THE URBAN TRENDSETTERS 2015 MEDIA GUIDE
More Than A Magazine...It’s A Lifestyle! ADVERTISE
MARKET
Let Us Put Your Business in the Streets! Read Our Interactive Online Edition www.urbantrendsetters.com
BRAND Join the UTS Nation TEXT utsnow TO 69302
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“What I know for sure is that it's only when you make the process your goal that the big dream can follow. That doesn't necessarily mean your process will necessarily lead you to wealth or fame. In fact, your dream may have nothing to do with tangible prosperity and everything to do with creating a life filled with joy, one with no regrets and a clear conscience. I've learned that wealth is a tool that gives you choices, but it can't compensate for a life not fully lived and it certainly can't create a sense of peace within you. “
-Oprah Winfrey
MOVERS & SHAKERS FOCUSED
GAME CHANGERS LEADERS
DOMINATORS
MOTIVATED
INFLUENCERS
OFTEN IMITATED BUT NEVER DUPICATED URBAN TRENDSETTERS 2
CREATORS
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TABLE OF CONTENTS
“They Talk We Live Who Cares What They Say” -Jay Z Page 1
A True Trendsetter— For visual purposes only!
Page 4
Founder’s Page
Page 5
Who Are We?
Page 6
What Do We Do?
Page 7
Demographics
Page 8—9
Features & Editorial Calendar
Page 10-11
Rates & Sizes
Page 12
Distribution & Circulation
Page 13—15
Online Marketing
Page 16—17
Radio & TV
Page 18-19
Events /Partnerships / Media Sponsorships
Page 20—21
PR Services
Page 22
City View Indoor Billboards
Page 23
Website Creation
Page 24 –25
Online and Social Marketing
Page 26-27
Email Marketing / APPS
Page 28
On Deck
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WELCOME TO THE UTS NATION
Be an Urban Trendsetter Have the Courage to do You!
Sharon S. Gordon Founder / Publisher sharon@urbantrendsetters.com
“There was a void in the urban community and the need for the many positive stories going unheard and drowned out in mainstream media by all the negative news. I believed that our community needed a voice for those stories and individuals that wanted to discuss solutions and not problems and that we needed a publication that would allow our youth to see and hear from individuals in their community that looked like them doing great things and I wanted it to be FREE. Urban Trendsetters News Magazine was created to fill that void and give us that voice. We deliver positive news for positive people.� Sharon S. Gordon-Urban Trendsetters, LLC
Let Us Put Your Business in the Streets! Join the UTS Nation Today
Urban Trendsetters News Magazine & Media, LLC
World Headquarters 5773 Empporium Square Columbu, Ohio 43215 Office: 888-885-5552 info@urbantrendsetters.com www.urbantrendsetters.com
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WHO ARE WE
“I’m going to use all my tools, my God-given ability, and make the best life I can with it.” -Lebron James
Just in Case The Name Wasn’t Enough Founded in February 2003, this Columbus, OH based company found its niche as the newspaper and media organization known for reporting on the positive aspects of the urban community. Urban Trendsetters News Magazine and Media (UTS), is a Multi-Cultural Outreach Specialist. UTS has gained a national reputation as a respected, integrated communications boutique representing the urban lifestyle. UTS has expanded throughout the years to ensure that we have stayed relevant and continued to stay on the cutting edge of the hottest and newest trends in electronic and social media. In order to do so we have added several media properties to our suite including UTS Online our website that allows for up to the minute news and updates as well as access to our monthly publication online, UTS Radio Live, UTS TV Show- Un Plugged, CityView our Indoor Billboard and Digital Network, UTSEO-Online Marketing and SEO Services and UTS Media our advertising and outreach broker services. These are our passions…combining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns. We are a one-stop shop! UTS creates campaigns that are conceived with a client’s short and long term sales and marketing objectives so that public relations programs dovetail with client marketing and monetary goals and increase their bottom line. Our joy and goal is to always exceed client expectations.
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WHAT WE DO? Reach the Diverse Urban Community
The unique opportunity for engaging African-American consumers lies in a company’s ability to make that consumer feel connected, respected and reflect them as a viable consumer of a product. While African Americans are voracious consumers of media such as television, radio and print, many companies assume that because there are no language barriers, there is no need to advertise to Black audiences through African-American media outlets. This Is a missed opportunity for companies, who can use such outlets to reach Black consumers in trusted environments where Blacks see themselves most often reflected. Consider the following facts on Blacks perceptions on advertising. 91% believe that Black media is more relevant to them 81% believe that products advertised on Black media are more relevant to them 77% believe that Black media has a better understanding of the needs and issue that affect them 78% would like to see more Black models/actors used in ads, and over half (51%) would purchase a product if the advertising portrayed Blacks positively 73% believe that Black media keeps them in touch with their heritage 68% want to see more commercials directed specifically to Black audiences 67% want to see more advertising targeting Black consumers
–Source Nielsen
Here are few of our valued clients that recognize the importance of advertising to our community.
