UKatSXSW Media Pack

#UKatSXSW

UK @ SXSW Guide

Media Information Friday, March 9th 2018 Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

Beyond the Game: Data-Driven Fan Engagement

Caroline Barker, BBC Presenter & Broadcaster, Andrew Diggle, Head of Content Programming and Productions at Manchester United Football Club, Peter Henegen, Head of Communications at LADbible Group 11:00am-12:00pm JW Marriott, Salon AB, 110 E 2nd St

With over half of the world’s population identifying themselves as sports fans, clubs and teams are investing in new ways to engage with their fans 24/7. Data is enabling sports clubs and teams to provide relevant content to their fans across the globe, from VR to live streams. But how do sports teams cut through all the noise in a crowded market to interact with and develop their fan base? We’ll explore how data can be used to predict and meet the needs of the always-on fan. https://schedule.sxsw.com/2018/events/PP79221 Track: Sports - Panel Session

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UK @ SXSW Guide

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‘The Oracles’: a future facing approach to learning presented as a case study Rebecca Dawson (Punchdrunk), Pete Higgin (Punchdrunk) 3:30pm-4:30pm Austin Convention Center, Room 17B

Punchdrunk on the framework and impact of The Oracles a pioneering new cross-platform learning project. The Oracles takes place in a computer game and real life through a series of math-focused episodes. The session will explore how alternative learning approaches can lead to greater impact for pupils. The team will reveal and reflect on its methodology for producing high quality learning outcomes through creative exploration and leadership.

Presented with the support of Arts Council England as part of their Future Art and Culture programme. https://schedule.sxswedu.com/2018/events/PP80849 Track: Arts

Turning Challenge to Opportunity in a Turbulent World Ama Marston, Founder of Marston Consulting, and Author of Transformative Resilience for Thriving in a Turbulent World 3:30pm-4:30pm Austin Convention Center, Room 5ABC, 500 E Cesar Chavez

Forget Type As and Bs. The future lies with Type Rs — the individuals, leaders, businesses, families, and communities that turn challenges into opportunities in times of upheaval, crisis, and change. In this talk international strategy and leadership expert Ama Marston shares how Type Rs have leveraged hope and Transformative Resilience skills to better operate in and positively affect the world around us in the face of everything from daily stresses and disruption to global challenges like financial crisis and climate change. https://schedule.sxsw.com/2018/events/PP99806 Track: Social Impact - Book Reading Session

Saturday, March 10th 2018 Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

UK @ SXSW Guide

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Theatrical Vs Streaming: A Shifting Paradigm Hugh Spearing, Head of Global Mktg and StudioCanal UK, and Tiffany Pritchard, Owner Collectiff 12:30pm-1:30pm Austin Convention Center, Room 17B, 500 E Cesar Chavez

This panel will address the pros and cons in selling your film to a streaming service versus a traditional distributor. We will also discuss the impact of streaming on international theatrical windows and the different distribution platforms that are available in territories in and outside of the US. The panel will also provide case studies, and create a dialogue between the panelists and the audience. https://schedule.sxsw.com/2018/events/PP79544 Track: Film & TV industry - Panel Session

Anyone Can Pick a Winner: Smart Data in Sports

Stephen ‘Sparky’ Park OBE, Performance Director at British Cycling, and Tom Glick, Chief Commercial Officer at City Football Group & Managing Director of City Football Marketing 12:30pm-1:30pm JW Marriott, Salon C, 110 E 2nd St

We’ve all learned how to create winning teams since Moneyball. Increasingly smart data is reimagining not only the way sports is played but how it’s managed. It’s improving performance, reducing injury and streamlining operations. So what’s next? As data becomes ubiquitous, anyone can pick a winner – or can they? Does data really provide the answers? Join us as we explore the next frontier for smart data in sports and discover how can you benefit from these learnings. https://schedule.sxsw.com/2018/events/PP77167 Track: Sports - Panel Session

Action Intelligence: Is the Intangible, Tangible?

Cathy Craig, Psych Professor at Queen’s University Belfast and Amit Katwala, Journalist & Author of the Athletic Brain 2:00pm-3:00pm JW Marriott, Salon AB, 110 E 2nd St

Acting in the right place, at the right time and in the right way is something we call Action Intelligence. Whilst important for driving a car, acting intelligently is essential when performing in sport. Although this ability may appear effortless, it involves highly complex neural processes. This panel will discuss how the brain makes decisions about action, how technology can enhance this ability and how behavioral principles can underpin the design of new action intelligent systems. https://schedule.sxsw.com/2018/events/PP75168 Track: Sports - Panel Session

UK Roundtable 2:00pm-4:00pm Capital Factory, 701 Brazos St, Austin, TX 78701

Track: Invitation only event.

Supported by Lewis Silkin

UK @ SXSW Guide

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Leona Chaliha (Open City Documentary Festival): International Mentor Leona Chaliha, Creative Dev, Open City Documentary Festival 3:30pm-4:45pm Stephen F Austin, Ballroom A, 701 Congress Ave

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.” Films are finding success abroad today - how do you make your film viable abroad, find the right distributor and capitalize on International markets? Find out here. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions and will begin 30 minutes before the first time slot of each session. Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session. https://schedule.sxsw.com/2018/events/PP98497 Track: Film & TV industry Mentor Session

UK at SXSW - Welcome Reception 5:00pm-7:00pm British Music Embassy, Latitude 30, 512 San Jacinto Blvd, Austin, TX, 78701

An exclusive presentation about the VR film Beethoven’s Fifth, celebrating the ‘Golden Record’ aboard the Voyager 1 spacecraft. The film, featuring the Philharmonia Orchestra conducted by Esa-Pekka Salonen, was directed by Jessica Brillhart and conceived in partnership with NASA. On 5 September 1977, NASA launched Voyager 1 as part of a program to study the outer Solar System. Still travelling today, Voyager 1, which in 2012 became the first human-made object to leave our solar system and enter interstellar space, is the furthest man-made object in space. Beethoven’s Fifth has its US premiere at SXSW on 13th March as part of Arts Council England’s Future Art and Culture program. Entertainment provided

by DJ Chagall.

Track: Invitation Only Event

Sunday, 11th March 2018 All Day: #UKatSXSW Stand No 1109 10:30am – 11:00am

Official Opening

11:00am - 11:15am

Philharmonia Orchestra Showcase

12:00pm – 12:15pm

Royal Shakespeare Company Showcase

1:00pm – 1:15pm

TeslaSuit Showcase

Austin Convention Center, Exhibition Hall

UK @ SXSW Guide

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Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 09:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

#UKatSXSW Official Stand Opening 10.30am-11.00am UK Stand # 1109, Trade Hall, Austin Convention Center

Prototyping the Future of Public Media Fiona Campbell, Controller BBC News Mobile & Online 11:00am-12:00am JW Marriott, Salon FG, 110 E 2nd St

What will the next-generation public media look and sound like? This panel will focus on how public media drives innovation and transformation through prototyping and pilot processes such as accelerators, incubators, and R&D programs. Hear from public media representatives from England, USA, Norway and Canada cover methodology and share their successes and failures. https://schedule.sxsw.com/2018/events/PP71420 Track: News & Journalism Panel Session

Richard Clarke (MrRichardClarke.com) Mentor 11:00am-12:15pm JW Marriott, Salon 8, 110 E 2nd St

Areas of expertise: Sports content strategy, Storytelling on digital and social media, Finding your story, Developing content teams to deliver according to business objectives, Taking your brand story international. Richard Clarke is a digital sports consultant with unique experience in soccer all over the world. He ran editorial strategy across digital, TV and print for English Premier League side Arsenal from 2002 to 2015 before moving to Colorado Rapids of MLS to run their content and communications departments.

Since returning to England, he has consulted for the Premier League and Uefa. Throughout 2017, he was Content Director for the Indonesia Football League. Richard is also a sport journalist with experience on a variety of national newspapers in England. He is currently digital and social media correspondent for SportBusiness International magazine. He also blogs and podcasts on the same subjects at MrRichardClarke.com. https://schedule.sxsw.com/2018/events/PP99014 Track: Sports - Mentor Session

UK @ SXSW Guide

AI x Radical Inclusion

Rebecca Fiebrink, Sr Lecturer, Goldsmiths University of London 3:30pm-4:30pm JW Marriott, Salon E, 110 E 2nd St

We are facilitating an interdisciplinary conversation of panelists to discuss the challenges of inclusion in the AI design space, cultural design implications of the tools and approaches to AI creation, and explore how speculative approaches address the cultural and social perspectives in AI. The panel brings together authors who write about feminist computation and artists/researchers who engage in envisioning/innovating options that reframe and reimagine these conditions. https://schedule.sxsw.com/2018/events/PP80547 Track: Design, Panel Session

London Reception 6.00pm Capital Factory, 701 Brazos St, Austin, TX 78701

This is an invitation only event.

