September 1 thru 15 2014 edition

Let Us Put Your Business in the Streets!

The Fall Edition

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IN THIS ISSUE

Publisher/CEO Sharon S. Gordon Editor-at-Large Alicia (“A.C.”) Dunlap

Page 6 The Tenth Annual Long Street Tour

V.P. Sales & Marketing Lisa Freeman-Williamson Sales Leonette Robinson Contributing Writers Delois R. Wright Brenda Spencer Mykayla Bryant Production/Graphics Mayda Sanchez

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Students Need Internet At Home

Online Ashley Corry

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How Mobile Business Apps are Changing the Face of Businesses

Distribution Cobre’ Gordon UTS Grind & Go Street Team

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Mayor Michael B. Coleman Presents MOMENTUM The 12th Mayor’s Small Business Conference & Expo

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In The Company of Women

Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any advertisement or editorial

Urban Trendsetters Distribution Location

GET YOUR Free Business Listing Premium Directory Launch Specials Available Including,,,,, ADDITIONAL PHOTOS / VIDEOS / AUDIO COUPONS / DIGITAL / PRINT & MORE What is the BEE Business Directory?

The BEE (Black Economic Empowerment) Business Directory is a community resource for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE (Black Economic Empowerment) Business Directory will launch in Central Ohio. The BEE Business Directory will be published in print and online.

The printed version will be available for distribution September 2014. Our goal is to register over 500 businesses by submission date August 1, 2014. Join Us!

GET LISTED ONLINE TODAY! WWW.URBANTRENDSETTER.COM

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Franklin County Libraries Montgomery County Libraries City of Columbus Columbus Urban League Local Restaurants and Venues Selected Walgreens Columbus Area Kroger Stores Columbus Health Department COMBA Community Non-Profit Organizations Increase CDC Beauty and Barber Shops SBA - Columbus Office SBDC at Columbus State King Arts Complex Columbus Chamber of Commerce The Columbus Settlement Houses ECDI

Would You Like Urban Trendsetters in Your Business Location?

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Publisher ’s Message Motivation is the art of getting people to do what you want them to do because they want to do it. - Dwight D. Eisenhower

What’s Your Brand?

Summertime is a great time to network, advertise, market and brand your business. As the summer season winds down as business owners we begin looking at the holiday season and where we want to take our business in the year to come. I am like most business owners always looking for the “next big thing” that is going to take my business and services to the next level.

Sharon S. Gordon Founder / Publisher sharonsgordon@gmail.com

Recently at Urban Trendsetters we have increased our media and marketing services to include a new UTS Online Marketing Department as well as our new media service UTS CItyView. This is our new indoor and event digital billboard. As publisher of Urban Trendsetters I started my business like many of you. I had no money but I had a vision, desire and a commitment to make it happen NO MATTER WHAT! Boy have I learned a lot along the way. You need more that idea, vision and commitment. You need a plan and strategy for success in business.

As I begin my career as publisher of UTS I realized that as I attempted to help my clients and advertisers create their advertising, marketing and branding strategy, I had not created my own. I had to ask myself some questions as well. Who was I? What is my brand? What do I do? Why should anyone listed to me? What I began to realize was that not only did I have the answers but that I was developing my brand as I went along.

I now needed to define it. I also realized that the brand of my company begins with the branding of myself as the expert in my industry.

I want to share a few notes on what I have learned throughout my experience. Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor's strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths Now that you know your competition's weaknesses you can begin to focus on your company's strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company's strengths are in fact important to your target market. Once you've realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer's lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is being positive, be positive. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

Once you have tackled these steps you are well on your way to better advertising, networking, promotions and marketing campaigns and strategies for you and your business because you have set the standard for your brand. For more information and coaching on creating your business or personal brand feel free to contact me a t sharonsgordon@gmail.com. Take care and Be Blessed!

URBAN TRENDSETTERS IS EVEN BETTER ONLINE Read it in print….Experinence it online ………….

Links from online version to Videos / Interviews / Advertisers / Full Events Calendar /Coupons & MORE!!!