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OUR DEMOGRAPHICS
Typical Urban Trendsetter Reader
The buying power of African Americans will reach $1.1 trillion in 2015. GENDER Female 60% Male 40% AGE 4% 16% 45% 35% 10% Median Age Readers with Children 4 & under 14-18
18 and Under 19-25 26-35 36-45 46 and Older 32
TECHNOLOGY 17.8% 72% 12% MOBILE 99%
22% 35%
INCOME & HOUSEHOLD 10% under $24,000 20% $25,000-$35,000 22% $36,000-$49,000 35% $50,000-$74,000 13% over $75,000.00 Avg. Household Income $65,000 52% 2 or more persons employed in household 62% 38%
EDUCATION 5% 95% 28% 47% 19%
High School Students High School Grads Some College College Degree Graduate School Computer Usage Home Computer Usage Work Computer Usage School Mobile Phone Usage
WORK STATUS 35% 47% 32%
Own a business White Collar Blue Collar
LIFESTYLE 38.2% 92.6%
Owns a luxury car Buy or go to movies
Owns a home or condo Apartment
The average income for African-American households nationwide is $47,290 with 35% earning $50,000 or more. with an overall aggregate household income level of $695.6 billion, African-American continue to be viable consumers with a collective buying power estimated to reach $1.1 trillion in 2015. In addition, the Black population and its aggregate buying power is overall more geographically widespread and diverse than other ethnic or racial segments. Companies seeking to connect with more affluent African-American will find, in certain market areas, there is a correlation between a large Black population and a large base of higher-earning Black households. 7
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NEWS & FEATURES
LOCAL / NATIONAL / GLOBAL / POLITICS / BUSINESS / SPIRITUAL / FAMILY TRENDS EDUCATION / YOUNG & TRENDY / SENIOR / AUTO / TRAVEL / FOOD EVENTS / ARTS & ENTERTAINMENT / FAMILY TRENDS / CULTURE / DIVERSITY / CAREERS TECHNOLOGY / REAL ESTATE / CLASSIFIEDS / COUPONS
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PRINT 2015 EDITORIAL CALENDAR
“I thank GOD for closed doors.”
-Tyler Perry
Month
Feature
Close Date
February Special Black History and Anniversary Edition
Special Black History Career and Opportunity Guide And Virtual Career Fair UTS Atlanta, GA Launch Valentine Gift Guide
Distribution
1/16/15
2/5/15
March Special Black Enterprise Women of Power Summit Special Women of Diversity Insertion Insertion—Ft. Lauderdale, FL
2/13/15
3/5/15
April Fit and Trendy Health and Wellness Insertion and 2015 Spring Fashion & Beauty Guide Virtual Career Fair
3/13/15
4/2/15
May Mother’s Day Gift Guide
Special Who’s Who Black Atlanta, Black Enterprise Entrepreneur Conference & Atlanta on Tour Guide
4/17/15
5/1/15
June Father’s Day Gift Guide
Celebrate 2015 Graduates 2015 Juneteenth Special Insertion
5/15/15
6/4/15
July Expos & Festival
Independence Day Celebration
6/12/15
7/1/15
August Back To School
The African American Male Walk Special Insertion
7/17/15
7/30/15
September Fall Fashion & Beauty 2015
Special Champions of Diversity Ohio Insertion
8/14/15
9/3/15
October 2015 Diversity Inclusion
Special Champions of Diversity Atlanta Insertion
9/11/15
10/1/15
November
Thanksgiving-Annual Gift Giving Guide
10/16/15
10/29/15
December
Happy Holidays-Small Business Saturday Edition
11/13/15
11/24/15
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PRINT RATES & SIZES
12 X’s (25%) Full Page 1/2 Page
$2100 $1425
9 X’S (20%) $2240 $1615
6 X’S (15%) $2380 $1520
3 X’S (10%) $2520 $1710
OPEN
COVERS
12 X’S (25%)
9 x’s (20%)
6 x’s (15%) 3 X’S (10%)
OPEN
$2800
Center
$3750
$4000
$4250
$4500
$5000
$3200
$3400
$3600
$4000
$1900
Back Cov- $3000 er Inside Co- $2625 vers
$2800
$2925
$3150
$3500
1/4 Page
$750
$800
$850
$900
$1000
1/6 Page
$525
$560
$595
$630
$700
1/8 Page
$375
$400
$425
$450
$500
Business Card
$100
Front Cover Banner
$900
$960
$1020