Kycker presents: The British Music Embassy Warm up 8.00pm-1.00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

8.00pm

Emme Woods

9.00pm

Wyldest

10.00pm

LIFE

Monday, 12th March 2018 All Day: #UKatSXSW Stand No 1109 11:00am - 11:15am

Marshmallow Laserfeast Showcase

12:00pm – 12:15pm

Punchdrunk Showcase

1:00pm – 1:15pm

Dear Esther Showcase

3:00pm – 3:15pm

Factory 42 Showcase

4:00pm- 4:15pm

Igloo Vision Showcase

Austin Convention Center, Exhibition Hall

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Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

Hoarding the American Dream

Richard Reeves, Senior Fellow at The Brookings Institution and previous Director of Strategy for the UK’s Deputy Prime Minister 9:30am-10:30am Westin Austin Downtown, Continental 1-2, 310 E 5th St

In America, the 1 percent are the villains. Everyone else, the 99 percent—we are the good guys. Convinced of their merit, the upper middle class believes they are entitled to those tax breaks and hoarded opportunities. Brookings Institution senior fellow Richard Reeves says the real class divide is not between the upper class and the upper middle class: it is between the upper middle class and everyone else. This session can speak on how to fix a broken system of social mobility in America. https://schedule.sxsw.com/2018/events/PP70707 Track: Social Impact - Book Reading Session

Jason George (Telescope): Mentor at JW Marriott Salon 8 9:30am-10:45am JW Marriott, Salon 8, 110 E 2nd St

A veteran of the social and engagement television spaces, Jason has worked at the forefront of audience interactivity and technology for more than two decades. As CEO of Telescope, Jason pivoted the Los Angelesbased company from a services-focused company into a technology platform that is the de-facto standard for social media-meets-television activations. The company’s video streaming platform – Live Studio – pioneered professional live video on social platforms and led to the company being nominated for two Emmy Awards in 2017.

Over the past ten years, Jason inked relationships with all the major Hollywood broadcast networks while also forging technology partnerships with Silicon Valley heavyweights Facebook and Twitter, resulting in Telescope becoming the authority on audience engagement for the highest profile programming in entertainment, sports and event television.

Track: Film Experiential Storytelling

UK @ SXSW Guide

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Immersed in Northern Ireland

Join us to network with some of Northern Ireland’s most innovative digital and immersive tech companies and listen to global experts discuss ‘The Audiences of the Future’ in Immersive Tech and the ‘Human Impact and Machine Ethics in AI’.

10:00am–3:30pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701 10:00am–11:30am

Breakfast & The Audiences of the Future panel: What is the holy grail of interaction with the next generation of ‘the audience’; not just traditional broadcasting, although it is a good starting point but where next? How does Immersive Technology VR, AR and 360 video and its associated peripherals, make this an enhanced experience that people will want to buy into?

Join our experienced panel, including Barrett Fox, Lead Interaction Engineer at Leap Motion, Rory Connolly, (Editor, BBC Music Live Events), Matt Rivera (Senior Digital Producer, NBC’s Meet the Press) and Dimitri Mikhalchuk (CEO, Teslasuit) to hear their answers to these questions. There will also be live demos from Teslasuit and Leap Motion.

11:30am–1:00pm

‘Tex-Mex meets Northern Ireland’ lunch and networking

1:00pm–2:00pm

uman Impact and Machine Ethics in AI: H Positive digital transformation, human impact and machine ethics featuring Tom Gray (Head of Digital Catapult NI), Rory Hanratty (Deputy CTO, Kainos), John Plummer (Lead AI Architect, Microsoft) and Nell Watson (Tech Philosopher, Singularity University). This expert panel will ask what might the AI-enabled future look like, how do governments and companies take advantage of the rapid evolving technology landscape and what are the ethical impacts, both for machines and humans?

2:00pm-3:30pm

Networking event with Irish coffee and cheesecake

Fighting Global Hunger with Small-Farm Tech

Tempest van Schaik, Lead Scientist & Engineer, Science Practice and Kenny Ewan, CEO/Founder of Wefarm 12:30pm-1:30pm Hilton Austin Downtown, Salon K, 500 E 4th St

The work of small-scale farmers is vital, producing ~70% of global food supply. But these are some of the poorest people on earth, with over 1 billion living below the poverty line. By 2050, we’ll rely on them to feed ~3 billion more humans. These farmers have been under-served by tech innovation, providing a great opportunity for impact. In this session we explore how entrepreneurs are creating practical tech solutions to increase food security while protecting the environment. https://schedule.sxsw.com/2018/events/PP77217 Track: Startup & Tech Sectors - solo session

UK @ SXSW Guide

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Convergence Keynote – Sadiq Khan 2:00pm-3:00pm Austin Convention Center, Ballroom D, 500 E Cesar Chavez

Sadiq Khan was elected Mayor of London in May 2016 winning the largest personal mandate in the history of British politics. Before this, Sadiq had a distinguished Parliamentary career as the Member of Parliament for Tooting, a constituency in south London. He served as a Minister in both the Department for Communities and Local Government and the Department for Transport under Prime Minister Gordon Brown, becoming the first Muslim to attend Cabinet. He later served as the Shadow Secretary of State for Justice and the Shadow Minister for London. Sadiq was born and raised in London.

Before entering politics, Sadiq studied law at university and went on to work as a respected human rights lawyer for more than 10 years, helping to run a successful law firm. Sadiq was a councillor in the London Borough of Wandsworth from 1994 to 2006. He continues to live in Tooting with his wife and two daughters. https://schedule.sxsw.com/2018/events/PP97166 Track: Government Keynote Session

A Game-Changing Shift in Control of Personal Data Nicky Hickman, Founder & CEO of Inglis Jane Ltd

3:30pm-4:30pm Fairmont Manchester EFG, 101 Red River

An extinction-level event is occurring in the digital economy. Power will soon shift from organizations to people as legal, social and market forces give citizens new rights. New AI, machine learning and blockchain solutions will empower individuals to sovereignly govern their own data and relationships, and new business models will replace the non-compliant and/ or illegal tracking-based practices of the past. Explore GDPR and more with Doc Searls and our IEEE Tech for Humanity Series experts! https://schedule.sxsw.com/2018/events/PP74405 Track: Intelligent Future Panel Session

GDPR: What does it mean for US Business in the EU? Tim Bell, Managing Director/Founder at DPR Group 5:00pm-6:00pm Hilton Austin Downtown, Room 408, 500 E 4th St

You sell to people in the EU, or you want to… and the thought of the General Data Protection Regulation fills you with dread. You’ve heard about the huge fines of the greater of €20m and 4% global turnover, and you’ve seen US-based companies facing censure from EU authorities, including Facebook and WhatsApp. This talk aims to cut through the scaremongering and summarise who is affected by GDPR, why it matters, some practical steps which can be taken towards compliance and why, at a time when consumers are increasingly worried about the security of their data, meeting the standards of GDPR can be a competitive advantage. https://schedule.sxsw.com/2018/events/PP99189 Track: Startup & Tech Sectors - Solo Session

DIY presents: LIFE, Our Girl, Francobollo, Catholic Action, Boniface, Breakfast Muff 8:00pm-02:00am British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

The British Music Embassy returns to SXSW in 2018 for its 11th year, with six nights of official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.

