industries create new challenges for journalistic norms and storytelling techniques as well as new opportunities for business management.
Learn more about all USC Annenberg minors at: annenberg.usc.edu/minors
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