$1080
$1200
Calendar Banner
$825
$880
$935
$990
$1100
BONUS ALL Display ads include a hyperlink to your business website, audio or YouTube video or commercial that can be accessed through our online edition. Purchase a quarter page and above and receive a FREE Custom E-Mail Blast. 10
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FULL PAGE- (H)11.61x (W) 10.11 HALF PAGE V - (H) 11.61 x (W) 5.05 QUARTER PAGE—H- 5.94 (H) x 5.05 (W)
ONE SIXTH PAGE—V 5.05 (H) x 2.932(W)
ONE SIXTH PAGE -H- 2.71 (H) x (W) 5.746
HALF PAGE-H- 5.94 (H) x 10.11 (W)
ONE EIGHTH PAGE 2.89 (H) x 5.05 (W)
QUARTER PAGE –V BANNER 2.89 (H) x 10.11 (W) Business Card 1.51 (H) x 2.867 (W)
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DISTRIBUTION / CIRCULATION
“Since I’ve been in America I have always been intrigued by this one phrase: “She’s beautiful, like the girl next door.” I’ve always wondered whose neighborhood they were talking about.” -Iman
We Go Where We Gather We distribute 50,000 Copies (OH and ATL) / Email to 50,000 Emails/ 5.2 Readers Per Copy / 100’s Locations! We have a grass-roots approach to distribution. From the first edition of Urban Trendsetters it has been our philosophy that we would meet are audience where they are. Our first stops are our local beauty, barber and nail salons and then our places of worship. Then we fill in the blanks. For a complete list of distribution location visit our website. We are always looking for new places to distribute. If you have a prime location please feel free to email us at info@urbantrendsetters.com
Local Libraries Beauty and Barber Salons Beauty Supplies Book Stores City Offices State Offices County Offices Non-Profit Organizations
Restaurants and Venues Neighborhood Stores Drug Stores Professional Offices Chambers of Commerce Churches Media Outlets Corporate Offices 12
Spirit Stores & Locations Recreation Centers High Schools Colleges & Universities Small Businesses UTS Events Media Sponsored Events
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WEBSITE THE URBAN TRENDSETTERS ONLINE The Urban Trendsetters website offers our readers and followers news and information daily. Readers can view read Urban Trendsetters in print as well as online with our new interactive version. Interviews and articles come to life on the UTS website. Urban Trendsetters Online offers many additional advertising, marketing and promotional options including our UTS Online Edition. With every display advertisement purchase in Urban Trendsetters we include a hyper-link to your webpage or social networking page of choice. In addition to our online version UTS offers coupons, classified ads, business directory, automobile directory, health and wellness directory. Job Search & Opportunity feature and MORE!
Urban Trendsetters Online Advertising Sizes Top Banner $500 per month & Bottom Banner $300 Size 468 pixels wide x 60 pixels height Box Ad $200 125 pixels x 125 pixels Coupon $250 400 pixels x 200 pixels
Online Business Directory Basic Business Listing FREE Name, Address, Phone, Email, 1 Photo /logo and Website link Premium Listing $100 mo. / 6 mos. Includes basic listing info plus: Up to 4 photos, Business logo w/ link to listing Supreme Listing $175 / 1 Year Includes Premium Listing info plus: Up to 6 photos, up to 2 min. video and online business spotlight Prime Listing
$250 / 1 Year
Includes Premium Listing info plus: Business Listing in UTS Print version with online link to company website. UTS Online Classifieds
The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online. You may add photos, videos and links to your classified ads. You may also choose to upload current display ad. As with our coupons our classified ads are available in print, online, via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website.