UK @ SXSW Guide

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Tuesday 13th March 2018 All Day: #UKatSXSW Stand No 1109 11:00am - 11:15am

Userfarm Showcase

12:00pm – 12:15pm

Decibel Insight Showcase

1:00pm – 1:15pm

KYMIRA Sport Showcase

4:00pm- 4:15pm

Zappar Showcase

5:00pm – 5:15pm

HeartnSoul / Dean Rodney Showcase

Austin Convention Center, Exhibition Hall

Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action. Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

Human Rights Policy in a Connected World Kasia Madera, Broadcaster at BBC World News 9:30am-10:30am Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St

The evolution and availability of technology is challenging policy-makers and diplomats to find innovative and unconventional measures to ensure the future of human rights movements. This panel will explore the implications an interconnected society has on the effectiveness of human rights initiatives, and dissect social, economic and diplomatic strategies that could be enhanced by the integration of digital technology. https://schedule.sxsw.com/2018/events/PP80801 Track: Social Impact - Panel Session

Immersive Experiences Brunch: Networking with VR / AR / XR Creatives 10:00am-2:00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

Celebrate the start of SXSW’s VR/AR track with some of the world’s top immersive experience creative practitioners and academics. Harnessing the astounding potential of VR, AR, Mixed Reality, Haptics and spatial audio requires world-class story-telling, design, research, narrative and production. Join us for brunch, chat and networking with fellow creators and explorers of virtual and augmented worlds. The event will feature immersive experts from the UK’s top universities, the British Film Institute and the UK’s Arts & Humanities Research Council.

RSVP: https://ceprogramme.com/sxsw2018

UK @ SXSW Guide

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London Rock: The Unseen Archive Alec Byrne, Author, ĂźberARCHIVES 12:30pm-1:30pm Austin Convention Center, Room 9C, 500 E Cesar Chavez

Alec Byrne discusses his decade-long career as a London rock photographer - which he began at the age of only 17; how his archive ended up sitting in storage for nearly 40 years; and how his photos finally came to re-surface in the new book LONDON ROCK: The Unseen Archive. The program will include a slideshow of rare images of the Beatles, the Rolling Stones, the Who, Led Zeppelin, David Bowie, Jimi Hendrix, Bob Marley and many others. To be followed by a Q&A and book signing. https://schedule.sxsw.com/2018/events/PP99619 Track: Music - culture & stories, book reading session

Brave New World: The Future of Theatre & Tech

Simon Mellor, Deputy Chief Executive Arts Council England, Sarah Ellis, Director of Digital Development Royal Shakespeare Company, Felix Barrett, Founder & Artistic Director, Punchdrunk, David Gochfeld (Hamlet VR) 12:30pm-1:30pm JW Marriott, Salon 1-2, 110 E 2nd St

Theatre has been working in its own virtual reality for centuries and has been at the forefront of new technologies in entertainment from electric light to projection mapping. This panel will focus on the emergence of VR and AR in theatre and what this means for producers and audiences. The panel will also explore some of the new partnerships developing with the tech industry and how theatre is responding to and shaping the rapidly changing landscape of our digital future. Presented with the support of Arts Council England as part of their Future Art and Culture programme. https://schedule.sxsw.com/2018/events/PP80541 Track: VR/AR

BBC: Adaptive News; exploring news to fit you Fiona Campbell, Controller of BBC News Mobile & Online 2.00pm-4.00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

News organisations are still geared towards a broadcast, one-way interaction model. Yet, they long for a conversation with their audience.

Voice devices could help bridging that gap. News could be broken up into core component atoms with richer metadata so you can find exactly what you want, when you want it. Voice could play a pivotal role in helping news providers building conversations and engage in a deeper, more meaningful and personalised relationship with audiences.

The Distractathon

Carl Addy, The Mill: an integrated team of directors and designers delivering groundbreaking work in design, digital media and immersive and VR technology 2.00pm-3.00pm Austin Convention Center, Room 6AB, 500 E Cesar Chavez

As someone who has made a habit of positive distraction, Carl has enjoyed a career spanning design, digital, illustration, music and direction. In this talk, he will explore the struggles between focus, and total distraction.

Looking at creative opportunities that arise from distraction, Addy will discuss trends and changes over the last decade, as well as exciting new principles at play in the current industry, to discover how a distracted social world is affecting linear businesses. https://schedule.sxsw.com/2018/events/PP75983 Track: Film: Experiential Storytelling Solo Session

UK @ SXSW Guide

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The Live Score

Stuart Brown, Head of Programme & Acquisitions BFI Film Festival, Laura Ducceshi, Creative producer programmer & promoter, Adrian Utley, band member of Portishead, Joel Mills, Sr Programme Manager Music, The British Council 2.00pm-3.00pm Austin Convention Center, Room 15, 500 E Cesar Chavez

Music is integral to both the cinematic and gaming experience. Increasingly artists are turning their hand to composing for film & games. This panel session brings together perspectives to explore how artists bridge the music, film and gaming worlds, & where future opportunity lies for collaboration. The growth in appetite for live film scores and crossover into gaming encourages exciting, new projects. We take a close look at the commissioning, prodcucing and creative approaches involved. https://schedule.sxsw.com/2018/events/PP80556 Track: Film - Making Film & Episodics Panel Session

BBC Music Introducing in association with PRS Foundation presents: Touts, Bugzy Malone, Pale Waves, Rachel K. Collier, Jerry Williams, Himalayas – DJ host: Huw Stephens.

8:00pm-02:00am British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

The British Music Embassy returns to SXSW in 2018 for its 11th year, with six nights of official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.

Wednesday 14th March 2018 Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

Brunch with the Brits 10:30am–12:30pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

A chance to meet and put questions to the British Music Embassy partners over brunch, including represent-atives from AIM, BBC, PPL, PRS for Music, PRS Foundation and the Department for International Trade (DIT), all of whom will be in attendance to give you information on their services and how they might be able to help you develop your business internationally.

DIT will have representatives from the US and the UK.

UK @ SXSW Guide

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Will AI Change the Future of Creativity?

UK panelist: Mike Butcher, Editor-at-Large at TechCrunch, Co-founder of Techhub network and advisor to Mayor of London on digital 12:30pm-1:30pm Fairmont Manchester EFG, 101 Red River

As AI and machine learning are rapidly growing, they’re being applied to creative fields like art, photography, music, video and more. AI is writing songs, curating exhibitions, designing buildings, and more. How will AI change the creative process? Can a machine be a creative, or aid to the work of creatives? or should machines be left completely out of this space?

Join representatives from both the Art and AI community for a discussion around the future of creativity. https://schedule.sxsw.com/2018/events/PP71291 Track: Intelligent Future Panel Session

Exploring Music Through the Lens of Neurodiversity

Mark Williams, MBE - CEO & Artistic Director of Heart n Soul, Robyn Steward Autism Trainer, Artist and Musician at Heart n Soul, and Charles Stuart & Dean Rodney Jr - The Fish Police 12:30pm-1:30pm Austin Convention Center, Room 11AB, 500 E Cesar Chavez

This session comprises artists and musicians with lived experience of autism and neurodiversity alongside non-disabled musicians who they collaborate with. We’ll give practical examples of the kinds of musical universes that they inhabit and discuss how creatively using different perspectives and ways of seeing the world and music is a rich and fertile space to explore. This session has been brought together by Heart n Soul, the internationally acclaimed creative organization based in London.

Presented with the support of Arts Council England as part of their Future Art and Culture programme. https://schedule.sxsw.com/2018/events/PP76105 Track: Music Culture & Stories

The World’s Smartest City

Theo Blackwell, Greater London Authority & Katherin Oliver, Bloomberg Associates + Katherine Oliver, Principal at Bloomberg Associates 12:30pm-1:30pm Fairmont Manchester CD, 101 Red River

Cities are getting smarter by the day, leveraging technology and data to improve city life. In 2017 Mayor Sadiq Khan appointed the capital’s first Chief Digital Officer, Theo Blackwell, with no easy mandate: to make London “the world’s smartest city”. Theo brings extensive public and private sector experience to the job, including working for Camden council and advising start-ups. Katherine Oliver created the original Municipal Chief Digital Officer position in New York City in 2011 under Mayor Bloomberg. Through her work at Bloomberg Associates, Katherine now advises city governments globally on civic innovation and technology. Join Theo and Katherine as they sit down for a candid discussion about building a game plan, smart city trends, and what Theo’s got in store for London. https://schedule.sxsw.com/2018/events/PP98643 Track: Intelligent Future Session

UK @ SXSW Guide

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Curation, Collaboration, & Community

Denzyl Feigelson, CEO Platoon, Cliff Fluet, Partner at Lewis Silkin LLP, Nick Keynes, Managing Director at Tileyard, Sammy Andrews , Founder Deviate Digital 2.00pm-3.00pm Austin Convention Center, Room 17 A, 500 E Cesar Chavez

