Issuu

Your hometown superhero.

...without the cape and mask. 2013 Black Enterprise Entrepreneurs Conference+Expo Hosted by

Nationwide

See your local, independent tax professional.

May 15–18, 2013

Columbus Convention Center Columbus, OH

2011-INDYPREP-POSTER

WHY YOU CAN’T MISS IT:

WHAT TO EXPECT AT #BEEC

THE NATION’S ECONOMY IS SPEEDING AHEAD,

Expert panel discussions and sessions, such as How to Create a Million-Dollar Business; Get Corporations to Buy What You’re Selling; How to Market Your Business to the Federal Government; Business Coaching: One-onOne with a Venture Capitalist; On the Shelf: How to Get Your Product into Retail Stores; and the returning favorite, Equity Date with an Angel.

and it’s time for you to put the pedal to the metal and accelerate! Move your business forward by attending the 2013 Black Enterprise Entrepreneurs Conference + Deal Makers Expo hosted by Nationwide. You’ll get the chance to network with more than 1,200 corporate decision-makers and fellow business owners, and hear expert advice from some of the nation’s top entrepreneurs. So join us for the only conference that will accelerate your entrepreneurial drive. For more information and to register, visit www.blackenterprise.com/ec or call 800-209-7229 WIN

$10,000

for your business in our

Elevator Pitch Competition!

Presenting

Small Business Awards that recognize African American entrepreneurs who embody the black enterprise entrepreneurial spirit. Submit your nominations by March 8, 2013.

Entrepreneur/ Publisher/ Online Editor

Phone: (614) 354-0893 Address: 350 E. 1st Ave Columbus, OH 43201

Email: yterrell@radio-one.com http://www.microsoft.com/ web/wordpress

Teenpreneur Conference where teens ages 13–17 will learn the foundations of entrepreneurship.

Platinum

Su superhéroe local.

Yohannan Terrell Radio One Columbus/ Warhol & WALL ST.

Access to the Deal Makers Expo, which offers business owners and vendors the chance to build brand awareness by promoting new products and ideas, and reach key target audiences.

#GetYourElevatorPitchON Host

The Starfire Group is a full service special events firm that has produced and managed countless experiences over the years that include both corporate events and social soirees. Our mission to provide each client with superior service from conception to completion. Please Allow The Starfire Group The Opportunity To Coordinate Your Next Event. WE’RE EXPLOSIVE!

www.thestarfiregroup.us info@thestarfiregroup.us 404.610.1277 Connect with The Starfire Group on our social circuit as well: Facebook, Twitter, & Instagram: STARFIREGROUP YouTube: STARFIREGROUPTHE

Yohannan Terrell is the CEO of Warhol & WALL ST, Publisher of the FlyPaper media network, and Online Editor for Radio One Columbus. As CEO of Warhol & WALL ST, he runs a full-service multi-media and creative firm that specializes in cutting edge multi-media campaigns. From television production to print and online media, Yohannan has created campaigns for companies such as MTV, PEPSI, Revol, Scion, & Def Jam along with being involved in many community and Visite suinespecialista impuestos leadership initiatives Columbus, OH. As de online Editor for Radio One local e independiente. Columbus, Yohannan has helped transform Radio One’s digital program into a nationally ranked competitor and one of the top billing web departments in Columbus.

… sin capa ni máscara.

2011-INDYPREP-POSTER

May 2013

BLACK BUSINESS OWNERSHIP…. The Key to African American Economic Survival

Team UTS

To say that I am excited about this edition of Urban Trendsetters would be an understatement. To have the opportunity to work on the steering committee of the Black Enterprise Magazine’s Entrepreneurs Conference is such an honor. I have been a fan of BE Magazine for many years and I would like to thank its founder and publisher Mr. Earl Graves, Sr. for his vision, persistence and enduring strength over the years producing this awesome publication.

Publisher/CEO Sharon S. Gordon

Page 7:

Publisher Assistant

Ohio’s First Black treasurer

Keith A. Bozeman

Page 13:

Contributing Writers Delois R. Wright Ronald Bryant Lisa Freeman-Williams Sonja Nelson-Jones Mykayla Bryant

Miss Black OHIO

Page 15:

Black Enterprise Conference Program

Page 18:

Production/Graphics

Taking Back the Black hair Industry

Tau Murphy Ron Cash

Photography Ron Cash Tau Murphy

Upcoming Issues June 2013 Juneteenth Celebration (Columbus & Dayton) Father’s Day / Miss Black Ohio Pageant /African America Male Wellness Walk Dayton

Deadline to Advertise May 15, 2013

July 2013 Independence Day Celebration / 10th Annual Summer Sizzler… What to do and where to go guide

Deadline to Advertise June 15, 2013

Marketing/Promotions

Urban Trendsetters Media Advertising Sales Consultant

Sales

Conia Almon Lisa Freeman - Williams

Distribution

Waymond “Cobre” Gordon James White

From The Publisher

According to the US Census, the average black owned business grosses about $72,000 per year. This is below the national average for other minority businesses which gross an average of $179,000. In addition, non-minority firms gross an average of $490,000 per year. The BE

Conference will provide tools through its well thought out agenda, guest panelist and speakers, a way to help small business owners strengthen networking abilities and to provide valuable business resources that will enable the black community to close the gap in the profit margin between black owned businesses and non–black owned businesses. One of my favorite topics of discussion for this conference is Crowdfunding. Crowdfunding sites have become increasingly popular over the years with entrepreneurs seeking financial support for their big ideas. William Michael Cunningham, the founder of BlackCrowdfunding.net, recently launched the new crowdfunding website specifically to help African-Americans, who are still unemployed at numbers higher than the national rate. “Most people start a business by taking out loans on their houses or going to friends and family and raising money that way,” Cunningham said to the Washington Post. “If you’re in a demographic where your housing wealth has been impacted significantly negatively, then that’s less of an option with respect to raising capital.” The African-American unemployment rate for March was 13.3 percent according to figures released this month by the Labor Department. The national rate for March was 7.6 percent. Cunningham will be teaching crowdfunding at the conference and encouraging participants to use the site as a tool to raise money. “These are independent, ethical and entirely new approaches to addressing economic issues in African American, minority and women business communities,” Blackcrowdfunding.net writes in its mission statement. I would like to personally thank the Black Enterprise as well as Nationwide Insurance for bringing this awesome conference to Columbus. This event gives local black business owners the opportunity to network with the likes of Erving “Magic” Johnson, BET’s Bob Johnson, Film Producer and Director Robert Townsend as well as other great entrepreneurs and panelists that have paved the way for you and I to created multi-million dollar businesses. This is our time to shine and you don’t want to miss this event!