Online Classifieds All print classified ads receive FREE placement online. One Week
$25
Two Weeks
$40
One Month
$75
Includes 1 photo, up to 500 characters. 13
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ONLINE FEATURES Increase Sales with Coupons 1.Coupons are more influential than you know. Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions. . 2. Coupon marketing is one of the only measurable forms of marketing. Most advertising and marketing is impossible to accurately measure. But coupons can be easily tracked by redemption rate and redemption location, giving you valuable insight into your consumer and justifying your marketing budget. 3. Coupons get you "in". Advertised promotions are quickly forgotten, but a coupon is carried by consumers in a purse or wallet to their store, with your name and photo all over it. 4. Coupons offer a one-to-one personal moment. Coupons Unlike print ads, radio, TV, and most other forms of advertising, coupons offer a private, Coupon 400 pixels x 200 pixels Premium Listing $125 / 2 weeks distraction-free communication moment. Coupon posted on our Trendy Savings Page 5. Coupons reach affluent consumers. Supreme Listing $200 / 2 weeks $100,000 annual income are roughly twice as likely to use coupons than people with lower Coupon posted on Trendy Saving for download incomes. and UTS Mobile Coupon distribution
CAREERS AND OPPORTUNITY Online Opportunities & Jobs Listing Premium Opportunity Listing
$50 - 2 wks $75 1 Mo. Includes basic listing info plus: Inclusion on UTS Career, Jobs and Opportunity Blast sent 1x per week. Prime Opportunity Listing $150 1 Mo. Premium Listing plus Month in print and online
EVENTS Calendar of Events
Join Us for 90 Days of Networking
Basic Calendar Listing FREE Event Description/Date/ Cost / Location /Contact Name, Address, Phone, Email, 1 Photo /logo and Website link Premium Calendar Listing $50 Includes basic listing info plus: Event flier posting on front events page, Event listing and flier w/ link to listing on weekly UTS weekly TrendE-Blast for 1 month (4 Blasts),
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DIGITAL & EMAIL MARKETING TRENDE-BLAST— OVER 50,000 EMAIL SUBSCRIBERS Market and Advertise your Brand with UTS featuring your business/organization in a Trend E-Blast. Basic Blast (Client provides pre designed “Hot Card” or Flier) 1 Blast / 1 Month $150 3-5 Blast / 10% Discount $135 6-8 Blasts /15% Discount $127.50 9-11 Blasts / 20% Discount $120 UTS Trend E-Blast campaigns will increase your exposure and get your message read. Increase your profits by using your existing customers and their email address- 12+ Blasts / 25% Discount $112.50 es. Email your monthly newsletters and announcements to all of your customers in a few clicks. Let them also for-ward to their friends and family and further your brand Custom Blasts Add- On’s– Include content 1 hyperlink to location of your choice (website, social site, awareness. Create video enhanced email campaigns that will further engage your clients and make them stop and pay attention to your message or commercial. Plan- video) $75 Design Fee / $50 Submission Form / $25 Audio (Radio Commercial) / $50 Video ning and strategy is essential to a successful marketing plan. (Production Not Included) / $50 Additional photos up Great for sending: Exclusive Coupon Offers / New Product Offerings / Sales and Dis- to 6 counts / Pro-motions / Special Event Announcements / Holiday/Seasonal Greeting Messages / Birthday Offers / Special Invitations / Contest Offerings UTS Newsletters- Be a UTS Newsletter Sponsor Urban Trendsetters distributes a weekly e-blast SEND TO OUR DATA BASE—UTS Trend E-Blasts are sent to over 25,000 UTS (TrendE-Blast) to announce each new print/online email subscribers Weekly edition and current news & events to over 25,000 SEND TO YOUR DATA BASE— We also offer personalized blasts for your customer email subscribers 2x’s per month base. Sponsor Industry E-blasts / Newsletter Blasts DON’T HAVE A DATA BASE?- Let UTS help you! Ask us about our digital platform Banner Sponsorship programs and data base creation and retention programs featuring mobile texting Top $100 Bottom $75 Side $50 and more today!
MOBILE MARKETING
Young African-American men are among those likely to face a digital divide in urban cities, but are also among the leading mobile device users in the country.
UTS Mobile Basic Mobile $50 Setup Fee and $50 per 1 Month (2) Notifications Add Video $150 per 1 Month (2) Notifications Basic Text includes: 1 Message to UTS Mobile Contacts, QR Code for print and marketing inclusion. Use mobile messages to deliver all of your digital marketing for coupons, updates, newsletters and more. GO MOBILE WITH COUPONS & MORE!
According to Groupon, almost half of the company’s North American transactions are now driven by mobile devices, which is up from 30% last summer. We are excited about the launch of our new coupon sales and distribution service. Coupons offer a complete ROI (Return On Investment) when it comes to advertising. This is one campaign you will able to count to the penny what your clients purchased using your coupons from Urban Trendsetters. 15
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TV “Ditch the Dream and Become a Doer! My dreams did not come true. I worked really hard. And I ended up building an empire out of my Imagination.” -Shonda Rhimes
COMING SPRING 2015 Urban Trendsetters Un-Plugged Filling the Void of Local Programming for African Americans We have designed a show that brings our print publication to life.!
UTS UnPlugged will launch in both the Columbus, Dayton and Atlanta markets. UTS TV will take our news magazine to a live and in living color television format. Our community based programming will give viewers an up-close look at businesses, organizations, community leaders and more all from the comfort and convenience of their own home. Our features include : Local / National/Global News /Lifestyle / Arts & Entertainment and Culture / Business and Finance / Health and Wellness Business Spotlights & MORE!!