This session will outline the journey of Tileyard Studios and the revolutionary transformation of a dilapidated area of London to one of the most exciting music creators’ hubs in the world. Now with over 80 music studios and 150 creative businesses, it is home to stars such as Mark Ronson and The Prodigy, as well as some of the world’s most disruptive companies, as well as its own management, label, and publishing company. https://schedule.sxsw.com/2018/events/PP80331 Track: Music Industry - Panel Session

British Music @ SXSW presents: 2:00pm-6:00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

2.10pm

Breakfast Muff

3.00pm

Doe

3.50pm

Our Girl

4.40pm

IDLES

5.30pm

Shame

RSVP: www.thebritishmusicembassy.com

Chris Phillips (Trainer Shepherd Phillips Melin Haynes LLP) Mentor 3:30pm-4:30pm Austin Convention Center, Room 8AB, 500 E Cesar Chavez

Signing up to speak with Chris Phillips is highly recommended if you’re interested in recording, management, music publishing and producer agreements, or any other music business agreement including the pitfalls and what to avoid, or understanding royalties collection and contract clauses. Mentees are welcome to bring in an existing or proposed deal to discuss during the session. Chris Phillips is a music business lawyer admitted in England, UK and New York, USA. He acts for recording and performing artists, songwriters, managers, record producers, music publishers, record labels, production companies and recording studios. His main area of expertise is the exploitation of music copyrights and contract law - he drafts, negotiates and advises his clients on all types of music business contracts. You can see Chris’ full bio on his speaker page. https://schedule.sxsw.com/2018/events/PP99245 Track: Music Industry - Mentor Session

BBC Radio 2 in association with PPL and PRS for Music presents: Nina Nesbitt, Gaz Coombes, Sam Fender, Frank Turner, Jade Bird, Rhys Lewis – DJ host: Jo Whiley 8:00pm-02:00am British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

The British Music Embassy returns to SXSW in 2018 for its 11th year, with six nights of official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.

UK @ SXSW Guide

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Thursday 15th March 2018 Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

Find an Audience, Build a Brand. And Make Bank

Mila Hursey, Business Development Associate, Creative Industries & Digital Media, UK Department for International Trade AND Henry Cooke, Sr. Producer/Creative Technologiest, BBC Research & Development 2.00pm-3.00pm Fairmont Congressional B, 101 Red River

In a time where everyone seems to have a favorite podcast but making bank podcasting is still hard, how are companies and creators finding ways to build brands and find new audiences? How does a podcast’s content change when it’s sponsored? What does a global podcasting ecosystem look like? Jane Marie (DTR), Nazanin Rafsanjani (Creative Director, Gimlet), and Henry Cooke (BBC R&D) will speak to these questions. Moderated by Mila Hursey (UK Department for International Trade) https://schedule.sxsw.com/2018/events/PP78188 Track: Brands & marketing panel session

British Music @ SXSW presents: 2:00pm-6:00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

2.10pm

The Lost Brothers

3.00pm

Special Guests

3.50pm

Joshua Burnside

4.40pm

Special Guests

5.30pm

Touts

RSVP: www.thebritishmusicembassy.com

UK @ SXSW Guide

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Fish Police Official Showcase

“ The band create some of the catchiest and most uplifting left-field pop music you will hear” The Guardian 2.30pm-3.10pm Austin Convention Center, Flatstock Stage

Combining the unique imagination of front man Dean Rodney Jr with the respected rhythm section of Grace Jones’ touring band, The Fish Police fashion glitchy beats, deep bass and guitars, to make their own blend of electronic music which draws upon a huge range of influences including hip hop, soul, 16 bit era computer game soundtracks and Afro-punk. Made up of Dean Rodney Jr. (singer, rapper, songwriter), Matthew Howe (guitar), Charles Stuart (bass, co-songwriter, background vocals) and Andrew Mclean (live drums), the group formed in 2010 when Charles taught Dean and Matthew, who both have autism, at London creative arts charity, Heart n Soul. Felipe Pagani sits in on guitar during their live shows. The Independent described latest single Cactus as “joyful in its simplicity, a funk guitar line, glitching synth and 808 drums sitting under frontman Dean Rodney Jr.’s matter-of-fact, resolute vocals suffused with positivity.” https://schedule.sxsw.com/2018/events/MS43366 Track: Music

Sonic Cinema: Get into Live Soundtracks

Stuart Brown, Head of Programme & Acquisitions BFI Film Festival, Lisa Brook, Director Live Cinema UK, Nia Childs Producer Live Cinema UK, Ronen Givony, Founder Wordless Music 5.00pm-6.00pm Austin Convention Center, Room 11AB, 500 E Cesar Chavez

Calling bands of all genres: want to score a film and perform it live? Get funding and get creative by hearing from the commissioners & very special guest artists specialising in live soundtrack events. Far more than a silent film with a piano accompaniment, live scores and re-scores are HUGE. Venues and festivals are looking for creative new artists to create new sonic experiences with films old and new, with funding, touring opps and new challenges waiting. https://schedule.sxsw.com/2018/events/PP75130 Track: Music - Touring & Live Experience, Panel Session

Katie Weatherall (British Underground): Mentor 5.00pm-6.15pm Austin Convention Center, Room 8AB, 500 E Cesar Chavez

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.” More information coming soon.

Signing up to speak with Katie Weatherall is highly recommended if you’re interested in public funding, UK and Europe sector, and event production.

Katie Weatherall is Programme Manager for British Underground, a creative production company that produces international showcases for UK artists and strategic development projects in music and the arts that focus on international success. We work with UK artists outside the mainstream who are selected to perform at industry-facing showcases such as SXSW (Austin), Folk Alliance (Kansas City) and WOMEX (Europe).

We also run special projects like Jazz re:freshed’s Outernational programme with Afropunk and Arts Council England’s art and tech mission to SXSW Interactive.

Track: Music - Touring & Live Experience

UK @ SXSW Guide

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BBC 6Music in association with AIM presents: IDLES, Goat Girl, Girl Ray, Shopping, LIFE, Nilüfer Yanya – DJ host: Steve Lamacq 8:00pm-02:00am British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

The British Music Embassy returns to SXSW in 2018 for its 11th year, with six nights of official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.

Sonic Cinema: Get into Live Soundtracks

“ The band create some of the catchiest and most uplifting left-field pop music you will hear” The Guardian 11.00pm-11.40pm The Hideout, 617 Congress Ave

Combining the unique imagination of front man Dean Rodney Jr with the respected rhythm section of Grace Jones’ touring band, The Fish Police fashion glitchy beats, deep bass and guitars, to make their own blend of electronic music which draws upon a huge range of influences including hip hop, soul, 16 bit era computer game soundtracks and Afro-punk. Made up of Dean Rodney Jr. (singer, rapper, songwriter), Matthew Howe (guitar), Charles Stuart (bass, co-songwriter, background vocals) and Andrew Mclean (live drums), the group formed in 2010 when Charles taught Dean and Matthew, who both have autism, at London creative arts charity, Heart n Soul. Felipe Pagani sits in on guitar during their live shows. The Independent described latest single Cactus as “joyful in its simplicity, a funk guitar line, glitching synth and 808 drums sitting under frontman Dean Rodney Jr.’s matter-of-fact, resolute vocals suffused with positivity.” https://schedule.sxsw.com/2018/events/MS43444

Friday 16th March 2018 Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30am-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

UK @ SXSW Guide

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Country Connections: A focus on USA 10:30am-12.30pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

Networking event coordinated by the Department for International Trade (DIT) and the international Music Export Offices, Sounds Australia and CIMA, where particpants have a chance to meet industry from the USA.