Sharon S. Gordon sharon@urbantrendsetters.com

August 2013 African American Male Wellness Walk / Back to School Edition

Deadline to Advertise July 15, 2013

Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a complementary publication by Myshbre’ Media and Communication, LLC, 887 East Long Street, Columbus, OH 43203. Publisher reserves the right to edit, reject or cancel any advertisement or editorial at any time. Publisher will not be responsible for checking accuracy of items submitted for publication or for more than one wrong insertion of advertising copy. All contents of this publication are copy written 2013 by Myshbre’ Media and Communications and Urban Trendsetters News Magazine and Media, LLC

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

May 2013

Mark A. Parks Jr

Ohio’s First Black Treasurer

Cleveland, OH -In an unprecedented move, Ohio swore in its first African-American County Treasurer. Mark A. Parks Jr. took the oath of office on March 27th, 2013, from Cuyahoga County Executive Ed FitzGerald before a group of 11 council members and community supporters. “Mark continually demonstrates his value to county government with his wide ranging experience and effective management in a variety of areas. His experience, professionalism and knowledge in financial management are a true asset for Cuyahoga County and its citizens. He is one of our very best,” said Cuyahoga County Executive Ed FitzGerald. Parks served as the interim Cuyahoga County Treasurer since mid-December, 2012. His appointment began one month prior to him taking the oath. He is

May 2013

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

the first African-American county Treasurer in any county in Ohio. His responsibilities include managing the billion dollar investment portfolio for Cuyahoga County, collecting its property taxes and distributing funds to municipalities. Congresswoman Marcia L. Fudge said that it is outstanding that Cuyahoga County is leading the state in diversity and inclusion. “Mr. Parks is well-qualified and will do a great job. I hope it will set the stage for the country to follow the lead of Cuyahoga County,” continued Fudge. For more than two years, Parks was the Council President for Orange Village and has served as Chairman of the finance committee for more than six years. He also served as the Director of special projects. He counted among his duties: assisting the Chief Fiscal Officer and serving as Controller for the fiscal office.

“Of course it’s satisfying to make history,” offered Parks, “but even more satisfying is knowing that County Executive FitzGerald made his decision solely on me being the best qualified for the position. I am really looking forward to making the Cuyahoga County Treasurer’s Office a model for all others to emulate.” Parks received the Dr. David C. Sweet, Distinguished Elected Official award in 2010 from the Maxine Goodman Levin School of Urban Affairs at Cleveland State University for his commitment to regionalism. “Mark has the training, experience, and drive to get the job done as the County Treasurer,” said Cuyahoga County Deputy Chief of Staff Operations, Sharon Cole. “Now that he has been appointed, he will simply continue the great work he has been doing for the residents of Cuyahoga County.”

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

A Certified Public Accountant, Parks received a BA in Accounting from Baldwin-Wallace University and a Masters in Business Administration from The University of Phoenix. He is a member of the regional advisory committee for Ohio Auditor David Yost, the endowment fund committee of Lander Circle Kiwanis, the Cuyahoga County Transition Committee, Omega Psi Phi Fraternity and the Shaw High School Alumni Association. He has served on several boards including Continue Life, Inc., the National Black MBA Association and Community United Headstart. “I am excited about the opportunity for him,” said Congresswoman Fudge about Parks’ appointment. “I know he will be excellent. It is well deserved.” Parks and wife Connie have two sons, Mark III., and Charles.

May 2013

East Columbus Development Company Inc. presents Financial Fitness & Development.

Miss Black Ohio

Empowering Our Youth And Changing Our Community One Queen At A Time

Who: East Columbus Development Company When: May 21, 2013 from 6-8p Where: 240 N. Champion Ave Ste 115 Columbus, Ohio 43203

Available Courses Include: Budgeting / Credit Report /. Checking/Savings How to Protect Your Credit / Becoming Creditworthy / Bankability And MORE!

Contact ECDC at 614-372-0884 or ecdc@att.net to schedule a class.

ATTENTION HIGH SCHOOL STUDENTS

Attend Our Career Night

Mar 20

5 – 7 pm

Nexus Academy is a tuition-free college preparatory high school committed to preparing high school students to succeed in college and beyond. Join career experts, local business representatives, and our school counselor and Success Coaches for information-packed workshops on: • Do’s and Don’t’s: Resumes, Job Applications, and References • Effective Job Search Techniques • Preparing for Interviews • Dressing for Success

Call 614-866-4761 for more information or register online at www.nexusacademyschool.com/columbusevents.

Enroll today for the spring semester

May 2013

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

The Miss Black Ohio Pateant…. Stronger Than EVER Since its inception in 1982, the Pageant was evolved and had undergone a metamorphosis of name changes. In 1992, the Pageant was incorporated with a non-profit status and will henceforth be known as MISS BLACK OHIO. In 2001, Fanchon C. Kent, Miss Black Ohio 1997 title holder, assumed the role to become the new CEO/President. The objective is to mentor young ladies in particular those first generation college bound students. The goal is to prevent early teen pregnancy in the State of Ohio among African American Teens and to educate them on the high risk of HIV within our community. It is the purpose of the Miss Black Ohio Pageant is to assist young women in attaining skills, personal development and the creation of good personal and professional habits. The Miss Black Ohio Pageant believes that this inspiration will empower participants the with the tools to become confident, educated, and esteemed young women. CEO and President, Fanchon Kent