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Desmon Louis Smith (DLS) Education Services is a nonprofit organization located in Columbus, Ohio. Our organization provides educational services to the local community. We assist with developing skills in science, technology, engineering, and math (STEM) by offering classes on building robots and designing web pages, to name a few. In addition, we help develop computer skills such as searching the Internet, paying bills online, and using social media.

614-526-8871

1808 E. Broad Columbus, OH 43203

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COMMUNITY

THE TENTH ANNUAL LONG STREET TOUR CYCLING EVENT ROLLS INTO HIGH GEAR

(COLUMBUS,

OH, August 27, 2014) – The Long Street Tour will kick off its tenth annual cycling event this Friday, August 29, 2014, 4 pm at the Historic Lincoln Theater with a press conference announcing partners, ride schedules and event line-up.

Traditionally held Labor Day Weekend in the Historic King-Lincoln District, The Long Street Tour offers something for the entire family. The Pre-Registration festivities begin on Friday, August 29, 5:30 pm with two Art Events and a product sampling from Mill Street Distillery.

Pinchflat Bike Art Show will be installed at Zanzibar Brews located at 740 East Long Street and The Homeport Gallery, located at 779 East Long Street, will feature Mike Field’s “Rock the C-Bus” Exhibit and a closing reception for the Duets Show beginning at 6:00 pm. Both locations will have tasting stations.

On Saturday, August 30 in front of the Historic Lincoln Theater, riders participate in their choice of two cycling rides; The Major Taylor Commemorative Ride or Bike the C-Bus. Both rides will leave East Long Street starting at 8 a.m. Riders tackle a 30 or 62-mile ride that lead them on scenic routes throughout the city. The day will be packed full of art exhibits, raffles, school supply giveaways, movies, product sampling and music, fun for the entire family!

Registration for the Major Taylor Ride and Bike the C-Bus will remain open until 8 am Saturday, August 30; please visit www.longstreettour.com for additional information regarding the event and logistics.

The Long Street Tour donates proceeds from this event to non-profit partners, which include Faith Mission and The Ohio Sickle Cell and Health Association.

Columbus Recreations and Parks Department, OSU Wexner Medical Center, Homeport, Long Street Green, Lincoln Theater, Mike Fields, Zanzibar Brews, Battiste LaFleur Galleria, Urban Trendsetters and Mill Street Distillery sponsor this event. This year’s event partners include Major Taylor Cycling Club of Columbus, Yay Bikes and Columbus Action Network.

The Columbus Action Network Sponsors Loving Our Babies Back To School Movie Day The Columbus Action Network (CAN) is the Greater Columbus chapter of the National Action Network founded by national civil rights leader Al Sharpton. The National Action Net-work is one of the leading civil rights organizations in the Nation with chapters throughout the entire United States.

Founded in 1991 by Reverend Al Sharpton, NAN works within the spirit and tradition of Dr. Martin Luther King, Jr. to promote a modern civil rights agenda that includes the fight for one standard of justice, decency and equal opportunities for all people regardless of race, religion, nationality or gender.

CAN is celebrating our children this with their first annual “Loving Our Babies” Back to School Rally and Day at the Movies at the historical King

Lincoln Theatre. On Saturday, August 30, 2014 CAN will host over 600 children and their parents for a double feature movie set beginning with Madagascar and IceAge. Upon the completion of the movies and special presentations attendees will enjoy free refreshments and receive a free book bags and school supplies.

This event is proudly sponsored by The Academy for Urban Scholars, Panera Bread, JP’s Bar-B-Que, Urban Trendsetters News Magazine and Media, Columbus Compact, Door to Empowerment, The Long Street Tour, Zanzibar Brews and the King Lincoln Theatre.

For more information on The Columbus Action Network and to receive free movie vouchers call 614-252-4890or email us at info@columbusactionnetwork.com.

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EDUCATION TRENDS

Students Need Internet At Home tion’s largest and most comprehensive broadband adoption program. It’s connected more than 350,000 families since 2011, or about 1.4 million lowincome Americans, to the power of the Internet.

The program offers families with at least one child eligible for the National School Lunch Program in-home Internet for $9.95 a month, the opportunity to buy a computer for less than $150 and access to free digital literacy training.

To help even more families get online, Comcast now offers up to six months of complimentary Internet service for all eligible families that sign up for Internet Essentials through September 20, 2014.