Sponsors and participating business/organization will have an opportunity to communicate information regarding: – New Products – New Programs /Initiative – New Promotions – Services – Contests
Columbus / Atlanta
Dayton
UTS Un-Plugged Guide to Reach Over Reaching Over 4 million households per week. Contact Urban Trendsetters for schedule and rates. 16
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RADIO
“It
is critical for us to tell our story from our perspective. When the company is black owned, you have Black decision makers, a Black perspective and Black employees.” -Cathy Hughes
The NEW Urban Trendsetters Live Radio Show
Host Sharon S. Gordon Founder, Urban Trendsetters, LLC
Listen Live Contact Urban Trendsetters for Spring broadcast schedule and rates.
Call in number 347-857-4490 Broadcast Station Launch Spring 2014
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MEDIA SPONSORSHIPS & PARTNERSHIPS UTS has become a major urban media sponsor for events throughout Ohio including those listed below and many others. Black Enterprise Magazine’s Entrepreneur Conference, Women of Power Summit and African American Film Festival National Market Development for Who’s Who Publishing Tom Joyner HBCU Virtual Career Fairs Macy’s Music Festival The Arnold’s Classic The Ohio State Fair Ohio Minority Supplier Diversity Council Expo Juneteenth Ohio Festivals City of Ohio-Mayors Small Business Conference 200Columbus Anniversary Campaign Champions of Diversity Annual Luncheon and Career Fair Macy’s Music Festival UTS served as the minority and diversity media and outreach coordinator for campaigns for construction projects . They include the Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton. HERE IS A LIST OF SOME OF OUR 2015 EVENTS AND MEDIA SPONSORSHIP & PARTNERSHIPS
Urban Trendsetters Virtual Career Fair February– Black History month March- Celebrating Women of Diversity April—Healthcare May-Internship & Summer Opportunities / HBCU This series of career fairs will allow recruiters and job seekers to interact one on one from the comfort of office and home. Each week is dedicated Logistics & Warehouse , Professional, Healthcare and STEM.
The 10th Annual Black Enterpirse Women of Power Summit Featuring Special Guest Judy Smith the inspiration behind the hit series “SCANDAL” as well as a special tribute to actress Pam Grier, Other speakser include Former Essence Editor Susan L. Taylor, and Motivational Speaker Lisa Nichols to name a few. Event Highlights Include: 10th Annual Legacy Awards Gala Executive Leadership Sessions Networking Workshops Live Entertainment 18
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MEDIA SPONSORSHIPS & PARTNERSHIPS POWER NETWORKING DALLAS June 2015
This year Hotlanta is the place to be. Join us for the #1 Economic Empowerment Event of the YEAR!
Dr. George Fraser is America’s #1 Networker and Founder of Frasernet and The Power Networking Conference.
The 2015 African American Male Wellness Walk– August is African American Male Wellness Walk in Ohio. 2015 represents expansion in Washington DC, Atlanta and Detroit. Join us as we walk for health. Every Saturday in August. Log onto website for dates, times and locations. URBAN HANGOVER Fun with a SPLASH of Business. Join us in Puerto Rico for the Urban Hangover’s Annual Retreat. This year featuring Champions of Diversity is an annual l awards luncheion that celDr. George Frasier, Author ebrates the corporations that take diversity series. and America’s #1 Networker Recognized in the categories of Entertainment and More! Leadership / Supplier Over 1000 expected to Workforce / Development Community Outreach attend. This event is in Columbus, Ohio in September and NEW market launch in Atlanta, GA in October.
Honoring Excellence and Diversity in the Black Community Urban Trendsetters is the proud National Market Development Partner for Who’s Who a Real Time Media Company. Contact us for upcoming book releases and sponsorships. Serving over 24 Markets.