has over 10 years experience in various operational and HR roles, primarily in non-profit, banking and private sectors. She joined Miss Black Ohio in 1997 and is responsible for the People Function, providing HR leadership, as well as training and development. Her overall responsibility is to oversee the logistics of the organization and to build a rapport with local community related organizations. In 2009, the organization merged with a national pageant; Miss Black America, to which she still plays an active role in the logistics and is responsible for central Ohio, Cleveland and other neighboring cities. She has been a participant of the, Red, White and Boom parade for the past five years, the African American Male Walk, Macy’s Shop for a Cause and the UNCF Walk-A-Thon participant for the past seven years. Currently Kent has obtained her a dual Master’s Degree with a concentration in Human Resources. She is a proud member of the Ray Miller Institute for Change Leaders. She has been recognized by Mayor Michael B. Coleman, the State House of Representatives, and the City of Columbus for her work within the community. She has been featured in the Who’s Who Black Columbus for three consecutive years and in 2010, was featured as an “Interesting Personality.” She was the 2010 recipient of a Micro-Entrepreneur Non-profit award by Increase CDC, to which she was recognized for her work in the community. She was recently recognized in the Who’s Who Stanford, a national organization for her support in Columbus, Ohio. Fanchon Kent’s passion and focus is creating culture awareness and

increasing community participation among the youth. She continues to strive to define programs and services to promote and develop young African American females ages 9-29. She believes in the young girls that she works with, as she understands that one’s foundation is the key to success. She is currently working a self title CD for release in 2014 with a single release in June 2013 as well writing a book about her journey to becoming Miss Black Ohio due to

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

release in the fall 2013 published by Urban Trendsetters Publishing. Like Us On Facebook: https:// www.fa c e book .c om/ fanc hon. kent.7?ref=tn_tnmn Purchase Your Ticket to the 2013 Miss Black Ohio http://missblackohio.ticketleap. com/miss-black-ohio-pageant/dates/ Jun-15-2013_at_0500PM Visit Miss Black Ohio Online:www. missblackohio.com

May 2013

Want to Work For President Obama? African American Interns Wanted For 2013 White House Internship Program

Washington, DC (April 23, 2013) -- The 2013 White House Initiative’s Year-round Internship Program provides current undergraduate and graduate students with an opportunity to learn about African American-focused education policy, communications, and outreach at the U.S. Department of Education in Washington, D.C. Responsibilities include, but are not limited to: Collecting and compiling research and data on African American education, institutions and communities; Performing data entry and managing the office database; Greeting and escorting visitors to meetings; Participating in strategic planning and staff meetings and other Department policy briefings and meetings relevant to the work of the Initiative; Responding to constituent inquiries verbally or in writing; and more. Throughout the course of their internships, students will have the opportunity to attend and potentially lead in the planning and management of meetings, briefings and other special events on the Hill, at the White House and in other federal agencies. To apply for the 2013 White House Initiative’s Year-round Internship Program, visit: www.findinternships.com/2013/04/white-house-initiative-year-roundinternship-program.html To search hundreds of other internships, visit: www.FindInternships.com

INTRODUCING THE UTS BOOK SUITE BOOK SUITE IMAGE HERE

Supporting Local Writers CALLING ALL LOCAL AUTHORS AND BOOK CLUB LEADERS The UTS Book Suite is here for you. Aryes Staffing is a locally owned firm operated by staffing professionals with 20 years of experience in the industry. We offer long & short term temporary placements who are qualified and flexible. · Ready-for-hire employees are our focus. We know you need associates that can represent your company as a temporary and permanent employee, Aryes Staffing is here to fill your needs. · Aryes Staffing provides exceptional service, great pricing and the quality people you need. Our economy has many companies experiencing irregularities in their workloads making their employment needs unpredictable. We provide companies in this situation with an ability to have flexibility in obtaining an appropriate and reliable workforce to meet their needs.

We want to help you promote your book and book club The Book Suite is striving to be the headquarters of local writers; schedule a book signing, add your book to our shelves. The Book Suite...where books are a sweet obsession! Register for our Local Author/Self Publisher Spotlight at our February Launch and Black History Month Celebration For More Information Contact Us TODAY!887 East Long Street

Columbus, OH 43203 ph: 614.252.4552

www.thebooksuite.com info@thebooksuite.com Come Back Home to Long Street!

May 2013

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

The Jobs ACT: Crowdfunding for Small Businesses and Startups On April 5, 2012, President Barack Obama signed the Jumpstart Our Business Startups Act, better known as the JOBS Act. The act is designed to reopen American capital markets to small companies, defined in the act as Emerging Growth Companies. This is one of the most significant legislative initiatives in finance since the Securities and Exchange Acts of 1933 and 1934, and it opens up funding to a slew of companies previously shut out of the capital markets. Here’s the good news: Small businesses and startups will be able to raise up to $1 million in equity (or debt) funding online via what are called Crowdfunding Platformsonline communities and websites. Imagine an eBay-like site that allows you to post your idea for a commercial venture online and then allows investors to purchase equity shares or stakes in it. As one journalist put it, it’s social media meets venture capital. How can you get in on the new funding opportunities? That’s what The JOBS Act: Crowdfunding for Small Businesses and Startups is all about. Investment expert William Michael Cunningham shows how the new law will enable you to use the internet to raise significant amounts of capital funding for your startup. After discussing briefly the development and implementation of the law, what it means, and how it will impact the business startup marketplace, he delivers the nuts and bolts of how to take advantage of the JOBS Act to access new sources of capital for your small business or startup. As you’ll see, the act has the power to unleash a new wave of innovation, increase employment, and set many more average entrepreneurs and

investors on the road to wealth. Not just for entrepreneurs, The JOBS Act: Crowdfunding for Small Businesses and Startups will benefit investors, securities lawyers, community development specialists, educators,

venture capitalists, and those offering services in the new crowdfunding arena. It is, simply, the most current and most comprehensive compendium of information on the law and its impact on this new market. What you’ll learn What the JOBS Act is and why it’s needed The JOBS Act’s definition of crowdfunding, crowdfunding platforms, and emerging growth companies How to get up to $1 million through crowdfunding The risks and rewards of taking advantage of JOBS Act How to stay on the right side of the law when soliciting funds How to identify and deal with reliable crowdfunding platforms and companies How businesses owned by women and minorities can raise new capital, as well as those now shut out of the capital markets (restaurants, daycare centers and others ignored by finicky venture capitalists and skittish bankers) How investors can identify opportunities, avoid fraud, perform due diligence, and then make an intelligent investment Who this book is for The JOBS Act: Crowdfunding for Small Businesses and Startups is for people who are wondering how the JOBS Act can help them finance