How AI Will Change the Music Industry

Speakers from UK: Emily Scoggins, Head of Mktg, AEG/The O2, Siavesh Mahdavi, CEO AI Music, Cliff Fluet, Partner Lewis Silkin LLP, Jon Eades, Innovation Manager at Abbey Road Red Studios 2.00pm-3.00pm Austin Convention Center, Room 17B, 500 E Cesar Chavez

The music industry must leverage digital technologies to adapt. A panel discussion evoking a passionate debate about how technology is shaping the music industry and how ultimately, this is a force for good and has the potential to make the industry more profitable. The panel will be made up of representatives across the music ecosystem – an executive from one a music label, the founder of a tech start up working on changing the model of music creation from one of one-way consumption to a PR. https://schedule.sxsw.com/2018/events/PP77231 Track: Music Industry - Panel Session

British Music @ SXSW presents: 2:00pm-6:00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

2.10pm

The RPMs

3.00pm

Findlay

3.50pm

Flyte

4.40pm

Colin Macleod

5.30pm

Lucy Spraggan

RSVP: www.thebritishmusicembassy.com

You Tube Brands as 21st Century Labels

UK panelist: Farhana Aboo,Marketing Mgr AEI Group London 5.00pm-6.00pm Austin Convention Center, Room 15, 500 E Cesar Chavez

A panel with some of the bigger YouTube channels like NCS, Trap Nation and TheSoundYouNeed to talk about the changing role of YouTube curators within the Music Industry. Over the last years the influence of YT has grown to a point where they have evolved from curators to brand owners; releasing music, organising events and establishing solid fan communities.

Breaking huge artists like Alan Walker. What can expect from these YouTube Brands that now rule as 21st Century Labels? https://schedule.sxsw.com/2018/events/PP75139 Track: Music Industry - Panel session

UK @ SXSW Guide

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BBC Radio 1Xtra in association with PPL and PRS for Music presents: Artist line-up to be confirmed – DJ host: DJ Target.

8:00pm-02:00am British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

The British Music Embassy returns to SXSW in 2018 for its 11th year, with six nights of official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.

Saturday, 17th March 2018 Colossal Wave

Nell Whitley (Marshmallow Laser Feast), Robin McNicholas (Marshmallow Laser Feast) 9:30-6:00pm Austin Convention Center, Third Floor Palazzo, 500 E Cesar Chavez

Plunge into a sub-aquatic virtual world that reacts to your every action.

Sing unique marine “voicefruits” into life. Witness an explosion of colour under VR umbrellas as the giant virtual wave crashes over you. Merging slapstick with immersive technologies, A Colossal Wave! is a mixed reality experience exploring human impact on the natural world. Taking Newton’s third law as its inspiration, A Colossal Wave! serves as a timely reminder that for every action there is an equal and opposite reaction. A Marshmallow Laser Feast collaboration with Canadian artists Presstube, Dpt., and Headspace Studio. Presented with the support of Arts Council England as part of their Future Art and Culture programme. Originally co-commissioned by the British Council, Hull UK City of Culture 2017 and Quartier des Spectacles Partnership, with additional support from the GREAT Britain campaign. https://schedule.sxsw.com/2018/events/OE2955

Country Connections: It’s a small world 11:00am-12:30pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

Networking event coordinated by the Department for International Trade and the international Music Export Offices from the UK, Canada, New Zealand, Ireland and Australia, which encourages international delegates to meet as many businesses as can be put in front of you in the time available.

These quick-fire meetings aim to facilitate introductions and broker business connections with people and companies from around the world.

British Music @ SXSW presents: 2:00pm-6:00pm British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

2.10pm

Benin City

3.00pm

Francobollo

3.50pm

Otzeki

4.40pm

Lucy Rose

5.30pm

Beating Heart

RSVP: www.thebritishmusicembassy.com

UK @ SXSW Guide

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BBC Radio 1 in association with DIT presents: Benin City, NOT3S, Suzi Wu, IDER, Superorganism – DJ host: Huw Stephens 8:00pm-02:00am British Music Embassy, Latitude 30, 512 San Jacinto St, Austin 78701

The British Music Embassy returns to SXSW in 2018 for its 11th year, with six nights of official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.

UK @ SXSW Guide

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UK films in Official Programme The films below have been selected to be part of the official SXSW Programme American Animals Beethoven’s Fifth Being Frank: The Chris Sievey Story Brendan Maclean - ‘House of Air’ Brian and Charles Britannia Dead. Tissue. Love.

Elizabeth Harvest Field Guide to Evil Final Portrait Ghost Stories Hold The World Isle of Dogs

Paa Joe & The Lion Profile salute - ‘Storm’ Semi Permanent Festival siyyu - ‘stop us’ The Big Day The Journey Time Trial Wild Honey Pie! Wonderful You VR Wren Boys Xavier Corbero: Portrait of an Artist in Winter

UK bands and musicians in Official Programme The artists below have been selected to be part of the official SXSW Programme. The British Music Embassy hosts the UK supported showcases AJ Tracey Allman Brown Ashley Henry Trio Benin City Big Zuu Blue Lab Beats Breakfast Muff Bugzy Malone Catholic Action Chainska Brassika Che Lingo Chloe Foy Christopher Rees Colin Macleod Dan Bettridge Dan Lyons DJ Ace Doc Daneeka Doe

Elle Exxe Emme Woods Ezra Collective Febueder Flyte Francobollo Frank Turner Gaz Coombes Girl Ray Goat Girl Hardy Caprio Harry Pane Hilang Child Himalayas IAMDDB Ida Mae IDER IDLES Izzie Gibbs

Jade Bird The Dunwells The Fish Police Beating Heart Jerry Williams Jonny 8 Track Joshua Burnside Kenny Allstar LAPS Lethal Bizzle LIFE Lucia Lucy Rose Lucy Spraggan LYLO Makeness Max Richter MONXX Moses Boyd -

Solo X Nilüfer Yanya Nina Nesbitt Non Canon Not3s Nubya Garcia Only Girl ONR Otzeki Our Girl Pale Waves P Montana Punjabtronix Rachel K Collier Rhys Lewis The RPMs Rude Kid Sam Fender Shame

Shopping SILVASTONE Sinead Harnett Skinny Lister Soweto Kinch Steak Superorganism Suzi Wu Tijuana Bibles Touts The Wedding Present Will Varley Wyldest Yungen Yxng Bane Zara McFarlane

UK @ SXSW Guide

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Key Contacts UK Chris Hurne Senior Account Manager, Music and Games, International Trade and Investment

Department for International Trade, UK Tel: o. +44 (0)20 7215 6343 – m. +44 (0)7876 006 625 Email: chris.hurne@trade.gov.uk Address Department for International Trade, 3 Whitehall Place, London SW1A 2AW

Christine Losecaat MBE Creative Director, Global Events, Marketing

Department for International Trade, UK Tel: m. +44 (0)7768 807766 Email: christine.losecaat@trade.gov.uk Address Department for International Trade, 3 Whitehall Place, London SW1A 2AW

Anna Maloney Head of Culture Partnerships

Department forInternational Trade, UK Tel: +44 (0)20 7215 3344 Email: anna.maloney@trade.gov.uk Web: www.theculturediary.com Twitter: @theculturediary Facebook: facebook.com/theculturediary Linkedin: linkedin.com/company/the-culture-diary Address Department for International Trade, 3 Whitehall Place, London SW1A 2AW

Phil Patterson Sector Specialist – Music

Department for International Trade, UK Tel: m. +44 (0)7831 237981 Email: phil.patterson@trade.gov.uk Address Department for International Trade, 3 Whitehall Place, London SW1A 2AW Web: gov.uk/dit

UK @ SXSW Guide

Key Contacts USA Tim Crouch Head of Creative & Media, North America Department forInternational Trade, USA Tel: +1 (314) 443 3281 Email: Timothy.crouch@mobile.trade.gov.uk Twitter: @TradeTim

Haileigh Meyers Trade & Investment Officer, Tech & Creative Media Department for International Trade, USA Tel: +1 (832) 857 9523 Email: Haileigh.meyers@mobile.trade.gov.uk Web: gov.uk/dit

Helen Moore Head of US Tech Sector, Department for International Trade, San Francisco Department for International Trade, USA Tel: o. +1 (415) 617 1362 – c. +1 (415) 859 1856 Email: helen.moore@mobile.trade.gov.uk Twitter: @helen_tech_sf Linkedin: linkedin.com/in/helenmooresf

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UK @ SXSW Guide

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Profiles All of the Department for International Trade Mission delegates can be found at stand 1109.

Abertay University Prof Gregor White Tel: +44 (0) 123 45678 Email: g.white@abertay.ac.uk Web: www.abertay.ac.uk Twitter: @AbertayUni Dating back to 1888, Abertay University has approximately 5,000 students, from over 60 countries. In 1997, Abertay University was one of the first to offer degrees in computer games. As the UK Centre for Excellence in Computer Games Education and currently ranked in the global top 10 for postgraduate courses.

