URBAN PACE 2023 OUTLOOK: LIFESTYLE, DESIGN, AND MARKETING

Most of the multifamily developments over the last three years were designed pre-pandemic. In 2023, projects will come to market that were fully designed to meet the needs of the consumer in a post-covid world. We expect to see increased focus on health and wellness, designed workspaces in units and in common areas, and increased attention to sound attenuation.

Urban Pace is working on many projects in pre-development and represents the majority of new construction product selling in the city today, so we have unique visibility into future market trends. Beyond our immediate real estate experience, Urban Pace pays keen attention to trends in other areas that influence the way people live. Whether it’s toward the runways at Fashion Week or into the Metaverse, it is vital we look beyond our immediate industry for inspiration and to fuel innovation.

Finishes And Features

Au natural, Biophilic Design

Individuals in a 2020 UVM study reported significant increases in outdoor activity during COVID-19. According to the study, people also experienced a shift in why they value nature. During the pandemic, respondents said connecting with nature harbored greater sense of mental health and wellbeing. The desire for this cherished connection with the natural environment has carried over as we proceed through a post peak-pandemic world.

Even without that extra outdoor time, we all know wood isn’t grey. Biophilic design theory says humans evolved in accordance with the natural world, and therefore, architecture that incorporates natural elements can have a positive effect on our health and well-being. Expect a return to warm, natural tones and finishes in wood, emphasis on natural light, and access to green space and the outdoors.

When staging and design model homes, favor low- to no-maintenance authentic plants and greenery instead of faux. Authenticity leads us into the next on our list…