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

their dreams, for the small-business executive seeking capital, for the community development executive seeking to finance community businesses, and for executives at large companies wondering about the impact the act might have on their firm. It’s also for investors who need to understand the risks involved in buying equity in small firms, angels and venture capitalists who must understand the nature of the new kid on the funding block, and securities lawyers and other advisors and consultants to start ups. The JOBS Act: Crowdfunding for Small Businesses and Startups is an excellent choice for people who need to understand the nuts and bolts of new business opportunities that will be generated by the Act. Table of Contents Introduction The JOBS Act represents a fundamental change in the business financing environment. Many companies previously blocked out of the market will now be able to obtain funding. This could and should lead to many more business success stories, as well as many more product and service disruptions across the board. The introduction will review the history of the Act, noting who wrote it and outlining the legislative players and timeline as well as their overall expectations. ISBN: 143024755X EAN: 9781430247555 Publisher: Apress US SRP: $ 19.99 US Binding: Paperback You Can Order This Book Online at The Urban Book Suite

May 2013

BlackCrowdFunding.net African-Americans have little-to-no representation in the technology sector, especially when it comes to dot-com businesses. Fortunately, William Michael Cunningham has created a platform specifically for African-Americans and women of all races. BlackCrowdFunding.net allows is a new crowdfunding platform that allows people to contribute to ventures created by African-Americans and/or women of all races. In a recent interview with the Washington Post, Cunningham discussed the nature of his business. “Most people start a business by taking out loans on their houses or going to friends and family and raising money that way,” Cunningham said. “If you’re in a demographic where your housing wealth has been impacted significantly negatively, then that’s less of an option with respect to raising capital.” Crowdfunding has been known to launch very successful projects, including the YouTube series “The Mis-Adventures of Awkward Black Girl.” Cunningham said that crowdfunding presents a more promising option. Incase you’re unfamiliar with the term crowdfunding, it’s a method by which an entrepreneur can raise money for his or her startup online by collecting small investments or donations from a large number of people. “The idea is that crowdfunding is a tool that can be used to get resources to low to moderate income communities in way that we haven’t seen before,” Cunningham said. The site already has a number of ventures seeking funding, including an education on identity theft, a boutique, a garden, and a pride t-shirt, and more. Urban Trendsetters Picks Columbus’ Own Urban Chef http://www. blackcrowdfunding.net/en/projects/323 And The 10th Annual National Black Business Month http://www. blackcrowdfunding.net/en/projects/390

May 2013

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

WorldVentures provides the opportunity to combine work and play in a whole-new way. Our Independent Representatives can earn income and can be awarded bonus travel experiences. Most importantly, the company has lived up to its promise to be a good corporate citizen by pioneering the field of VolunTourism: vacations with a social purpose and funding philanthropic efforts through the WorldVentures Foundation.

EC Program

2013 Black Enterprise Entrepreneurs Conference Columbus, Ohio May 15th-18th, 2013 Hosted by Nationwide Insurance

“Accelerate Your Business” The following is a short example of this exciting agenda. For a full list and description of presentations, speakers, panel and hosts log onto www.blackenterprise.com *A full agenda presentation journal will be available at the conference for participants.

WEDNESDAY, MAY 15TH, 2013 10:00 a.m. – 5:00 p.m. 2:00 p.m. – 7:00 p.m.

Exhibitor Move-In Registration -Powered by Dell

2:00 p.m. – 3:30 p.m.

Fireside Chat with Entrepreneurs Magic Johnson Moderated by Clark Kellogg, Analyst, CBS Sports Hosted By Nationwide Insurance

2:00 p.m. – 3:30 p.m.

Today’s Business Crisis: Educating Tomorrow’s Workforce. Hosted by The Bill & Melinda Gates Foundation

6:30 p.m. – 8:30 p.m.

Welcome Reception Hosted by Nationwide Insurance

THURSDAY, MAY 16TH, 2013 7:00 a.m. – 5:00 p.m.

Registration - Powered by Dell

7:30 a.m. – 5:00 p.m. Teenpreneur Conference -Hosted by Wendy’s International Note: Children 13-17 are not allowed in the adult evening functions. Parents must make alternate plans for all underage children. 8:00 a.m. – 8:30 a.m. Opening Remarks 8:30 a.m. – 9:15 a.m.

Keynote Address with Dennis Kimbro -Hosted by Nationwide Insurance

7:30 p.m. – 5:00 p.m. Going Up! The Elevator Pitch Competition is Back -Hosted by PepsiCo You’ve had all year to perfect your pitch. Is it a winner? Come and see if your elevator patter stacks up against the competition. Fast-paced, enlightening, and frequentl hilarious- don’t miss it! Host: • Robert Townsend, Actor, Filmmaker & Entrepreneur Judges: • Earl Butch Graves Jr., President & CEO, Black Enterprise •Terri J. Vaughn, Actress

• Navarrow Wright, President, Maximum Leverage Solutions 9:00 a.m. – 11:00 p.m. On Your Side Lounge Hosted by Nationwide Insurance

Speakers: • Jerrell Moore, Vice President, Chief Diversity Officer, Burger Corp. • Kevin Hicks, Partner, Blackman & Associates

FRIDAY, MAY 17TH, 2013

3:15 p.m. – 4:30 p.m. Session 6B: Sisters Inc. Hosted by Walmart Speakers: • Kimberly A. Blackwell, Managing Partner/CEO, PMM Agency • Dr. Twyla Garrett, Founder, Investment Management Entertainment Inc.; Garrett Entertainment Co. Moderator: • Sonia Alleyne, Multimedia Editorial Director, Black Enterprise

7:30 a.m. – 3:00 p.m.

Registration -Powered by Dell

7:30 a.m. – 5:00 p.m.

Teenpreneur Conference Hosted by Wendy’s International

Note: Children 13-17 are not allowed in the adult evening functions. Parents must make alternate plans for all underage children.