Delegate on the AHRC Immersive Mission to LA & SXSW

AHRC Creative Economy Programme Prof Andrew Chitty Email: chitty@rhul.ac.uk Web: ceprogramme.com Twitter: @drewchit @ce_programme The Creative Economy Programme is funded by the UK government’s Arts & Humanities Research Council. Its main focus is to enhance and extend the UK’s Creative Economy, valued at £84.1bn, emphasising the importance of arts and humanities research in generating impact across the sector, from microbusinesses to large corporations.

Delegate on the AHRC Immersive Mission to LA & SXSW

Alchemy VR Daniel Wan Email: heleng@atlanticproductions.co.uk Web: www.atlanticproductions.com Twitter: @alchemyVR Alchemy VR creates unique and breath taking experiences through a combination award-winning storytelling and technical innovation. Our work has been displayed on a diverse range of established platforms; from unique cultural institutions to Sony PlayStation VR. For our clients, we provide VR production services including creative concepts and direction, 360 filming, stereo/binaural sound production and VR/ AR post production using the latest software and technologies. Our client work includes Space Descent VR with Tim Peake for London’s Science Museum and Munduruku: Fight to Defend the Heart of the Amazon VR for Greenpeace. We won the first ever British Academy award (BAFTA) awarded to a VR experience for David Attenborough’s Great Barrier Reef Dive VR. Department for International Trade Mission Delegate

UK @ SXSW Guide

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AppAttic (Magic Moovr) Carley Morrow Email: carley@appattic.co.u Web: www.appattic.co.uk Twitter: @AppAttic AppAttic are an early-stage medtech company who research and develop innovate, connected healthcare solutions and whose customers include the Department of Health and Social Care. Their interventions combine emerging consumer technology such as virtual reality (VR) and wearable devices with novel apps and games to empower users, reduce healthcare costs and improve quality of life. AppAttic’s product, Magic Moovr, is a mobile VR game that has been researched and developed as part of a large European Horizon 2020 project into home-based stroke rehabilitation. Magic Moovr is an immersive VR experience that can be used at all stages of a patient’s rehabilitation journey and be played and experienced by friends, family and carers in a social and entertaining environment. The next stage is clinical trials in Italy and the UK. Department for International Trade & Invest Northern Ireland Mission Delegate

Arts Council England Simon Mellor Email: Enquiries@artscouncil.org.uk Web: www.artscouncil.org.uk Twitter: @ace_national Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. As the national development agency for the arts in England, we support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. We invest public money from government and the National Lottery to help create these experiences for as many people as possible across the country.

Arts & Humanities Research Council (AHRC) Thomas Trewhella Email: t.trewhella@ahrc.ac.uk Web: www.ahrc.ac.uk Twitter: @TTrewhella @ahrcpress The Arts & Humanities Research Council funds world-class, independent researchers in subjects from history to archaeology, digital content, philosophy, design, heritage, performing arts, and more. They recognise the essential elements of Arts & Humanities research as crucial to our capacity to live together and change the world for the better.

Delegate on the AHRC Immersive Mission to LA & SXSW

BBC R&D Laura Harrison Email: Laura.Harrison@bbc.co.uk Web: bbc.co.uk/rd Twitter: @BBCRD // @BBC_News_Labs Adaptive News: Conversations on making the news fit you Big news organisations are still geared towards a broadcast, one-way interaction model. But they increasingly long for a conversation with their audience. So this is a chance to converse with experts from the BBC and Quartz, including the Controller of Mobile and Online for BBC News. Question them about how we can reach new audiences by breaking news into more digestible pieces, each one containing just one key aspect of the story - exactly like a good conversation.

UK @ SXSW Guide

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Bristol Media Chris Thurling Email: chris@christhurling.com Web: www.bristolmedia.co.uk Twitter: @bristol_media Bristol Media is an industry led organisation, whose primary role is to facilitate collaboration and growth within our region. Our members are award winning with Oscars, BAFTAs, Cannes Lions, Emmys and D&AD Pencils. They include Wallace & Gromit and Shaun the Sheep creators, Aardman and the world-famous BBC Natural History Unit, producers of Blue Planet II. Bristol has also recently been awarded UNESCO Global City of Film.

British Council Joel Mills Email: joel.mills@britishcouncil.org Web: music.britishcouncil.org The British Council is the UK’s international organisation for cultural relations and educational opportunities. We work with over 100 countries in the fields of arts and culture, English language, education and civil society. British Council are supporting panel session ‘The Live Score – Bridging Film, Music and Gaming’.

British Film Institute Edward Humphrey Email: Edward.Humphrey@bfi.org.uk Web: www.bfi.org.uk Twitter: @edwardhumphrey, @bfi Founded in 1933, the BFI is a charity that brings together the BFI National Archive and BFI Reuben Library, film distribution, exhibition and education at BFI Southbank and BFI IMAX, publishing and festivals. The BFI awards Lottery funding to film production, distribution, education, audience development, market intelligence and research.

Delegate on the AHRC Immersive Mission to LA & SXSW

British Underground Katie Weatherall Email: katie@britishunderground.net Web: www.britishunderground.net Twitter: @B_Undergr0und British Underground is celebrating 16 years curating and producing SXSW music showcases that have helped hundreds of UK music-makers break into international markets. We are now embracing the space where art and digital converge, supporting and showcasing art, culture and tech. We are funded by ACE and our offices are in the Musicians’ Union, London.

Champion Sound Music Lyndon Stephens Email: lyndon@championshoundmusic.com Web: www.championsoundmusic.com Belfast based music management company managing the careers of Ciaran Lavery, Ryan Vail, PORTS, Joshua Burnside and Isobel Anderson.

Delegate on the Invest Northern Ireland Mission

UK @ SXSW Guide

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Croud Kris Tait, Carly Price Email: carly.price@croud.com Web: www.croud.com Twitter: @croudmarketing Croud is a global performance marketing agency with four offices in the UK, Australia and now New York. Set up originally as a specialized paid search agency, we now cover all digital marketing channels, including SEO, Paid Social, Programmatic, Analytics and Creative. Our unique model was conceived in response to the challenges which many under-resourced and overstretched agency teams were facing when dealing with the 24/7 nature of digital marketing. The model combines our proprietary technology (Croud Control), a global network of rigorously-selected digital experts (Croudies) and in-house talent to give clients a flexible, best in class solution to their business needs. The result is that 6 years on, we are one of the biggest independent digital agencies, with four offices, over 100 staff, 1,200 experts in the network. We’re operating in 107 countries, 27 languages, and servicing clients as diverse as DKNY, Regus, Insureon and Victoria’s Secret.

Department for International Trade Mission Delegate

Decibel Insight Even Walser, Lindsay O’Gorman Email: logorman@decibelinsight.com Web: www.decibelinsight.com Twitter: @Decibelinsight Decibel Insight reveals exactly how users behave on websites and apps, making it easy for enterprise businesses to quantify and improve the customer experience at every digital touchpoint. Powered by machine-learning, our technology learns what a ‘normal’ user experience on your website or app looks like, and automatically alerts you to anything that falls outside it. Instantly get to the insights that matter by seeing where users are frustrated, engaged, or demonstrating interesting behaviors. The world’s largest brands – including Lego, General Motors, Gucci, British Airways, and AllState Insurance – use Decibel Insight to pinpoint opportunities to improve the customer experience and collaborate across their organisations to put the customer first.

Department for International Trade Mission Delegate

Digital Catapult Northern Ireland Tom Gray Email: tom@tdgcs.tech Web: www.digitalcatapultcentre.org.uk/local-centre/northern-ireland/ Twitter: @DigiCatNi Digital Catapult Centre Northern Ireland helps organisations across public and private sectors, to increase innovation and productivity by utilising digital technologies. It works closely with a network of organisations from all over Northern Ireland, who share in the mission of supporting Northern Ireland based companies scale and grow.

Delegate on the Invest Northern Ireland Mission

UK @ SXSW Guide

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Disciple Toby Hollis Email: toby.hollis@disciplemedia.com Web: www.disciplemedia.com Twitter: @DiscipleMedia Disciple is a mobile-first Community Relationship Management Platform.

