USC Annenberg Admissions Viewbook

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T he USC Annenberg School for Communication and Journalism is a recognized leader in the fields of communication, journalism and public relations.

The core skills of 360 degree thinking, cultural competency, intellectual curiosity, empathy and adaptability are emphasized and practiced in preparation for leadership that will drive change in the world of communication and media.

Innovative Curriculum

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Expert Faculty

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Digital Leadership

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Research Opportunities

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Professional Practice

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Career Development

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Global Community

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Los Angeles

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Trojan Network

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Next Steps

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You have the intellect and ambition to go places.

BACHELOR’S PROGRAMS Communication Journalism Public Relations MASTER’S DEGREES Communication Management Digital Social Media Global Communication Journalism Public Diplomacy Specialized Journalism Specialized Journalism (The Arts) Strategic Public Relations DOCTORAL DEGREE Communication

innovative curriculum

USC Annenberg emphasizes innovation born from faculty research and professional practice. >> Learn current competencies from industry. >> Study a curriculum influenced by USC’s location, gaining insights into entertainment and other local industries. >> Leverage Adobe Creative Suite — available to all Annenberg students. >> Develop a global perspective from study abroad opportunities and an international student body.

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expert faculty Faculty Profile

ROBERT HERNANDEZ

Associate Professor of Professional Practice of Journalism Robert Hernandez focuses on exploring and developing the intersection of technology and journalism — empowering people, informing reporting and storytelling, engaging community, improving distribution and, whenever possible, enhancing revenue.

EXPERTISE: Changing News Industry, Ethics Information and Communication Technologies, New Media, Online Journalism, Popular Culture, Practice of Journalism, Social Media

JOSH KUN, PH.D.

Associate Professor of Communication Josh Kun’s research focuses on the arts and politics of cultural connection, with an emphasis on popular music, the cultures of globalization, the US-Mexico border and Jewish-American musical history.

EXPERTISE: Popular Music, Arts and Culture, Race and Ethnicity

STACY SMITH, PH.D.

Associate Professor of Communication Stacy Smith joined the USC Annenberg faculty in the fall of 2003. Her research focuses on content patterns pertaining to gender and race on screen in film and TV; employment patterns behind-the-camera in entertainment; barriers and opportunities facing women on screen and behind-the-camera in studio and independent films; and children’s responses to mass media portrayals of violence, gender and hypersexuality.

EXPERTISE: Mass Media, Media Effects, Media Portrayals, Entertainment Gender Studies

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HENRY JENKINS, PH.D.

Provost Professor of Communication, Journalism, Cinematic Arts and Education As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Henry Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture. Jenkins is recognized as a leading thinker in the effort to redefine the role of journalism in the digital age.

EXPERTISE: Criticism, Education, Entertainment, Media History, Networks, New Media, Popular Culture, Public Culture, Social Media

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JENNIFER FLOTO Professor of Professional Practice, Public Relations

CHRISTOPHER SMITH, PH.D. Clinical Professor of Communication

JAY WANG, PH.D. Associate Professor of Journalism and Director of Center on Public Diplomacy

ROBESON TAJ FRAZIER, PH.D. Associate Professor of Communication

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STUDENT-FACULTY RATIO

expert faculty

USC Annenberg faculty are thought leaders in communication, journalism, public diplomacy, public relations and digital social media. They are blazing a trail with cutting-edge research. >> How communication technologies are transforming urban communities >> Increasing diversity in entertainment >> Exploring religion and its ability to cross boundaries >> Examining how sports and sports communication affect our culture and economy >> Enhancing understanding of the modern U.S.-China relationship

JUDY MULLER Professor of Journalism

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digital leadership

Annenberg is setting new standards for digital innovation in higher education. >> The Julie Chen and Leslie Moonves CBS Media Center is a 20,000 square-foot, two-story facility that fully converges audio, video and text production for delivery on all platforms. >> With Blackstone LaunchPad, you can access the tools and supportive mentors you need to create dynamic new companies. >> The Annenberg Innovation Lab enables you to do hands-on research at the intersection of media and culture, assessing the evolution of media and its impact on governments, businesses, education, creators and consumers. >> Our Digital Lounge is a new one-stop-shop where you can work on your own devices and refine your skills, get expert software help and collaborate in state-of-the-art modular spaces.

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USC Annenberg students with Adam Silver, NBA Commissioner in New York.