9:15 a.m. – 10:30 a.m. Session 4A Get on Your Hard Hats and Start Digging! The Aft of Uncovering Alternative Financing

8:00 p.m. – 10 p.m. BE 100s Anniversary Celebration & Awards Dinner Hosted by The Ohio State University & Limited Brands

Saturday, May 18th, 2013

Exhausted the usual avenues for financing? Time to get creative. Our experts take you down the many alternate routes to getting your dream financed and on the road to profitability. Speakers: • William Michael Cunningham, Social Investing Advisor, Economist, Financial and Investment Analyst. • Scott Gerber, Founder, Young Entrepreneur Council, o-Founder, Gen Y Capital Partners • Charlie Tribbett, Co-Founder, Bolstr Moderator: • Hajj Flemings, Personal Brand Strategist, CEO/Founder Brand Camp University 12:15 p.m. – 1:00 p.m. One on One Conversation with Bob Johnson! 12:15 p.m. – 1:00 p.m. Lunch on Your Own Grab your lunch and come down to our expo hall to meet some of our talented exhibitors. 1:30 p.m. – 5:00 p.m. Deal Makers Expo- Where Deals Are Made! Day Two of BE’s exclusive expo opportunity. Join world-class corporate exhibitors and your fellow attendees for effective one-on-one exchanges. Choosing a Franchise That’s Right For You:

11:00 a.m. – 1:00 p.m. Location: Hyatt Regency Columbus/ Franklin Room C& D Topic: Strategies to Grow your Business Sponsor: Kappa Alpha Psi Fraternity, Inc Remarks: Congresswoman Joyce Beatty and State Representative Kevin Boyce Moderator: Derek T. Dingle, Senior Vice President/ Editor-In-Chief, Black Enterprise Panelist: • Ron Busby, President & CEO, US Black Chamber • William Michael Cunningham, Founder, Blackcrowdfunding.net • Dr. Twyla Garrett, Investment Management Entertainment • Jarvis Hough, President, Artic Island Financial • Marianne Markowitz, Regional Director, Small Business Administration

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

May 2013

Ask the Expert: Will Drinking Alcohol Hurt My Results? By Steve Edwards

When it comes to getting fit and healthy, alcohol is one of the first things you’re told to eliminate from your diet. Yet studies regularly show that those who drink live longer and healthier lives than those who don’t. So, what’s the deal? Is alcohol a magic potion for a long and healthy life, or is your fitness the only thing it’s going to take the edge off? The consumption of alcohol in some form or another has been around since the first caveman left some fruit in the sun too long, causing it to ferment (what a crazy night around the fire that was). Since we’ve always had it and, if history is any indication, we always will, we should have a strategy about how to use it. What is alcohol? Alcohol starts out healthy enough, as a plant, where it’s the byproduct of the decaying process (fermentation). Although it’s technically a depressant, its effect on the human body manifests as making you feel giddy, powerful, and awesome on the dance floor. And because it’s natural, you know, like tobacco and opium, it’s got to be good, right? Oh, wait. Maybe not. And just like other natural things, the food industry has found unnatural ways to create alcohol that tend to be cheaper and even less healthy. But, I’m nitpicking because ultimately alcohol is alcohol. You’re going to get hammered whether you drink Night Train or single-malt Scotch—although all the chemicals in the rotgut might give you a worse hangover. And for you out there who think you’re beating the system with your Diet Coke® and rum, alcohol has calories. A lot of them. At 7 calories per gram, alcohol has more calories by volume than both carbs and proteins and slightly less than fats. (Plus, according to a recent study published in the American Journal of Medicine,1 drinking diet soda with alcohol could get you drunk faster.) More importantly, these calories have no food value. That’s right. Nada. Zilch. You’re adding calories to your diet, the only performance enhancing quality of which is to help you brag about yourself down at the pub. The big question people usually ask me is whether or not they should drink alcohol while doing P90X®, INSANITY®, or one of our other boot camp–style programs. When you’re trying to change your body, the crux is making the nutritional switch from high-calorie/low-nutrient foods to low-calorie/highnutrient foods. Since alcohol is a very high-calorie/no-nutrient food, you can see why it never ranks very high on Michi’s Ladder. Keep in mind that we’re not telling you to abstain from alcohol forever. We’re advising you cut down on it—or completely cut it out—while you’re trying to transform your body.

What about all the studies showing alcohol is good for you? The lifestyle studies that show up on the wires almost ubiquitously champion alcohol consumption because moderate drinkers always outlive everyone else. In fact, one major study showed that even excessive drinkers lived longer than teetotalers. There is no scientific surface explanation as to why this would be the case, so most experts chalk it up to lifestyle. Those who drink tend to be less stressed about life, in general, and stress is intricately linked to shorter life spans. This is why our nutrition guides also generally give parameters for moderate drinking. If it makes you happy then, by all means, don’t quit. Just learn to be a healthy drinker. But as I said above, when you’re doing one of our programs, the rules of nutrition shift slightly. You’re pushing your body harder, so it behooves you to keep nutrition tiptop. Furthermore, if you can’t go 90 days without a drink, you might want to consider your relationship with alcohol. It is, after all, an addictive substance. The Dark Side of Drinking And on that topic, alcohol has a dark side beyond calories. It can easily lead to an excessive path. If you’re a clever writer, you might make a nefarious career out of being a boozer, but it wreaks havoc on most of us. Behavioral issues aside, let’s take a quick look at how alcohol can add up from a dietary perspective. A 12-ounce beer is about 150 or so calories. Ditto a 5-ounce glass of wine. One shot (1.5 oz) of the straight stuff has between 85 and 115 calories, depending on what proof it is. Unfortunately we tend to have more than that one serving. Often a lot more. Those longevity studies give the best numbers to folk who have 1–2 drinks a day, not those taking the Silver Bullet Express to every sporting event on TV. When you pound a twelver during a weekend double-header, you’ve done serious dietary damage. Factor in that in our tendency to offset a drunken state-of-grace with greasy indulgences and it’s easy to see how Monday Night Football® at Cheers might result in unnecessary roughness. And despite the advice you’ll get on Good Morning America®, a quick jog the next day is not going to fight the beer belly you’ll get from those binges. So the short answer here to whether it’s okay to drink when you’re working out is, “Sure. In moderation.” If you don’t already drink, I don’t think you need to start, but if you’re already a drinker, limit your intake and take the occasional time off, especially if you’re into a serious training cycle. Do that, and I’ll raise a glass to you!