Also new this year to engage more families, there’s an amnesty program. As long as the customer meets all other eligibility criteria, Comcast will offer amnesty for an outstanding bill that’s more than a year old, so the family can now be eligible to connect to Internet Essentials.

Based on customer surveys, 98 percent of families said they signed up for Internet Essentials because their kids need it for school and 83 percent said their child’s school expected that students have online access at home.

(NAPSI)—As schools increasingly turn to the Internet and new technologies, Additionally, home Internet gives kids and their parents access to useful more and more, students are asked to perform online research, grades and online educational activities such as Khan Academy, a nonprofit that proassignments are posted on websites, and communication between teachers vides a free world-class education for anyone, anywhere through and parents and students is done through e-mail. Because of this, it’s increas- www.khanacademy.org. ingly important for families to have access to the Internet at home.

Learn More Unfortunately, about 30 percent of Americans, particularly those from low- For further information, visit www.InternetEssentials.com or, for Spanish, income communities, are still not connected to the Internet at home. Rewww.InternetBasico.com. search shows the main reasons include a lack of understanding of how the Educators and third parties can visit www.InternetEssentials.com/Partner.

Internet is relevant and useful to daily life, the cost of a home computer and Parents looking to enroll children can call (855) 846-8376 or, for Spanish, (855) the cost of Internet service.

765-6995.

To combat these barriers, there’s Internet Essentials from Comcast, the na-

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TECH TRENDS

How Mobile Business Apps are Changing the Face of Businesses Until few years back, it was virtually impossible to envisage how mobile apps would make our life easier in many spheres. More than 80 percent of all mobile phones are smart phones and this is the reason why businesses are inclined towards using the concept of apps and mobility in their day-to-day activities. Organizations already using an app have shown the world how their use has helped in augmenting the annual revenue and how they can influence the overall modus operandi of any business organization.

people there have been using it to achieve greater success in lesser time. People working in this industry say that they save a considerable amount of time by dressing and applying makeup on the clients with the help of a mobile business app.

Another industry that has most benefitted by mobile business applications is the IT industry. Industry experts say that they are finding these technological upheavals challenging to use but beneficial at the same time. Prior to busiOne of the several advantages of using a mobile business app is the freedom ness apps, the biggest challenge faced by IT professionals was gathering and to process data in real time. You do not have to wait for data to be updated rendering the data. The advent of mobile apps and cloud computing has sortand by a mobile business app, you can immediately collect the data and pro- ed this issue completely. Better and faster exchange of critical data has made cess it. Few business apps are known as the spiritual partners of the employ- IT industry admire and advocate the big scale usage of mobile business apps. ees as they have helped a lot in increasing their productivity. They help in With the aid of an app, the team leader can send a one push-off message to updating the inventory faster than before, checking the prices very quickly his entire team. Not only this, a technical support executive can respond to and simplifying the payment process. any query from any location at any time. This is commendable as it helps in maintaining the fluency of the business services rendered by the employees Business apps not only help a business in the internal process but they also regardless of physical boundaries and take care of every clients with their allow it to maintain a highly responsive and spontaneous customer care ser- actions. vice. Business apps have eased the process of contacting a client regardless of where he is. An insurance agent for example, can easily submit reports for I feel that the impacts of mobile apps are undoubtedly great as they influthe claims right from the scene of the accident if he owns a smart phone. He ence the entire business process in some way or the other. However, for this can also use a GPS system to order a tow truck and get it much faster than a business has to get an appropriate app, which can help in savings time as before. This responsiveness can only be achieved with a business app and it well as money and give a better return on the money invested in building an is only due to this, that more and more businesses want to avail the benefit of app. Contact Urban Trendsetters today for a Business App Consultation at the latest technology called mobile business apps. The fashion industry has 614-526-UTS1(5887) or uts.ads@gmail.com. given a heartily welcome to the concept of mobile business apps and the

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Business Mayor Michael B. Coleman Presents MOMENTUM The 12th Mayor’s Small Business Conference & Expo Conference highlights best practices from Ohio cities. development, support and strategies from across the state that are powering small businesses to new levels of success. With an estimated attendance of over 700 business leaders and professionals, seating is limited and interested attendees are encouraged to register early.

