UCAP Public Relations & Marketing Communications

Bachelor of Arts – Public Relations & Marketing Communications

Ursuline College Accelerated Program

Bachelor of Arts – Public Relations and Marketing Communications Ursuline College Accelerated Program (UCAP)

An organization’s credibility is challenged constantly today. Expectations surrounding the behavior of an organization have increased, and emerging technologies have pressured organizations to adapt continually to the standards of society. For all these reasons good public relations and marketing are no longer an option but a necessity. A degree in public relations and marketing communications from Ursuline College provides a student with the necessary knowledge and techniques required to analyze and solve the array of complex issues faced by individuals and organizations today.

Consider Public Relations and Marketing Communications if you’re interested in: Writing, graphic design, photography, English, film Creating and nurturing relationships Organizing and planning Communications techniques Public speaking or debate Current events

THE URSULINE STUDIES PROGRAM The heart of an Ursuline education is the Ursuline Studies Program.

By its very nature, the Ursuline Studies Program is committed to the development and enrichment of all students. As an outcomes-based curriculum, the program views assessment of academic progress as an essential part of each course and each stage of development. The Ursuline Studies Program involves a series of writing-intensive interdisciplinary courses that total 49 credit hours and serve as the liberal arts core of an Ursuline College education. The program highlights personal development, the cultivation of academic abilities and the exploration of a coherent, integrated body of knowledge drawn from a variety of disciplines.

SPECIFIC FEATURES OF THE URSULINE STUDIES PROGRAM Your Ursuline Studies courses will give you opportunities to: • • • •

Meet one-on-one with faculty for writing conferences Discover your learning style Collaborate on projects with other students Explore and experience Cleveland’s rich cultural heritage such as The Cleveland Museum of Art, the Maltz Museum of Jewish Heritage, Severance Hall, home of the Cleveland Orchestra and The Cleveland Play House

Visit ursuline.edu/ucap

to learn more!

Or call 440 684 6130 for more information.

COURSE REQUIREMENTS Required Coursework Ursuline College Core Requirements

49

Public Relations & Marketing Communications Core MC 103, MC 105, MC 107* PR 111 Introduction to Public Relations AR 114 Introduction to Visual Communication Design BU 210 Principals of Business Management BU 220 Principals of Marketing PR 220 Journalism PR 222 Introduction to Advertising PR 320 Writing for Public Relations MC 250/AR 210 Desktop Publishing AR 311 HTML & Web Design MIS 350* Social Media & Customer Relationship Management MC 360* Data Analysis for Management PR 415 Creating the Campaign PR 450/MIS 450 Research Analysis & Messaging Strategy PR 475 Academic Internship

3 3 3 3 3 3 3 3 3 3 3 3 4 3

C redit s 37-46 General Electives

33

Tota l C redit s 128

* Can be waived by permission of program director.

CAREER OPPORTUNITIES IN PUBLIC RELATIONS AND MARKETING COMMUNICATIONS Students are prepared to pursue graduate study in the field of Communications and to seek entry-level positions in the public relations and communication departments of all types of organizations including government, corporations, non-profits, educational, and health care. Public Relations and Marketing Communications majors join the Public Relations Student Society of America which gives them access to networking opportunities for job and internship placement as well as professional development activities.

“If you are trying to find the best in you, there is no better place than Ursuline to do that. Regardless of what is different about you, they are going to find what’s best about you and that is what you are going to walk away with. You are going to be a much better person, reach your goals and accomplish things that you never thought would happen will finally be right at your fingertips.”

Annette Blackwell Mayor of Maple Heights Current Student

“Choosing to enroll in UCAP was the best decision I ever made for completing my undergraduate degree. This program allowed me to complete my program one class at a time.”

Glenda Harper-Moore AVP & Senior Account Manager PNC International Asset Management UCAP Grad 2016

Visit ursuline.edu/ucap to learn more!

Call 440 684 6130 for more information.

Ursuline College Accelerated Program