Taking Back the Black Hair Care Industry by Mika Pettigrew

It is no secret our hair is a matter of priority to a large number of black women. Many of us have at some point in our lives, if not currently, spent endless hours in the hair salon in hopes that our stylists render an interpretation remotely close to our request, spent far too many dollars purchasing just the right products to ensure tamed tresses or “bought you some hair from the Koreans.” Whether braided, twisted, locked, wigs, weaves or extensions, our “look” can be reinvented with a trip to the salon or beauty supply store. It’s debated whether morphing into a long, straight haired goddess, for what may appear to be a small fee, is a matter of convenience, economics, professionalism, an expression of femininity or pure self loathing for black women. We live in a society where we are judged by the perception of our appearance and our appearance is a defining statement about who we are or how we wish to be perceived. How we choose to show up as our most beautiful selves is a matter of personal choice. However, the root of these choices, is worthy of introspection. Let’s take a look at the big picture, remembering the major roll our choices play in getting the Black hair care industry back. The Black Haircare market is estimated to be $684 million for 2012, a slight decrease from the $687 million posted in 2007, as reported by Mintel International Group, a consumer research company. This figure does not include the synthetic and human hair additions that have gained tremendous popularity in recent years. These products are typically not available at local drugstore, rather beauty supply stores owned by Korean immigrants in most cases. Our demand for “hair repair” in whatever form, is what fuels the coals of this machine called the Black hair care industry. Korean immigrants “get it” and have gotten it for decades, and now have almost complete control of the industry in 2007. They are sizing us up, assessing our needs, crafting and passing out the products. We, in turn, loyally tithe our dollars to strengthen their communities. It is time to consider the roll we play in the crisis within the Black hair care industry, by examining the choices we are making as it relates to us individually, the Black hair care industry specifically, as well as strengthening our communities and preserving our culture in general. In business, Korean immigrants understand the concept of location, location, location with beauty supply stores popping up everywhere from Smallsville, USA to major metropolitan

Black Hair industry take it back

cities and everywhere in between, but assuredly found in an urban community. They ensure convenience to the stores, stock them with high demand Black hair care products and sell them at a price point with which non–Korean owned beauty supply stores can’t compete. One aspect of business Korean– American store owners appear to place little value on is customer service. You may or may not be greeted when you enter their stores, but you will certainly be watched if not followed. Shame on us for perpetuating the growth of the monopoly as they collect billions of our dollars and give nothing back to their indigenous customer’s communities-–not even a pleasant shopping experience. Koreans dominate the industry with control of more than 80 percent of the distribution of Black hair care products, beauty supply stores and the wig and extension manufacturers. A documentary entitled Black Hair by Aron Ranen takes a sincere look inside the industry and reveals many of the business tactics that are creating challenges for non-Korean beauty supply store owners to be competitive. The documentary has been screened at national hair shows, industry conferences and can now be viewed at YouTube.com Ranen’s Black Hair suggests, Koreans have maintained their presence by relying on their language to exclude non-Korean customers. Informational magazines such as QTC and the Beauty Times, which is the number one industry magazine and product order sheets is written partially or totally in Korean. NonKorean American beauty supply store owners report that distributors answer their phones in Korean and have gone as far as to inquire of their nationality prior to placing orders for hair care products. Some store owners have reported KoreanAmerican distributors selling goods to them at higher prices-–if selling to them at all.

On responses to the documentary, Ranen was quoted saying “White people think the film is unbalanced and unfair. There is an overall fear of exacerbating Korean/Black tensions.” Ranen’s documentary and countless other sources contend that it is difficult to get a response to allegations from Korean -Americans in the industry, responses vary from complete silence to claiming to have no knowledge. Various accounts suggest there is a code of silence amongst Koreans in the industry, as they remain implicitly unwilling to allow their dominant position to be challenged. While Korean-Americans have displayed remarkable acumen in business matters, the foundation for such a monopoly was not built by Korean immigrants with astounding work ethics alone. Chosu Libo, a respected South Korean newspaper reports assistance from the U.S. and Korean governments some 40 years ago. The International Migration Review reports, development of Asian immigrants’ import-export business has been closely related to the increasing economic linkages between Asian countries and the United States. Such linkages are a product of the global economic restructuring where some developing countries of Asia have become major exporters of low cost/low price consumer goods to the United States. The Korean immigrants’ wig business in Los Angeles was studied as a case of contemporary import-export trade among Asian immigrants, with major findings summarized as follows: The increased reliance of the United States on imported goods by the 1970s led to rapid growth of the export-oriented industry in South Korea. Wigs became the major export item of South Korea due to its cheap labor force and government-aid loans to the wig industry. Consequently, a strong vertical integration developed between Korean wig manufacturers in South Korea and Korean importers,

wholesalers, and retailers in the United States–that integration provided Korean immigrants with initial business opportunities in the U.S. economy, particularly in lowincome minority areas. In the early 1900s, Black-Americans controlled the industry with the likes of Madam C.J. Walker, a manufacture and distributor of Black hair care products, and Anthony Overton, a manufacturer of Black beauty aids as well as a magazine publisher and president of a Black-owned bank. The Journal of Social History reports, that during the years between the Great Migration and the Great Depression, the Black beauty aides industry emerged as a black institution. Black industry professionals developed business strategies to overcome the barriers to economic participation they were being met with during those times. The period between the Great Depression and the civil rights movement was vital, as the industry proved its resilience to economic and social turmoil growing out of racial discord. This was critical since Black manufacturers in the Black hair care industry managed to emerge from the Great Depression while other institutions disappeared. The industries staying power did not go unnoticed. Manufacturers of Black hair care products became the focus of public discourse during the civil rights movement. The years from the civil rights movement to the early 1990s proved to be pivotal for the industry. Black manufacturers began to lose ground to large white conglomerates prior to the Korean take over, and economic barriers were reproduced for Black professionals in the industry. Some black-owned companies such as Soft Sheen emerged to manufacture and/or distribute Black hair care products. Independently black owned companies, such as Dudley Products Inc, Luster Products Inc and Bronner Brothers have been able to withstand the changes in the