Department for International Trade Mission Delegate

Draw & Code Andy Cooper, Phil Charnock Email: phil@drawandcode.com Web: www.drawandcode.com Twitter: @DrawAndCode Draw & Code create XR products, work with innovation-minded clients and engage in R&D that pushes augmented, virtual and mixed reality into new places.

Department for International Trade Mission Delegate

Factory 42 John Cassy Email: press@factory42.uk Web: www.factory42.uk Twitter: @factoryforty2 Factory 42 is an immersive content production studio and creative agency. Using cutting-edge advanced imaging technologies including virtual reality, our BAFTA winning creative team develops unique multi-sensory experiences for broadcasters, brands, destinations and artists.

Department for International Trade Mission Delegate

Igloo Vision Pippa Halliday, Peter Halliday Email: peter.halliday@igloovision.com Web: www.igloovision.com Twitter: @IglooVision Igloo is the shared VR company. We create immersive 360° projection domes and projection cylinders, all powered by the super-smart Igloo media player.

Stepping inside an Igloo is a bit like stepping inside a giant VR headset. Any VR or 360° content can be displayed. And, because entire groups of people can get inside, it’s always a shared experience. So it’s great for events and art installations.

It’s also perfect for collaborative teamwork, training and visualizations.

Department for International Trade Mission Delegate

UK @ SXSW Guide

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Invest Northern Ireland Teresa Madden Email: Teresa.madden@investni.com Web: www.investni.com Twitter: @InvestNI As the Northern Ireland regional business development agency, Invest NI’s role is to grow the local economy. Northern Ireland has a strong heritage in Innovation, and the growth of its Immersive Tech and Artificial Intelligence (AI) sectors is testimony to the continuation of the high levels of innovation in the region. To showcase the Immersive Tech and AI expertise in Northern Ireland, Invest NI and Digital Catpult NI, its partner at SXSW, are hosting an Immersed in NI Day at the British Music Embassy, Latitude 30 on Monday 12th March between 10:30am and 3:30pm. Food and drink will be provided.

London & Partners James Cummings Tel: +1 (818) 408 9735 Email: jcummings@londonandpartners.com Web: www.business.london Twitter: @L_Pbusiness London & Partners are the experts on doing business in the capital, helping overseas businesses to set up, grow, and invest in London. Our team can advise you on every aspect of how to start a business in the UK, free of charge.

Kainos Software Paul Gannon Email: p.gannon@kainos.com Web: www.kainos.com Twitter: @KainosSoftware Kainos Group plc is a UK-based provider of Digital Services and Platforms, including full lifecycle development and support of customised services for enterprise customers, and specialised digital products for mobile healthcare and automated software testing.

Kainos employs more than 1,100 staff across ten offices in Europe and the USA. Department for International Trade / Invest Northern Ireland Mission Delegate

Kainos Evolve Laura McKeague Email: l.mckeague@kainos.com Web: www.kainosevolve.com Twitter: @KainosEvolve Kainos Evolve, a digital platform from Kainos Group plc, is transforming healthcare delivery through Care Pathway Automation. Kainos Evolve enables customers to deliver high-quality, patient-centric care through better visibility of patient information and management of care pathways across teams and organisations at lower cost.

Department for International Trade / Invest Northern Ireland Mission Delegate

KYMIRA Tim Brownstone Email: aston@kymirasport.com Web: www.kymirasport.com Twitter: @KYMIRAsport KYMIRA is a smart textiles manufacturer based in the UK, that develops infrared garments for the sportswear, Health, and Medical markets.

Department for International Trade Mission Delegate

UK @ SXSW Guide

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Magic Lantern Prof Anthony Lilley Email: lanthony.lilley@magiclantern.co.uk Web: www.magiclantern.co.uk Twitter: @AnthonyLilley Magic Lantern was founded on the development of ideas and their innovative application in a cross-platform media world. Through our work we connect people, inspire, entertain and inform using interactive media. Clients include BBC, Sony Playstation, P&G, Google, Discovery, the UK Arts Councils and governments around the world.

Delegate on the AHRC Immersive Mission to LA & SXSW

MakeMatic Ltd Mark Nagurski Email: mark@makematic.com Web: www.makematic.com Twitter: @makematic MakeMatic develops bitesize video content for students and teachers.

Delegate on the Invest Northern Ireland Mission

Manchester - Booth #1120 Martha Sama Email: martha.sama@midas.org.uk Web: www.investinmanchester.com/sxsw Twitter: @MIDAS_MCR A creative and digital delegation from the UK region of Manchester, led by Mayor Andy Burnham, is heading to SXSW. Why not visit booth #1120 and find out how Manchester’s thriving tech scene – the largest outside of London – could benefit you?

Learn more about the opportunities in Manchester and you’ll have the chance to win everything you need to set up an office in Manchester.

You can also gain insights from some of the city’s leading brands including the BBC, British Cycling, LadBible, Manchester City FC and Manchester United FC who will be featuring in panels at SXSW. Manchester delegation: Thoughtworks: @thoughtworks Delegates: Phillip O’Neill: @philloneill – Thomas Glover @thomasglover UoM: @BESTUoM Delegates: Shanta Aphale: @ShantaAphale – Rachel Kenyon: @Rachadelic GMCA Delegate: Phil Swan: @phil_swan

Marshmallow Laser Feast Robin McNicholas Email: robin@marshmallowlaserfeast.com Web: marshmallowlaserfeast.com Twitter: @marshmallowlf Marshmallow Laser Feast is a London-based experiential studio working at the intersection oftechnology, art and science. Always looking to create experiences that immerse and amaze in un-expected ways, MLF employs a wealth of creative disciplines – from photo-real virtual reality to ro-botic performance and realtime mapping – to push boundaries, redefine expectations and excite audiences worldwide.

Participant of the Future Art and Culture program produced by British Underground and supported using public funding by Arts Council England.

UK @ SXSW Guide

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MQA Sarah Roberts Email: sarah@mqa.co.uk Web: mqa.co.uk Twitter: @MQAMusic MQA is an award-winning technology that delivers master quality audio in a file that’s small enough to stream. Using pioneering scientific research into how people hear, MQA captures and authenticates the sound of the original studio performance.

Department for International Trade Mission Delegate

Neurovalens Graham Richardson Email: graham.richardson@neurovalens.com Web: www.modiushealth.com Neurovalens is an independent CareableTM Tech company focused on using innovative neuroscience to improve lives.

Delegate on the Invest Northern Ireland Mission

Northern Powerhouse Jo Hubbard, Mission Leader Email: jo.hubbard@mobile.trade.gov.uk Web: bit.ly/NPH_MissionProgramme Twitter: @tradegovuk_YH The Northern Powerhouse is the UK government’s vision for a super-connected, globally-competitive northern economy with a flourishing private sector and highly-skilled population ready to take its place on the world stage. The Northern Powerhouse has a fast-growing economy; is home to world leading innovators and manufacturing trail blazers, and has expertise across many sectors.

On Music Liz Lavery Email: Liz.lavery@on-music.tv Web: www.on-music.tv On Music provides a bespoke music metadata service to international clients. Since 2005 they have been looking after high volumes of music data for broadcasters, copyright societies, products, music publishers and online platforms.

Delegate on the Invest Northern Ireland Mission

Origin Digital NI Ltd Jonny Kelly Email: jonny@origin-digital.com Web: www.origin-digital.com Twitter: @origindigital Origin Digital is a creative digital agency who delivers valuable strategies, campaigns and experiences.

Delegate on the Invest Northern Ireland Mission

UK @ SXSW Guide

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Philharmonia Orchestra Luke Ritchie Email: Luke.Ritchie@philharmonia.co.uk Web: www.philharmonia.co.uk Twitter: @philharmonia The Philharmonia Orchestra is a world-class symphony orchestra for the 21st century, led by Principal Conductor & Artistic Advisor Esa-Pekka Salonen. The Orchestra’s home is Southbank Centre’s Royal Festival Hall, London, where it presents over 50 performances each year. Six other residencies across the UK bring the Philharmonia to a wide national audience. Internationally, the Philharmonia is active across Europe, Asia and the USA. Participant of the Future Art and Culture program produced by British Underground and supported using public funding by Arts Council England.