Programming for the two-day conference highlights: · Networking with business leaders, speakers, panelists and buyers from Columbus, Cincinnati and Cleveland who will share their professional expertise and contracting opportunities · Opening plenary session highlighting key regional trends and new market opportunities for small businesses · 13 Workshops · Exhibitor Expo featuring the new Small Business Resource Center that offers small business owners the opportunity for one-on-one consultation from business support and financial services organizations The US Women’s Chamber of Commerce estimated that in 2014 women own more than 9 million firms, employing nearly 7.9 million people and generating $1.4 trillion in sales. Columbus is contributing to that growth with three of the of the 2014 Fastest-Growing Women -Owned/Led Companies Worldwide according to the Women President’s Organization. The Mayor Michael B. Coleman Lisa Price, Founder of Carol’s Mayor’s Women’s Business Forum “Women, Wealth and Power: Transforming our ComRegistration is now open for the 12th Mayor’s Small Business Conference & Expo. This munities through Business Ownership” celebrates the gains women entrepreneurs have year’s summit of small business enterprises will take place October 8 – 9, 2014 at the Hilton made in Columbus. The Forum will feature Lisa Price, CEO and Founder of Carol’s Columbus Downtown and the Greater Columbus Convention Center. Presented by Mayor Daughter, skincare and beauty products. With annual revenues estimated around $40 milMichael B. Coleman, the two-day conference provides attendees with an opportunity to de- lion Carol’s Daughter products are sold at Target, Ulta, Macy’s and the Home Shopping velop and showcase their entrepreneurial skills and business offerings through interactive Network (HSN). workshops, plenary sessions and an exposition featuring a new small business resource cen- On Thursday, the conference will also proudly host Central Ohio’s thriving business comter. munity in the Small Business Expo. There, business owners will have the opportunity to Under Mayor Coleman’s leadership, the City of Columbus has contracted with companies profile their products and services and meet with the members of City departments including big and small for nearly one half billion dollars. “We are proud to continue offering unique Purchasing and the Equal Business Opportunity office team to learn more about the City’s opportunities for small businesses to learn about ways they can do business with the City of plans to increase citywide utilization of certified small businesses.

Columbus,” said Mayor Michael B. Coleman. “Columbus is a city that means business, and Early Bird registration is $50. To register or learn more about the Mayor Coleman’s Small by equipping our small, minority and female business owners with the tools for success, we Business Conference, please visit www.columbus.gov/MSBC, on Twitter at #MSBC14. are encouraging economic vitality and sustainability that will not only benefit small businesses, but benefit the city as a whole.”

This year’s conference theme is MOMENTUM and features best practices in entrepreneurial

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Business

Women’s Business Center of Ohio Present In The Company of Women You will learn: 3 outdated presentation rules to break immediately One simple, powerful way to win an audience Persuasion techniques to apply to a room of 100 or a sit-down meeting for 2 After working with over 1,000 people and being a professional presenter herself, Karen shows us that it's the outdated rules that make us stiff and uncomfortable. Being yourself in an authentic and passionate way, will always be better than following a bunch of bad advice and outdated rules. The event will explore how we can move past expectations that keep us confined, is full of success stories, and Karen Hough, Featured Speaker is lighthearted and funny. Karen will stay after the keynote to sign Be the Best Presenter Ever! Impact, Authenticity and Improv books and meet the audience.

Ms. Hough is an Amazon bestselling author, contributor to the HuffJoin Karen Hough, CEO and bestselling author, for a high-energy, en- ington Post and Inc.com, recipient of the silver International Stevie gaging keynote on how to become an authentic, effective, powerful Award for Most Innovative Business of the Year 2012, and the Athena presenter.

PowerLink Award for outstanding woman-owned business. She Presentation skills are a primary reason people get promoted, win trained and performed with Chicago's legendary Second City, was feadeals, and move up. It's a critical part of being a powerful business tured in film, radio and stage. She led a second life as a successful IT person, developing confidence and leadership skills. You will leave executive and finally became an entrepreneur. ImprovEdge has a this keynote with real skills you can put to use immediately. presence in five cities and a client list that includes Turner Broadcasting, ESPN, JPMorgan, Coach and Novo Nordisk to name a few.