JOIN US! The Urban Trendsetters List of 2015 Media Sponsorship is GROWING NATIONALLY & FAST!!!! For More Information on advertising or sponsorship opportunities Call: Mykayla Bryant or Sharon S. Gordon at 614-526-8876 Email: mykayla@urbantrendsetteres.com or Sharon@urbantrendsetters.com All images are live and direct you to information about events. 19
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PUBLIC RELATIONS
“All business is personal. Make your friends before you need them.” -Bob Johnson
Our Public Relations (PR) work is structured around a cohesive set of customized objectives, strategies and tactics that will increase awareness and preference for your product or service. Our PR Services are often bundled with our Marketing Services and/or Publishing Industry Services to provide the best value for the client. Typical PR Objectives Increase positive press coverage and stimulate awareness and demand through the development and implementation of a Public Relations (Media Relations) Plan Establish you or your organization as 'thought leaders' in terms of key issues, attributes or messages Create a media buzz, a foundation that can potentially be built upon in subsequent months and years Generate media coverage that favorably positions your organization Increase customers and resulting revenues Typical PR Strategies Outreach – Consider utilization of various types of media (print, web, radio, etc.) and the targeting of multiple markets/cities/states/ countries. Expose Your Message – Spotlight your organization's differentiators to drive awareness and demand ('Consistency, Frequency, and Clarity' in messaging). Credibility – Highlight your organization in the various media to increase credibility with customers and allow your firm to stand out from the crowd.
PR Tactics (Customized for Each Client)
Media Relations Media Tours News Releases - Distribution (View Services and Rates) Contributed Article Development and Placement Award Nominations Biography Creation Crisis Management
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Industry Analyst Relations News Releases - Writing On-Site Event Support Speaker Placement Media Kits Client Media Training
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PUBLIC RELATIONS
Distribute to over 500 Media Partners Press Release Rates As Low As $99
WE GOT YOU COVERED!
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-
Marketing Services
Strategic Marketing Web Site Design e-Business Strategy Online & Print Advertising Brochures / Marketing Collateral Presentation and Proposal Creation Business and Marketing Plans
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Publishing Services
Book Marketing Services Book Public Relations Services Consulting to Book Publishers Consulting to Authors
Writing Services
- Feature Articles - Speech Writing - News Releases
Other PR & Media Services Include: NO BUSINESS OR BUDGET TOO BIG OR TOO SMALL Global Paid Speaking Engagements Street Team Urban Trendsetters creates packages based on the needs, desires and budgets Instructional Workshops of our clients. We meet you where you are and take you to the next level. Video / Audio Production From logo to outreach, we’ve got you covered! Sponsorship & Proposal Creation Event Fundraising We are proud of our partnerships with these and other media outlets! Speaking Services
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UTS CITY VIEW
SOCIAL TELEVISION
URBAN TRENDSETTERS INTRODUCES UTS CITYVIEW BILLBOARDS With the UTS CityView Billboards we are expanding our reach to thousands of people in communities all across the nation in small and large businesses including Fitness Centers, Restaurants, Salons & Barber Shops, Medical Offices and more. Our network delivers HI-RES Ads to consumers everyday. At the same time sharing ad revenue with the local communities that support the network of billboard systems. We provide 100% targeted network marketing with Digital Signage. UTS City View Billboards was designed to create a network of community access to information, employment opportunities and to connect local communities while at the same time providing a information distribution network for the community.
ECONOMIC DEVELOPMENT & CONNECTION FOR THE COMMUNITY
Small Business Development is at work with our marketing model. The community Low Cost Effective Advertising for Small shares in profits by selling ads for each system. Each business host receives a comBusinesses mission that goes back into their business for allowing us a place to host the Income Producing Opportunity for Host Partners billboards. Locations hosting the system gets 5% of each ad sold within their estabEmployment / Affiliate Opportunities for lishment and FREE Advertising on their location board as well as other partner host Community location boards. We also offer sales positions and affiliate programs for people in Special Features: the community looking for jobs or business opportunities. Anyone can sell ads on PSA for Community Announcements the UTS CityView Boards and receive a portion of the sales. Missing Persons UTS City View Billboards handles all the technical side of the Ad Servers including installation setup, pro-ramming and ad management. For more information visit UTS City View Online.
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Fundraising Opportunities for Non-Profits & MORE!!!!
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MOBILE RESPONSIVE WEBSITE What’s the best way to scare off your prospects? Having a stale, static, amateurish website. Your website is your online storefront, and if you won’t treat it seriously, your prospects won’t take your business seriously. From the time the visitor lands on your website you have only SECONDS before they decide to stay on your website and engage in your content or bounce and go finder another website. You cannot afford to overlook the importance of intelligent design with high quality content.