industry because they either sale directly to beauty salons or have long established relationships with distributors. In 2004 BOBSA-–the Black Owned Beauty Supply Association was created in an effort to take back the Black hair care industry and bring awareness to the Korean-American’s hold on the black hair care industry. The association represents Black owned beauty supply stores, distributors, manufacturers and beauty supply store owners. One of the association’s visions is to provide distribution of Black hair care products via the Internet and distribution centers. The Boston Globe reports, Sam Ennon, the organizations director estimates it will cost $5 million to $6 million to stock one distribution warehouse and intends to use the Koreans’ example as a template for establishment. Ennon believes key components for the organizations growth to be “communication with one another, sharing of information, co-op buying together and working together as a unit and a community.” Though BOBSA has faced criticism for not having a clear stated action plan, the website is chocked-full of information for industry professionals. Some industry professionals have called for a boycott to stop the dollars, strong media campaigns to bring this phenomenon to everyone’s attention and opening of more black –owned beauty supply stores. No doubt, with proper support BOBSA could be a powerful force in the industry. Ladies, as we contemplate our next “look,” we want to remember the bigger picture, the history of the industry, the power of our dollar and the willingness to make conscious spending choices as part of a collective effort to affect change in the Black hair care industry that was once ours.

Big Things For This Summer Local Underground Entertainment Promoter is Planning

By Rebecca Dillow

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Host a Wrap & Loose Party and Get a FREE Wrap! For More Information Contact Sharon S. Gordon P: 614-679-7318 E: fitandtrendywrap.gmail.com www.fitandtrendywrap.myitworks.com www.fitandtrendywrap.webs.com

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Recently, I had the opportunity to sit down over a glass of wine with Tomiqua Perry. As we sipped wine and discussed her upcoming events, it was clear to me that Ms. Perry isn’t your average promoter. RD: Thank you so much for you time, Tomiqua. I just have a few questions to ask so our readers will have a better understanding of you and your beloved Spit ‘n Sketch Live! So, my first question for you…Who is Tomiqua Perry? TP: Wow! What a great question! Tomiqua Perry is a little girl at heart. She is so absolutely naïve at times. She is a complete romantic and thinks that everyone has love inside of them. Her heart is open and she wears it on her sleeve. Although she has been hurt a lot, she still loves Love, the idea of Love, being in Love and being Loved in return. Tomiqua is a hustler. An entrepreneur. A woman who sees opportunities where most see obstacles. She is a leader. A visionary. A community builder. A Queen! RD: Indeed she is! So, for anyone that hasn’t heard of Spit ‘n Sketch Live, what is it exactly? TP: Spit ‘n Sketch Live is a platform for underground artists and entertainers to showcase their craft in a professional setting. It is a vessel to build a creative community of self sustainability by providing a monthly showcase where artists and entertainers share their craft and get paid for it. RD: Sound s fantastic! What’s the next move for Spit ‘n Sketch Live? TP: We are in the midst of opening up an audition to all of the Midwest ‘s underground artists and entertainers. We’ve reached out locally and

to Cleveland, Cincinnati, Toledo and Dayton here in Ohio as well as Flint and Detroit in Michigan. We’ve invited folks from Indianapolis too. For three years, we’ve been focusing on mainly local artists here in Columbus and now is the time to open this up to the Midwest. There is such a need for creative expression these days and Spit ‘n Sketch is a very positive way for local underground artists and entertainers to show us their stuff! Our first audition is scheduled for Sunday, May 19th at 11:00 a.m. at Zanzibar Brews at 740 East Long Street in the historic King-Lincoln District in our beautiful city of Columbus, Ohio. We are looking for all of forms of artistic expression… poets, comedians, singers, instrumentalists, live artists, dancers, lyricists, performing artists such as magicians, belly dancers and fire breathers. If you have a talent and want to share it with the world, come out and see us on the 19th! RD: What are the auditions for? TP: These auditions are an opportunity for underground artists and entertainers to perform at our unveiling at the King Arts Complex on Mount Vernon Avenue on June 15th 2013 from 8pm to 11pm with an after party to follow at Zanzibar Brews on Long Street. We are super excited to offer this opportunity and look forward to seeing a good turnout of talent on the 19th. The cost of the audition is only $10 and each person gets 2 to 5 minutes to shine. Everyone that is booked for the June show will get the $10 refunded to them in addition to the money they will make on the night of the event in June. There is so much going on with Spit ‘n Sketch so any underground artist or entertainer should strongly consider coming out for this and future auditions. We are also discussing a possible partnership with the Lincoln Theatre for later this fall. In other words, Spit ‘n Sketch is movin’ on up! RD: That is fantastic! This is a very good thing for Columbus as well as the King-Lincoln District. How should anyone that is in interested connect with you? TP: The best way to connect is to email me at ShannonMarieEvents@ yahoo.com RD: Sounds easy enough! Thank you for your time, Tomiqua! We wish you much success on this and everything else you are trying to do to empower the community. You are appreciated, young lady! TP: Thank you for this opportunity to share what we’ve been working on for all these years. Spit ‘n Sketch appreciates the support.

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

May 2013

How to Succeed in Business Without Being White: Straight Talk on Making It in America

By Earl G. Graves African-Americans are entering the business world in unprecedented numbers, and Earl G. Graves serves as their role model and mentor..

URBAN TRENDSETTERS AND THE URBAN BOOK SUITE http://thebooksuite.com/books/purchase_books_online

$15.99 ISBN: 0887309097

Present Our Top Pick For Spring 2013

Powernomics: The National Plan to Empower Black America By: Claude Anderson

In PowerNomics: The National Plan, Dr. Anderson proposes new principles, strategies and concepts that show blacks a new way to see, think, and behave in race matters.

$24.79 ISBN-13: 9780966170221

The Secret

By: Rhonda Bryne

100 Ways to Motivate Yourself By: Steve Chandler

All around the world, The Secret is helping millions achieve the lives of their dreams. Now, with The Secret Daily Teachings, Rhonda Byrne takes readers through the next vital steps in living The Secret.

$14.95 Hardcover ISBN-10: 1439130833 / ISBN13: 978-1439130834

Super Rich: A Guide to Having It All

By: Russell Simmons Live the life you’ve always wanted to live! 100 Ways to Motivate Yourself is packed with techniques for breaking down negative barriers and pessimistic thoughts that prevent you from fulfilling your goals and dreams.