For more information log onto www.wbcohio.org.

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Fashion & Beauty Trends

The Annual International Locks Conference Asks, “Where is Nu Ms. Natural Sista?”

The Nu Ms. Natural Sista Challenge, to take place at the 2014 Annual International Locks Conference in Philadelphia Conference aims to uplift and restore Black women (Aboriginal Indigenous, African American, and Africans of the Diaspora) back on their majestic thrones where they historically belong.

Unfortunately, the western standard of beauty has been imported globally and promoted fiercely through electronic media, print ads, and school courses, and sadly accepted as the marching baton for what is considered beautiful, professional, and desirable. Further, beauty pageants have objectified women and have aided in the dis-

being treated in part like Sarah Baartman (given the name Hottentot Venus) a South African woman sold into slavery during the early 19th century, or being portrayed as out-of-shape mammies, prostitutes, undesirable, unintelligent, loud, not worthy of praise, and/or something less than royalty are over.

The Kuumba Family Organizing Committee is determined to dig deeper and work to combat the overwhelming negativity toward and about Black women in general. The goal of the Nu Ms. Natural Sista Challenge is to help uplift and restore the Black women (Aboriginal Indigenous, African American, Africans of the Diaspora) back on their majestic thrones where they historically belong. The Nu Ms. Natural Sista challenge looks at the outer and inner beauty and highlights positive connections to the community and how the African worldview and a different / non-western standard of beauty can be viewed and admired.

torted view of what true beauty is. The result of shameless often insulting and negative images and connotations linked to Black women has led to many women and young girls bleaching their skin, changing the texture and color of their hair, and wearing clothes that defy modest and good taste, thus damaging their self-concept and creating low to no self-esteem. This needs to stop! The days of accepting

"“Making pretty faces is my specialty"

Women who are Aboriginal Indigenous, African American, and Africans of the Diaspora and are interested in participating are asked to download an application and follow the instructions at the website www.LocksConference.com before September 5, 2014. Everyone is invited to come out and celebrate as the Nu Ms. Natural Sista(s) emerges at the Annual International Locks Conference: Natural Hair, Wholistic Health and Beauty Expo, Sunday, October 5, 2014, at 7:30PM at the Imhotep Institute Charter High School.

For more information, call 215-438-8189 or go to www.LocksConference.com.

“Natural hair is more than a hairstyle; It’s a lifestyle.”

Special Events Free-Lance Make-Up Parties Girls Night Out

Sara King, Professional Makeup Artist 614-900-1033 www.styleseat.com/sarakingbeauty 12

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BEAUTY AND STYLE TRENDS GUIDE

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CROSSING CULTURES TRAVEL AND TOURS Vision Statement Crossing Cultures Travel and Tours’ vision is to be the most creative gateway to the African Diaspora for all.

Mission Statement To celebrate the African Diaspora, to grow eco-tourism and to ensure comfortable travel though regular end-to-end service for all.

Commitment Statement Crossing Cultures Travel and Tours commits to share our knowledge freely while respecting your specific desires and to do so in a manner that encourages a long-term commitment from both parties. All of our services meet the highest standards of professionalism and are delivered in a personable manner at all times

Julialynne Walker Owner 614.214.6277 crossingculturestt@gmail.com www.ytbtravel.com/crossingcultures Twitter: #CCTTJW 15

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URBAN TRENDSETTERS BUSINESS DIRECTORY “Let Us Put Your Business in the Streets”

Changing Women’s Lives

Christa Payne Area Manager 614-778-1958 christapayne@aol.com Undercoverwear.com/christapayne

Call me to book your Special Girls Night Party Business Opportunity Available!

UTS Online Classifieds The Urban Trendsetters allow our customers the opportunity to submit their classified ads and pay online. You may add photos, videos and links to your classified ads. You may also choose to upload current display ad.

Your ad could be here for as low as a $100 investment Call Urban Trendsetters Today 614-526-8871

As with our coupons our classified ads are available in print, online, via e-blast in our weekly top classified blast as well as front page top classified listing feature on our website. Sell Your Items HERE!

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Career Fair Host Tom Joyner of the Tom Joyner Morning Show

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