IS YOUR WEBSITE RESPONSIVE? Smartphones and tablets are revolutionizing internet browsing—and that’s putting it lightly. Did you know that roughly 50% of online searches are conducted over a mobile device? Furthermore, that number is only increasing with each passing day. Don’t get left behind by this emerging trend. With mobile-responsive web design, you can make sure that you are available wherever and whenever your customers are in need of your products and services. A website classified as "mobile responsive" means that the website displays properly on all devices viewing the website. MEMBERSHIP SITES , CHAMBERS & ORGAZINZATIONS AUTHORS/ SPEAKERS /PROFESSIONALS / PHOTOGRAPHERS / MUSICIANS CHURCHES E_COMMERCE SITES NIGHT CLUBS AND
RESTAURANTS
Website Features Include Web Hosting Custom Theme Design Social Media Links Social Media Optimization Blog Features Website Submission E-Commerce Membership Directories Private Messaging Member Login Member Profiles Invoicing System Online Pay /More Extra Features for communities: Activity Streaming /Member Login Member Profiles / Forum System (if needed) /Media uploads Free Paid member system ( Membership w/ PayPal® ) if required Event System Messaging System /Private Messages /Friends Mass Messaging 23
BASIC WEBSITE RATES START AS LOW AS $250 INVESTMENT
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URBAN TRENDSETTERS PRESENTS NEW SERVICES FOR 2015
ONLINE MARKETING
MOBILE
*SEO *RESPONSIVE WEBSITE DESIGN *MOBILE APPS *PAY PER CLICK *WEBINAR DEVELOPMENT *BLOG CONTENT CREATION *MOBILE TEXT CAMPAIGN DEVELOPMENT *LANDING PAGE CREATION AND DISTRIBUTION *SOCIAL MEDIA CREATION & MANAGEMENT *SOCIAL OPTIMIZATION/ REPUTAITON MANAGEMENT
POSITION TO PROSPER Let us help you create a marketing strategy for your business. 24
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ONLINE MARKETING SEO OUR NEW Brand Establisher Package designed to secure and establish your brand on social media, blogs, and local directories – even before you decide to run aggressive online marketing campaigns.
ALL INLCLUSINVE PACKAGE BELOW $799 One Time Investment 1MONTH DURATION –Additional ongoing monthly maintenance available $350 per month YOUTUBE SETUP
Facebook Profile Creation, Design & Optimization
YouTube Channel Creation and Optimization
Facebook Profile Creation & Optimization
Unique Email Account Creation (If Required)
Banner Customization of Facebook Profile
YouTube Channel Design w/ Image Addition Resizing and Customizing
Banner Image Sourcing, Editing, Resizing, and Customizing
Image Sourcing for Design
Facebook Business Page Creation & Optimization
Image Edition and Resizing
Facebook Business Page Design w/ Image Sourcing, Editing, Resizing, and Customizing
Image Cleaning and Finalizing
Facebook Profile Information Population
YouTube Channel Profile Information and Population
Social and Blog Account Setups
BLOGGER SETUP AND DESIGN
Additional 5 Social Media Accounts Setup
Blogger Account Creation and Optimization
Top 10 Social Sharing Accounts Setup
Blogger Theme Implementation (Design)
5 Press Release Accounts Setup
Google Plus Authorship Inclusion
Primary Local Business Directories
TWITTER SETUP AND DESIGN
Google Places – Creation and Optimization
Twitter Profile Creation and Optimization
Bing Local – Creation and Optimization
Background Customization of Twitter Page
Facebook Places – Creation and Optimization
Twitter Page Information Population
Foursquare – Creation and Optimization
GOOGLE+ PROFILE CREATION, DESIGN AND OPTIMIZATION
Top 10 Business Directories Setup
Google+ Profile Creation and Optimization
Top Niche or Geo Related Directory Account Creation and Optimization
Unique Email Account Creation (if required)
Reporting and Auditing
Banner Customization of Google+ Business Page
Internal Report Auditing and Analysis
Banner Image Sourcing, Edition, Resizing and Customization
Work Reports
Google+ Business Page Creation and Optimization Google+ Profile Information Population
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EMAIL MARKETING TOOLS
“You are the only one that can make a difference. What ever your dream is Go For IT!” ALL INCLUSIVE SYSTEM 5,000 Contacts $50 per Month
-Earvin “ Magic” Johnson
Video Email - The ability to send a personal video communication has never been easier. All the robustness of a full-featured email account with the added value of communicating in video. The next best thing to being there live - YOU delivered to their inbox! Our smart technology allows them to see you whether they are online or mobile.
Media Storage—In a world where media (video, audio and graphics) is becoming a more critical piece of communication, it just makes sense to keep it all together in your communication system.
Video email marketing—The same high impact you get from sending a personal video message ... multiplied! As a fully qualified Email Service Provider (ESP) we make it as easy to send 100,000 emails as it is to send 1 email. You have total flexibility in design ranging from simple easy-to-design email by uploading graphics all the way to fully customizable HTML. With great delivery rates and our handling the opt-in /op-out compliance-related management, we make email marketing a breeze.
