Shock & Awe

THIS VIBRANT PINK IS BOLD, ELECTRIFYING, AND ALWAYS SURPRISING.

PRODUCED BY ANNE MARIE ASHLEY

From magenta tones to amplified bubble gum, shocking pink is not for the faint of heart. Showstopping in a high-contrast study or unifying in a thoughtfully colorful landscape, the commonality is that this marvelously traditional color becomes delightfully unexpected when intensely saturated. A.k.a. hot pink, a.k.a. kinky pink, the vivid version of this hue was introduced in the packaging of a fragrance called Shocking by fashion designer Elsa Schiaparelli, which was inspired by the pink diamond from Cartier owned by Daisy Fellowes. The shock has never worn off.