Annenberg’s renowned centers, programs and initiatives connect you with groundbreaking discovery. >> Collaborate with faculty, researchers and business entrepreneurs on projects with practical application and social impact at the Annenberg Innovation Lab. >> Take part in research, courses and programs that help prepare the next generation of leaders in a rapidly evolving media environment at our Center on Communication, Leadership and Policy. >> Examine how government, corporate and non-state actors engage foreign audiences to improve intercultural dialogue and understanding worldwide at the Center on Public Diplomacy. >> Explore issues of inequality in entertainment and help bolster diversity as part of our Media, Diversity & Social Change Initiative. >> Study the evolution of business models in industries like journalism, music and television as they are reshaped by technology in our Media, Economics & Entrepreneurship — M{2e} program. >> Play a role in bridging the gap between the public relations profession and the academic community that studies it at our Strategic Communication and Public Relations Center.

research opportunities

Lauren Wong spent a summer interning at Facebook

professional practice

USC Annenberg students in the Staples Center

>> Analyze the intersection of sports and society in the media through the USC Annenberg Institute of Sports, Media & Society.

Annenberg is a place for balance — where academic inquiry occurs across degree programs and majors. >> USC Annenberg and Sony Pictures Entertainment offer a joint fellowship that supports students as they work alongside veterans of the film and journalism industry to learn the intricate craft of critiquing cinema. >> The USC Center on Public Diplomacy hosts a unique summer institute — a rigorous, multidisciplinary two-week training program designed to enhance the practice of public diplomacy.

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>> In partnership with news, pop culture and satire network Fusion, USC Annenberg awards recent graduates several working fellowships specializing in digital storytelling, investigative reporting and documentary production.

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career development

The USC Annenberg Career Development Office gives unparalleled support as you look to shape the next stage of your career. >> Professional internships with companies such as CNN, FOX, Yahoo!, The Huffington Post, ESPN, NBC, Disney and more. >> Our Mentor Program pairs Annenberg alumni with current students. >> Annenberg Works brings noted experts in media to campus for professional development and networking. >> Through Annenberg Career Link, we offer exclusive 24/7 online access to jobs and internship opportunities.

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Los Angeles global community Annenberg is an international meeting ground for top minds and talent. Students and faculty bring an incredible array of perspectives that make this a truly one-of-a-kind learning laboratory. >> Our faculty come from across the globe to create a vibrant and dynamic academic community. >> Students come here from nearly all 50 states and from locations as far as Africa, England, India and China. USC has long led the nation in its enrollment of international students. >> Our study abroad and summer internship abroad programs take you around the world — from Auckland to Amsterdam, Shanghai to Sydney – to expand your horizons and enhance vital cross-cultural sensitivities. We also host exchange students from partner universities abroad.

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Annenberg plugs you into Los Angeles — the U.S.’s second largest media market and a global center for entertainment and technology. It’s a unique place that offers extraordinary opportunities. >> There’s a lot happening here! Report on major events in sports, art, music, theater and more. >> Explore new trends in tech with access to nearby Silicon Beach — home to over 500 tech startups and widely considered to be one of the largest tech hubs in the world. >> Benefit from L.A.’s influence on the world of public relations and the growing number of key PR firms with headquarters or offices here. >> Take part in Metamorphosis, which studies L.A.’s ethnic communities and tackles issues of civic engagement.

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KYRA PHILLIPS News Anchor, HLN

SAM OLSTEIN Global Director of Innovation at GE

SUSAN HERBST President, University of Connecticut

Annenberg offers a supportive and well-connected community of alumni, mentors and friends to help you launch your future. >> The Trojan Family network is lifelong and worldwide.

trojan network

LIANE WEINTRAUB co-founder and CEO of Tasty Brand

>> Annenberg has more than 15,000 alumni.

ROBERT GARCIA Mayor, Long Beach California

CALLIE SCHWEITZER Editorial Director, Audience Strategy for TIME and Time Inc.

SHAWNA THOMAS Senior Producer and Senior Editor at NBC News Meet the Press

DANIEL PRINCE Partner, Paul Hastings LLP

BOYD K.RUTHERFORD Lieutenant Governor, Maryland

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PAIGE ADAMS GELLER Founder & CEO, Paige Denim

DAVID NEAL Executive Producer, Fox Sports Super Bowl and World Cup

JULIE CHEN moderator of The Talk

NICK VALENCIA CNN Reporter

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next steps UNDERGRADUATE APPLICATION Apply to USC using the Common Application and selecting a first or second choice USC Annenberg major.

December 1 First-Year Application Deadline for Admission and Scholarship Consideration January 15 First-Year Application Deadline for Admission Consideration February 1 Transfer Application Deadline for Scholarship and Admission Consideration For general inquiries regarding the undergraduate admissions process, please contact USC Undergraduate Admission at 213.740.1111.

GRADUATE APPLICATION Use the online USC Graduate Admission Application to apply for admission to an Annenberg graduate degree program. USC allows you to apply to as many as five different graduate degree programs.

For more information and general inquiries regarding the graduate admissions process, please visit

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University of Southern California 3502 Watt Way Los Angeles, California ANNENBERG.USC.EDU/APPLY