Autoresponders—Everyone agrees that regular communications is the secret to building a great and meaningful relationship but they also agree that it's often hard to fit regular communications in to a busy work schedule. The answer? Automated scheduled delivery! Create your letters in advance and let the system send them out for you per the schedule of your design.
Group Media Sharing - Working with a staff or a team? We make it possible for you to share your content and media with others on your team, maximizing the control and consistency of your brand in your organization's communications while minimizing the effort required to manage the process.
Social and mobile campaigns—We make it easy to extend your marketing and communication into both social media like Facebook and Twitter and out to the world of mobile devices via a text message.
Website and lead capture page hosting—Mission number one in the world of effective internet marketing is lead capture or data capture. We make it easy for you to set up and host your lead capture forms and pages right inside of officePRO. No more need to use and manage multiple systems to get the job done. We allow you to have as many different lists and categories as you require to organize your contacts and target your communication to them.
Full CRM functionality—At the heart of our system is a very robust Contact Management System. We have taken the most used and effective features of expensive and complicated CRM systems and placed it right at the center of your service. We build a full contact record for every added or imported lead. Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record. 26
Powerful reporting, tracking and analytics - There was once a time (and there still is for many) where much of marketing and advertising was done in the blind. You had no way of really knowing how effective your message was, or what people were reacting to until someone actually called or visited you. Those days are over for smart companies. Using a digital marketing system allows you to know …well everything! How many people received your communication, opening your email, click on a link, watch a video, etc... has all been built in to every part of officePRO.
Change and technology Most agree that there is much more in officePRO than is needed, especially at the low price point. If not, then we hope that we soon make you feel that way.
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APPS Mobile Users are Less than 6ft away from their phones at all times. As a business owner you cannot escape the impact mobile has had on business communication. Already more than 50% of mobile internet searches are being done via a mobile device. Your customers have made the shift to smart devices, and it has rapidly become their “go to” place for information, recommendations, referrals and research for everything. For many industries 2012 is the tipping point year their marketing has been forced to shift to mobile. What is your mobile strategy? How are you taking advantage of the unstoppable shift in communication?
There will be over 2 billion connected mobile devices in 2015
African Americans are such a valuable market for advertisers. Not only are 69% active online buyers, they're also very social. They interact across platforms, share their thoughts, search actively and are more receptive to online marketing.
FEATURES INCLUDE BUT NOT LIMITED
We have apps now available in the following areas:
Push Notifications Send important messages about upcoming events, special offers or news alerts directly to your customer's mobile devices. Set your notifications to send now or at a future date and time.
Location Based: & Geo Fence: Send notifications to users at the point where they enter a certain geographic area* (cross the fence) GPS Directions GPS/QR Coupons Convenient Functionality Go Viral Event Listings Educate and Inform Fan Wall Social Media Integration One-Touch Calling and Emailing Video Integration Photo Gallery and Email Photo Mailing List Integrations We make it easy to integrate outside services. Whether it's Open Table for reservations, an appointmentsetting service for a salon, robust forms using WooFoo, or podcasts with SoundCloud, we can integrate it with your app.
For More Information About Our Apps Call Us or Download the 2015 UTS ReFresh Guide. 27
Faith-based Restaurant Auto Dealer Dr. / Dentist Chiropractors Fitness Medical Pet Grooming Schools Personal Bowling Alley Insurance Agent Musician Salons/Spas Associations Musicians Authors Dance Studio Attorney Auto Mechanics Lounge/Clubs Realtors Service Industry RATES BEGIN AT
$695
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“Be encouraged. Stay on your hustle. You can’t fail until you quit.” -Russell Simmons
ON DECK Coming April 2015 Fit & Trendy Fit and Trendy Magazine is a quarterly health and wellness magazine. Our mission is to create a Health and Wellness Movement throughout the urban communities we represent. Minorities, with an emphasis on the African American culture are facing health risks at an alarming rate and developing illnesses that can be reversed through a shift of the mind-set and changing the daily routines one small step at a time. And making the decision to live a healthy lifestyle. Fit & Trendy Magazine along with the Fit &Trendy Website will create a community of likeminded individuals all working for the same goal….to be healthy, wealthy and wise. Join us on this Fitness Revolution. Your Health is Your Wealth! Coming July 2015 The B.E.E. (Black Economic Empowerment) Directory What is the BEE Business Directory?
What would you do if you didn't care what anyone thinks? The answer may astound YOU. Try it We DARE YOU!
The BEE (Black Economic Empowerment) Business Directory is a community resource for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE will launch in Central Ohio. The BEE Business Directory will be published in print and online. The printed version will be available for distribution July 2015. Our goal is to register over 500 businesses by submission date May 1, 2015. Join Us! 28