Pugpig Jonny Kaldor Email: jonny@kaldorgroup.com Web: www.kaldorgroup.com Pugpig powers mobile engagement platforms for the biggest brands in publishing and entertainment. From The Economist to Net a Porter to Scientific American, we help content owners create mobile apps that provide a degree of engagement, loyalty and revenue that the social networks and the web consistently fail to achieve. If you believe in the future of paid content (and we do!) then please come and talk to us...

Department for International Trade Mission Delegate

Punchdrunk Rebecca Dawson Email: rebecca@punchdrunk.org.uk Web: www.punchdrunk.com Twitter: @PunchdrunkUK Since 2000, Punchdrunk has pioneered a game changing form of theatre in which roaming audiences experience epic storytelling inside sensory theatrical worlds.

Blending classic texts, physical performance, award-winning design installation and unexpected sites, the company’s infectious format rejects the passive obedience usually expected of audiences. Participant of the Future Art and Culture program produced by British Underground and supported using public funding by Arts Council England.

Queens University – Movement Innovation Lab Cathy Craig Email: Cathy.craig@qub.ac.uk Web: www.qub.ac.uk/mil Twitter: @moveinnlab INCISIV offers the world’s first technological platform that combines in-game VR experiences with a powerful action analytics engine to measure players’ ‘Action IntelligenceTM’.

Delegate on the Invest Northern Ireland Mission

UK @ SXSW Guide

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Royal Holloway, University of London Prof Jennifer Parker-Starbuck Email: Jen.Parker-Starbuck@rhul.ac.uk Web: www.royalholloway.ac.uk Twitter: @jparkerstarbuck @RoyalHolloway Royal Holloway, University of London is ranked in the world’s top 200. It is home to some of the world’s foremost authorities in the sciences, arts, business and law.

It leads the StoryFutures Cluster exploring Next Generation storytelling with world-leading audiovisual and creative technology partners.

Delegate on the AHRC Immersive Mission to LA & SXSW

Royal Shakespeare Company Sarah Ellis Email: sarah.ellis@rsc.org.uk Web: www.rsc.org.uk Twitter: @TheRSC The Royal Shakespeare Company creates the finest experience of Shakespeare in performance, and shares it with the widest audience in Stratford-upon-Avon, London, across the UK and around the world. All of our productions begin life at our workshops and theatres in Stratford-upon-Avon, and we bring them to the widest possible audience through touring, residencies, events and exhibitions, live broadcasts and online activity. Participant of the Future Art and Culture program produced by British Underground and supported using public funding by Arts Council England.

Scored Luke Dzierzek Email: carrie@scored.film Web: www.scored.film Twitter: @Scored Scored is a music tech company creating adaptive music and sound solutions. Whether you’re a professional filmmaker, social media junkie or total beginner, Scored’s first product is simple and easy to use, helping you create unique and beautiful soundtracks for your videos in real-time. Score in seconds, it’s easy and simple!

Department for International Trade, Mission Delegate

SILVERINK

Silverink Gavin Kearney Email: gavin@silverink.com Web: www.sliverink.com Twitter: @silverinkweb A 360/LiveVR portal which allows users to create live events, stream videos to dynamic URLs for global distribution and consumption.

Delegate on the Invest Northern Ireland Mission

UK @ SXSW Guide

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skignz Si Brown Email: simon.brown@skignz.com Web: www.skignz.com Twitter: @skignz Revealing the world in ways people will love & welcome! skignz is the world’s first location-based personalized AR experience for everyday people. It’s simple, fun, and useful. Have you ever lost your friends in a crowd? Can’t find your car in a carpark or your hotel in a new city? Use skignz to reveal all of the above in a simple and useful way.

Department for International Trade Mission Delegate

Speed Motion Aidan McCardle Email: aidan@speedmotion.co.uk Web: www.speedmotion.co.uk Twitter: @speedmotionfilm Speed Motion is a full-service production house passionate about the creation of high end digital cinematography for commercial, web and TV outlets.

Delegate on the Invest Northern Ireland Mission

TeslaSuit Dimitri Mikhalchuk Email: dm@teslasuit.io Web: teslasuit.io Twitter: twitter.com/real_teslasuit Teslasuit - the world’s first fully integrated smart clothing apparel with Haptic Feedback, Motion Capture and Climate Control systems.

TestBoard Colin Smith Email: colin@testboard.com Web: www.testboard.com Twitter: @TestBoardData TB is an AMPlatform - it optimises the workflow of analyses through any organisation.

It helps analysts and data scientists to prioritise the most valuable enquiries. It helps them to harvest feedback quickly from their co-workers; recommend tests from their insights and archive the results, recovering the value of their contribution. TestBoard makes data heroes!

Department for International Trade Mission Delegate

UK @ SXSW Guide

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This Here Jemima Garthwaite Email: jem@thishe.re Web: www.thishe.re Twitter: @thishere We’re a creative agency with our eyes on the ever-changing digital landscape. After 5 years making award-winning campaigns for social media and developing our own data systems, we’re now focused on delivering influencer marketing strategies and campaigns that put creative excellence and performance amazingness at the same level.

Why? Because we believe nothing connects more with people than other people. That’s why we use our creativity to partner with the Internet’s most loved ones and tell stories that make people feel something – whether it’s joy, rebellion, or the urge to dance.

Department for International Trade Mission Delegate

Ulster University Prof George Moore Email: gp.moore@ulster.ac.uk Web: www.ulster.ac.uk Twitter: @UlsterUni Ulster University is a multi-campus university, with over 25,000 students making it one of UK’s largest, ranked globally in the top 3% and within the world’s top 150 young universities. Ulster has established itself as a research leader, nationally and globally, particularly in the arts and creative industries.

Delegate on the AHRC Immersive Mission to LA & SXSW

University of Surrey Kirk Woolford Email: k.woolford@surrey.ac.uk Web: www.surrey.ac.uk Twitter: @KirkWoolford @UniOfSurrey The University of Surrey is home to the UK’s largest academic group focusing on audio and visual signal processing. Surrey’s performing arts research and teaching programmes, include the Institute of Sound Recording (Tonmeister) and Guildford School of Acting (GSA), hold awards including BAFTAs, Oscars, Grammys, Emmys, Mercurys, and Golden Globes.

Delegate on the AHRC Immersive Mission to LA & SXSW

University of the West of England, Bristol Prof Jennifer Stein Email: jennifer.stein@uwe.ac.uk Web: http://www.uwe.ac.uk Twitter: @jenstein @dcrcuk Since 1992, UWE Bristol has provided high quality teaching and innovative research with that shapes higher education and research policy. Its academics are involved in internationally-renowned research in areas from robotics to appearance issues. This research contributes to society and economy through knowledge exchange, science communication, partnerships and supporting business innovation.

Delegate on the AHRC Immersive Mission to LA & SXSW

UK @ SXSW Guide

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Userfarm Jeffrey Lee Email: jeffrey.lee@userfarm.com Web: www.userfarm.com/en Twitter: @Userfarm_Europe The world’s leading global video crowd, revolutionising brand video creation.

120,000 talented filmmakers who produce high quality video of authenticity, diversity and creativity at unprecedented scale. And at a fraction of traditional agency budgets. Social video, vertical video for mobile, TV ads, the crowd can do it all, quickly, simply, relevantly and at great value.

Department for International Trade Mission Delegate

Zappar Caspar Thykier Email: max@zappar.com Web: www.zappar.com Zappar is an augmented reality platform and a creative studio, rolled into one. **We make augmented reality experiences** Zappar’s in-house team of designers, developers, 3D artists and creative strategists have more experience of creating AR in the real-world than anyone in the known universe (as far as we know…). **We give you the tools to make your own AR experiences** With ZapWorks marketers, designers, developers, students & educators can create their own interactive AR, VR & MR experiences. Winner of Best Authoring & Publishing tool at AWE 2017.

Over the past 7 years of running thousands of activations and implementing AR strategies for hundreds of brands we’ve learnt a lot. We’ve identified solutions for different industries and love to share our knowledge.

Department for International Trade Mission Delegate

UK @ SXSW Guide

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www.great.gov.uk DIT The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.

Legal disclaimer Whereas every effort has been made to ensure that the information in this document is accurate the Department for International Trade does not accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned.

Š Crown Copyright 2018 This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

Any enquiries regarding this publication should be sent to us at enquiries@trade.gsi.gov.uk

Published March 2018 by Department for International Trade.