$11.93 ISBN-13: 9781564147752

Finding our unique potential, we can make the right moves, ruled not by money but by the joy of conscientious living and giving. With these philosophies and more, Simmons brings us a stimulus package of consciousness that will never run dry, backed by the power of the higher self.

$15.00 Paperback ISBN-13: 9781592406180

May 2013

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

32 Ways to Be a Champion in Business By: Earvin “Magic” Johnson

Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

$15.00 Paperback ISBN-13: 9780307461896

Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur By: Dante Lee Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—”don’t be a worrier, be a warrior”— applies.

$11.35 ISBN-13: 9781401 92954

Success Secrets of Black Millionaires By: Dennis Kimbro

Think and Grow Rich: The Black Choice By: Dennis Kimbro

The Wealth Choice offers a trove of sound and surprising adinvice about climbing the economic ladder, even when the odds seem stacked against you.

$25.00 Hardcover ISBN-13: 9780230342071

Author and entrepreneur Dennis Kimbro combines bestselling author Napolean Hilll’s law of success with his own vast knowledge of business, contemporary affairs, and the vibrant culture of Black America to teach you the secrets to success..

$7.99 Paperback ISBN-13: 9780449219980

Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be By: Chris Gardner

With an array of stories from the author’s own life, as well as from those he has known or admired, both famous and not, Start Where You Are has arrived just in time to embolden and encourage all of us, even in our era of great spurring us on in only one direction - forward!

Brainwashed: Challenging the Myth of Black Inferiority By: Tom Burrell

Brainwashed is not a reprimand-it is a call to action. It demands that we question our selfdefeating attitudes and behaviors. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.

$15.99 Paperback ISBN-13: 9781401925925

$26.99 Hardcover $14.99 Paperback ISBN-13: 9780061537110

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

May 2013

UTS May Calendar of Events Date: May 1st

Date: May 6th

Date: May 11th-12th

Date: May 15th-18th

Event: Barbara Bickart When: Memphis Time: 9:00 a.m. - 6:00 p.m. Description: Filmed outside the hotel where Martin Luther King JR. , was assassinated, When: Memphis: documents the seemingly mundane flow of visitors to the memorial siteand the varied responses each individual brings to the space. Location: Wexner Center for the Arts 1817 N. High Street Cost: Free

Event: TechN9ne Time: 6:30P.m. Description: Live Concert Location: Newport Music Hall 1722 North High Street Cost: $20.00

Event: Susan G. Komen Race for the Cure Time: 8:00a.m. Description: Registration Location: On The Lower Level of Jcpenny’s In Polaris Fashion Place Mall Cost: $30.00

Event: The 16th Annual Black Enterprise Entrepreneurs Conference& Expo Time; May 15th Wednesday 2:00 p.m...-8:30 p.m. May 16th Thursday 7:00a.m.-11:00 p.m. May 17th Friday 7:30a.m.-5:30 p.m. May 18th Saturday 11:00-1:00 p.m. Description: Weekend full of events for the Black Enterprise Entrepreneurs Conference Location: Columbus Convention Center Cost: $395 registration fee

Date: May 4th Event: Youth Peace March Time: 10:00 am. Description: The East High School savenet program hosts their first rally to raise awareness about violence and promote peace in the near east community. Location: 1500 East Broad Street, Cost: Free

Date: May 4th Event: Connect Kids Walk Time: 10:00a.m.-12:00p.m. Description: This event is benefits Children’s Research Hospital Location: 1500 Polaris Parkway Polaris Fashion Mall Cost: Free

Date: May 5th Event: Guest Speaker Elder David Hollis Time: 12:00 p.m. Description: Men and Woman’s Day Location: 2177 Mock Road Living Faith Apostolic Church Cost: Free

May 2013

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

Date: May 9th Event: Free Angela and All Political Prisoners Time: 7:00P.m. Description: A film about one of the Black Panther’s own Angela Davis Location: Gateway Film Center, 1550 N High Street Cost: $11.00

Date: May 12th Event: Mother’s Day at the Zoo Time: 12:00p.m. Description: Mother’s Day at the Zoo Location: The Columbus Zoo and Aquarium Cost: Free with a paid admission of their child or grandchild.

Date: May 13th Date: May 9th Event: Jazz on Long Street Summer Jam Session Time: 5:00-8:00p.m. Description: Live jazz featuring Gene Walker Location: On the corner of long street and 17th Cost: Free (food and drinks available)

Date: May 11th

Event: Easton Job Fair Time: 11:30a.m.-4:00 p.m. Description: The Easton Community Foundation is hosting a free job fair. The job fair will feature local business. Among those business will be Trinity Broadcasting Network, Columbus Hilton at Easton, Business Colleges and many more. Location; Hilton Columbus at Easton Cost: Free

Event: The Ohioan Festival Time10:00a.m.-430p.m. Description: The Ohioan Book Festival will bring more than 70 Authors together with readers Of all ages for a day of panel discussions, readings, book fair, children’s activities, prizes, entertainment, and food. Location: State library Of Ohio 274 E. First. Ave. Cost: Admission and parking are free and open to the public

Urban Trendsetters | More Than A Magazine. It’s A Lifestyle

Date: May 31stJune 2nd Event: Deray Davis Time: Friday, 8:00 p.m. and 10:15 p.m. Saturday: 7:00 p.m. 9:15 p.m., 11:30 p.m. Sunday 7:30 p.m. Description: Comedy Show Location: The Funny Bone Comedy Club Easton Cost: $22.00

Date: May Every 2nd And 4th Saturday Event: Open Mic Night Time: 7:00 p.m. Description: Spoken word, music, visual art, delicious food and beverages Location: Gene Walker’s Café 893 e Long Street Cost: Free

May 2013

August 10,2013

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Brenda Spencer

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25 years of Helping Businesses Grow through Advertising, Marketing & Promotions Radio, TV, Newspaper, Internet, Special Events and More Sales & Customer Service Training For Rookie & Veteran Sales Representatives and Business Owners

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Contact: Brenda Spencer (614) 348-2667 Email: spencer4highermedia@aol.com Web Site: www.spencer4highermedia.com INTERNET